Question 1Evaluation: Question 1. In what ways does

your media products use, develop and challenge forms and conventions of real

media products.

USE

USEI used the shifty poster as inspiration for my poster in the start of creating my poster. It wasn’t until I had my finished product and I looked back and compared the two I realized how similar they looked, but also so different in many different ways. The text that I have used is a very simple bulky text that stands out to you and is the first thing you will be looking at when you see the poster. I wanted a simple font that stood out and that kept with the social realist genre as simplistic and clean. I used basic colours in my poster to keep with the simplicity. The layout has been used from the shifty poster as it has the Title in the middle with the two main actors at the bottom. This was something I liked the idea of and had a good social realist look to it. The simple text below the title give it a effect of drawing your eyes to the text and makes you want to look close and see what it is about.I wanted to have some magazine reviews at the top of the page because that is what a lot of social realist films have on their posters. The reason for this is because they don’t get as much advertising as the big conglomerate films, so they need all the help they can get.

Develop

DevelopI developed on the plain background of the shifty poster by adding the cars in the background. This was in keeping with the always present Traffic idea. I also added a brink wall in the sky line as well just to make it have more depth to it and more layers that catch the eye. The stripe down the middle of the page on shifty was something I didn’t add in to the last moment, it was again just something to fill some space and add more detail to it. Instead of having one placed in I added to long stripes coming off the A and it divided the two main characters, showing they had a confrontation later on in the film.

Challenge

Challenge The background and the colour scheme is something that I wanted change. Instead of having a plain colored background, it was much more in my style to have more colours and a actual image in the background of the poster. The reason for this is that even though the shifty poster works with how simple it is, I wanted something different from this, so adding a distant cars in the background with the brick walls over it helps. Also having darker colours in the poster gives it a more urban feel like it is set in the backstreets of Manchester, not in London like most of the crime films do. The actors used in my film are younger that what are on the poster of shifty, which is a unique twist on a crime film because the actors are normally older than 18. It is something we wanted to reach out to a younger audience by having to 18 year old lads in the film instead of young adults.