COMPARITIVE ANALYISIS COMPARITIVE ANALYISIS OFOF

RESPONDENTS TOWARDS RESPONDENTS TOWARDS “THE LAPTOPS”“THE LAPTOPS”

Introduction:-

Project research on “Laptops” to know the preference of respondents towards the brands which brand they prefer most. The following brands are here:-

HISTORY OF “ACER”

It was started by stain shih, his wife carlyon yeh and a group of five others in 1976, was

renamed Acer in1987.the c.e.o. of acer Mr.j.t.wang .The global Headquarter is in

Hsichih city taiwan

HISTORY OF “DELL”

Dell laptops History begins in 1989,its worth mentioning

that “Michael dell” the

founder of dell.

Head quarter in u.s.a.

HISTORY OF “LENOVO”

In 1986 I.B.M. p.c.d. announces its first laptop computer, weight only 12 pounds. Lenovo chairman is Mr. lieu chuanzhi and head quarter lenovo in hong Kong.

HISTORY OF “HP”

HP started in 1939 by Mr. Hewlett Packard

c.e.o. of hp is Bill Shih and head quarter of hp is in America

HISTORY OF “TOSHIBA”

Toshiba laptop started was T100 set in 1875 under the name is Shibaura seasick- sho.

Headquarter of Toshiba in Tokyo.

HISTORY OF “COMPAQ”

Compaq laptop started in 1982 by Rod Canion, Jim Harris, and Bill Murto in Stanford university.

Objectives:-

• To find the most preferred Laptop among respondents.

• To Comparative analysis of customers preference towards laptops.

• To describe comparative preference of brands of laptops.

• To know additional features demanded by the respondents.

Limitations:-

• Short sample size to Research.

• Short time to research.

• Some time Respondent does not give exact informance.

Research Methodology:-

• Sample Size:- 100.• Sample Area:- At katani in Ludhiana City.• Data collection:- Primary Data collection:-Questionnaires.Secondary data:-

The existence of secondary data is not much yet we used it whenever needed, sources of secondary data were –books, websites etc.

Research Design:- Quantitative Research:-

A quantitative approach requires a well developed research design. It is usually based on:-

Careful and precise specification of the question to be answered.

Identification, definition, and measurement of the key variables.

Selection & specification of one or more methods of collecting data.

Numerical analysis of the data, including use of appropriate statistical tests.

Numbers used in study may be as simple as counting the numbers of “Yes” vs. “No” responses to some questions.

Sampling techniques:-

To analyze the collected data mathematics tools are used, for instance percentage(%), tables, charts and also used of computer etc.

Analysis & Interpretation:-

Options No. of the Respondents

%

Yes 70 70

No 30 30

Total 100 100

Interpretation:-Total no. of sample size was 100,out of 100,70 people used Laptops & 30 people did not use Laptops.

Table:-1 Respondents %

70%

30%

YES

NO

Respondents who used brands of Laptops:-

Brands No. of users

Acer 09Dell 22Compaq 16Hp 10Toshiba 05Lenovo 08Total 70

0

10

20

30

40

50

60

70

No. ofUsers

acer

Dell

compaq

Hp

Toshiba

Lenovo

Total no

Table:-2

Interpretation:-It is clear that total respondents were(70),Out of them different brands used by different no. of respondents.

Description of RAM:-

Laptops 1-2GB

Acer 1Dell 1Lenovo 3Hp 1Toshiba 1Compaq 8

Total 150

2

4

6

8

10

12

14

16

Acer

Dell

lenovo

Hp

Toshiba

Compaq

Total

Table:-3

Interpretation:-The Total no. of the respondents were 15 who used 1-2GB RAM with Different laptops.

RAM Used b/w 1-2GB By respondents:-

RAM Used b/w 2-4GB by respondents:-

Laptops 2-4GB %Acer 7 15

Dell 17 35

Lenovo 5 10

Hp 9 18

Toshiba 3 07

Compaq 8 15

Total 49 100

Interpretation:-Total no. of laptops were 49, b/w 2-4 GB RAM & percentage of different Laptops of this RAM is clearly mention from figure.

Table:-4

RAM above 4GB used by the respondents:-

Data for RAM above 4GB

0

20

40

60

80

100

120

Above 4GB %

Lapt

ops

%

Acer

Dell

lenovo

Hp

Toshiba

Compaq

Total

Laptops Above4GB %Acer 1 17

Dell 4 67

lenovo - 0

Hp - 0

Toshiba 1 16

Compaq - 0

Total 6 100

Interpretation:-The total no. of 4GB laptops were 6,thePercentage of different laptops with RAM is clearly Mention from figure.

Table:-5

Description of HD of laptops:-

Description of HD

0

5

10

15

20

25

30

35

120 HD 250 HD 320 HD Above 320 HD

HD

LAPT

OPS

Acer

Dell

lenovo

Hp

Toshiba

Compaq

Total

Laptops 120 HD

250 HD

320 HD

Above 320HD

Acer - 7 4 1

Dell - 16 5 3

Lenovo 3 2 3 1

Hp 1 2 1 1

Toshiba 1 3 - 1

Compaq 8 2 5 -

Total 13 32 18 7Interpretation:-The total no. of laptops were 70,The HD were different in different laptops.

Table:-6

Description of cores of laptops:-

Interpretation:-The total no. of laptops were 70,out of 70,22 wereDual core & 48 were core 2 duo.

0

10

20

30

40

50

60

ACER

DELL

LENOVO

HP

TOSHIBA

COMPAQ

TOTAL

ACER 3 6

DELL 22

LENOVO 1 7

HP 6 4

TOSHIBA 4 1

COMPAQ 8 8

TOTAL 22 48

Dual core Core2duo

Table:-7

Description of “price” of laptops:-DATA FOR PRICES

0

5

10

15

20

25

30

PRICES B/W 20-30,000 RS 30-40,000RS 40-50,000RS ABOVE 50,000RS

Acer

Dell

lenovo

Hp

Toshiba

compaq

Total

Laptops Price 20-30,000

30-40,000

40-50,000

Above 50,000

Acer 3 6 - -

Dell 1 6 11 4

lenovo - 1 5 2

Hp 1 3 4 2

Toshiba - 2 1 2

Compaq 4 8 2 2

Total 9 26 23 12

Interpretation:-The total no. of laptops were 70 & there were different price rate with Different laptops.

Table:-8

Description of wi fi & web cam in Laptops:-

Interpretation:-The above figure & table clear the description of wi fi & webCame for different laptops.

0

10

20

30

40

50

60

70

80

ACER

DELL

LENOVO

HP

TOSHIBA

COMPAQ

TOTAL

ACER 9 9

DELL 22 22

LENOVO 7 1 7

HP 8 2 10

TOSHIBA 5 5

COMPAQ 15 1 16

TOTAL 66 4 70

wi fi no wi fi web cam

Table:-9

Sources of information for respondents to buy laptops:-

Data for sources of motivation

05

101520

253035

4045

Friends News paper Advertisement Any other

Acer

Dell

lenovo

Hp

Toshiba

Compaq

Total

Laptops friends News paper

advertise Any

other

Acer 8 - - 1

Dell 18 1 2 1

Lenovo 3 1 3 1

Hp 3 - 6 1

Toshiba 1 3 - 1

Compaq 8 - 3 5

Total 41 5 14 10

Interpretation:-The total no. of respondents were 70,they were motivated to buy laptops From different sources which are mention above table & figure.

Table:-10

Preferred Purchasing places of respondents:-

Laptops shop Shopping mall Any other

Acer 8 1 -

Dell 10 4 8

Lenovo 6 2 -

Hp 4 5 1

Toshiba 2 2 1

Compaq 15 1 -

Total 45 15 10

Interpretation:-Total no. of respondents were 70,and their places of purchase were Different, it is clearly mention from above chart & table.

DATA FOR PURCHASING PLACES

0

5

10

15

20

2530

35

40

45

50

shop shopping mall Any other

Acer

Dell

lenovo

Hp

Toshiba

Compaq

Total

Table:-11

Offers or discounts & performance of laptops:-

CHART FOR DISCOUNT & SATISFECTION

05

1015202530354045505560657075

Discount No discount satisf ied Dissatisf ied

Acer

Dell

lenovo

Hp

Toshiba

Compaq

Total

Laptops Discount

find

Not

find

satisfied dissatisfied

Acer 4 5 8 1

Dell 15 7 22

Lenovo 4 4 6 2

Hp 10 - 10

Toshiba 1 4 5

Compaq 10 6 16

total 44 26 67 3

Interpretation:-Above table & chart clear discount & satisfaction of respondents.

Table:-12

Additional features demanded by respondents:-

36

2

15

51

521

8

12 36 8

2

15

45

10

05

10152025

3035404550

Acer

Dell

lenovo

Hp

Toshiba

Compaq

Total

Acer 3 6

Dell 2 15 5

lenovo 1 5 2

Hp 1 8 1

Toshiba 2 3

Compaq 6 8 2

Total 15 45 10

color Battery Any other

Interpretation:-The description of additional features is clear from above table & chart.

Table:-13

Findings:-

There are total no. of respondents among them students prefer laptops more.

According to search the preference of DELL is more in comparing to others laptops including features also.

According to search the preference of TOSHIBA is minimum. Maximum respondents were influenced to buy laptops by their

friends and minimum by news papers. From total percentage of respondents, 63% respondents want to

change their laptops in future. From total percentage of respondents, 65% respondents want to

additional features at the side of these features like incensement in battery back up, colors and also screen touch laptops.

Conclusion:-

After search about compared analysis of respondents towards laptops, the maximum preference of brands of laptops depend on company which satisfies customers in all the way like price, discounts, features and service plays a great role of product, the analysis & interpretation of these data is not always exact because this research was in short sample size and collection of was not exact.

Suggestions:-

• Acer company should be improve some features like sound system, colors & battery back up.

• Lenovo, Hp, Toshiba & Compaq should improve features & services so that they can find more preference in market.

• The Dell company should decrease their price of laptops so that they can get more preference of laptops than present preference.

Bibliography:-

• Books.

• Google

• www.acer.com

• www.dell.com

• www.hp.com

• www.toshiba.com

We Dharmendra Kumar Sharma & Lavkush pathak are the students of Ludhiana College of Engineering & Technology Ludhiana Punjab at undergoing project on “comparative analysis of customer preference toward Laptops” for the purpose of which we need to get this questionnaire fill. So please spare some time…..

1. Do you have Laptop?

Yes No

2. Which of the following brand do you have?

Acer Dell Lenovo

Hp Toshiba Compaq

3. Which of the following RAM do you have in your Laptop?

1-2 GB 2-4 GB above 4 GB

4. Which of the FOLLOWING HD DO you have?

120 GB 250 GB 320GB Above320GB

6. What is the price of the Laptop?

20-30,000rs 30-40,000rs 40-50,000rs

Above 50,000m

7. Is it has in build WI fi system?

Yes No

8. Has it web cam?

Yes No

9. Who motivated you to buy this Laptop?

Friends Newspaper Advertisement

Any other _ _ _ _ _ _ _ _ _ _ _

10. Where did you purchase it?

Shop Shopping mall Any other

11. Did you get any offer or discount at the time of purchase?

Yes No

12. Are you satisfy with the performance of it?

Yes No

13. Would you like to have any other brand in future?

Yes No

14. Do you want to any other feature beside it?

Color Battery Any other

Person’s description

Name________________________ Age ___________MOB.______________

DOB. _________________________ QUALIFICATION _______________________

OCCUPATION___________________ E-MAIL ______________________________

ThanksA lotTo

All Presents.