8/6/2019 Questionnaire for Consumers on Dth

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QUESTIONNAIRE FOR CONSUMERS

  Name …………………………………….

Occupation… …………………………………….

Age GroupUnder 25 25 to 34 35 to 44 45 to 54 55 to 64 Over 64

Gender MaleFemale

Monthly SalaryLess than 10k 10-15k 15-25k 25-35k 35-50k Over 50k  

Q-1 Which brand of DTH you are using currently?

Dish Tv

Tata Sky

Sun Direct

Airtel Digital

Reliance Big TV

Videocon

Other: ____________________________________________________ 

Q-2 How long have you been using this DTH service?

Less than 1 year 

1-3 years

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3-5 years

More than 5 years

Q-3 Which of the following categories best describes your DTH experience?

Very pleasant

Pleasant

 Neither pleasant nor bad

Bad

Very BadQ-4 Which type of DTH are you using?

Basic model

HD Model

Recorder Model

Q-4 Do you use multiple set top box ?

Yes

 No

If yes (then specify the number) ________________________________ 

Q-5 Your choice of the DTH player is due to?

Schemes & packages

Referrals from relatives & friends

Brand Image

Easy Availability

others(then specify)_________________________________________________ 

Q-6 What is important to you when deciding upon a make and model? Below is a list of factors which may influence your decision to buy a particular model you choose. Pleaserate the importance of each factor   by circling a number from 1 to 4.

ExtremelyImportant

 Not at allImportant

Price 1 2 3 4 5Installation Time &

Cost

1 2 3 4 5

Interactive Features 1 2 3 4 5

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Premium Features 1 2 3 4 5Technology used 1 2 3 4 5Brand Name 1 2 3 4 5Packages 1 2 3 4 5Discounts & offers 1 2 3 4 5Warranty 1 2 3 4 5Service 1 2 3 4 5Other:__________ What?

Q-7 advertisements of the above brands influence you to buy them?

Yes

 No

Some what

If yes, which DTH advertisement has created the greatest influence?

 ____________________________________ 

Q-8 Which is your favorite interactive service available in your DTH? ?

Movies

Games

Astrology

Cooking

Learning

others(then specify)_________________________________________________ 

Q-9 What is the average monthly recharge ?

Below 200

200-250

250- 350

350-450

450-550

550 or above

Q-10 When do you recharge your account??

Monthly

Quarterly

Half yearly

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Yearl

Q-11 Which is your preferred payment option?

Cash

Internet

Debit/Credit card

Prepaid cash card

Mobiles.

others(then specify)_________________________________________________ 

Q-12 What are the problems frequently faced by you regarding your DTH service?

Poor after sales service

 Non response to complaint

Improper rate system

 No signal

Other: _______________________________________ 

Q-13 Rate your DTH operator on the following parameters

Excellent Poor 

Buying Experience 1 2 3 4 5Audio and VideoQuality

1 2 3 4 5

Channel choicesand features

1 2 3 4 5

Complaint redressal 1 2 3 4 5

Payment Options 1 2 3 4 5Uninterruptedservices

1 2 3 4 5

Interaction withservice persons

1 2 3 4 5

Q-14 Would you like to change your DTH operator in future ?

Yes

 No

  If yes (then specify ) _________________________________ 

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