3Source: The Economist

Everyone equiped

All technologies available

SourceForge

Permanent connectivity

Network 1.0

Network 1.2

Network 2.0

Return of the nomads ?

Source: « Nomads at Last », The Economist, April 2008

End of 1990’s

Mid 2000’s Today

Growth of the third place1

End of 1990’s

Mid 2000’s Today

1 The Great Good Place, Ray Oldenburg (1989, 1991)

Urban nomad ?

“Well, I’m doing two days a week, at, uh, this airline magazine, which is not bad because it allows me to still do my three days as, like, a consultant with my old company, where now you get, um, paid by the hour. Which works well, because you can even do that when you’re traveling, which I have to do quite a bit of now because I’m also doing this speaker program for a tech company on the West Coast—well, was doing, because they’re cutting back on their off-site stuff because… ”

Source: « The Gigg Economy », Tina Brown,The Daily Beast, April 2008

Or corporate nomad ?

Beyond mobility

Return of the nomads

Social mobility

Geographicalmobility

Professional mobility

Work mobility

Organization mobility

Virtual individual mobility

A new taylorism …

A given task can be filled by very different individuals with different contracts

TasksLabor categories

Source: Dominique Turcq, Boostzone Institute

A global labor market …

Geographical stickinessLOW

LOW

HIGH

HIG

HSk

ill le

vel

Maximum bottom driven wage

arbitrage ( “proletarization”

) e.g. photo tagging for Yahoo

Maximum dependance of

wages on migration

policies for low skills workers

Potential for cross border

arbitrage of high skills (offshoring of services and tasks like call

centers or medical X ray

analysis), wage level fixed by

lowest country wage

Potential for high skills

migrations and top driven wage

arbitrage

Source: Dominique Turcq, Boostzone Institute

… but is it the same WORK ?

Leadership ?

Expertise ?

Management & administration ?

Now, everything is fragmented

Management should awake from its industrial dream …« Management was originally invented to solve two problems: the frist – getting semi-skilled employees to perform repetitive activities competently, diligently and efficiently; the second, coordinating those efforts in ways that enabled complex goods and services to be produced in large quantities (…)

(…) experts must admit the’ve reached the limits of Management 1.0 – the industrial age paradigm built atop the principles of standardization, specialization, hierarchy, control, and primacy of shareholder interest »

Gary Hamel, Moon Shots for Management, in HBR February 2009

17

ME

My company

My professional networksMy alumni

networkMy NGO projects

My projects

My family

Me is at the center

Time to re-center the workplace ?

APPLICATIONS &

DOCUMENTS

PLACES

MEDIA

KNOWLEDGE & SHARING

SEARCH

PEOPLE

What to do with knowledge ?

Product centric

How to think about organizations ?

CEO

HR Marketing Strategy ProductionIT

Logistics R&D SupplyCommunicati

onsales

How to think about development ?

R&D MSO Operations

Key Competencies

R&D Competencies

MSO Competencies

Operations Competencies

F1 F2 F3 F1 F2 F3 F1 F2 F3

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