Filex 2011 management training day key numbers
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19-Oct-2014 -
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Transcript of Filex 2011 management training day key numbers
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1
Managing the Numbers
“The key to success in life is to become
‘brilliant’ at the basics.” Vince
Lombardi
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2
Track Key Performance Indicators
KPI’s take the subjectivity out of judging performance when looking at individuals.
KPI’s allow you to compare apples with apples when looking at different clubs.
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3
• Membership Income:Total income:• Goal could be 70%
• Attrition Rate• Goal could be 3 to 4% monthly
• Wages:Revenue• Goal could be between 38 and 44%
• Revenue per metre• Revenue per member• Visits/week/member
Club KPI’s
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4
• Sales• Closing ratio• Incoming call:Appointment• Average Membership• No. of referrals at point of sale• Prospecting Calls:Appointments• There are plenty of other sales ratio and KPI’s
that you can look at including
Department KPI’s
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5
• Marketing:
• Enquiry:Sale ratio – This tells us if the marketing is bringing in qualified leads.
• Income per source – Tells us we are covering the marketing costs
Department KPI’s
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6
• Gym Floor:• Appointment hours: Rostered hours worked
• Group Fitness:• Cost per participant• Total Number of participants
• Personal Training:• Profitability of the department• Membership penetration• Sessions conducted per week• Closing ratio
Department KPI’s
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7
“Standards separate the superstars from the rest”Anon
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Justin TamsettB.Ed (Phys & Health Education)
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