Reinventing Your Business Plan

Reinventing Your Business Plan in a Changing Environment

John DeGaetano ProductionsFor licensing and other considerations

Visit our Website: johndegaetanoproductions.comAmazon Author Page: amazon.com/author/johndegaetano

This image is a mosaic of people and companies. Although we can’t see exactly what they’re doing in each individual frame, their change in image can change the entire look of the overall

picture.

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Obviously business challenges are different than say 20 or even 5 years ago. It can be said that we’re still using, in some cases, the same model for our

businesses and expecting different results.

Gone are the days of an employee working for one company for 35 years.

In addition, corporate futures and the ability to adapt to stalls in growth and remain creative will be their most important missions for survival.

Like it or not the world economy is changing fundamentally

Business Development Skills Roadmap To Overcoming Obstacles

It’s difficult to foresee and head off stalls in business

So in a changing environment there are a few things businesses must get right when business development comes to a stand still

Most managers are oblivious to the early signs. Aside from what you hear in the news…

•The biggest setback companies face comes into play from the economical alternative challenges of competitors or current market conditions.

•A company whose product or service remains popular finds no reason to change however innovation lies lurking and strength can turn to stand still.

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Reviewing Your Plan

• Another major challenge is in the talent skills or lack of training of your employees. As a reflection of your company are they sending the right message? Do you have “low cost” tactic or resource to tackle this as an obstacle?

• Other development factors can include an unrealistic or out of touch

strategic plan or model.

• Also contributing to slowness can be marketing’s development,

creativeness or interchange in relation to the market.

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Reinventing…

• While these signs may take a while to see, recovery plans are far more crucial to implement in the early stages than over time.

Whatever your concerns may be…

• It’s important to review and/or possibly reinvent your business plan either internally or by a skilled independent professional by your side to evaluate development issues and help you assess or plan a

new roadmap to overcoming or avoid specific breakdowns.

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A closer look…

• Consumer behavior is the focal point of branding, and experts say brand or marketing specifics can dramatically increase the perceived value in an existing product or service and effectively rejuvenate growth.

• The key for business owners who want to reinvent their companies is to understand what their businesses do exceptionally well and communicate that message distinctively and consistently over all media, from advertising and Web development to special events and trade shows, etc.

• And… overcoming the obstacles

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61%STRATEGIC PLAN

61%STRATEGIC PLAN

Overcoming Obstacles

9%Unrealistic strategic

design/model


design/model11%

Slow redevelopment to market

11%Slow redevelopment

to market

2%Voluntary slowdown

by management


by management

24%Competitor price or

adjustments


adjustments

10%Operational flaws

and obstacles


and obstacles

5%Disruption or

improper distribution channel

5%Disruption or


Unrealistic strategic design/model•Inconsistent research•Misperceived market•Diversification in plan

Slow redevelopment to market•Inadequate department personnel•Insufficient timing

Voluntary slowdown by management•Project funding

Competitor price or adjustments•A value shift•Recent innovations

Operational flaws and obstacles•In plannned delivery•Changes in technology or flow

Disruption or improper distribution channel•Consumer shift or dependence•Cost of delivery, etc

What is in Management Control?

Research

*Based in part on research team case studies and comprehensive analysis of growth in stalled Fortune 500 type-sized companies.

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28%ORGANIZATIONAL

28%ORGANIZATIONAL

3%Unclear directional

goals


goals

19%Talent skills gap and

lack of training personnel



2%Tackling

organizational design

2%Tackling



4%Poor motivation and/or incentive


Unclear directional goals•Little or lack of decision making•Breakdown in communications•Dysfunctional team

Talent skills gap •Lack of training•Few experience based employees•Loss of performers

Poor motivation and/or incentive•Teamwork non-existent•Lack of awards in recognition•Disruptive employee(s)

Tackling organizational design•Inflexible in execution•Inconsistent review by management

Next…

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11%ON THE OUTSIDE

11%ON THE OUTSIDE

6%Changes in

economy

6%Changes in

economy

4%Federal regulatory or policy revisions


1%Demographic

market changes

1%Demographic

market changes

Out of Management Control

Changes in economy•Confidence levels•Current needs base for product or service

Federal regulatory or policy revisions•Affecting product or service structure•Due to legal actions

Demographic market changes•Change in target base•Market saturation

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89%Mapping Internal Factors - Within Management Control

89%Mapping Internal Factors - Within Management Control

61%STRATEGIC PLAN

61%STRATEGIC PLAN

28%ORGANIZATIONAL

28%ORGANIZATIONAL


goals


goals





2%Tackling


2%Tackling






design/model


design/model


to market


to market


by management


by management


adjustments


adjustments


and obstacles


and obstacles

5%Disruption or


5%Disruption or


11%External Factors -

Out of Management

Control

11%ON THE OUTSIDE

11%ON THE OUTSIDE

6%Changes in

economy

6%Changes in

economy



1%Demographic

market changes

1%Demographic

market changes

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So what is the bottom line?

Whether you choose a reinvention strategy or not, you will;

1. Need to closely monitor your results and trends in a shifting environment.

2. Or - obtain a company-wide commitment to a possible change and a willingness to redefine your business.

3. Develop new strategies for supply management, product/service innovations, and customer targeting that helps you think outside the box of conventional, 20th-century approaches to business planning.

4. Locate varied new sources of growth and revenue for your organization.

5. Transform the organization from best product to total customer solutions.

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5. Review what is important to your business and makes you stand out.

6. It’s amazing what happens when you talk to your customers and what may be their “new” needs.

7. Identify and prioritize the fundamental set of tasks that you will need to execute in order to move to a customer-centric strategy and serve your customers in the most creative way.

8. Your company can then reemerge as a new and improved organization - one better prepared to compete and grow in the next century.

More of the bottom line…

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Reinventing Your Business Plan

Re-Vision of your business Possible revised product or service - proposed “new” features

and/or benefits What pain does your product or service solve for the customer in

this economy? Has your target market and size of your market changed? Review primary new and old competitors and their up to date

competitive advantage Pricing strategy in a downed economy… What does management team and advisors bring to the table? How do you plan to fund your venture? New costs and cash flow projections - How does it translate to

profits? …Exit strategy

Summary

15Working Together!

Thank You!

Training – Marketing – Consulting707-338-2886

Spotlight on Business

John DeGaetano ProductionsFor licensing and other considerations

Visit our Website: johndegaetanoproductions.comAmazon Author Page:

amazon.com/author/johndegaetano

Reinventing Your Business Plan

Business

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