Public Affairs & the Business Model
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Transcript of Public Affairs & the Business Model
Public Affairs as a Value Driver
PUBLIC AFFAIRS & THE BUSINESS MODEL
Public Affairs & the Business Model, Berlin, January 2013, Page 01
CHANGES IN PUBLIC POLICY OR THE REGULATORY ENVIRONMENT ULTIMATELY IMPACT BUSINESSES, THEIR STRATEGIES AND THEIR STAKEHOLDERS.
HOW POLICY ISSUES IMPACT BUSINESS.
Public Affairs & the Business Model, Berlin, January 2013, Page 02
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BOARDROOM PERSPECTIVE
PUBLIC AFFAIRS
Public affairs assists the boardroom in assessing the risks and opportunities of policies and regulation, making decisions and then executing them.
BUSINESS MODEL
INVESTORS
MEDIA
STAKE-HOLDERS
POLICY MAKERS
HOW STAKEHOLDERS IMPACT THE BUSINESS MODEL.
Stakeholder impacts – synchronizing public affairs, public relations, and investor relations.
Public Affairs & the Business Model, Berlin, January 2013, Page 03
Public Affairs & the Business Model, Berlin, January 2013, Page 04
GOOD POLITCAL ADVICE IS VITAL TO GUARANTEE A COMPANY’S SHORT AND LONG-TERM COMPETITIVE SUCCESS.
Cost Management
Image and Reputation Management
PUBLIC AFFAIRS AS A VALUE DRIVER.
Public Affairs & the Business Model, Berlin, January 2013, Page 05
How can public affairs add value to my business?
Identify and Safeguard
against Risk
Identify Opportunities
Public Affairs
Freedom to Operate
AN EFFECTIVE PUBLIC AFFAIRS STRATEGY ADDS VALUE THROUGH:
Public Affairs & the Business Model, Berlin, January 2013, Page 06
Thank you for your time and attention.
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