Reaching out to audiences

Our mission at the Arts Council is Great art and culture for everyone. We have five strategic

goals to help us achieve this. Goal 2 aims to ensure that everyone has the opportunity to

experience and to be inspired by the arts, museums and libraries, irrespective of where they

live or their social, educational or financial circumstances. Here we show how some of the

schemes that help us achieve this are being rolled out in the North.

Involving young Muslim women in Bradford and Manchester

The Arts Council is supporting Common Wealth Theatre in its development of a site-specific

performance event based on interviews with Muslim female boxers – in particular Ambreen

Sadiq, a former national champion. No Guts, No Heart, No Glory explores being young,

fearless and doing the unexpected and challenges the assumptions and expectations held of

young Muslim women in both the Muslim and non-Muslim communities. It is performed by

four 16-18 year old Muslim performers, recruited following a series of workshops in Bradford

schools. They helped develop the script alongside Pakistani new writer Aisha Zia. None of the

actors has been involved in either performance or boxing before and Ambreen Sadiq has been

coaching them in boxing skills.

Common Wealth Theatre’s production of No Guts, No Heart, No Glory. Credit: Christopher Nunn

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Common Wealth always seeks to stage its work right in the community, being – as Director

Evie Manning puts it – ‘really really committed to non-theatre audiences’. No Guts, No Heart,

No Glory is supported by a wide range of participatory audience development activities. In

May 2014 Common Wealth held a three day event in Bradford’s undercover Oastler Market,

involving readings from the play, taster performances, boxing workshops with Ambreen

Sadiq, and open discussions on such topics as being young, female and Muslim. On 15 June

they stage a big event at the Bradford Mela, and in September they are orchestrating a flash

mob in the centre of Bradford for which preliminary workshops are currently being held in

schools.

The play itself premieres at the Edinburgh Fringe Festival in August and runs at Huggy’s Gym

in Bradford from 9-20 September. There are also performances in Manchester from 4-8

November, where the show will be preceded during October by workshops in youth centres

and schools organised by Contact Theatre, who also co-produce. In addition to support from

Arts Council England, funding also comes from the Scottish Government, Bradford Council,

Theatre in the Mill and Contact.

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Working with the Ukrainian community in Bradford

Freedom Studios, the Bradford based theatre company, seeks to ignite passion for live theatre,

bringing in people who don’t usually watch or work in it. The company’s close relationship

with the Ukrainian community in Bradford began four years ago, during research for their

site-specific project The Mill – City of Dreams, based on the stories of local and migrant wool

workers. Interviews with people from the Ukrainian community and time spent with first

generation older people at their Wednesday lunch club, run by second generation Ukrainians,

all contributed to the creation of a Ukrainian character featuring in the final production.

The Ukrainian’s community’s reaction to the portrayal was positive. As Deborah Dickinson,

Freedom Studios’ Creative Producer, puts it: ‘They felt we had got it right. It was true to

their experience.’

Freedom Studios kept up the connection and when researching their 2014 production Home

Sweet Home – about the experiences of growing old in contemporary Britain – went back to

the community for help. Deborah Dickinson explains what emerged:

‘The older women enjoy singing traditional folk songs at their Wednesday meetings and we

commissioned Josh Goodman, a composer and choir leader to work with us and them in

shaping something for performance. We spent time with them listening to their songs and

understanding their meaning and importance in the lives and culture of the women. The

songs had been part of their lives from birth, during the trauma of Stalin and upheaval in their

homeland, in the German prison camps, and in Britain where they were relocated as ‘aliens’.

The songs had given them courage and continuity as the world around them changed. We

decided to focus on bringing out the emotional meaning of the songs for audiences who did

not understand Ukrainian.’

‘In the final production four older women come on during the last scene in their beautiful

traditional blouses and sing unaccompanied. Despite being in their late eighties, they were

determined to perform. It is incredibly moving.’

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Many members of the Ukrainian community attended the performances in April 2014, and

the relationship continues. Home Sweet Home returns to Bradford from 16 -20 September

2014. It is a co-production with Entelechy Arts and performances are also being given in

Stockton and London.

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Focusing on those places of greatest need

Through the Creative people and places programme we are focusing on parts of the country

where peoples’ involvement in the arts is significantly below the national average. The

programme takes a new approach by allowing communities and grass roots organisations to

play a leading role in inspiring others to get involved with the arts.

According to the latest statistics from our annual Taking Part survey, there are 17 areas of low

engagement in the North West, nine in Yorkshire and 14 in the North East. This has resulted

in nine diverse and innovative Creative people and places projects throughout the North area:

Time to engage with art in Northumberland

bait – the Creative people and places project in South East Northumberland – is working with

partners to support people to create and take part in quality arts activities and experiences

Community leaders taking part in bait workshop. Credit: Jason Thompson

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across the area. The consortium, comprising the Woodhorn Charitable Trust with

Northumberland College, Northumberland County Council, Northumberland County Council

Public Health, Queens Hall Arts and VCS Assembly, seeks to create long-term change in levels

of arts participation, driven by the creativity and ambition of people living in the area. It also

aims to have a demonstrable effect on the well-being of local people and levels of social

energy and activism within communities. The consortium has been awarded £2,461,400 from

the Creative People and Places programme.

Current and future projects include a partnership with the Royal Voluntary Service to set up a

new friendship group for older people in Seaton Sluice; a scheme with New Writing North to

launch a new writers group to support young people to develop their writing skills and

Market Stall, a co-commission with C-12 Dance Theatre, first seen in South East

Northumberland, now on a UK tour.

Leftcoast programme raises engagement in Blackpool and Wyre

LeftCoast, Blackpool and Wyre’s Creative people and places consortium, which we are

supporting with a £3 million grant, has launched its programme to bring great art to everyone

on the Fylde Coast – an area where involvement in the arts is currently in the lowest 20 per

cent of areas nationally. According to the Active People Survey 2009/10 only 37.21 per cent

of Blackpool’s population and 38.74 per cent of Wyre’s population took part in the arts.

The consortium behind LeftCoast seeking to improve these statistics is made up of The Grand

Theatre in Blackpool (a National portfolio organisation), Blackpool Council, Wyre Council,

Merlin Entertainments and lead partner Blackpool Coastal Housing. Under joint directors

Michael Trainor (Artistic Director) and Julia Turpin (Executive Producer) Leftcoast is prioritising

work around four key strands of activity. These are: engaging more audiences with high

quality art, developing individuals and infrastructures working in the arts and cultural sector;

importing, exporting and generating great art; and changing perceptions both internally and

externally.

The project is just seven months old but past and future initiatives already include:

• Two acts programmed as part of Showzam, Blackpool’s Festival of Circus and Variety held in

February 2014: Acrojou’s Wheel House, a rolling theatre directed by Flick Ferdinando and

commissioned by Without Walls and Les Enfants Terribles Marvellous Imaginary Menagerie

• A flagship international collaboration with the Grand Theatre to bring Danish Physical

Theatre Company Neander to the theatre in summer 2014 for their only UK performance

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with the aim of introducing new local audiences, particularly teenage boys and men, to the

theatre

• A collaboration with voluntary-led Fleetwood Festival of Transport to introduce a new arts

strand to the hugely popular festival on 20 July 2014: the Blackpool based creative business

Squirrel & Tiffin will be turning a vintage tram into an art installation terrarium using real life

trees and knitted insects to create a Secret Garden environment

• Eight new leadership programmes for artists and art activists based in Blackpool and Wyre

Going Right Up Our Street in Doncaster

Iconic and experimental art will be going Right up our street thanks to a Creative people and

places grant of £2,570,924 towards developing arts bases in five communities across

Doncaster. The consortium behind the project is led by Doncaster Community Arts (DARTS).

Other consortium members include Doncaster Voluntary Arts Network (DVAN) and the trust

behind Doncaster’s new performance venue CAST, which opened in 2013. CAST is one of our

National portfolio organisations and has also received funding through our National Lottery

funded capital programme.

Wheelhouse by Acrojou, Left Coast Shazam. Credit: Claire Griffiths

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Turning a canal into a creative corridor

The Leeds and Liverpool Canal is set to be the centrepiece of a creative corridor for the arts

following a £2 million grant from our Creative people and places programme to a consortium

led by the Canal and River Trust. The money will be used to connect the communities that live

on and alongside the canal, and beyond, in Pennine Lancashire through high profile, world-

class arts and events. The other consortium partners are Burnley Council, Blackburn with

Darwen Council, Groundwork Pennine Lancashire Trust, APPL (Arts Partners in Pennine

Lancashire) and Barnfield Construction Limited.

Over the next 10 years, local people will be involved in programming, producing and

experiencing high quality arts projects that have roots in the waterway communities they pass

through. Ideas include festivals, screenings, performance, environmental arts projects,

temporary digital installations, exhibitions and pop-up cultural spaces. The aim is for the Leeds

and Liverpool Canal to become known locally, nationally and internationally as place to come

for a unique heritage, cultural and leisure experience.

Burnley Canal Festival. Credit: Canal & River Trust

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St Helens Saints Community Development Foundation. Credit: Karen Wright

St Helens Dream. Credit: Karen Wright

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Celebrating St Helens’ cultural heartbeat

Two iconic emblems of St Helens’ heritage – glass and rugby league – are at the core of an

ambitious arts project after a consortium led by Saints Community Development Foundation

secured a £1.5 million grant from the Arts Council. Public art, dance, music, theatrical

displays, creative writing, digital and visual arts will all be on the agenda to celebrate themes

that have been described as the town’s ‘cultural heartbeat’. Many of the events will be staged

in St Helens town centre and organisers hope to involve thousands of people, including those

who have never participated in the arts, to celebrate what is distinct about the town. Saints

players, past and present, and glass workers will be among those taking part. The scheme will

build on the success of Dream, the 2008 Big Art commission by Jaume Plensa. The other

organisations in this consortium are Helena Partnerships, FACT (Foundation for Arts and

Creative Technology), St Helens Council and St Helens Arts Partnership.

Exploring Hull’s rich cultural and social histories

Roots and Wings is a programme to be delivered by a consortium in Hull led by Artlink

following receipt of a £3 million grant. The project, which has three exciting commissioning

strands – Producing City, Discovery Programme and Made in Hull: Celebrations – will draw

inspiration from Hull’s rich cultural and social histories, and be driven by existing and

emerging creative talent in the city. Other consortium members are Hull Truck Theatre,

Volcom, Hull City Council, and Hull and East Yorkshire Community Foundation.

Making a Scene in Kirklees

Hundreds of arts and cultural events will be delivered in North Kirklees over a three year

period thanks to a Creative people and places grant of £2 million made to a consortium led

by The Lawrence Batley Theatre in Huddersfield. Other consortium members include Batley

Festival Group and Kirklees Council. The Making a Scene programme will support the

development of long term relationships between local communities, artists and arts

organisations. It aims to create a permanent change in the way the arts contribute to the

quality of life for people in North Kirklees.

Shaping cultural experience in Durham

A £1.5 million award from our Creative people and places programme will provide a huge

opportunity for the people of East Durham to shape their cultural experience over the next

three years.

Generating inspiring, engaging and quality arts activity – festivals, exhibitions and events – for

people living and working in East Durham, the scheme will make the most of the area’s

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unique towns, intriguing villages, dramatic landscapes and sweeping coastline. The goal of

the project is to produce great art that is valued and appreciated by those living and working

in East Durham. The consortium behind the scheme includes Beamish, The Living Museum of

the North, East Durham Trust and Forma Arts and Media.

A cultural Spring Awakening in Sunderland and South Tyneside

A consortium has been awarded £2 million for a scheme entitled The Cultural Spring which

sees communities in Sunderland and South Tyneside working with local, national and

international artists and producers on a series of transformational arts events. Highlights will

include empty homes being transformed into art galleries, large scale commissions with

organisations such as the Royal Shakespeare Company and local mentoring from Sunderland’s

home-grown music scene. The University of Sunderland is lead partner in the consortium and

the other core partners are The Customs House in South Shields and the Sunderland Music,

Arts and Culture Trust, a new charity formed to develop the arts and cultural provision in the

city. The Great North Passion – the BBC’s flagship Easter broadcast 2014 – was the scheme’s

launch event: devised in partnership with the BBC, and made possible with an extra £100,000

awarded to the BBC from the Arts Council’s Exceptional award scheme.

Current Cultural Spring projects include Summer Streets, an afternoon event to celebrate

community music and local musicians in Sunderland and South Tyneside at Margaret

Thompson Park in July 2014; and a series of art taster sessions for summer 2014.

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Follow the Herring: bringing inspiration to the East coast

In 2011 the Arts Council launched a £45 million Strategic touring programme which is

designed to encourage collaboration between organisations, so that more people across

England experience and are inspired by the arts, particularly in places which rely on touring

for much of their arts provision.

It is this source of funding that has helped launch such imaginative projects as Follow the

Herring. Thanks to a grant of £218,832 from the programme a life size knitted boat is touring

to13 towns the length and breadth of the east coast of Scotland and England celebrating our

coastal heritage through a combination of theatre, singing, arts and crafts. A theatre

performance of Get Up and Tie Your Fingers will recreate the story of the 19th century

Follow the Herring knitted boat. Credit: The Customs House

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‘herring lassies’ who followed the herring fishing fleets down the coast to meet the catch at

each port of call. The show’s opening night in Musselburgh in May 2014 was a sell-out.

The tour echoes the women’s journey, taking the tale back to the communities where it

began and giving them the opportunity to create and participate in a piece of theatre

alongside a professional production team. Local people have been encouraged to join in as

part of the performance choirs or by knitting a herring or through the Ch-arted website which

offers educational tools, projects and class room activities.

Follow the Herring is a co-production by The Customs House and the Guild of Lillians theatre

company. More information about the project can be read here.

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Providing cultural experiences for youngsters in rural areas

Youngsters in rural areas are benefiting from the presence of another organisation supported

in the North by the Strategic touring programme. Under the Create Tour programme run by

the Rural Arts rural touring scheme three professional performance companies work with

young people to create a short curtain-raiser performance that then tours with the

professional company as part of the ON Tour scheme. For example, Phoenix Dance Theatre

Company became involved in this rural touring scheme for the first time in 2013. In 2014,

Phoenix spent four days working with local young people at Brooklyn Youth Centre, Norton

to create a short piece to be performed as a curtain raiser for their REfined tour.

2014 has also seen the launch of Rural Arts Under this scheme groups of young people have

taken on the task of promoting Sarah Willan’s solo show The Novel Detective to their own

community via social media.

Both the show and the Young Promoters scheme are part of a national strategic rural touring

programme developed through a partnership between Contact and NRTF and supported by

the Arts Council’s Strategic touring scheme. Support for the Create Tour and for the Young

Promoters scheme also comes from Ryedale District Council, North Yorkshire Youth Service

and with support from Tuned In, Redcar, and Ryedale Youth Support Service.

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Opportunities for the homeless and for those feeling isolated or depressed

People who have experienced homelessness or suffer from depression and isolation are being

offered the chance to improve their lives through taking part in theatre workshops and

performances run by Collective Encounters. This Liverpool-based organisation, supported by

the Arts Council, specialises in theatre for social change through collaborative practice.

Collective Encounters has been working with the homeless community in the North West

since 2008. Its Transitions programme includes accredited training through performance in

hostels and day settings, out of town residencies, performances and a work placement and

mentoring scheme. The Professional Human Beings group, for example, is open to anyone

Collective Encounters’ production of Saintland. Credit: Mark McNulty

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with experience of homelessness who wants to make theatre. Seize the Day is a modern day

folk song they recently wrote and recorded together.

Collective Encounters’ Other Ways of Telling scheme uses music, story-telling and drama to

combat depression and isolation. Now in its second year, the scheme is delivered in

partnership with St.Helens Arts Service. The group’s third and latest production, Saintland

– Where Poundland meets Neverland, was performed in May 2014 at St Helens Central

Library.

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Putting ‘real people’ centre stage

All the world will be on stage – from toddlers to those in their seventies – in the latest

production by National portfolio organisation Quarantine, a company that uses the lives and

experiences of real people as the starting point for all their shows.

Summer, Quarantine’s new large-scale production, premiering at The Warehouse, Regent

Trading Estate, Salford in June 2014, is about ‘being alive, right now’. It involves 45 locally

recruited performers aged between 18 months and 78 years, from all walks of life including

an electrician, a joiner, a journalist and school children. None of them has ever been involved

in a performance of this kind before. A company policy of sharing a meal before each

rehearsal gives all the participants a strong feeling of a collective ownership of the play, which

itself opens with the cast doing the same thing as their audience: eating and drinking.

Quarantine’s production of Summer. Credit: Gavin Perry

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Summer is the first part of an exciting quartet of performances that look at the human life

cycle, to be created by the same artistic team at Quarantine over the next three years

Summer. Autumn. Winter. Spring will be made in four separate parts and then played as a

marathon event from 2016.

Quarantine is a tenant in Islington Mill, the independent arts organisation in Salford. The

warehouse where Summer is to be performed is just close by, and the show seeks to connect

with local people, living in tower blocks nearby, working in local businesses, and attending

local schools.

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Involve the whole family

This year’s Family Arts Festival takes place between 17 October-2 November and will involve

arts and cultural organisations across the North. It is part of the Family Arts campaign

supported using public funding by the National Lottery through Arts Council England, with

the aim to develop the range of arts events and activities available to families – the quality as

well as the overall experience.

The Campaign is the initiative of six leading UK arts trade organisations: The Association of

British Orchestras, Dance UK, The Independent Theatre Council, The Society of London

Theatre, UK Theatre and the Visual Arts & Galleries Association.

The first Family Arts Festival took place in October 2013, and entertained tens of thousands of

families across the UK with its ambitious and diverse first year programme. Over 900

organisations hosted over 1,900 events as part of the festival, across all forms of performing

and visual arts, and it was supported by leading figures from the arts including Lord Lloyd

Webber, Zoë Wanamaker and Ed Vaizey.

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