Pushing the boundaries - Straumann › content › dam › media-center › ...• Fully-tapered...

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Pushing the boundaries International Dental Show 2019 15 March 2019

Transcript of Pushing the boundaries - Straumann › content › dam › media-center › ...• Fully-tapered...

Page 1: Pushing the boundaries - Straumann › content › dam › media-center › ...• Fully-tapered premium implants • Total solution provider in esthetic dentistry • Clear Aligner

Pushing the boundariesInternational Dental Show 2019

15 March 2019

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Today’s presenter

2

Topic Speaker Function

Strategy Update Marco Gadola Chief Executive Officer

7 Megatopics in implantology Frank Hemm Head Marketing & Education

Excellence in immediacyEirik Aasland

SalvesenSpecialist in Periodontology

DSO: leading in a disruptive world Petra Rumpf Head of DSO Business

Taking our digital offering to the next level Peter Zihla Head Digital Business Unit

Questions & answers session All participants

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Strong foundation to capture future

opportunities

Marco Gadola, CEO

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Pushing boundaries since IDS 2017

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Business Structure

• Revenue: CHF 918m to 1.4bn

• People: 3800 to 6000

• Implant market share: 23 to 25%

• Straumann Group

• Premium & non-premium activities converged

• Dedicated Digital and DSO business units

Reach Scope

• Subsidiaries opened in:• Chile

• India

• Iran

• Peru

• RSA

• Thailand

• Turkey

• Neodent extended to 56 countries

• Fully-tapered premium implants

• Total solution provider in esthetic dentistry

• Clear Aligner orthodontics

• 3D-printing

• Virtual clinic with AI

• Pilot in prevention of caries, periodontal

disease, periimplantitis

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Key investments since IDS 2017

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Brand Main field Domicile

Anthogyr (30=>100%)

Zinedent

T-Plus (49=>58%)

Z-Systems (34%)

Medentika (51=>91%)

botiss (30%)

ClearCorrect

Geniova (38%)

Createch

Valoc (44=>55%)

Dental Monitoring (8%)

Dental Wings

Rapid Shape (35%)

Implants (upper value)

Implants (lower value)

Implants (lower value)

Ceramic implants

MPS prosthetics, implants (value)

Biomaterials

Clear aligners

Hybrid aligners

High-end CADCAM

Prosthetic fixation devices

Remote monitoring with AI

Digital equipment & software

3D printing

France

Turkey

Taiwan

Switzerland

Germany

Germany

USA

Spain

Switzerland

Spain

France

Canada

Germany

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Straumann Group – continuously

increasing the addressable market

Total solution provider tooth

replacement

Total solution provider esthetic dentistry

2012

2016

2018

Implant provider 3.4

Addressable market

in CHF billion

7.0

13.0

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Working on the ,next building block’ – preventive

dentistry solutions

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Disease & esthetic driven scope expansion

Natural tooth

Implant

loss

Prevention of oral disease & tooth loss Prevention of implant loss

Healthy

pre-disease

Mild - moderate

disease

Severe

disease

Healthy

pre-disease

Mild - moderate

disease

Severe

disease

Piloting

Dig

ital solu

tions

Impla

nts

& p

rosth

etics

Bio

mate

rials

Piloting

Implant tooth

Tooth

replacement

Tooth

loss

of additional addressable market2bn

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We can count on a compelling portfolio of high end

brands and solutions

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Periodontitis & Peri-implantitisTooth replacement

Caries

Orthodontics

Data acquisition and

Treatment monitoring

DiagnosisNon-surgical

treatment

Surgical

treatment

Planning Aligner treatment

Planning Surgery Prosthetics

DiagnosisNon-invasive

treatment

Crowns &

bridges

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Half of the implant market is ‘value’

Premium/value split of implant & abutment market in value terms (2018)

0 0.5 1

Global

EMEA

NAM

APAC

LATAM

2008:

Premium >70 %

Premium

Value

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Comprehensive portfolio of value implant brands

Neodent,

Anthogyr,

Medentika

Premium

Upper value

Lower value

Global implant & abutment market

PremiumUpper value Lower value

Value

~CHF 4bn

Straumann Group share (2018)

Zinedent,

T-Plus,

equinox

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Anthogyr – another jewel in our crown

Stake in French implant manufacturer

increased from 30% to full ownership

Established leading provider of upper value

implants

Comprehensive implant portfolio

Straumann Group to build on success with

Anthogyr in China and Russia

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For all indications, all users

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Medentika – more attractive, cost-effective alternatives

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Multi-platform solutions

Now include selected value brands

New compatibles for Osstem, HiOssen and T-Plus

Quattrocone implant

3.8mm diameter now available

Smaller than the original!

Straumann increases ownership from 51 to 91%

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Bringing Neodent’s innovative Grand Morse to the world

Neodent now available in 56 countries

Complete new system designed to meet all clinical needs

Fully-tapered design, comprehensive and easy-to-use prosthetics

GM global roll out in full swing

Very little cannibalization of Straumann premium range

131 Data on file

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Long avenue of growth

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Market segments Est. segment size1

(2018 in CHF bn)Growth rate

Our current

market share

Biomaterials 0.6 High-single digits

Implantology1 4.3 Mid-single digits

CAD/CAM

equipment21.5 Double digits

CAD/CAM

prosthetics3.9 Double digits

(All ceramic)

Clear aligners 2.0 >25%

1 Imaging and planning segment is not included in the overview above. Customized prosthetics are listed under CAD/CAM prosthetics, but also belong to

the total implant and abutment market.

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Straumann Group at IDS 2019 –

United for excellence in dentistry

More than 100 new items

Major launches, including BLX

500m2 Arena of Confidence

Separate stands for Neodent, Medentika, Anthogyr,

Dental Wings, ClearCorrect, Createch

DenToGo - virtual clinic truck

Partner stands: ITI, botiss, Rapid Shape, 3Shape,

Zirkonzahn, Dental Monitoring et al.

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Hall 4.2

Hall 4.2

Hall 4.2-5.2

Hall 4.2Hall 4.1

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7 megatopics in implantologyFrank Hemm

Head Marketing & Education

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Efficient treatment protocols

Reducing Invasiveness

Esthetics

Enablement & Education

Compromised Patients

Edentulism

Implant Health

Seven strategic Innovation Megatopics

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Evolving from parallel-walled to tapered implants

1986Tissue Level

The legend

2015Bone Level Tapered

The new tapered

standard

2007Bone Level

Confidence at

Bone Level

• New customer groups

• New indications esp.

immediacy

• Longer implants

• Smaller implants

• Bone profilers

• Additional prosthetic

components (SRA)

• Wider implants, molar

extraction sockets

• Even more primary stability

We have learned much

2017Small One

2.9mm BLT

18

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We asked clinicians &

experts worldwide what is

important to them

efficiency flexibility confidence

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SPI

Straumann® BLX - co-developed with

a pioneer in immediate treatment protocols

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SFB

NobelActive*

BLX

Dr Ophir Fromovich* NobelActive is a trademark of Nobel Biocare

2003 2018

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Roxolid® SLActive®

Full length dynamic chip flute

Bi-directional cutting elements

Deep apical threads

Unique Cut-Collect-Condense properties allow for

controlled bone management in all surgical situations

Reduced neck diameter

Variable thread design

Slim & fully tapered implant core

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• Full range of implant diameters and lengths

• One connection – one prosthetic line

• Ø 3.75 for all indications

Straumann® BLX implant portfolio

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all indicationsØ 3.75

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TorcFit™ Hybrid Connection

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Precise outer shoulder

• Bridges

• Wide emergence profiles

Reduced cone angle 7°

• Tight conical connection

• Slim

• High strength

Short

• Short implants (6 mm)

Hexalobe shape

• 6 positions

• High torque resistance

• Cylindrical support for

high strength

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BLX VeloDrill™

• Simply CoolCombines low heat generation with high drilling stability.

• Free on handCompatible with self-locking drill handles for guided surgery.

• Stay in controlCompatible with single use drill stop that provides precise

depth control.

• Shorter Chair timePilot-to-final guided surgery protocol at 800 rpm.

Drill design enhanced to reduce heat

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>200cases 4.7 satisfaction

72% Healed sites 28% Extraction sites4.8 4.7

29% Anterior 71% Posterior4.6 4.7

31% Single 69% Multi / Edentulous4.7 4.8

73% Delayed loading 27% Immediate loading4.6 4.9

Real-world evidence – online case tracker shows

very high clinical satisfaction

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Key benefits of the Straumann® BLX implant system

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• Perfected for immediacy

excellent for all

indications

• Business opportunities:

Use chair-time more

efficiently and attract

more patients

• “Cut, Collect, Condense”-

unprecedented high

bone-to-implant contact

• Optimal primary stability

in all bone types

• One connection

• Slim and under-

contoured prosthetics

• Easy soft tissue

conditioning

• All benefits from the

trusted premium Swiss

brand

• Roxolid® enabling Ø

3.75 mm implant for all

indications

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Current Straumann Group

market share

1 out of 4 implants have a fully tapered design

29

Market volume(Implant fixtures)

25 million

units

Parallel

walled

Apically

tapered

Fully

tapered

Main players:

Nobel Biocare,

BioHorizons,

MIS, Implant

Direct, Megagen

Neodent,

Anthogyr and

Equinox

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i

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New premium market segment

• Fully tapered: 2nd largest

• Opportunity for incremental sales

Clear Target: Nobel Active

• Comparative advantages

• BLX developed with insider

knowledge

Most advanced system

• More advanced than any other

premium system

• Perfected for immediacy, excellent

for all indications

The opportunity of a decade

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Specialist in Periodontology

Partner at TSMG Madlagarden in Stavanger where he serves as the Director of the

TSMG Academy

ITI member and a member of the Nobel Biocare Mentorship program and Clinical

Consultant for the Nordic countries

International lecturer in periodontology and implant dentistry

First surgeon to place BLX in a human

Guest speaker: Eirik Aasland Salvesen

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Brånemark et al (1969) Schroeder et al (1976) Buser et al (1991) Schnitman et al (1997) Lazzara et al (1989) Wörhle et al (1987) Araujo et al (2005)

Jemt (1999) Nemcovsky et al (2000) Kan et al (2011) Sclar (2007) Rocci et al (2003) Becker et al (2005)

Hämmerle et al (2012) Botticelli et al (2003) Wilson et al (1998) Artzi et al (2000) Berglund et al (1997)

Bengazi et al (1996) Müller et al (1997) Tarnow et al (2014) Cosyn et al (2016)

Javed et al (2010) Dard et al (2016) Buser et al (2016)

Stavropoulos et al (2016) Jung et al (2018)

“Immediate implant placement and immediate loading

in the esthetic area are great opportunities in modern dentistry”

Kan et al (2018)

“Existing evidence suggests that implant survival is not affected by

implant placement or loading protocols provided that careful patientassessment and planning has been undertaken” Morton et al (2016)

General considerations

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Why BLX?‒ It’s STRAUMANN!

‒ Predictable primary stability

‒ Excellent implant strength – Roxolid®

‒ SLActive® – Established surface technology for predictable osseointegration

‒ Primary & secondary objectives predictably achieved

‒ Prosthetics refined – TorcFit™ connection

‒ For all indications!

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1960 1970 1980 1990 2000 2010

The Concept

Discovery

The Initial

Concept

Toront

o

The Concept

Expansion

The Total

Concept

The Concept

Refinement

De

nta

l Imp

lan

ts

“Refinements are small changes or additions that you make to something in order to improve it”

Collins English Dictionary

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Successful treatment outcome,high predictability,good long-term stability and

low complication rate

Buser et al 2016

Primary goals

Fewest possible number of surgical interventions,low pain and morbidity during healing,

short healing periods and

short overall treatment time

Secondary goals

Implant treatment

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0

50

100

3,75 4,5 5,5

NU

MB

ER

OF

IM

PL

AN

TS

IMPLANT DIAMETER

Distribution of implant diameter

0

50

100

6 8 10 12 14 16 18

NU

MB

ER

OF

IM

PL

AN

TS

IMPLANT LENGTH

Distribution of implant lengths

0

50

100

1 - Central incisor2 - Lateral incisor3 - Canine4 - 1.Premolar5 - 2.Premolar6 - 1.Molar7 - 2.Molar

NU

MB

ER

OF

IM

PL

AN

TS

TOOTH POSITION

Distribution of implant position

0

100

1 2 3 4

NU

MB

ER

OF

IM

PL

AN

TS

PLACEMENT PROTOCOL

Distribution of placement protocol

0

50

100

1 2 3 4

NU

MB

ER

OF

IM

PL

AN

TS

PROSTHETIC PLAN

Distribution of prosthetic plan

2017 Q4 2018 Q1 2018 Q2 2018 Q3 2018 Q4 2019 Q1

BLX Volume

2017Q4

2018Q1

2018Q2

2018Q3

2018Q4

2019Q1

My BLX Volume

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1 year follow up first 10 BLX cases

Day 365

Day 0

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Single, partial and completeedentolous cases

Immediate protocols

Traditional protocols

Easily implemented for Straumanncustomers

Clinicians working with immediacy

protocols

Start-up system

Target Group BLX

The Future of BLX

Target Indications BLX

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Thank youMy personal honorary recognition goes to:

All colleagues at Oris Dental

Ane-Mari Igland Naustdal

Monica Palmer-Tvedt

Dr. Tore Berset

NGOD

UBI

Straumann

[email protected]

+4790942298

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Straumann® Edentulous Solutions

Designed to provide best patient outcomes taking into consideration

▀ Patient expectations ▀ Clinical situation ▀ Financial resources

Pro ArchRemovable Pro Arch Advanced

20192019

2020

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Pro Arch Removable – Mini Implant

Affordability

Roxolid®

Optiloc®

SLA®

Space-saving design

Combination of ADLC1

coating and PEEK for

lower retention loss

Long-term scientific

evidence

35% increased fatigue

strength

Patient comfort Guarantee1Amorphous Diamond-Like Carbon

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Pro Arch Fixed – broad prosthetic options

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Screw retained wrap-around bars with acrylic

prosthesis (Ti/CoCr)

Straumann® SRBB Portfolio addresses patient expectations and affordability

Standard solutions Esthetic solutions

Screw-retained bridges (Ti/CoCr/ZrO2/PEEK)

or abutment hybrid

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Partnership with Z-Systems creates a leading force in

ceramic implants

34% stake in pioneering leader in

ceramic implant systems

Loans + capital injection to support Z-

Systems’ pipeline and expansion.

Exclusive distribution rights for first

metal- and plastic-free screw-retained

two-piece ceramic implant: to launch as

Straumann SNOW

Combination of expertise, portfolio,

brand, marketing strength, and reach

creates a leading force in ceramic

implants.

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Straumann zygomatic implant system in development

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Zygomatic implants

• Rehabilitation of patients with

severe maxillary atrophy

• Approx. 15 000 placed annually

• Main suppliers: Nobel Biocare,

Southern Implants, Neodent

Straumann system

• Clinical tests start with international

KOLs in H2 2019

• System includes new designs,

prosthetics and instruments

• Development & education with KOLs Illustration by courtesy of Dr S. Zarrine

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DSO: Leading in a disruptive

Petra Rumpf

Head of DSO business

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Over 1000 dental chains globally

Strong presence in the US and

Europe; >90 in Spain alone

Some large DSOs have

revenues of >1bn

Growing 3x faster than the

market

Increasingly international

Private equity companies

accelerate consolidation

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DSO’s are the fastest growing segment in dentistry, growing 3x

market and driving implant penetration

50%47%

28%

24%22%

20%17%

15%13%

11% 11% 10% 2%

0%

10%

20%

30%

40%

50%

60%

70%DSO share in implants placed in %

> 3’000’000

Implants E2020

Source: Straumann Proprietary Data, market shares and numbers in DSO relevant countries

* Implant volumes in relevant group of countries

USA

# of Implants placed per

10’000 population

% Share of DSO in

implants placed

84320

11%47%

Spain

DSOs driving implant penetration rates

• Increased patient outreach

• Higher treatment conversion

• Higher doctor productivity

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Massive capital inflow by Private Equity

driving Consolidation1

2

3

4

… and supporting the growth of DSO’s

Key Trends

affecting the Dental Care

Delivery model

Digitalization increasing treatment choices,

efficiencies and standardization

Demographic shifts –female dentistry, GPs

expanding into implants & ortho,..

Increasing Consumerism and shifting

demand patterns

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Digital Workflows help DSOs grow and reduce costs at the

same time

Revenue Growth

• New treatment options

(Implants, Clear

Aligners)

• Higher case

acceptance

• Upselling

• More patients in same

time

• Attract young dentists

Cost reduction

• Reduced chair-time

• Less re-do’s,

breakages

• New & more efficient

routes to prosthetics

(chairside, in-lab,

central)

• Ability to standardize

processes (clinical,

lab,..)

Higher Patient Satisfaction

• Less visits

• Higher comfort

• Improved patient

interaction

• Greater loyalty

(monitoring)

• Higher treatment

conversion rates

2 Digitalization

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3 Demographic shifts

Changing gender and age demographics fuel the growth of

DSO’s (Example US)

Females in Dentistry

20%

50%

0%

10%

20%

30%

40%

50%

60%

Female indentistry

Femalegraduates

+ 30pp

Age demographicsDentists affiliated with DSO’s by age

group (US)

17.4%

11.0%

4.2%3.2%

0.0%

5.0%

10.0%

15.0%

20.0%

21-34 35-49 50-64 65+

Gender demographicsDentists affiliated/employed by DSO’s

by gender (US)

Female Male

11%

7%

Benefits of DSO’s

• Career flexibility &

development opportunities

• Training & continued learning

• Ability to focus on patient

care

• Access to latest technologies

• Access to state-of-the-art

marketing and practice

management services

• Less business risk

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Immediacy &

Esthetics

Convenience

Affordability

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DSO’s are better in capturing the benefits of consumerism and

offer an enhanced patient experience

• Attractive opening hours

• Simple online scheduling

• Easy access to regional, national or

international clinic network

• Affordability

• Financing options

• Warranties

Increasing Consumerism4

• Less invasive and shorter treatment times

• High esthetics and quality of life

• Modern treatment concepts (smile design,..)

Convenience

Affordability

Immediacy &

Esthetics

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The Straumann Group is well positioned…

Solution/customer matrix Surgeon Perio Ortho GP Lab DSO

Implant surgical X X (X) X

Implant prosthetics X X X

Digital workflow X X X X X X

Ortho X X X

Toothborne / C&B X X X

Periodontitis X X X X

Peri-implantitis X X X X

Caries X X

Tooth whitening X X

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…to take the lead in all needs segments

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Low I m p o r t a n c e o f V a l u e c r e a t i o n

PR

IC

IN

G

Low

Price

oriented • Aiming to for high quality, low cost options

• Choose us for our 2nd and 3rd tier portfolio,

scalability, supply chain, reputation

• Aiming to grow within a given specialty

• Choose us for our portfolio of services, training &

education, field support, dental expertise

Growth

oriented

• Aiming to go digital, start new specialities,

expand into new treatment concepts

• Chose us for our digital portfolio, field support,

T&E, experience, holistic portfolioTransfor-

mational

High

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Three avenues to accelerate our growth

65

Enhance our business

services to DSO’s

Increase our product

exposure with DSO’s

Take over part of their value

chain

Esthetic

dentistry

Tooth

replacement

Implant

dentistry

Business

Services

Training &

Education

Field

Services

Outsourcing partner

…Treatment

planning

Growth Drivers

• Ortho

• Digital

• CAD-CAM prosthetics

• Next generation preventive

Growth Drivers

• New treatment concepts

• Artificial Intelligence (winning

the patient of the future,…)

• Networking

Growth Drivers

• Smile-in-the-box (immediacy

concepts)

• Un!que

• Edentulous

CAD-CAM

milling

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66

DSOs are the fastest growing segment and are well positioned to take the

lead in innovating dental care delivery

DSOs are still underrepresented in specialties and not digitally equipped

Significant benefits offered by DSO’s to key stakeholders will continue to

fuel this growth

Straumann Group best suited to take a leadership role

• We offer entire treatment concepts not products

• Most comprehensive Training & Education offering

• Global supply chain across all brands

• Leading service and support

Summary

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Taking our digital offering

to the next level

Peter Zihla

Head of Business Unit Digital

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Full service & solution portfolio including key partners

68

Implant surgery &

Orthodontic treatment

Prosthetic design,

Production & Placement

Data Acquisition Implants &

Prosthetics

Scan & Shape Central, in-lab &

chairside production

Planning

Services

MPS

Prosthetics

BiologicsOrthodontic

Treatment Planning

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Straumann’s new scanner offering…

69

Virtuo Harmony™: new in-lab scannerVirtuo Vivo™: new intra-oral scanner

Coming

soon

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…complemented by leading-edge technology from

3Shape

70

3Shape TRIOS 4

Built-in fluorescent technology to identify surface caries

Detect likely interproximal caries via infrared scan - with zero radiation

3Shape MOVE+

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…and Medit

Medit endorses DWOS as preferred CAD software

Cooperation between Straumann Group and Medit

promotes digital workflow integration of DWOS

Straumann gains distribution rights for Medit high-

performance lab scanners, fully integrated in

CARES workflow

Scanners will be Straumann branded and sold in

addition to Dental Wings range

Underpins DWOS and offers an additional tailored

price-performance option for Straumann CARES

customers

71

T-series

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Large potential for growth in digital equipment

72

Source: Straumann proprietary GP survey in US, DE, IT, and UK; samples size >200 dentists.

9% 11%

24%

12%

5% 4%

13% 11%

38%43%

68%

80%

UK Italy US GER UK Italy US GER UK Italy US GER

GPs using intra-oral scanners(IOS)

Dentists using IOS & chairsidemilling equipment

Dental technicians using labscanners

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DWOS – success born at IDS 2011

One of the most flexible and powerful CAD/CAM

software suites available

Fully open platform boosts productivity and efficiency

for clinics and labs

New DWOS 8 and CoDiagnostiX updates with ‘Easy

Mode’ for simplified workflows and automated

proposals

Recent collaborations:

Carestream CS 3600 intraoral scanner

validated/integrated; streamlined data import

VHF Camfacture Z4 milling machines fully integrated

in DWOS

Medit endorses DWOS as preferred CAD software

73

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Leading specialist in high-precision CADCAM

prosthetics with Createch

Stake increased in 2018 from 30% to full ownership

Expertise in high-tech milling; offers solutions beyond the

scope of most CADCAM providers

Leader in multiplatform solutions and screw-retained

bars/bridges (SRBBs), offering >300 implant connections

Straumann Group’s global development center for screw-

retained bars/bridges

74

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New printing, washing & curing machines with convenient

capsules/cartridges – tailored packages, easy, no-mess!

75

DLP 3D printer Cleaning Curing & finishing

Resins cover the following

indications:

Master model

Aligner model

Gingiva mask

Cast

Indirect bonding tray

Surgical guide

Bite splint

Denture base

Crown & bridge

(temporary/semi

permanent)

New capsule systemComplements

existing

printer range

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Clear aligners – one of the most

attractive areas in dentistry

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Taking ClearCorrect to the world

and launching SmyleTech in China

77

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79

Straumann adds artificial intelligence(AI) technology

across its portfolio

Doctor Patient

AI technology

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The Straumann Virtual Clinic

a taste of the future today

80

MYSMILEVITALSCHECK MONITORING SMILEGUARD

+ ++ +

AT THE CLINIC WITH THE DOCTOR AT HOME AFTER TREATMENT

Assessment scan plus AI

Fast, efficient, convenient

Basis for future comparison

Instant photo simulation of

patient’s smile during and after

treatment

Monitoring clear aligner

progress remotely by

smartphone

Instant feedback

Patients can track progress

Regular follow-up service after

treatment to ensure stability

and prevent relapse

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Thank [email protected]