PTK Final - Microsoft Mobile
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![Page 1: PTK Final - Microsoft Mobile](https://reader030.fdocuments.us/reader030/viewer/2022032701/563db9cd550346aa9aa013c6/html5/thumbnails/1.jpg)
Microsoft Mobile Advertising Strategy
Annisa ● Bernadette Ajeng ● Claudia Michelle ● Farah ● Hemas ● Kalista ● Sheren
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SPEC
SOCIAL
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Target Market
& 18-24 tahun
Tinggal di big cities & satellite cities
Keinginan aktualisasi & ekspresi diri
yang besar.
Pemikiran terbuka dan kritis.
Keinginan bekerja sama yang tinggi.
Kebutuhan yang besar atas pengakuan
sosial.
Self-oriented
Keinginan eksplorasi hal baru
Tech-knowledgeable
Trend-follower
Source: UNFPA & Synovate Research
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Insights
Fitur Maps yang harusnya
membantu, justru kadang
menyusahkan.
Youth seringkali takut menyesal
dalam membuat keputusan,
dalam hal apapun. APAPUN.
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Big Idea“No Regret”
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Positioning Smartphone with precise,
trustworthy offline maps.
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Tagline
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Communication Platform
Microsoft Mobile helps me with its precise & trustworthy offline maps, to explore
unexpected places without worries. I want to do many things in life. I am sure it
will be worth it and I will not miss any opportunities.
Everything will be worth it in the end, anyway.
Microsoft Mobile Offline Maps never moves backwards, only
further and further.
![Page 9: PTK Final - Microsoft Mobile](https://reader030.fdocuments.us/reader030/viewer/2022032701/563db9cd550346aa9aa013c6/html5/thumbnails/9.jpg)
Emotional appeal
Warna : Biru
Brand Ambassador : Tara Basro
Ads
- Main tenis
- Naik gunung sampai puncak
- Menemukan teman hidup
![Page 10: PTK Final - Microsoft Mobile](https://reader030.fdocuments.us/reader030/viewer/2022032701/563db9cd550346aa9aa013c6/html5/thumbnails/10.jpg)
Thank you