Who would be the audience for your media product?

(an audience profile for a Metalhead)

Basic Audience Information

• This is an easy one for me as I am the perfect example of my target audience. This being “Metalheads”, those who follow and listen to the Genre of Metal and it’s many subgenres.• Often looked down upon Metalheads are generally some of the nicest people around once you get past their appearance. For example here’s a photo of me (very stereotypical Metalhead):

• I have a very stereotypical Metalhead appearance, long hair, beard, dark clothing, band shirts. These are the general things you’ll see in the majority of Metalheads. • Their is no real age limit or gender within the genre, of course typically it is seen as male only but this is untrue. Metal has no boundaries and is open to anyone who enjoys it, you either love it, or you hate it.

Lifestyle - Traits• We range from the lowest of class all the the way to the highest. Their are no limits in Metal, anyone can enjoy it.

• A typical Metalhead spends their money on basic living (essentials), band shirts, vinyl/CD/digital music and tickets to festivals and gigs.• Can live anywhere from your typical terraced council houses to large country farmhouses. If they live at home their room would usually be decorated with band posters/flags, and possible music equipment, guitar/bass or even drums.

Stereotypical Music Taste• Of course this varies from Metalhead to Metalhead, so I’ve composed a list of bands that I think are the common selection:• Slayer• Anthrax• Metallica• Megadeth• Dio• Lamb Of God• Decapitated• Behemoth• Gorgoroth• System Of A Down• Judas Priest• Iron Maiden• Panteraand countless others..Examples: https://www.youtube.com/watch?v=0KZQNxWjgao https://www.youtube.com/watch?v=x3HRaDov0Qg https://www.youtube.com/watch?v=zUzd9KyIDrM

Interests - Hobbies• Nearly all Metalheads will be interested or will currently play an instrumentused within the genre, typically Guitar, Bass or Drums.

• Seeing local gigs and huge festivals is usually done so often it becomes a hobby. Seeing a band live is a completely different experience to listening to an album.

• Though Metalheads are seen as very different people, they’re just like anyone else, with a huge variety of interests. I myself am an Amateur Photographer and Musician, I also ride BMX in my spare time.