QuEST Global Marketing-HR partnership
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Transcript of QuEST Global Marketing-HR partnership
©2013 QuEST Global Services Pte Ltd. The information in this document is the property of QuEST Global Services Pte Ltd. and may not be copied or communicated to a third party or used for any purpose other than that for which it is supplied without the written consent of QuEST Global Services Pte Ltd.
Linkedin Journey: HR and Marketing
©2013 QuEST Global Services Pte Ltd. Confidential 2
©2013 QuEST Global Services Pte Ltd. Confidential 3
* Adcorp
Marketing leads brand promotion activities HR ensures internal capability development in line with brand
promise Marketing defines brand promise and HR enable employees
deliver to the promise
Social media is driving the change
©2013 QuEST Global Services Pte Ltd. Confidential 4
Employee Life Cycle: Marketing interventions
Sourcing. Recruitment and Onboarding
Performance Management
Learning and Development
RecognitionExit and Beyond
Social Media, university relations, Employee touchpoint communicationOnboarding communication
Employee ownership communication Awareness
Awareness Success Stories Brand Training
Enhancing experience Success Stories
Alumni group moderationInformation sharing
©2013 QuEST Global Services Pte Ltd. Confidential 5
Our Employer Branding Strategy
University relations
Alumni reach out
Social Media
©2013 QuEST Global Services Pte Ltd. Confidential 6
Employer Branding in Action
©2013 QuEST Global Services Pte Ltd. Confidential 7
Results: Talent Brand Index
Marked improvement from 19%Ranked No 2 amongst our peers
©2013 QuEST Global Services Pte Ltd. Confidential 8
Results: Impacting Cost, Quality, and Time to Hire
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©2013 QuEST Global Services Pte Ltd. Confidential 9
© 2013 QuEST Global, Inc. Confidential10