Alan Strange – Reaching younger audiences and new sources on chat apps
Reaching Audiences While They Reach You
31
Reaching audiences while they reach you Doug Lacombe
Transcript of Reaching Audiences While They Reach You
Reaching audiences while they reach you Doug Lacombe
© 2012 communicatto, a social media agency
Saskatchewan – no degrees of separation
© 2012 communicatto, a social media agency
Running into inspiration
© 2012 communicatto, a social media agency
Reaching audiences while they reach her
Media is getting mixed up
© 2012 communicatto, a social media agency
When modem speeds were measured in baud
© 2012 communicatto, a social media agency
Media was like this
© 2012 communicatto, a social media agency
Things took time back then
© 2012 communicatto, a social media agency
Now media is like this
© 2012 communicatto, a social media agency
So when a plane ditches into the Hudson
© 2012 communicatto, a social media agency
The crowd reacts instantly
© 2012 communicatto, a social media agency
Which crosses the chasm into MSM
© 2012 communicatto, a social media agency
Which creates a feedback loop that amplifies
© 2012 communicatto, a social media agency
RBC outsourcing scandal
© 2012 communicatto, a social media agency
Media’s evolving, is your media mix?
© 2012 communicatto, a social media agency
The new media mix
© 2012 communicatto, a social media agency
Your impressions engine
© 2012 communicatto, a social media agency
Now you’re the media …
© 2012 communicatto, a social media agency
© 2012 communicatto, a social media agency
Speak from the heart
© 2012 communicatto, a social media agency
Get heartfelt feedback
© 2012 communicatto, a social media agency
Or some with no heart
© 2012 communicatto, a social media agency
Crowd-spanking
© 2012 communicatto, a social media agency
Headlines for humans
© 2012 communicatto, a social media agency
Show a little passion
© 2012 communicatto, a social media agency
Show a little backbone
© 2012 communicatto, a social media agency
Who’s this guy?
One of my heroes: Alvin Law www.alvinlaw.com
© 2012 communicatto, a social media agency
Disabled by Thalidomide To drummer To major fundraiser, speaker,
author, musician
What’s his story?
© 2012 communicatto, a social media agency
Everything counts and count everything
© 2012 communicatto, a social media agency
Reach out, tell your story, and RING THOSE PHONES!
