PR CampaignBrand:

“Oye Hoye”Presented By:

The Snackers Groupzeshanarif694@gmail.com

Understanding PR Campaign

*A public relations campaign is a series of activities that are planned in advance and relate to a specific goal.

*This is different from other areas of PR, such as general ongoing publicity tactics, paid advertising.

BRAND Message

“Our rich and proud legacy, coupled with a dynamic and youthful brand, enables us to drive food trends. Not only do we ensure consumer wellness, but we empower our people to ensure their growth and our sustainability. We continuously invest in creating diversity and generating collaborative solutions to give back to the community.”

Oye Hoye:

Potato chips that are made from the best quality fresh potatoes specially produced locally. These mouth-watering snacks come in six (6) delectable, exciting and rich flavors.

*Brands You Love

Situation

*There are more than 50 Brands of Snacks in market at the moment. Five among them are the leading.*Oye Hoye is in competition with Leading Brands and want to become a Leader in this field.*To Do So…We have to engage the public with us.

Our Plan

Our Plan is to Create “Oye Hoye” Community.Because Everyone:

LOVES Their

Community.

Desired Communication Outcome

Costumer RelationsEngage new buyersReach to larger communityGain TrustIncrease in Sales.Compete with competitors

Our Audience

*Age, Gender, Taste all comes Later…Our question is: Who doesn’t LOVE SNAKS?

*If Everyone LOVES then they are our AUDIENCE.

*Audience’s Needs

*Crispy Snacks*Low Fat*Low Salt*Delicious Flavors*Reliability*Less Costly

Effective Communication

Channel

*There are a lot of channels available to reach to Public and we will be using different ways to interact/engage with public.

*We’ll use, Crowdsourcing, And Online.

Goal

Increase Direct Sale.Increase Oye Hoye Community.Make People Aware of our Brand.Build Up A Relation

Strategy

1: Store in Every city to launch Campaign:Everyone Loves “FREE STUFF”

We will be opening a mega “Oye Hoye” store in every city to start our campaign.You can Get one “Oye Hoye” T-shirt and Mug for free: if you buy just 6 flavors.

Strategy

2 Facebook App:We will make a dedicated Facebook App named “Oye Hoye Community”.As soon as you login to Oye Hoye App, you will get 5% discount for that month on all Oye Hoye flavors.

Strategy

3: Eat MUCH, SAVE MANY:

On every pack of Oye Hoye 2 RS will be donated to Cancer hospitals across the country.The more you eat, the more we will be able to donate.

Strategy

4 Sponsoring Cricket Match:Everyone LOVES Cricket but seriously no one wants to spend on Tickets.

You just have to buy a pack of Oye Hoye and we’ll pay for your ticket to the stadium.

Strategy

5 Tour de Oye Hoye Home:Everyone wants to see how snacks are made. So, we’ll provide Oye Hoye Community members a chance to visit our factory and see what goes into making OYE HOYE.

Spokesperson

*The duo is always better than ONE.*For this campaign Renowned Cricketer Shoaib Malik and Sania Shoaib will be our ambassadors.

The END

THANK YOU

QUESTIONS…??