Rajesh Gomra Ppt on Mobile Phones Pushpendra

8/8/2019 Rajesh Gomra Ppt on Mobile Phones Pushpendra

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Project on Research ofProject on Research of

Mobile phonesMobile phones

N97N97


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Introduction of different companysIntroduction of different companys

mobile phonesmobile phones1.Nokia..1.Nokia..

2.Motorola..2.Motorola..

3.Samsung..3.Samsung..

4.Tata Indicom..4.Tata Indicom..

5.Reliance5.Reliance

6.LG6.LG


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11-- Introduction of NokiaIntroduction of Nokia

The Chairman of NokiaThe Chairman of Nokia

company Iscompany Is

Mr. Jorma Jaakko OllilaMr. Jorma Jaakko Ollila..And CEO of the NokiaAnd CEO of the Nokia

Company isCompany is

Mr. Olli Pekka KallasvuoeMr. Olli Pekka Kallasvuoe..The Head Office Of Nokia IsThe Head Office Of Nokia Is

In theIn theFinland(1981)Finland(1981)..


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22--Introduction of MotorolaIntroduction of Motorola

Motorola started inMotorola started in ChicagoChicago..

Head quartersHead quarters--

Schaumburg & USSchaumburg & US..Key peopleKey people--

Greg BrownGreg Brown

(President & Ist Co(President & Ist Co--CEO).CEO).Sanjay JhaSanjay Jha (IInd Co(IInd Co--CEO)CEO)


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33-- Introduction of SamsungIntroduction of Samsung

TheSamsung companyTheSamsung company

started instarted in 1 march19381 march1938

inin KoriaKoria..The founder & the ChairmanThe founder & the Chairman

ofSamsung company isofSamsung company is

Byung Chull LeeByung Chull Lee..

It is the second largestIt is the second largest

Company after Nokia.Company after Nokia.


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44-- Introduction of Tata IndicomIntroduction of Tata Indicom

The chairman ofTataThe chairman ofTata

Company isCompany is Ratan TataRatan Tata..

The managing DiractorThe managing DiractorOfTata comm isOfTata comm is

Mr.Anil Kumar SardanaMr.Anil Kumar Sardana..


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55-- Introduction of RelianceIntroduction of Reliance

Reliance started inReliance started in 19661966..

The founder ofRelianceThe founder ofReliance

WasWas Mr. Dhiru Bhai AmbaniMr. Dhiru Bhai Ambani..The annual turnover ofThe annual turnover of

Reliance isReliance is $35.9$35.9 billion.billion.

The annual profit ofRelianceThe annual profit ofRelianceCompany isCompany is $4.85$4.85..


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66-- Introduction of LGIntroduction of LG

It established inIt established in 19581958..

TheLG launchGSM mobileTheLG launchGSM mobile

in 2001.in 2001.CEO ofLG mobileCEO ofLG mobile

Mr. Yong NamMr. Yong Nam..

He became CEO inHe became CEO inJan 2007.Jan 2007.


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ObjectivesObjectives

1. To know the customer preference regarding mobile1. To know the customer preference regarding mobilephones.phones.

2. To know the problem faced by the customers2. To know the problem faced by the customersregarding to mobile phones.regarding to mobile phones.

3. To know about potential customers.3. To know about potential customers.

4. To know the additional features which are demanded4. To know the additional features which are demandedby the respondents.by the respondents.


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Research methodology of the projectResearch methodology of the project

-- Sample sizeSample size ::-- 100100

-- Sample areaSample area ::-- LudhianaLudhiana

-- Data collectionData collection ::-- Primary & SecondaryPrimary & Secondary

-- Primary DataPrimary Data ::--Through the questionnaire, interviews & observationsThrough the questionnaire, interviews & observationsalso.also.

-- Secondary dataSecondary data ::--Through internet and books.Through internet and books.

--


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Research designResearch design

Quantitative researchQuantitative research ::--

1)1) Careful and precise specification of theCareful and precise specification of thequestion to be answered;question to be answered;

2)2) Identification,defination,and measurement ofIdentification,defination,and measurement ofthe key variables;the key variables;

3)3) Selection and specification of one or moreSelection and specification of one or more

methods of collecting data.methods of collecting data.4)4) Numerical analysis of the data, including useNumerical analysis of the data, including use

of appropriate statistical tests.of appropriate statistical tests.


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LimitationsLimitations

11-- Due to shortage of time sample size is veryDue to shortage of time sample size is very

small.small.

22-- Information may be fake.Information may be fake.33-- Due to shortage of time area for research isDue to shortage of time area for research is

limited.limited.

44-- Research is time consuming process.Research is time consuming process.


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No. of respondents who have mobileNo. of respondents who have mobile

phonesphonesOptionOption respondentsrespondents %ag e%age

YesYes 9797 9797

NoNo 33 33

Interpretation :- From above figure it is clearthat 97 % people who have mobile phone and 3

% people who have not mobile phone out of100

respondents.

users %

users

nonusers

97%

3%


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Comp. preferredby the respondents.Comp. preferredby the respondents.

OptionsOptions RespondentRespondent % ag e% age

NokiaNokia 6161 6363

MotorolaMotorola 99 1010

SamsungSamsung 1414 1414Tata IndicomTata Indicom 33 33

RelianceReliance 66 66

LGLG 44 44

Interpretation :- From above figure it is clear that % age of Nokiamobile is very high(62.89%). After Nokia % age of customerspreference for Samsung(14.43%) and other companies much less.Out of 97 customers.

Total 97 100.00

%ageNokia

Motorola

Samsung

Tata

Reliance

LG

63%14%

10%

6% 4%3%


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The respondents influenceby some differentThe respondents influenceby some different

features.features.CompComp ColourColour SoundSound BatteryBattery PricePrice LookLookNokiaNokia 99 55 2020 2323 77

MotoMoto 44 33 33 55

SamsSams 66 1010 99 22 22

Tata ITata I 33 22

ReliaRelia 11 33 11

LGLG 22 11 11 22

0

5

10

15

20

25

Nokia Sams Relia

ColourSound

Battery

Price

Look


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Place of purchasing mobile phonesPlace of purchasing mobile phones


Shopping mallShopping mall 1212 1313

Subiksha mobileSubiksha mobile 1010 1010

ShopShop 7575 7777

Interpretation :- From above figure it is clear that (77%)users purchase mobile phone from shops, (13 %) userspurchase from malls & (10 %) users from Subiksha mobile

% ageMall

Swiksha

Shop

77%

13%10%

Total 97 100


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Influencers for purchasing mobileInfluencers for purchasing mobile

OptionsOptions ResultsResults %ag e%age

AdvertiseAdvertise 3535 3636

FriendsFriends 4040 4141

FamilyFamily 1212 1313

OtherOther 1010 1010

% age

Advertise

Friends

Family

Other

36%

41%

13%

10%

Total 97 100

INTERPRETATION :- From abov e figures It is clear that

most of the customers are influenced by thefriends(41%) and

advertises(36%).


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The price range of customers mobileThe price range of customers mobile

Options/RsOptions/Rs ResultsResults % ag e% age

20002000--40004000 5858 6060

40004000--60006000 1919 2020

60006000--80008000 1010 101080008000--1000010000 0505 0505

1000010000--1200012000 0505 0505

% age

2000-4000

4000-6000

6000-80008000-10

10000-12

60%20%

10%

5%5%

Total 97 100

INTERPRETATION :- From above Figure It is clear that 60%

customers mobile phones cost lies in the range of Rs.(2000-4000) ismuchhigh,20% users have mobile phone of rang

Rs.(4000-6000),10% users mobile range is Rs.(6000-8000).


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The connections of users mobileThe connections of users mobile


GSMGSM 8989 9292

CDMACDMA 0808 0808

%age

GSM

CDMA

08%

92%

Total 97 100

INTERPRETATION :- According to above figure it is clear that 92 %users haveGSM connection and 08% users haveCDMA connection in

their mobile phones.


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Dual SIM cards facility available in the usersDual SIM cards facility available in the users

mobile phonesmobile phones

OptionsOptions RespondentsRespondents %ag e%age

YesYes 1818 1919

NoNo 7979 8181

%age

Yes

No

81%

19%

Total 97 100

INTERPRETATION :- From above figure it is clear that only19%users who have dual SIM cards phones, and 81% users who have nodual SIM connection in their mobile phones


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Support of the memory card in the users mobileSupport of the memory card in the users mobile

phonesphonesOptionsOptions RespondentRespondent %ag e%age

00--1GB1GB 4141 4242

11--2GB2GB 3131 3232

22--4GB4GB 2525 2626

%age

0-1GB

1-2GB2-4GB

26% 42%

32%

Total 97 100

INTERPRETATION :- From abov e figure it is clear that 42%users mobile phones support (0-1)GB memory card,32% users

mobile phones support (1-2)GB memory card and 26% mobile-


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Time period of respondents mobile phonesTime period of respondents mobile phones


3years 0707 0707

%age

3years

63%

30%7%

Total 97 100

INTERPRETATION :- From above figure I t is clear that63% users are using mobile phones from less than one year,.30% users are using between 1 year to 3 years and 7% usersare using from above3 years.


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Respondents who want to change the mobileRespondents who want to change the mobile

OptionOption RespondentRespondent %ag e%age

YesYes 6767 6969

NoNo 3030 3131

TotalTotal 9797 100100

%age

YesNo

69%31%

INTERPRETATION :- From above figure it is clear that69% customers want to change the mobile phone, and 31%customers do not want to change the mobile phone


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Respondents who want to prefer other mobileRespondents who want to prefer other mobile


NokiaNokia 3030 4545

MotoMoto 0808 1212SamsSams 2424 3636

LGLG 0505 77

%age

Nokia

MotoSams

LG

45%36%

12%

7%

INTERPRETATION :- From above figure it is clear that 45%customers prefer to Nokia mobile and 36% to Samsung,

12% customers to Motorola & 7% to LG mobile.

Total 67 100


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The most popular models of NokiaThe most popular models of Nokia

ModelsModels RespondentsRespondents %ag e%age

N70N70 1515 2424

31103110 2121 3434

27002700 0808 1313

0

5

10

15

20

25

30

35

% % %

N70

3110

2700

INTERPRETATION :- From above figure it is clearthat the(34%) users who have3110 Nokia mobile setsand (24%) users who have N70 Nokia mobile sets and(13%) have2700 Nokia mobile sets out of 61 Nokias

sets


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Finding of the studyFinding of the study

1.The sales of Nokia Mobile is veryhigh.According to our research1.The sales of Nokia Mobile is veryhigh.According to our research63%63% customers who have Nokia mobile out of 97customers who have Nokia mobile out of 97

2.The Nokias Models i.e2.The Nokias Models i.e(2700,3110 & N70)(2700,3110 & N70) are more preferred byare more preferred by

the users.According to our researchthe users.According to our research (34%)(34%) users haveusers have31103110Nokia setsNokia sets,,(24%)(24%) users have N70 Nokia sets andusers have N70 Nokia sets and 13%13% usersusershavehave2700 Nokia sets.2700 Nokia sets. 0ut of0ut of6161

3.After Nokia, Samsung is the second largest company, its sale is3.After Nokia, Samsung is the second largest company, its sale isalso veryhigh it is a strong competitor of Nokia.According toalso veryhigh it is a strong competitor of Nokia.According to

our researchour research(14%)(14%) users haveSamsung mobile phones out ofusers haveSamsung mobile phones out of97974.And Motorola is also a strong competitor ofSamsung.According4.And Motorola is also a strong competitor ofSamsung.According

to researchto research(10%)(10%) users haveMotorola mobile phones out ofusers haveMotorola mobile phones out of9797

5.The sales ofTata Indicom,Reliance & LGMobile Company is5.The sales ofTata Indicom,Reliance & LGMobile Company isvery low than Nokia & Samsung.very low than Nokia & Samsung.


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Conclusion of the researchConclusion of the research

According to research sales of Nokia mobiles is veryhigh andAccording to research sales of Nokia mobiles is veryhigh andNokias sets 3110,2700 & N70 are more preferred by the users.Nokias sets 3110,2700 & N70 are more preferred by the users.

But the problem faced by users in sound system of Nokia mobileBut the problem faced by users in sound system of Nokia mobilephones.phones.

The sales ofSamsung mobile is also veryhigh but less than NokiaThe sales ofSamsung mobile is also veryhigh but less than Nokiamobile. it is a strong competitor of Nokia mobile.mobile. it is a strong competitor of Nokia mobile.

Motorola is also a strong competitor ofSamsung mobile,andMotorola is also a strong competitor ofSamsung mobile,andproblem faced by the users in service, battery backup.problem faced by the users in service, battery backup.

The users want to GSM connection in TATA INDICOM &The users want to GSM connection in TATA INDICOM &RELIANCE mobile.RELIANCE mobile.


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Suggestions for the companiesSuggestions for the companies

11--For more sales Nokia company should improve inFor more sales Nokia company should improve insound system.sound system.

22-- Concentration on marketing sales Samsung companyConcentration on marketing sales Samsung company

should reduse in cost.should reduse in cost.33-- Motorola company should increase batteryMotorola company should increase battery

backup and provide good service.backup and provide good service.

44-- LG company should increase quality in the camera &LG company should increase quality in the camera &

battery backup also.battery backup also.55-- Reliance should make mobiles withGSM connection &Reliance should make mobiles withGSM connection &

Tata Indicom mobile also.Tata Indicom mobile also.


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BibliographyBibliography

www.nokia.comwww.nokia.com

www.samsung.comwww.samsung.com

www.motorola.comwww.motorola.comwww.reliance.inwww.reliance.in

www.google.inwww.google.in

yahoo.yahoo.& Books& Books


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QuestionnaireQuestionnaire

1.1. Do you have mobile phone ?Do you have mobile phone ?

2.2. Which set do you have ?Which set do you have ?

3.3. What is the range of price of your mobile ?What is the range of price of your mobile ?

4.4. Who influenced you to buy this brand ?Who influenced you to buy this brand ?

5.5. From wherehave you purchased it ?From wherehave you purchased it ?

6.6. How much cost of your mobile phone ?How much cost of your mobile phone ?

7.7. Which connection do you have ?Which connection do you have ?

8.8. Is dual sim card service available in yourIs dual sim card service available in yourmobile ?mobile ?


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9. How much support of your mobile for9. How much support of your mobile formemory card.memory card.

10. Would you like any other mobile ?10. Would you like any other mobile ?

11. If yes than which companys mobile do you11. If yes than which companys mobile do youwant to purchase ?want to purchase ?

12. Which factors you considered while choosing12. Which factors you considered while choosing

the mobile ?the mobile ?13. For how long you are using this mobile.13. For how long you are using this mobile.

14. Which Nokia set do you have ?14. Which Nokia set do you have ?

Rajesh Gomra Ppt on Mobile Phones Pushpendra

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