Digital Public Affairs
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Transcript of Digital Public Affairs
Digital Public Affairs
Hellobusiness developerI’m Lucy Setian
TCS Digital World offers a fine blend of expertise in the marketing technology field. This ranges from marketeers that are passionate about technology to techies who understand what marketeers want.
We have a core expert team in our Brussels office, but we have a wide network of partners that enables us to deliver the best possible solutions to meet your KPI’s.
We bring experience to the table, but challenged by young fresh talent. Innovative where we can, yet always to the point. Responsive to your demands, and proactive in feeding you with ideas.
The birthof Digital
Public Affairs
Your Challenges
• Get the attention of your audience • Engage your audience with your
content• Explain the content• Keep them focused until the last
line• Activate them to act after the
content consumption
Ideas that work
Give more by less
Infographics on Agriculture
CLIENT World Wildlife Fund
INDUSTRY Public Sector
TARGET AUDIENCE Members European Parliament
SERVICES Creative, Production, Management
DELIVERABLES Infographics
• The farmers are in crisis.• We have a lot of data to proof it.• Legislation has to change.• Ok, then you need an appealing story.• With compelling data.• To explain simply a complex issue.• We took care of it.
Don’t lose your focus
iMobility ChallengeCLIENT Fédération Internationale de
l’Automobile – Region 1
INDUSTRY Public sector
TARGET AUDIENCE Consumers, policy stakeholders
SERVICES Creative, Production, Management
DELIVERABLES Visual Brand Identity , Website, Mascotte, Print
WEBSITE www.imobilitychallenge.eu
• How to promote intelligent vehicles for efficient mobility to a wider audience?
• By bringing a human touch to a tech project.
• With iMo.• On line & off line.
Keep it comin’
‘Don’t Lose The 3’ campaignCLIENT Eucomed
INDUSTRY Trade association (Medical Devices)
TARGET AUDIENCE Members of European Parliament
SERVICES Consultancy, Creative, Production, Management
DELIVERABLES Campaign idea, visual identity, website in responsive design, email templates
WEBSITE www.dontlosethe3.eu
• Medical devices in Europe are approved on average 3 year sooner than in the rest of the world.
• It is about to change, maybe,..• How to convince members of the Euroean
Parliament to keep regulation as it is?• Focus on the USP.
In Review
• tell a compelling visual story • less text – more data-driven
approach• light design• Interactive and mobile• serious but fun• key words: icons, visuals, rich media• one at a time
Our Services
Analytical
Consultancy
Creative
Production
Integration
Consolidation
Management
Support
Thanks for watching