Question 4

How did you use media technologies in the

construction, research, planning and evaluation stages?

Research Stage

To make the whole project we used different media technologies. Before starting the project of making a music video and the ancillary texts we needed to take some initial research about the genre and target audience and conventions of music videos and digipaks etc.

was used to perform research about bands and was used to watch music videos common of those bands and helped us to create our own videos.

We also used to upload all our work and to update our progress.

I used to create presentations of my research e.g. genre research and music video analysis. I used PowerPoint because it is simple and effective and can be viewed at your own pace clicking each slide.

I also used this is a website that allows you to create more interesting and involving presentations as I have used e.g. for artist case studies. It allows you to zoom into certain things and follows paths you create which makes it look more appealing

I had to use after creating the PowerPoint's to convert them so I could put them on my blog. I found using Prezi was much more easier to upload but PowerPoint's were easier to create.

Planning Stage

My was used to film a focus group which helped us to come up with ideas for our video.

We used to create a shooting schedule which gave us deadlines of when to film what scenes and when, and who would be there and what props we needed.

We used to create the animatic story board which was loaded onto YouTube which helped us to know what scenes we were using, and when which was used to in the end edit the actual footage to follow those scenes.

Construction StageIt was new to me, to work (iMovie)

but I soon got the hang of it, and found it was easier than using harder software's like Final Cut which is very confusing. This was used to upload the footage, edit the video and add effects and the song. We started by deleting and useless clips so it was easier to find the clips we needed quicker. iMovie allowed precision editing which helped the video look more effective and professional.

(Photoshop) was used to create the ancillary texts. This was easy because I already had some past experience using this software as I have it at home and used it in year 12 to create my magazine.

This software is very useful for editing photos e.g. making quality better, adding effects/ patterns and fonts and more.

We also had brand new video cameras given to us by school that use SD media cards rather than tape, which made it easier to record for longer and upload quicker as tape uses real-time to upload. Without the video camera we wouldn’t have been able to film the video in the first place.

I also used my own digital camera to take photos for the ancillary texts.

Facebook and YouTube• I used to get feedback from my friends, about the final video,

this is useful because most people my age has has Facebook, and so I thought I would receive a lot of feedback from this.

• I had put the video on so that it can be seen by everyone, and it has received more than 170 views from around the world.

Evaluation stage

In the evaluation stage we used to capture some audience feedback of the final video to see if it had met the expected conventions of indie music.

I also used to record myself talking while going through the slides in the previous question, which makes it more interesting for you rather than having to read of the slide.