Public relations, public affairs: digital methods
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Public affairs, public relations: digital methods eCampaigning Forum 2012 Sho Konno Ben West
description
Short presentation by Champollion digital from the 2012 eCampaigning Forum.
Transcript of Public relations, public affairs: digital methods
Public affairs, public relations: digital methodseCampaigning Forum 2012
Sho Konno Ben West
What game are we playing?
Think TanksBusinessesTrade
unions
Charities
“There are about 500 of us listening to each other, aren’t there?” – Paul Staines (Guido Fawkes)
Case study: Pension Parity
• Issue: Arbitrarily frozen pensions
• Precedent: ‘Natwest’ campaign
• Challenge: Geography, demography
• Atypical, but ideal, eCampaigners
What happened
Lessons learned
• Prepare for success: what can
people do next?
• Make volunteers an asset
• Don’t wait for the perfect website
What’s different?
• Strategy
• Understanding your targets
• Recruiting third-party supporters
• Counter-intuitive angles
• A way with words
Some things never change