Recruiters: It’s Time To Amplify Your Social Content | Talent Connect San Francisco 2014
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Andrew Levy Social Media & Talent Brand Manager Autodesk Recruiters: it’s time to amplify your social content Nando Rodriguez Head of Employment Brand Ogilvy & Mather #intalent
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Transcript of Recruiters: It’s Time To Amplify Your Social Content | Talent Connect San Francisco 2014
- 1. Recruiters: its time to amplify yoursocial contentAndrew LevySocial Media & TalentBrand ManagerAutodeskNando RodriguezHead of Employment BrandOgilvy & Mather#intalent
- 2. The Social Story @ AutodeskAndrew LevyTalent brand and social media managerAutodesk#intalent
- 3. Who is Autodesk? (CRAZY(s) IMAGE)#intalent
- 4. Who is Autodesk? (CRAZY(s) IMAGE)#intalent
- 5. Who is Autodesk? (INDUSTRIESIMAGE)#intalent
- 6. Who is Autodesk? (INDUSTRIESIMAGE)#intalent
- 7. Who is Autodesk? (INDUSTRIESIMAGE)#intalent
- 8. Who is Autodesk? (INDUSTRIESIMAGE)#intalent
- 9. Who is Autodesk? (INDUSTRIESIMAGE)#intalent
- 10. Who is Autodesk? Demographics(PIER 9 IMAGE)#intalent
- 11. TA Social Media & Brand Strategy1. Tell our fantastic story2. Partner with everyone and anyone3. Measure, but dont obsess#intalent
- 12. Strategy Part 1: Tell our fantastic story(IMAGE)Andrew LevyTalent Brand and Social Media ManagerAutodesk#intalent
- 13. $60Whatd we get?#intalent
- 14. Top 7 Reasons You Should Work at AutodeskWild performance#intalent
- 15. Video of employees by employeesEmployeegenerated#intalent
- 16. Now playing Autodesk video job descriptionsStorytellingContentDirectSocialintegrationCandidateQuestions#intalent
- 17. I wasnt really that interested until Iwatched the video and then Ithought it was a really cool role.- Director Level Candidate#intalent
- 18. (Moving) pictures = 1000 words.Managers show passion in avery different way than I canwhen talking about a role.-Margot Van Ripper, Rockstar Recruiter & Filler of Impossible Roles#intalent
- 19. Guerilla Marketing 3D printed Tokens#intalent
- 20. Social in Talent AcquisitionAndrew LevyTalent Brand and Social Media ManagerAutodesk#intalent
- 21. Publishing PlatformsHighlight keyjobs and news#intalent
- 22. Transparency & GlassdoorDramatic yearlychanges#intalent
- 23. Internal Roadshow: Professional ProfilesKey social content#intalent
- 24. DATAAndrew LevyTalent Brand and Social Media ManagerAutodesk#intalent
- 25. 72%Directly attributed to digital efforts#intalent
- 26. 100%Indirectly attributed to digital efforts#intalent
- 27. Source of Hire, Q2 FY1532%27%10%9%6%7%5%4%RecruiterExternal web & SocialCareers websiteInternal transferEmployee referralEventsIntern conversionsOtherOther includes boomerang employees, temp to perm conversions, and agency #intalent
- 28. How to Increase Your Social MediaEquity in 5 Easy StepsNando RodriguezHead of Employment BrandingOgilvy & Mather#intalent
- 29. 1. VISUALLY BROADCAST YOUREMPLOYER BRAND#intalent
- 30. #intalent
- 31. #intalent
- 32. #intalent
- 33. #intalent
- 34. 2.BE SOCIAL#intalent
- 35. 3. CALL TO ACTION#intalent
- 36. 4. LIKE/POST/SHARE LIKE A LINKEDIN4. LIKE/POST/SHASRUEPE RHEROLIKE A LINKEDINSUPERHERO#intalent
- 37. 5. LEVERAGE YOUR INFLUENCERS#intalent
- 38. 45 MIN HIREWITH TWITTER & LINKEDIN#intalent
- 39. TWEETTWEETTWEET#intalent