In what ways does your media product use,

develop or challenge forms and conventions of real

media product?

Demi Lovato - Give Your Heart a Break

Develops ● In both hers and our video the pacing of the shots

move in beat with the pacing of the song● We both have a range of both performance and

narrative shots● We both use a wide range of different locations and

mis-en-scene● Both our videos contain both a male and female

character and include them both in the storyline and not just the main singer

● We both use a range of transitions

Challenges● In her video she uses a wide range

of effective camera movements where the camera moves a lot around in the different shots. However, with our music video we tend to keep a still camera a lot of the time.

● In her video she tends to experiment more with close-ups whereas we tend to experiment more with mid-shots

● The lighting in her video is experimented with a lot and the use of a spotlight works well. However, in our video the lighting is kept similar throughout

● In her video she tends to only have a few performance locations whereas we have experimented with more

Taylor Swift- Love StoryDevelop

● Both of our videos contain a mixture of performance or narrative shots

● In both videos the narrative shots fits in well with the lyrics of the song

● In both videos there are a range of different performance and narrative shot types

● In both videos pacing of shots changes with pacing of song

Challenge ● In her video the use of costumes

are quite extreme and exaggerated however, in our video they are quite simple and realistic

● In her video she only has one performance location whereas in our video we have a wide range performance locations

● There are also only a few narrative locations in her video whereas there is a wide range in our video

● She also tends to experiment more with close-ups, however, our video focuses mainly on mid-shots

● I also found that our video experimented more with transitions whereas hers were kept simple

Kelly Clarkson - Because of You

Develop ● In both our videos the narrative

shots link in with the performance shots

● We both have a wide use of performance and narrative shots

● Once again the pacing in this song links in well with the beat of the song

● There is also a range of ‘fade to black’ transitions which also experimented with in my music video

● We also both have a creative shots i.e. she uses a reflections shot of her performing in front of mirror, we use a close-up tracking shot

● We both have taken the concept of still shots and incorporated them well

Challenge● In her video she tends to experiment more with the editing

of the performance, whereas in our video the editing is persistent throughout

● The performance shots in her video tend to only have few locations whereas, in our video we have a wide range.

● The camera movement in her video is experimented with a lot more than in our video

● Her video tends to use a wide range of metaphors of the lyrics demonstrated in the narrative shot. However, our video tends to keep it simple and less confusing

Christina Perri - Jar of HeartsDevelop

● We both have have a wide range of locations, costumes and mis-en-scene

● Once again the pacing of the song work well with the pacing of the shots

● Again both own videos experiment with the use of transitions

● In both our videos the narrative link in well the the meaning behind song

● We both effectively use the ‘fade to black’ transition at the end of the song

Challenge● In her video she has experimented

more with the lighting i.e. she has made the lighting match the mood of the song

● In her video she tends to use more symbolic items i.e the black and the jar

● More special effects in her video i.e. editing picture of the jar and the heart

● Where we have a mixture of performance and narrative shots, she has a mixture of performance, narrative and dance

Miley Cyrus - The ClimbDevelop

● Both our videos contain a mixture of performance and narrative shots

● The pacing fits in well with pacing of song, in this case the pacing of the shots is slow as the pacing of the song is also slow

● Both our videos contain a good use of costumes

Challenge● Our video experiments with a wider range

of locations whereas her video contains very few

● Also, her locations are quite unrealistic and exaggerated whereas ours are more realistic and relatable.

● The mis-en-scene in her video is also very over exaggerated

● Her video experiments more with the foreground and background of each video i.e. in one scene there is a performance shot in the foreground whilst there is a narrative in the background

● She experiments more with close-ups i.e. close-ups on guitar and she plays it

● In her video there is more focus on performance, whereas in my video the focus is equally spread out

To Conclude...Overall,my music video both challenges and develops existing music videos in many different ways. The fact that my video develops existing music videos means that it potentially shares similar aspects of it. The main similar aspects that I noticed were things like a mixture of performance and narrative shots.

This was effective in throughout mine and other existing videos as having a range made the video more interested and possibly more relatable. However, not all videos analysed kept this same pattern. A

challenge came from the video for Chritsina Perri - Jar of Heart which did contain both performance and narrative shots but it also included some dance scenes too. This was effective as it gave the video more of a range, making it more interesting to the viewer and it fitting in very well with the theme of the song. Taking all this into account using a dance scene in my video could have helped to improve it. However,

this would only work if the theme of my song fitted in with the whole dance vibe like Christina Perri’s did. The fact that mine didn’t would only have meant that adding a dance scene would have over

complimented things and my overall video wouldn’t have worked as well as it does. On that note, although dance scenes do have the potential to improve videos, some videos have different concepts,

therefore meaning, it wouldn’t work as well with all videos.

...Another way in which my music video challenged existing music videos was in the range of lighting in

each video. From my research I have found that lighting is very important when present the mood individual songs. In some heartbreak themed songs I found that the lighting was quite dim which

expressed a quite morbid mood. This was effective in both Christina Perri - Jar of Hearts and Miley Cyrus - The Climb video. This is because although they’re both expressing different feeling and meanings, they

are both sad love song. The dim lighting them helps the chosen target audience to understand and emphasise the artists feeling and emotions. However, my music video is also a heartbreak themed song

but I personally have gone for a different approach by not using the dim lighting. This was mainly because although my song is based around the heartbreak theme in my video I aimed to present both

the good and bad times of the relationship through the different narrative shots used. Therefore, I figured that using dim lighting in my music video would have destroyed the whole concept of what I was trying to present. I also found that not using the dim lighting to represent the whole heartbreak theme

was very effective in the original music video for Demi Lovato - Give Your Heart a Break. Overall, I found that adapting the lighting to suit the mood of the song was very effective in some music videos but in

others it doesn't adapt as well.

Vs

Continued...I also found that my music video developed existing music videos. One development that I found kept

consistency throughout mine and other existing music videos was pacing of the video. In all videos analysed I found that the pacing of the shots synchronised with the pacing of the song. For example, in slow songs like Miley Cyrus - The Climb the pacing of the shots are quite slow whereas in a more upbeat

song like Kelly Clarkson - Because of You the pacing of the shots are quite quick and snappy. From previous researched I have noticed that pacing within a music video is very important as it helps to keep

the viewer interesting in what happening. Without synchronised pacing the music video would start to become very dull and boring, thus losing a lot of viewers. The fact that mine and other existing videos have synchronised pacing makes our videos automatically become more interesting and appealing to

our chosen target audience.

Vs

...Another development that I picked up on was the use of creative shots in both mine and other existing music videos. The use of creative shots also made our music videos more attractive and appealing to the chosen target audience. One example of a creative shot that I really liked was in Kelly Clarkson’s

video for Because of You. During one her her performance scenes she is singing into a full length mirror whilst the camera pans around her filming her reflection. I thought this work really well and as a viewer kept me interested. I then looked at my music video in which I had used a few creative shots too. One

shot that really stood out for me was the tracking shot which was a close-up of her face while performing. I found using that using a range of different creative shots was very effective amongst a

wide range of music videos.