Ramadan 2020 - Islam Channel · 2020. 4. 23. · RAMADAN 2020 Average time a user spends on our...

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Ramadan 2020 Advertising & Sponsorship Opportunities

Transcript of Ramadan 2020 - Islam Channel · 2020. 4. 23. · RAMADAN 2020 Average time a user spends on our...

Page 1: Ramadan 2020 - Islam Channel · 2020. 4. 23. · RAMADAN 2020 Average time a user spends on our website 550,000 Unique Visitors 5 Minutes . Contact Us If you would like to discuss

Ramadan 2020 Advertising & Sponsorship Opportunities

Page 2: Ramadan 2020 - Islam Channel · 2020. 4. 23. · RAMADAN 2020 Average time a user spends on our website 550,000 Unique Visitors 5 Minutes . Contact Us If you would like to discuss

Who are we?

Islam Channel has comprehensive coverage via digital channels, including our

popular websites, mobile apps and social media pages.

Islam Channel is the world’s leading Islamic TV channel, broadcasting to millions of viewers in the UK and around the world.

£140m raised through live charity

appeals on Islam ChannelComprehensive distribution

via cable and satellite TV

2 million viewers in the UK alone

Global reach broadcasting to over 136 countries worldwide

Partnering with Islam Channel is the best way to reach Muslim audiences

in 2020

Comprehensive distribution via satellite TV

Islam Channel’s Twitter has over 59,000+ followers

Islam Channel’s Facebook Live attracts over 25,000 followers

Islam Channel’s YouTube channel has over 2.8 million views

Islam Channel attracts 300k page views per month

2m viewers in the UK alone

Global reach broadcasting to over 136 countries

worldwide

Page 3: Ramadan 2020 - Islam Channel · 2020. 4. 23. · RAMADAN 2020 Average time a user spends on our website 550,000 Unique Visitors 5 Minutes . Contact Us If you would like to discuss

The Global Halal Market

$1.9trillion

$1.9 trillionGlobal Halal Market

Size (2015)

$56 billionMuslim Spend on

Cosmetics Products

$243 billionMuslim Spend on

Apparel and Footwear

$3 trillionProjected Global Halal

Market Size in 2021 (8% CAGR)

$151 billionMuslim Spend on Outbound Travel

$78 billionMuslim Spend on

Pharmaceuticals Products

$1.2 trillionMuslim Spend on

Food and Beverage

$189 billionMuslim Spend on

Media and Recreation

Source: Thomson Reuters. State of the Global Islamic Economy Report.

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Advertising and sponsoring programmes on Islam Channel are great ways for your business or organisation to earn maximum visibility in the UK and around the world.

We offer fully-integrated partnership opportunities including bespoke adverts and campaigns. Islam Channel offers varied and vibrant content giving your brand the opportunity to become affiliated with particular programmes, bringing your business closer to the heart of our viewers. Sponsoring a show allows you to place a series of short clips around a programme, which feature your logo and message. Your sponsorship package can vary to suit your needs.

Islam Channel’s target audience consists of both Muslims and non-Muslims from a variety of different backgrounds and ethnic groups. With expansion to Africa, Asia, the Middle East and Europe, Islam Channel now reaches millions of viewers around the world.

TV Promotion & Sponsorship TV Generates the Highest ROI of All Media

Radio PrintOnline Display

Out of Home

Online Video

TV

£0.84£1.15

£2.09£2.35 £2.43

£4.20

ROI for £1 of Marketing Expenditure

Source: Ebiquity and Gain Theory. Profit Ability: the business case for advertising.

Page 5: Ramadan 2020 - Islam Channel · 2020. 4. 23. · RAMADAN 2020 Average time a user spends on our website 550,000 Unique Visitors 5 Minutes . Contact Us If you would like to discuss

“Islam Channel is a very important supplier for Al Rayan Bank, they provide services for us to reach our customer base and future prospects. Their audience is very much our audience and we share a lot of values in terms of the shariah and ethical values that we espouse. We use them for television, the website and we join them in shows and I think they’re a great partner for Al Rayan.”

Sultan Choudhury, Chief Executive Officer, Al Rayan Bank

Clients & Testimonials

“Islam Channel assisted us in building awareness and trust for Wahed. We see them as a long-term partner. They worked closely with us to ensure our campaign delivered the desired results. And went above and beyond to ensure that our needs were met.”

As’ad Layth, VP Business Development, Wahed Inc

“The Islam Channel has been a key element for our marketing strategy when we opened up the first The Halal Guys in the UK. Their reach within the community is unrivalled. Furthermore, the know-how of their people helped us tremendously to set the tone and fine-tune our campaigns. The Islam Channel has been a great partner for The Halal Guys”

Jan van Delden, Managing Partner, ITICO F+B (Halal Guys)

“We have been proud to exclusively premiere and run our annual TV adverts on Islam Channel and have found its audience to be important to us - particularly over the Ramadan period, a traditionally busy period for other Muslim centric sectors”

Shahzad Younas, Founder & CEO, Muzmatch

Page 6: Ramadan 2020 - Islam Channel · 2020. 4. 23. · RAMADAN 2020 Average time a user spends on our website 550,000 Unique Visitors 5 Minutes . Contact Us If you would like to discuss

Recite

A live daily interactive Qira’ah show for Ramadan. Viewers call in to recite the holy Qur’an and have their recitations corrected.

Living The Life

‘Living The Life’ will be continuing during the month of Ramadan! Tune in for our interesting studio chats, off beat features with an added Ramadan flavour to it all!

Preparing for Ramadan

An enlightening new series discussing spirituality and tackling Fiqh issues to prepare our viewers for the holy month of Ramadan.

Giving to Charity

Short Fillers to play throughout the day during Ramadan, promoting and encouraging people to give to charity in light of the Qur’an and the Sunnah.

Wonders of the Qur’an

Why does Allah use more than one word in the Qur’an to explain a single person? How is a verse on divorce followed by a verse on prayer? These are only some of the amazing gems to unearth in this brand new series featuring Ahsan Hanif and Nouman Ali Khan.

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Our Ramadan 2020 Programming

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Islam Channel KIDSJoin ICKids everyday for a mixture of entertaining and educational programmes. There’s cooking, science experiments, arts and crafts, story time, Islamic manners and so much more!

5 PillarsGame Show

Two rounds, Islamic knowledge, daily prizes. Join us and see who conquers the 5 Pillars of Islam.

Live Taraweeh Prayers from Makkah

Hear the beautiful recitation of the Quran; live from Makkah each day in the blessed month of Ramadan. The month of the glorious Quran and watch hundreds of thousands attend the Taraweeh prayers.

Iftar with Islam Channel

Join us as we set out to find the best of the UK’s Halal restaurants. Filming from a different restaurant each night for the 30 nights of Ramadan, this show will bring families together before Iftar to discover the finest cuisines from around the world.

Morning & Evening Adhkar

The morning and evening prayers played live between Fajr and Dhuhr, and after Maghrib every day. To start airing in Ramadan.

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Our Ramadan 2020 Programming

Join us live in our London studio as our Scholars take your questions and offer advice on all matters pertaining to your daily lives.

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Advertising Spots on Islam Channel

• Prime Time Ramadan 2020• Up to 50% Early Bird Discount available• 30 seconds per spot duration

If you require an advert produced and want to discuss costs and time scales, please get in touch with us.

For further information contact [email protected]

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28th Feb For An

GOLD

240 Spots

Advert Spotsper month

BRONZE

120 Spots

Advert Spotsper month

SILVER

180 Spots

Advert Spotsper month

Page 9: Ramadan 2020 - Islam Channel · 2020. 4. 23. · RAMADAN 2020 Average time a user spends on our website 550,000 Unique Visitors 5 Minutes . Contact Us If you would like to discuss

Sponsoring the Iftar and Suhur provides maximum visibility as families gather, tuning into Islam Channel awaiting the Fajr and Maghrib Adhans, to commence and break their fast each day.

This premium slot is seen as one of the most sought-after sponsorships within the month of Ramadan.

Sponsoring the Iftar and Suhur is an excellent opportunity to display, highlight, and showcase your brand everyday within the month of Ramadan before and after the Iftar (breaking of the fast) and Suhur (start of the fast) duas.

Iftar and Suhur Sponsorship

Two 10 second spots before and after Iftar and Suhur dua

Iftar and Suhur Sponsorship

Page 10: Ramadan 2020 - Islam Channel · 2020. 4. 23. · RAMADAN 2020 Average time a user spends on our website 550,000 Unique Visitors 5 Minutes . Contact Us If you would like to discuss

Islam Channel’s website is incredibly popular with our audience with over 3 million views in the month of Ramadan alone from 550k unique visitors in 194 different countries.

From catching up on content to live streaming our TV broadcast to simply checking out prayer times, advertising on Islam Channel’s website allows you to engage our audience online.

Online Advertising on Islam Channel Website

Average Monthly Online Statistics for www.islamchannel.tv

Visited by people from over 194 different countries

3.2mViews in Ramadan alone

3.2m 78%78% of our traffic are new visitorsand 22% returning visitors

22%194

194

Banner Dimensions

Body 543 x 135px

Body 284 x 316px

Main Header 720 x 90px

For further information and pricing, please get in touch with us.

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Average time a user spends on our website

550,000Unique Visitors

5 Minutes

Page 11: Ramadan 2020 - Islam Channel · 2020. 4. 23. · RAMADAN 2020 Average time a user spends on our website 550,000 Unique Visitors 5 Minutes . Contact Us If you would like to discuss

Contact Us

If you would like to discuss advertising opportunities or start planning out a future campaign, we’d be happy to talk about your requirements and help you to meet your objectives.

428-432 Ley Street, IlfordGreater LondonIG2 7BS

t +44 (0) 20 7374 4511e [email protected]

www.islamchannel.tv