CG Ramadan/COVID-19 Research [All Arabs]

POWERED BY CG RESEARCH

REFLECTING ON ANUNUSUAL RAMADAN

KSA

FINANCES MATTER

Despite the positive sentiments that consumers voiced, there is a growing concern about their finances

“I have a positive outlook for the future”

85%

“I am happy to have more time to spend

with my family”

82%

“I am confident that the economy will become stronger”

79%

“I feel it is crucial to prioritize

needs vs. wants”

88%

“I am only buying the essentials nowadays”

88%

“I tend to cut expenses by shopping less”

66%

Optimistic At peace Calm Worried

People are trying to maintain a positive attitude towards the situation despite all the challenges

PREVAILING POSITIVITY

Most missed partaking in the usual Ramadan Rituals/ Activities

Praying Taraweeh in mosques

Visiting mosques for prayers

Visiting families and relatives

Inviting people over for Iftar / Suhur

Going out after Iftar

Sharing food

Planning for Eid vacation

70%

62%

47%

34%

26%

20%

18%

APPAREL, SHOES& ACCESSORIES

GIFTS FURNITURE &HOME APPLIANCES

47% 41% 20%

Ramadan is strongly perceived to be di�erent this year

80%

and filled with many challenges

77%

AS A RESULT OF UNCERTAINTY, CONSUMERS IN SAUDI SEEM TO BE SHOPPING MORE CAUTIOUSLY THIS RAMADAN

7/10 consumers are spending less this Ramadan

as compared to previous years

58%

LUXURY ITEMS

This Ramadan, purchases revolve mainly around what is needed. Consumers have cut down spending to zero on:

They reported to spend less on products that aren't essential[Bottom 2 Box: Significantly decreased/ Somewhat decreased spends]

LUXURY ITEMS

24%

62%

CARS

PEOPLE ARE STILL RELUCTANT TO GO BACK TO ‘NORMAL’

“I am still not comfortable leaving the house”

“I go out whenever I get the chance to”

“I only go out for necessities”

36%

59%

5%

REMAINING CAUTIOUS Depicting a scenario where the economy has reopened

and lockdown in the country has eased before Eid

Going to shopping centers and malls

Shopping in physical stores

Ordering food delivery

Visiting public places

Travelling within the country

Going to Iftar at someone’s place

Inviting people over for Iftar

Buying luxury items

Having Iftar in restaurants/ Ramadan tents

Travelling abroad for Eid

45%

47%

56%

67%

65%

67%

72%

75%

84%

83% 11%

11%

18%

21%

25%

26%

27%

31%

45%

47% 8%

8%

12%

7%

10%

8%

7%

6%

5%

7%

I will resume it normallyI may resume it gradually with high precaution measures

I will still avoid it fully until the virus is fully contained

MORE CLOTHES, TOYS AND JEWELRY TO BE CONSIDERED AS EID GIFTS

CHOCOLATE TOYS/ GAMES FOR CHILDREN

CASH

49%

32%29% 29%

38%

53%

JEWELRY(GOLD)

GIFT CARDS (OFFLINE)

LUXURY ITEMS

10%15%

7% 6% 8%7%

Under this same scenario, consumers are willing to spend more on:

16%

APPAREL, SHOES & ACCESSORIES

11%

GIFTS

[an increase of 13%] [an increase of 7%]

CLOTHES

41%45%

GIFT CARDS (ONLINE)

8% 6%

[Top 2 Box: Significantly increased/ Somewhat increased spends]

If the situation remains as is If the lockdown is lifted