• Promote the Great American Smokeout: providing students with information on how to quit

Primary Target: SUNY Oswego students who are trying to quit

Secondary Target: SUNY Oswego students who would like to help friends or family members quit

• Based on information from a poll from LifeStyles, around 17% of SUNY Oswego students have smoked within the past 30 days. (out of 8,000 students on campus, about 1400 have smoked within the past 30 days)

•It is important to help those students who need information on how to quit, but do not know where to go or what to do.

Our objectives will be to:Our objectives will be to:Promote the Great American Smokeout Promote the Great American Smokeout Raise awareness about quitting smokingRaise awareness about quitting smokingProvide information on:Provide information on:

reasons to quitreasons to quitwhat methods can be most effectivewhat methods can be most effectiveresources available to help someone wanting resources available to help someone wanting

to quitto quitEvaluate the success of the eventEvaluate the success of the event

This campaign will be targeting OSU This campaign will be targeting OSU students who:students who:Are trying to quit smokingAre trying to quit smokingWould like to help others try to quitWould like to help others try to quitWould like to raise awareness about Would like to raise awareness about

smokingsmokingAre interested in information and resources Are interested in information and resources

on quitting smokingon quitting smoking

• Promoting quitting smoking and awareness on smoking by taking part in the Great American Smokeout

-People will join the event, and knowledge on the subject will be increased

Create five 30-second media blitzes advertising the eventCreate five 30-second media blitzes advertising the event This will help raise awareness, and let viewers know that more This will help raise awareness, and let viewers know that more

information will be given at the actual eventinformation will be given at the actual event Create an event on Facebook, inviting OSU students to attend the Create an event on Facebook, inviting OSU students to attend the

Great American Smokeout, and giving them resources to find Great American Smokeout, and giving them resources to find information on the eventinformation on the event This will promote the event on a popular social networking site, This will promote the event on a popular social networking site,

creating opportunity for more information to be dispersed to creating opportunity for more information to be dispersed to Facebook usersFacebook users

Spread awareness of event by word of mouth to peersSpread awareness of event by word of mouth to peers This will promote the event to people in a way that is more This will promote the event to people in a way that is more

personal, and descriptivepersonal, and descriptive Set up an informational table on November 19Set up an informational table on November 19thth to represent the to represent the

Great American Smokeout to:Great American Smokeout to: Get smokers/students wanting to help smokers to sign pledges to Get smokers/students wanting to help smokers to sign pledges to

quit/ help quit smokingquit/ help quit smokingEach student who signs a pledge gets a coupon for a free Each student who signs a pledge gets a coupon for a free

beverage on campus with the purchase of a turkey sandwich (a beverage on campus with the purchase of a turkey sandwich (a “cold turkey” reference), as well as be entered into a raffle for “cold turkey” reference), as well as be entered into a raffle for a free sweatshirta free sweatshirt

Hand out cards and flyers with information directing students to Hand out cards and flyers with information directing students to resources (possibly free) to help the quitting processresources (possibly free) to help the quitting process

Secure time slot to promote event in the Campus Center Secure time slot to promote event in the Campus Center on November 19on November 19thth by November 10 by November 10thth

Create cards and flyers to hand out containing websites Create cards and flyers to hand out containing websites with information on resources to help quit by: November with information on resources to help quit by: November 1111thth

Contact Auxiliary Services to donate coupons for the Contact Auxiliary Services to donate coupons for the quitting “cold turkey” concept and obtain raffled quitting “cold turkey” concept and obtain raffled sweatshirt by: November 15sweatshirt by: November 15thth

Create five 30-second media blitzes advertising the event Create five 30-second media blitzes advertising the event by: November 16thby: November 16th

Put together an informational table in the Campus Center Put together an informational table in the Campus Center on November 19on November 19thth (Day of Great American Smokeout) from (Day of Great American Smokeout) from 11am-3pm 11am-3pm

• Conduct informal interviews to obtain information about Conduct informal interviews to obtain information about the success of the event by: November 20ththe success of the event by: November 20th

• Evaluate effectiveness of event, including information Evaluate effectiveness of event, including information and statistics from interviews and the number of people and statistics from interviews and the number of people who attended the event by: December 1who attended the event by: December 1stst

• Put together all final materials from the campaign Put together all final materials from the campaign including research, event planning, and evaluation including research, event planning, and evaluation materials by: December 11materials by: December 11thth

FFor this campaign there is no budget or this campaign there is no budget needed, however there are some needed, however there are some resources that will be used provided to resources that will be used provided to us without cost:us without cost: Recording resources for the media blitzesRecording resources for the media blitzes Materials for all of the information which will Materials for all of the information which will

be handed out at the eventbe handed out at the event Coupons for “cold turkey” concept at the Coupons for “cold turkey” concept at the

eventevent Sweatshirt that will be raffled at eventSweatshirt that will be raffled at event Materials for pledges to be signed on Materials for pledges to be signed on

November 19thNovember 19th

After the event on November 19After the event on November 19thth, we , we will begin to collect data from the will begin to collect data from the event, as well as conduct interviews event, as well as conduct interviews with OSU students to evaluate the with OSU students to evaluate the successfulness of the eventsuccessfulness of the event

We will want to find out:We will want to find out:Did the event help anyone quit smoking?Did the event help anyone quit smoking?Was the event a good source of information?Was the event a good source of information?How many people attended the event, and How many people attended the event, and

signed a pledge?signed a pledge?Did the Facebook event, word of mouth, etc. Did the Facebook event, word of mouth, etc.

advertising the event contribute to advertising the event contribute to attendance?attendance?