A Summary Presentation by Tanya Murtagh & Joshua Yavitch.
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Transcript of A Summary Presentation by Tanya Murtagh & Joshua Yavitch.
![Page 1: A Summary Presentation by Tanya Murtagh & Joshua Yavitch.](https://reader035.fdocuments.us/reader035/viewer/2022062511/55169e7f550346f0208b4ba0/html5/thumbnails/1.jpg)
A Summary Presentation
by Tanya Murtagh & Joshua Yavitch
![Page 2: A Summary Presentation by Tanya Murtagh & Joshua Yavitch.](https://reader035.fdocuments.us/reader035/viewer/2022062511/55169e7f550346f0208b4ba0/html5/thumbnails/2.jpg)
Fact Sheet
![Page 3: A Summary Presentation by Tanya Murtagh & Joshua Yavitch.](https://reader035.fdocuments.us/reader035/viewer/2022062511/55169e7f550346f0208b4ba0/html5/thumbnails/3.jpg)
Business Page Revamp
![Page 4: A Summary Presentation by Tanya Murtagh & Joshua Yavitch.](https://reader035.fdocuments.us/reader035/viewer/2022062511/55169e7f550346f0208b4ba0/html5/thumbnails/4.jpg)
Promotional Flier
![Page 5: A Summary Presentation by Tanya Murtagh & Joshua Yavitch.](https://reader035.fdocuments.us/reader035/viewer/2022062511/55169e7f550346f0208b4ba0/html5/thumbnails/5.jpg)
Social Media Audit and
RecommendationsSocial media efforts were analyzed
Two Facebook pages were were active
Both had little-to-no activity
Recommendations:
One Facebook page
Create an Instagram account
Daily Posts
![Page 6: A Summary Presentation by Tanya Murtagh & Joshua Yavitch.](https://reader035.fdocuments.us/reader035/viewer/2022062511/55169e7f550346f0208b4ba0/html5/thumbnails/6.jpg)
Social Media Content60 social media posts were created for Kern Street Gift Shoppe
30 Instagram posts
#Funny #Quote #CocktailFund #KernStreetGifts #GiftShoppe #StarWarsSwag #KernStreetGifts
30 Facebook posts
•Wellness Wednesday Tip! Save your skin from the cold weather this winter by using the wonderful Naked Bee products offered at Kern Street Gifts!
•Did you know Kern Street Gift Shoppe is the ONLY gift shop in downtown Fresno that has a Sanrio license to sell Hello Kitty merchandise? Come check it out today!
![Page 7: A Summary Presentation by Tanya Murtagh & Joshua Yavitch.](https://reader035.fdocuments.us/reader035/viewer/2022062511/55169e7f550346f0208b4ba0/html5/thumbnails/7.jpg)
News Releases
News Release A• Name and location change
News Release B•Promoted Sanrio Hello Kitty products offered at Kern Street Gift Shoppe
![Page 8: A Summary Presentation by Tanya Murtagh & Joshua Yavitch.](https://reader035.fdocuments.us/reader035/viewer/2022062511/55169e7f550346f0208b4ba0/html5/thumbnails/8.jpg)
Website Recommendations
This memo covered: content, navigation, and usefulness
A special section covering the importance of search engine optimization
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Blog, Radio Ad, Promotional Video, and Open House
EventA blog, radio ad, and a promotional video were made for Kern Street Gift Shoppe
QuickTime™ and aH.264 decompressor
are needed to see this picture.
https://www.youtube.com/watch?v=FeYmLg7Sxyw
![Page 10: A Summary Presentation by Tanya Murtagh & Joshua Yavitch.](https://reader035.fdocuments.us/reader035/viewer/2022062511/55169e7f550346f0208b4ba0/html5/thumbnails/10.jpg)
Recommendations
Appearance: Kern Street looks beautiful inside and out!
Social Media: Kern Street gift Shoppe should be active on Facebook and Instagram
![Page 11: A Summary Presentation by Tanya Murtagh & Joshua Yavitch.](https://reader035.fdocuments.us/reader035/viewer/2022062511/55169e7f550346f0208b4ba0/html5/thumbnails/11.jpg)
Thank You!