Radiance business 7 ways to generate high value leads
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Finding more high quality customers. Practical advice over marketing hype
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This was the presentation delivered on 10th July 2014 at the Radiance Business network on how to take control of your leads and start generating more high value customers
Transcript of Radiance business 7 ways to generate high value leads
Finding more high quality customers.
Practical advice over marketing hype
More specifically…
How small businesses, particularly service based businesses can generate more high quality leads, control the sales and marketing process better all without marketing hype and with actual practical advice.
One nugget
The problem
The myth
We should be happy to take on a customer. We should feel privileged that they want to hand over money in exchange for our services.
Michael Killen
7 slides
• Find more customers
• Make sure they’re high quality
• Stay in control
• Be more profitable
Objectives
Marketing is just getting someone to know, like and trust you.
Who do you want to look for?
Talk to themwhere they wantto be talked to
Position yourself as atrusted sourceof information.
Ask questions – fastest relationship builder
Qualify qualify qualify
Say no to meetings
Define successNo features, no benefits
DO
• Ask your customers questions
• Define your customer
• Be specific
• Go where they go
DON’T
• Blindly set up social pages
• Meet for coffee just because
• Forget that you’re the expert
• Overcomplicate it
Devondigitaldesign.com/free
Devondigitaldesign.com/ebook
Michael Killen
Devon Digital Design.com
0779 1344 297
@devondigitald
