0

14th & 15th December 2010 New Delhi

Partnership Proposal

World SME Conference 2010

1

Table Contents of

1 Success of Milagrow World SME Conference in the years 2008 & 2009 .................................... 2

1.1 Highlights .................................................................................................................. 2

1.2 Luminaries associated with World SME Conference in the years 2008 & 2009 ................ 3

2 World SME Conference 2010 ................................................................................................ 8

2.1 Background ............................................................................................................... 8

2.2 Underlying Theme of the Event ................................................................................. 11

2.3 Proposed Agenda ..................................................................................................... 13

2.3.1 Day 1: Tuesday, 14th December 2010 ............................................................ 13

2.3.2 Day 2: Wednesday, 15th December 2010 ....................................................... 14

3 Partnership Opportunities ..................................................... Error! Bookmark not defined.

3.1 Sponsorship Benefits to a Magazine Partner ............................................................. 15

4 Contact Us ........................................................................................................................ 16

2

1 Success of Milagrow World SME Conference in the years 2008 & 2009

The platform has been a strong success and has become a must-attend event for the entire

ecosystem of micro, small and medium enterprises from across the world. Thought leaders,

politicians, bureaucrats, academicians, industry leaders, MSME delegates, economists and

students of business management wait for it every year.

1.1 Highlights

The conference has seen the attendance of over 750 people from the MSME Ecosystem,

with representations from all five continents, 12 countries during the last 2 years.

The conference was supported by the Ministry of Micro, Small and Medium Enterprises,

Government of India and National Small Industries Co-operation (NSIC) in both the

years.

50 Industry Associations including ASSOCHAM, PHD Chambers, TiE, CEAMA, AIMA, FIWE,

FIEO, ALEAP etc. supported the event during the past 2 years.

More than 30 Media houses partnered with the event to provide a 360o marketing

campaign worth more than Rs. 8 crores, through promotion and coverage on SME issues.

These included Zee Business, CNBC, Sahara Group, Dainik Bhaskar, Mint, Mail Today,

Outlook, Exchange4Media, My FM and OOH, etc.

Pre and Post conference coverage by all major news-channels and newspapers

Supported by more than 40 sponsors from diverse sectors like SAP, ICICI Bank, Jaypee,

Apollo DKV, Citibank, Intel, Dell, Alibaba, British Airways, Tally, etc.

Release of 9 research studies on MSME ecosystem and policy recommendations for the

Government and large enterprises

3

1.2 Luminaries associated with World SME Conference in the years 2008 & 2009

Over 100 excellent speakers comprising of thought leaders, politicians, bureaucrats,

academicians, industry leaders have graced the podium in the last 2 years, including:

o Sh. Dinsha J. Patel, Cabinet Minister for Micro, Small & Medium Enterprises

o Sh. Jairam Ramesh, as Minister of State, Commerce and Industry (2008)

o Dr. Jagdish Sheth, Professor of Marketing, Goizueta Business School, USA

o Prof. Anil Gupta, Executive Vice Chairman, National Innovation Foundation

o Sh. Jyotiraditya Scindia, Union Minister of State, Commerce and Industry

o Ms. Arnavaz „Anu‟ Aga, Former Chairperson, Thermax

o Mr. Dinesh Rai, Secretary, Ministry of Micro, Small and Medium Enterprises,

o Ms. Sudha Pillai, Secretary, Ministry of Labour & Employment (2008)

o Mr. Pravir Kumar, Joint Secretary, Ministry of MSME

o Mr. H. P. Kumar, CMD, NSIC

o Mr. Saurabh Srivastava, Chairman Emeritus, TiE New Delhi

o Mr. P. M. Sinha, Chairman, Bata India

o Mr. Raman Roy, CMD, Quattro BPO Solutions ,

o Mr. Sudhir Sethi, Founder & Managing Director, IDG Ventures

o Mr. Pradeep Gupta, Managing Director, Cybermedia Group

o Mr. Sanjeev Bikhchandani, CEO, Naukri.com

o Mr. Rajesh Jain, CEO netCORE

o Mr. V. Vaidyanathan, Executive Director, ICICI Bank (2008)

o Mr. Sanjay Jha, Executive Director, Dale Carnegie Training, India

o Mr. Sameer Kaul, MD-Branch Banking, Global Consumer Group, Citibank

o Ms. Bala Deshpande, Senior Managing Director, NEA Ventures

o Mr. Sandeep Aurora, Director-Sales & Marketing, Intel

o Mr. Ishaan Raina, CEO, OOH Media

o Mr. Anurag Batra, Founder, Exchange4Media

o Mr. Vijay Chandok, Head-SME Group, ICICI Bank

Over 40 international speakers & 10 Ambassadors have spoken at conference, including:

o His Excellency C. R. Jayasinghe, High Commissioner, Sri Lanka

o His Excellency Liaquat Ali Chaudhary, High Commissioner, Bangladesh

o His Excellency Durgesh Mansingh, Ambassador, Royal Nepalese Embassy

o Mr. Giovanni R. van der Lugt, Counsellor, Economic & Commercial, Netherlands

o Mr. Brian Wong, Head-Global Sales, Alibaba.com

o Mr. Douglas Tatum, Chairman Emeritus, Tatum LLC, USA

o Mr. Pedro Terra, Counsellor- Commercial Section, Embassy of Brazil

o Dr. Vittorio Mecozzi, Trade Commissioner, Italian Trade Commission

o Mr. Windu Matoka, SME Director, Zambia Development Centre

o Ms. Hlonela Lupuwana, CEO, Small Enterprises Development Agency, South Africa

o Mr. Daisuke Matsushima, Senior Director, Japan External Trade Organization

o Mr. Harry Brelsford, CEO, SMB Nation, USA

o Mr. Guriqbal Jaiya, Director-SME Div, World Intellectual Property Organization, Geneva

Whos-who of Media Personalities anchored the various sessions. Just to name a few,

o Ms. Sheeren Bhan, CNBC

o Ms. Manvi Dhillon, NDTV Profit

o Mr. Chetan Sharma, Zee Business

o Mr. Ashutosh Sinha, NDTV Profit

o Mr. Pranjal Sharma, Bloomberg UTVi

8

2 World SME Conference 2010

2.1 Background

Micro, small and medium enterprises (MSMEs) showcase high levels of individual creativity &

innovation. The MSME sector constitutes of 30 million enterprises and contributes more than 40%

towards the total exports of the country. The sector’s labour-to capital ratio is much higher than that

of large industries as it provides employment to more than 70 million people in India.

The past few years have witnessed an increased awareness of the issues concerning the MSMEs and

their ecosystem. Problems related to finance, HR, IT, marketing, R&D, etc. are well known now but

yet the solutions have been elusive. Policy framework and regulatory environment is better now but

awareness and efficacy on the ground still needs a major boost. Except a few, most large

businesses and financial enterprises are providing lip-service despite making a lot of noise.

Milagrow does not belive in just criticizing the Government for the lack of effectiveness in tapping

the potential of the MSMEs in India or in expressing helplessness at the lack of focus on the MSME

sector by the large companies. It has gone ahead and built a world-class platform to discuss and

debate such issues. It has built upon its own knowledge division and has released path-breaking

research on the MSME sector.

World SME Conference, during the last 2 years, witnessed the release of 9 insightful research

studies conducted by Milagrow.

One of the studies revealed that the awareness levels of Government MSME policies have improved

from 25% in 2008 to 35% in 2009, but still two-thirds of the MSMEs are not even aware about the

MSME Development Act. 95% respondents across the country said that the corruption levels are

high, and more than 80% felt that the impact of corruption on their businesses is adverse and

hampers their growth.

Milagrow study on the best-practices in SME development from nations across the world was

released during the Conference in December ’09 and recommendations were presented to the

Indian policy makers. Some of the recommendations also found their way in the report submitted to

the Prime Minister by a special Task Force during March ‘10. Some of the recommendations of the

task force were:

The government should ensure strict adherence to the stipulated targets by the commercial

banks for the micro enterprises (viz. 20% year-on-year growth for micro and small

enterprises lending with 60% apportionment for micro sector).

A Public Procurement Policy for MSMEs as envisaged in the Micro, Small and Medium

Enterprises Development Act, 2006 may be introduced at the earliest. The policy may set a

goal for government departments and PSUs to reach, over a stipulated period, a target of at

least 20% of their annual volume of purchases from micro and small enterprises (MSEs),

and mandate them to report their achievements in this regard in the annual reports.

The government should earmark additional public spending to the tune of Rs.5,000 -5,500

crore over the next 3-5 years to specifically target deficiencies in the existing infrastructure

and institutional set up. These funds may be used to: (a) support the establishment of

Rehabilitation Funds in the States for the revival of potentially viable sick units; (b) assist

MSMEs in the acquisition and adaptation of modern clean technologies as well as creation of

9

Technology Banks and product-specific Technology Development Centres; (c) promote

establishment of business incubators in educational institutions of repute; (d) renovate

existing industrial estates and develop new infrastructure for MSME sector, with sustainable

urban governance mechanisms; (e) re-engineer, strengthen and revitalize District Industries

Centres to enable them to play a more active role in advocacy and capacity building for

MSMEs and as appropriate, in their rehabilitation; (f) strengthen NSIC’s equity base for

enhanced market support to MSMEs; and (g) up-scale the existing programmes of

entrepreneurship and skill development targeted at MSMEs. It is further recommended that

while the detailing of the schemes would be done on the basis of further examination, to

avoid procedural delays in implementation of these schemes, a line entry may be

incorporated in the Annual Plan 2010-11 of the Ministry of MSME.

The government should take steps to create an overall enabling environment using

appropriate legal and fiscal instruments, to incentivize the transition of MSMEs from the

unorganized to the organized sector as well as for their corporatization as entities. It should

also encourage higher investments for innovative and knowledge based ventures as well as

for research and development through greater partnership between the industry and

academic institutions.

Government should set up an independent body at the national level for the promotion and

development of MSMEs. This body may provide financial and managerial support for setting

up of industrial estates/common facilities in partnership with the private sector, administer

schemes for the unorganized sector, promote technology development (including clean

technologies), provide marketing support and coordinate & disseminate information relevant

to MSMEs. Currently, the Development Commissioner (MSME) is the focal point for all policy

matters, formulation of various promotional and developmental schemes as well as

channelizing certain incentives and subsidies to the MSME sector, the Small Industries

Development Bank of India (SIDBI) is the principal financial institution for financing and

related promotional and development work for MSMEs, while the National Small Industries

Corporation Limited (NSIC) has been set up to facilitate MSMEs in procurement of raw

material and helping in marketing of their products. In addition, various

Ministries/Departments of the Government have promotional policies and developmental

schemes for the MSMEs in their specific sector. The proposed independent body could use

the existing structures of aforesaid organizations with appropriate changes in their charter

and mandate. The experience of other countries with such institutions (such as the Small

Business Administration, in the United States) may be considered while deciding on the

mandate and structure of the National level institution.

A Standing Review Committee under Member (Planning Commission) should be set up to

monitor flow of credit to MSME sector and its apportionment to the more vulnerable

sections like micro enterprises and the unorganized sector.

Government should encourage Micro Finance Institutions (MFIs) to form self-help groups

and finance micro enterprises in unbanked/identified excluded rural/semiurban areas at

reasonable rates. Banks may also be encouraged to formulate schemes for refinancing loans

taken by the MSEs from non-institutional sources/moneylenders. Financial outreach is likely

to prove an effective means to formalize the unorganized sector. Suitable incentives,

including tax concessions, should be extended to MFIs to encourage them to work as

business correspondents and business facilitators for banks to service micro enterprises.

10

The District Industries Centres (DICs) should be strengthened with provision of modern IT-

enabled communication facilities and re-training of human resources available with these

institutions. As the DICs form the bedrock of MSME promotion, they should be urgently

strengthened, revitalized and transformed to play a more active role in advocacy and

capacity building for potential and existing entrepreneurs. Wherever viable, active

involvement of the private sector for revamping the DIC network should be considered.

Such re-engineering of the DICs may be supported by the Central Government.

States should be supported by the Central Government to set up Rehabilitation Funds and

operationalize appropriate schemes for the rehabilitation of units temporarily rendered sick

due to circumstances beyond their control. It is recommended that the state governments

may establish a mechanism at the district level, in the DICs, to re-examine the viability of

sick units in coordination with the banks and implement rehabilitation packages in a time

bound manner.

It must be ensured that the rehabilitation package is made binding on all stakeholders,

including banks and financial institutions. The RBI/Finance Ministry should issue necessary

orders in this regard so that discretion at the field level, whether by the field formations or

by banks is ruled out. We recognize that the Andhra Pradesh Model may be a good template

for this dispensation (Chapter IX Annexure B), which may be examined while finalizing the

contours of the scheme.

The government should infuse industrial estates which are currently in a state of decay and

neglect, with fresh capital and upgrade them to ‘Industrial Townships’. The latter concept

has constitutional recognition. This will permit effective municipal administration and a

single-stop mechanism for the provision of municipal services.

New clusters for MSEs should be created to meet the requirements of planned development

and growth, consistent with the policy of progressively organizing the MSEs. Development

of new infrastructure for the MSME sector should be substantially augmented with the

government stepping in with viability gap funding to encourage private sector participation.

Government should consider earmarking funds to the tune of Rs. 1500 crore, within the

enhanced investment package proposed in A(vi) above, to support clean technology

initiatives of different Ministries involved with MSME growth, particularly in the context of

the National Action Plan for Climate Change (NAPCC). This amount should be utilized by up-

scaling existing schemes or by evolving new schemes to assist existing MSMEs in

acquisition, adaptation and innovation of modern clean technologies as well as creation of a

Technology Bank/product specific technology centres to enable them to move up the value

chain.

The concept of business incubators in educational institutions of repute should be

encouraged by setting aside Rs.1000 crore within the overall package set out in A(vi). We

have seen that business incubators currently in place in the premier management

institutions of the country have facilitated new enterprises with innovative ideas.

Government should expedite the establishment of a SME Exchange which is already under

consideration.

11

Workable legal options should be developed for the securitization of trade credit receivables

and for the promotion of factoring services.

Wide publicity should be given to new formats like Limited Liability Partnerships and Single

Person Companies, which provide MSMEs with an interim solution in the move from the

informal to the formal economy.

The insolvency legislation should be comprehensively reviewed in recognition of the reality

of the global market where enterprises continuously get created and destroyed.

Labour laws should be simplified, especially those applicable to enterprises in the MSME

sector, since the transaction costs for complying with these laws is disproportionately high

for these units.

2.2 Underlying Theme of the Event

The World SME Conferences 2008 & 2009 have played a crucial role in bringing together the

MSMEs, policy makers and other stakeholders of the MSME ecosystem, and have initiated a

movement of positive change in the sector. This communicates the significance of this global

platform, which acts as a think tank on the issues related to the MSMEs and assist them in

unleashing their true potential.

The World SME Conference 2010 will continue to further the cause of MSMEs in India, and assist

them to realize their growth potential.

It would also impact the other stakeholders as follows:

As the Government machinery alone cannot be relied upon to bring all the important

changes in the SME sector, an important role needs to be played by the large enterprises,

NGO’s, International development agencies, etc. for evolution of the MSMEs in India. The

conference will bring together all partners in this Ecosystem to develop an agenda for

growth & sustenance in the Globalised world.

New generation of SME entrepreneurs are discovering new opportunities. They are keen to

explore new avenues in emerging sectors like retail, telecom, oil & gas, hospitality, IT,

education, etc. An international gathering will be an ideal platform to explore and connect

with these latest themes.

The Industry needs a fresh perspective through exchange of knowledge on best

management and technology practices, through interactions facilitated by international

agencies, member bodies & associations. The Conference will facilitate institutionalization of

a frame work covering the needs of the MSMEs.

By sharing learning from success stories of Indian businesses, that started small and

reached global heights, it will inspire many more growing businesses to try harder and

better.

By analysing the efficacy of Government policies at the grassroots level and building

knowledge on global SME policies that will aid in formulation of future national policies &

programmes. The conference aims to galvanize the policy makers into more effective action.

12

It would provide a forum for Policy makers, Bureaucrats, Industry captains across diverse

countries to exchange views and knowledge

The conference would increasing awareness about world-class low-cost best practices,

across the business functions through special workshops and sessions.

It would provide a neutral and informed forum for addressing impediments/challenges to

SME sector from a national/regional & International perspective.

At the culmination of the Conference, it would lay down the future agenda for all the stake

holders.

13

2.3 Proposed Agenda

2.3.1 Day 1: Tuesday, 14th December 2010

09:00 am - 10:00 am

Welcome and registration of delegates

10:00 am - 11:00 am

Release of 3rd edition of Milagrow Study 2010-11 - „Effectiveness of

Government Policies for the MSME Sector in India‟ -

The only authentic and independent study of its kind in India. All the MSME promotion and support policies of Central Government will be evaluated.

11:00 am – 12:00 pm

Opening Keynote Address by Chief Guest “Government Initiatives for MSMEs in 2010-11”

12:00 pm – 12:30 pm Networking and Tea Break

12:30 pm – 01:00 pm Corruption , Black Money and Small business – Time for new resolve

Sh. Rahul Gandhi , General Secretary, Congress Party

01:00 pm – 02:00 pm Networking and Lunch Break

02:00 pm – 03:00 pm

Family Business and its new challenges

Dr. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School,

USA

03:00 pm – 03:30 pm Networking and Tea Break

03:30 pm – 04:15 pm

Celebrating Failure & Success- From Nelco to Nano Thinking Big, Taking Risks, Making Mistakes, Thinking Bigger

Mr. Ratan Tata, Chairman Tata Group

04:15 pm – 05:00 pm Business Innovation workshop for all MSME participants

Prof. Anil Gupta. Executive Vice Chairman of the National Innovation Foundation of India

05:00 pm – 06:00 pm

Low or No Cost IT Solutions for MSMEs

Richard Stallman, Initiator of the Free Software Movement Sabeer Bhatia, Co-Founder of Hotmail

06:00 pm – 06:30 pm Evening Break

06:30 pm – 08:30 pm

Visit to the Global to Grass Roots Exhibition

The Exhibition would have live mentoring, speed dating on deal flows, real time sessions on debt raising, dine with leaders.

08:30 pm - 10:30 pm Dinner with Chief Minister of Delhi or Haryana and Opportunities to Network

... Continued

14

2.3.2 Day 2: Wednesday, 15th December 2010

09:00 am - 10:00 am Welcome and registration of delegates

10:00 am – 10:30 am

Release of Milagrow Study 2010-11

“Comparative Study of MSME Policies across Indian States”

10:30 am – 11:00 am

What should be India's unique model for development of MSMEs Dr. A. P. J. Abdul Kalam, Former President of India

11:30 am – 12:00 pm Networking and Tea Break

12:00 pm - 01:00 pm

“Route to Competitive Finance for Indian MSMEs” Mr. Marcus Stuttard, Head of AIM, London Stock Exchange Group, Mr. C.B. Bhave, Chairman SEBI

01:00 pm – 02:00 pm Networking and Lunch Break

02:00 pm - 03:00 pm “Innovative Marketing in the current era” Mr. Philip Kotler, World's Most Read Marketing Guru

03:00 pm - 03:30 pm

“Creating an Industry while retaining the advantages of Small Business: My Secret”

Mr. Brij Mohan Munjal, Chairman Hero Group

03:30 pm - 04:00 pm Networking and Tea Break

04:00 pm - 05:00 pm

“Dream without apologies, Grow with your Constraints” Mr. Eliyahu Moshe Goldratt, Originator of Theory of Constraints

05:00 pm - 06:00 pm

“Creating a Global Brand – My Secret” Mr. Anand Mahindra, Vice Chairman, Mahindra Group

08:00 pm - 10:30 pm

Trailblazers Awards with Glitz & Glamour for Innovation & Differentiation in MSME Space

including Awards Ceremony for Call for Papers

* The Agenda is currently a statement of intent only.

* Program is subject to change without prior notice for reasons beyond our control However, it will be

our endeavour to keep improving the content of the conference

15

3 Partnership Opportunities

3.1 Partnership Benefits to Magazine Partner

Logo presence inside the conference hall – Side Wing next to the Main Wing

Distribution of Partner’s Magazines to the Delegates

Logo presence outside the conference hall, on the Gratitude Wall

Logo on the conference brochures

Complimentary Passes

Logo on the Conference Website

Logo on Conference mailers, each to be sent out to 10,00,000 MSME recipients

Placing standees at the event

In exchange for the above the Magazine Partner can offer the following benefits to

Milagrow

04 Full Page advertisements in the magazine

08 mailers to be sent to the magazine’s advertisers and subscribers database

Top Right Hand-side corner banner (160X160pixels) on the website homepage

16

4 Contact Us

For any further details, please contact us at :

Ms. Richa Kapoor +91-9990819444 kapoor.richa@milagrow.in

To know more about Milagrow Business & Knowledge Solutions, please visit www.milagrow.in

Milagrow Business & Knowledge Solutions Pvt. Ltd.

ONE STOP DESTINATION FOR SMALL BUSINESS

◊ Consulting ◊ Training ◊ Finance ◊ IT Services ◊ Marketing & Communication

◊ HRD ◊ Lean Manufacturing ◊ Supply Chain ◊ Product Design

796, Udyog Vihar, Phase V, Gurgaon (Haryana) 122016. Tel: 0124-4309570-79 Fax: 0124-4309580

Email: venture.catalyst@milagrow.in Website: www.milagrow.in