PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media
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Bryan K. O’Rourke, mba www.bryankorourke.com 1 Using Social Media To Grow Your PT Business PT Business Summit - Sydney AU 2011
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Transcript of PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media
Bryan K. O’Rourke, mbawww.bryankorourke.com
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Using Social Media To GrowYour PT Business
PT Business Summit - Sydney AU 2011
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Bryan K. O’Rourke, mbawww.bryankorourke.com
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Using Social Media To GrowYour PT Business
PT Business Summit - Sydney AU 2011
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BROAD
5Hang With ME
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3
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? & WRAP UP
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1. WHAT & WHY ?
story
“The Purpose Of Business Is To Create
And Keep A Customer”
Peter Drucker
WORD OF
MOUTH
“business revolution”
term “social media”misnomer
making one on one scalable
Big Change
“the era of the humanization of
business. “
cultural
16http://europeanwebreport.ning.com
17http://europeanwebreport.ning.com
SOCIAL MEDIA DRIVERS
http://europeanwebreport.ning.com
5 factors
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COLLABORATIVE CONSUMPTIONwww.bryankorourke.com
new business modelsrachel botsman
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COLLABORATIVE CONSUMPTIONTRENDS
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MANY STILL don’t
BELIEVE it
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MANY STILL don’t
BELIEVE it
2000 - InternetBubble
Remember ?
IF YOU don’t
Someone ELSE WILL
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2. HOW:
How ?Read This
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How ? Read These
“What Organization
Are You Working
“With” ?
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Consumers & Organizations
The New Social Paradigm
8 “to dos”
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1st - a story
#1 attitude - really care30
Bread and Personal Training ?
caring is highly underrated31
#2 have a game plan32
“don’t measure with a micrometer mark with a paint brush and cut with an axe”
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#2 What’s the Plan ?
•Consider all 8 points
•What are you REALLY trying to do?
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learn from others35
#3 Be YOU36
#2 Be YOU
•define your BRAND
•do YOU resonate ?
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Trill Fitness Marathon Challenge and fundraiser for the Juvenile Diabetes Research Foundation
your reputation ? google your name 41
#4 Right Platforms 42
#4 Right Platforms
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social platforms - get these
P E R S O N A L I Z E
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45 www.about.me
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BLOG
web site platforms48
web site platforms 49
web site templates 50
get several personalized URLS’s 51
learn from others52
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MOBILITY
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#5 get help55
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don’t hire social media servicesto spam for you
#6 Build Your Network61
#6 Build Network
•Listen
•Join
•Share
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Use Twitter The Right Way 63
#7 cool relevant stuff64
#7 Cool Content
•Google Reader
•Relevant
•Fresh
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produce your own video
PRODUCE VIDEO CONTENT
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produce your own video 67
video content 68
#8 use smart tools 69
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analytics - bit.ly
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analytics - bit.ly
74analytics - bit.ly
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? & WRAP UP
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1. WHAT & WHY ?
HOW: 8 “to dos”
•1 Right Attitude
•2 Plan
•3 Be YOU
•4 The Right Platforms
•5 Get Help
•6 Build Your Network
•7 Use Cool Content
•8 Use Smart Tools
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your business
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questions
how can i help you ?@bryankorourke
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all content available @
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Thanks !
