Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan
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Transcript of Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
2008
website
#PubCon Rebecca Murtagh @VirtualMarketer
2013
#PubCon Rebecca Murtagh @VirtualMarketer
blog
blog
blog
website
blog
You + Your Audience
= Influence
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer #PubCon Rebecca Murtagh @VirtualMarketer
Social media is not an after-thought, It must be considered in every phase of marketing.
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
©2013 MillionDollarWebsite.TV
You should MUST be the #1 resource and authority on your brand and all offerings.
(Google will reward you)
#PubCon Rebecca Murtagh @VirtualMarketer
Strategically integrate social media into each of the
4 P’s of Marketing.
#PubCon Rebecca Murtagh @VirtualMarketer
Product Consider how social media can increase value of core offerings. • Product/Service Integration • Building Community • Sharing • Reviews • Competitive comparisons • Customer support
#PubCon Rebecca Murtagh @VirtualMarketer
Price Maintain awareness of public sharing of pricing/fees in industry & competitive comparisons. • Benchmark • Comparison • Implement Tools • Monitor Competition
#PubCon Rebecca Murtagh @VirtualMarketer
Place Strategic engagement in target markets. • Product Integration • Building Community • Sharing • Reviews • Customer support • Media
#PubCon Rebecca Murtagh @VirtualMarketer
Promotion Engage strategically to create brand champions and influence, 1 person at a time.
• Balance Communication • Optimize! (SEO, Authorship, etc.) • Build Relationships • Deploy Tools Analyze
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
Credit: Business2Community.com
Leverage 3 Types of Content:
• Owned
• Paid
• Earned
#PubCon Rebecca Murtagh @VirtualMarketer #PubCon Rebecca Murtagh @VirtualMarketer
Owned, Paid & Earned Media
#PubCon Rebecca Murtagh @VirtualMarketer
All roads lead “home”
(your website!)
Join me! Book signing:
Thursday 10:45am-11:25am
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