Company

LOGO

Employers and LinkedIn

Anastasia Bergmann, HRM Employment and Employee Relations Manager

HealthAlliance Hospital

Agenda

1. New world of recruitment

2. LinkedIn options for employers

3. Recommendations and Tips

4. Questions

My LinkedIn Profile

Most Visited Websites May 10, 2012

• Google ranked #1

• Facebook ranked #2

• YouTube ranked #3

• Yahoo ranked #4

• Twitter ranked #8

• Craigslist ranked #9

• LinkedIn ranked #10

• WordPress ranked #23

• Indeed ranked #73

• CareerBuilder ranked # 142

• Monster ranked #143

LinkedIn Poll

LinkedIn Network

* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from http://www.youtube.com/watch?v=kcEpVyAxLmY

How Employers Use LinkedIn

• Develop and expand a personal network of professionals

• Stay in touch with former, valued, trusted colleagues for

potential future employment

• Actively search for candidates among LinkedIn members by

searching on keywords

• Develop a complete, keyword-rich profile for your company on

LinkedIn

• Search for potential employees by past or current employer

• Search for employees based on references from

recommenders you trust

How Employers Use LinkedIn

• Can ask your current employees to activate their networks to

reach out to potential passive candidates for jobs

• Can use InMail, your internal inbox at LinkedIn

• Respond to questions in the Answers section of LinkedIn

• Can join groups at LinkedIn

• For a fee, can post jobs on LinkedIn and recruit and hire

candidates

• People seeking employment can search LinkedIn free of

charge

LinkedIn Members

* “See How Recruiter Can Help Agency Recruiters Find Top Talent” retrieved on 5/14/2012 from http://www.youtube.com/watch?feature=endscreen&v=4sFhJsv_qqg&NR=1

Active Candidate

Works on Job Search

• Has a resume ready

• Reads jobs & actively applies

• Follows many opportunities

Passive Candidate

Works on doing their job better

• Not on job boards

• Resume not up-to-date

• Only listen to good opportunities

Active - 20% Passive - 60%

* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from http://www.youtube.com/watch?v=kcEpVyAxLmY

Job Search

Job Search

* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from http://www.youtube.com/watch?v=kcEpVyAxLmY

Join Groups

* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from http://www.youtube.com/watch?v=kcEpVyAxLmY

Groups Tab

Benefits of Joining Groups

•Networking

•Learning about industries

•Free advertisement

•Posting job openings for free

•Polls

LinkedIn Groups - Example

People Search

People Search

HealthAlliance Hospital

Sharing Jobs

Additional benefits

Embedded Video

Promotions

Careers Page

Page Statistics

Companies I follow…

Profile to Resume

2012 Trends

• Companies will further embrace social media recruitment and are likely to

spend more time on social networking sites like LinkedIn and Facebook.

• Companies may consider increasing budgets for social recruiting and

develop strategies utilizing social recruitment applications.

• Prior to in-person interviews, online interactions may occur on a social

networking site.

• Expect more expensive career fairs and offline events be replaced with less

costly networking applications.

• Job seekers may need to build online profiles through social networking

sites to get attention of companies hiring.

• Expect further development of social applications within Facebook and

LinkedIn.

LinkedIn Tips For a Strong Profile

•LinkedIn profile head shot

•Open with a solid headline

•Keywords are key

•Proper email address

•Connect with other LinkedIn users

•Get your profile to 100% complete

•NETWORK!!!!

QUESTIONS?

Thank you!