Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty...

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Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September 15, 2018 Women in Medicine Luncheon Missouri ACP @rebeccarpauly Fariha Shafi, MD FACP Associate Professor of Medicine University of Missouri-Kansas City

Transcript of Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty...

Page 1: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics

September 15, 2018Women in Medicine Luncheon

Missouri ACP

@rebeccarpauly

Fariha Shafi, MD FACPAssociate Professor of Medicine

University of Missouri-Kansas City

Page 2: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Learning Objectives

By the end of this workshop you will have:

• Refined your own personal brand and core messages

• Practiced and gained skills in articulating your personal brand

• Become aware of social media avenues to enhance your brand

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Definition of Personal Branding

Characteristics created around your name, individual attributes, skill set, and/or career accomplishments.

• A trademark – asset to protect and continuously mold and shape

• Incorporates your values and passions

• For what you are known

It is a leadership requirement, not a self-promotion campaign.

If you don’t define your brand, someone else will.

Page 4: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Importance of Personal Branding to Advancement

Talent alone is not enough to be successful in the competitive workplace.

• Doing your job and waiting to be recognized is passive and does not lead to advancement.

When one does not have clarity of personal brand, the message is confusing, disruptive, and leaves the audience feeling spammed.

Be proactive, strategic – and articulate your brand!

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Personal Branding

“Be yourself because everyone else is already taken.”

~ Oscar Wilde

“Your brand is what people say about you when you’re not in the room.”

~ Jeff Bezos, Founder of Amazon

Promise + Experience = Relationship

Brands are relationships developed over time.

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Health Institutions: Branding

Page 7: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

What is the brand?

Page 8: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

What is the brand?

Page 9: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Authenticity is criticalto brand success

“Authenticity is the alignment of head, mouth, heart and feet - thinking, saying, feeling, and doing the same thing consistently. This builds trust, and followers love leaders they can trust.”~ Dr. Lance Secretan

Google definition:

Real or genuine; true and accurate; origin supported by unquestioned evidence.

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Promise + Experience = Brand

Ask: Who am I?

Take the temperature of your passions and skills.Remember the childhood game, hot or cold? Use that to clearly define

strengths and passions.

Let go of who we think we are supposed to be and embrace who we are.

Be honest!!!

Consult your team of advisers(mentor, peers, friends and family).

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Graceful Self Promotion

Self promotion is a technique by which one emphasizes his/her own attributes (personal brand) in order to be seen positively and effectively in the eyes of the target audience.

• Self promotion is not the end goal.

• Self promotion is neither selfish nor a reflection of being conceited.

• Self promotion is our responsibility.

Who knows our story better than we do?

Page 12: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September
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Stories can illicit brain responses-Dopamine

Focus

Motivation

Memory

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Stories can illicit brain responses-Oxytocin

Generosity

Trust

Bonding

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Stories can illicit brain responses-Endorphins

Laughing

Creativity

Relaxation

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Stories can illicit brain responses-Cortisol and Adrenalin

Intolerant

Irritable

Not creative

Critical

Memory impaired

Poor decision-making

Page 18: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Potential Benefits of Knowing and Promoting Your Brand

Gives clarity of purpose:

Putting yourself out there is not a broad amorphous concept. Doing it effectively means being relevant and specific to the target audience.

Increases self confidence:

Confidence is contagious.

Develops emotional resilience:

Thriving rather than surviving

Page 19: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Activity: Knowing Yourself and Developing your Personal Brand Mantra

Individual reflection of identifying your skills/strengths

Four step process – create your brand mantra

Assemble in groups of two or three

Practice articulating your 3-word brand

Give feedback to the group

Introductions- FS and RP 3-word brands

Page 20: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Developing your Personal Brand Mantra

1. Determine Your Emotional Appeal.

Think broadly about your personality and how it affects the experience of someone working with you. Make a list of words that describe these features of your personality.

Pick one word to summarize.

Collegial

Supportive

Passionate

Page 21: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Developing your Personal Brand Mantra

1. Determine Your Emotional Appeal.

Think broadly about your personality and how it affects the experience of someone working with you. Make a list of words that describe these features of your personality.

Pick one word to summarize.

Collegial

Supportive

Passionate

Page 22: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Developing your Personal Brand Mantra

2. Determine Your Description.Come up with a descriptive modifier that brings clarity to the emotional modifier, identifying for what or for whom your brand is intended. You might choose to use your work (e.g. healthcare) or a tangible skill (e.g. creative).

Interdisciplinary

Faculty

Clinical/Basic

Page 23: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Developing your Personal Brand Mantra

2. Determine Your Description.Come up with a descriptive modifier that brings clarity to the emotional modifier, identifying for what or for whom your brand is intended. You might choose to use your work (e.g. healthcare) or a tangible skill (e.g. creative).

Pick one word to summarize.

Interdisciplinary

Faculty

Clinical/Basic

Page 24: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Developing your Personal Brand Mantra

2. Determine Your Description.Come up with a descriptive modifier that brings clarity to the emotional modifier, identifying for what or for whom your brand is intended. You might choose to use your work (e.g. healthcare) or a tangible skill (e.g. creative).

Pick one word to summarize.

Interdisciplinary

Faculty

Clinical/Basic

Page 25: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Developing your Personal Brand Mantra

3. Determine Your Function.

Write down what, exactly, you do (or will do) (e.g. scientist, physician OR manager, leader, innovator). What service do you offer people?

Advocate

Researcher

Collaborator

Pediatrician

Page 26: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Developing your Personal Brand Mantra

3. Determine Your Function.

Write down what, exactly, you do (or will do) (e.g. scientist, physician OR manager, leader, innovator). What service do you offer people?

Pick one word to summarize.

Advocate

Researcher

Collaborator

Pediatrician

Page 27: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Developing your Personal Brand Mantra

3. Determine Your Function.

Write down what, exactly, you do (or will do) (e.g. scientist, physician OR manager, leader, innovator). What service do you offer people?

Pick one word to summarize.

Advocate

Researcher

Collaborator

Pediatrician

Page 28: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Developing your Personal Brand Mantra

4. Put It All Together.

Look at your three words, and combine them into a short sentence or phrase. Should communicate clearly who you are, simply and memorably. Is this you?

Passionate Interdisciplinary Researcher

Supportive Faculty Advocate

Dependable Strategic Planner

Go-to Woman Mentor

Creative Professional Connector

Page 29: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September
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Let’s Practice

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Sharing your responses

Provide audience perspective:

Was your statement authentic?

Clear? Impactful?

Did what you wanted to say as your personal brand come across?

Did you project something you did not intendor that was not necessary?

Page 32: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Scenarios-Role Playing

You are attending a reception for faculty and the dean comes up to you and asks: “What is your focus/passion?” How will you answer her?

You have become the chair of the Community Engagement Committee of the MO ACP. How will you introduce yourself as the committee has its first meeting?

You have been asked to give an interview to the local TV station on the expansion of your group’s practice and its new location. What will you emphasize?

Page 33: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Articulating the Brand Message

Demonstrate your value – walk the talk – speak up at meetings, engage in community involvement, participate in committees/panels/boards – DELIVER!

Practice perfects your presentation & allows enthusiasm & knowledge to shine through.

Use selective factual updates.

Employ others and social media to spread the message and provide feedback.

Page 34: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Categories of Social Platforms

Primarily Social

Hybrid Primarily Professional

Page 35: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Summary

You now have:

• Your Personal Brand

• 3 word descriptor

• 15 and 30 second impact statements

• A practiced delivery of your brand to use in specific settings

• An awareness of the value of social media

Use and Modify Regularly!

Page 36: Rebecca R. Pauly, MD FACP Fariha Shafi, MD FACP...Rebecca R. Pauly, MD FACP Associate Dean, Faculty Development Professor of Medicine and Biomedical and Health Informatics September

Questions


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