Evaluation question 4

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  • 1. How did you use mediatechnologies in the construction andresearch, planning andevaluation stages?

2. We used various different media technologies to create our final video and ancillary products. 3. YouTube played an important role in both the research andproduction stages of our project. We used YouTube in theresearch stage to watch videos from Avril Lavigne, this camein handy when we were deciding what we should incorporatein our music video, YouTube gave us the opportunity to watchvarious videos on repeat to fully get the picture of what thetypical conventions of an Avril Lavigne video included.During the production stages of this project, we used YouTubeto post our video drafts online to get feedback from viewers.This came in handy as there were a few vital points made byviewers, that, when corrected, made our video better andeasier to understand and watch. After posting our finishedvideo on YouTube, we received many great responses frompeople, commenting on what they liked about it, thus helpingus in our evaluation stage of the project. 4. Blogger was probably the most used technologythroughout the entire project. We all usedblogger to present our work. Throughout thedifferent stages in this project I have learnt howto effectively use the different tools on thiswebsite to present my work in a more appealingand easy to read manner. We were given thechoice of either Blogger or Tumblr, the site weused last year. Looking back I am glad that Ichose to use Blogger, as it is a lot simpler to use,and I havent had as many problems withBlogger this year as I did with Tumblr last year. 5. We used Photoshop for the production stage of our project. The final Digipak and advert were both created using the various tools of Photoshop. Using this particular technology proved difficult at first, as none of us really knew how to use Photoshop, but after a few lessons we managed to grasp it and produced our final products. Photoshop gave us the tools to manipulate our images any way we wanted to, which made it easy to experiment with ideas and try a few different styles before we decided on the one that fit the type of genre we chose. 6. Google proved to be a very important tool to us throughout theprocess. We used Google in all aspects of our project. Inthe research stage, we used Google to search informationabout different artists, so that we could chose one that weall liked, then we used it to find out information about thatartist, for example the music genre, target audience,albums and songs etc. We also used Google in theplanning stage of the process, searching different AvrilLavigne albums and videos to give us an idea of what theylook like, so that we may incorporate it into our ownproducts. We used Google maps in the production stage,as we were searching for locations we could use to film, butto also find directions to our locations, as some membersdidnt know how to get there. 7. SurveyMonkey was a helpful tool in the processes of our project.We used SurveyMonkey originally to send a questionnaire out tofind out about Avrils fanbase, to generally find out more aboutthem. This made it easier for us to choose an appropriate songand start thinking about what we are going to do for the video.During the planning stage, we sent out another questionnaire tothe same people, asking them more specific questions aboutwhat they would like to see in a Digipak and a video. We usedtheir responses as a guide as to how we should create ourproducts so that they appeal to our target audience. We sent outour final questionnaire during the production stage, to find outwhat people thought of the video so far, and what improvementsthey would make. This proved very helpful in tweaking our videoto make it that best it could be and also make it appealing to ourtarget audience. 8. We used a group member video camera to record footage for our video. We chose this over the cameras provided at college because Chris knew how to work his camera to get the best quality footage we could, instead of having to learn how to use the ones at college which would have used up valuable time. Chris also knew how to frame the shots so that they could be edited easily, and to give us the best shots we could get. The camera was an essential piece of technology in the production of ourmusic video. 9. Our mobile phones came in very handy during the planning and production side of the project. We used our phones to keep in contact when we were out of college, if one of us came up with a good idea, or if we werent sure on something we could get in contact quickly without having to wait until we were in lesson again. During the filming, I used my IPhone to play the song for the actress who played Avril in our video. This helped her with the timing of the song so she knew when to start singing so it was in sync with the actual song. We also used my phone to conduct interviews with people about Avril to get more research. 10. For our group, we felt it was important to find the rightfont to use on our Digipak and advert. We wanted touse a font similar to the one that Avril Lavigne hason some of her products, as it is well associatedwith Avril, so any of her fans who saw our productswould know straight away that it was for AvrilLavigne. After looking on Microsoft word and notfinding what we wanted, we went to Dafont.com,where we found the perfect font to use. This fontfitted well with the genre and style of music that wewere promoting, and was clear to read andunderstand. 11. To edit our footage, we used Sony Vegas, as amember of our group had used this before to editfootage, and was very confident in using it. Wethough that by using this, it would save time learninghow to use a different format, and also we would geta better result using technology that we were familiarwith. The editing software was perhaps the mostimportant technology we used throughout the project,as we couldnt have produced our final film to thestandard that we have without it. 12. Looking back on this project, I have realised howeasy it is to forget about all the differenttechnology we need in order to make ourproducts. The technology we had around usmade it quick and easy to access information, oredit our images and film. Without the aid of allthe technology we had, I doubt that we couldhave made a product that is up to the samestandard that we have produced with technology.