Chevy Spark PR Campaign

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Legend Public Relations Presents The SPARK Experience Generate, Ignite and Share Your Spark

description

Legend Public Relations' Chevy Spark PR Campaign for PR 199 class

Transcript of Chevy Spark PR Campaign

Page 1: Chevy Spark PR Campaign

Legend Public Relations

Presents

The SPARK Experience Generate, Ignite and Share Your Spark

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Target Audience

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Ignite The Spark January - June

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January - June Share Your Spark

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Wear Your Spark

January

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Spark Your Romance

February

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Generate The Spark Spark Your Campus

April

February

March

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Take Your Spark To The Game

March

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Earth Day Flash Mob

April 22

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Spark On The Bay Bay To Breakers - May

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Find Your Spark Scavenger Hunt

Lombard Street

Golden Gate Park

Parallel Parking

June

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Event January February March April May June Total

Ad campaign

$4,040 $3,840 $3,840 $3,840 $3,840 $3,840 $23,240

Spark Your Romance

$315 $315

Spark Your Campus

$1,190 $1,190 $1,190 $3,570

Spark to the Game

$10,700 $10,700

Earth Day $2,800 $2,800

Spark on the Bay

$3,325 $3,325

Find Your Spark

$10,033 $10,033

Legend Labor

$6,700 $6,700 $6,700 $6,700 $6,700 $6,700 $40,200

Totals 10,740 12,045 22,430 14,530 13,865 20,573 $94,183

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Evaluation

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Thank you

Enjoy The Ride!