By Gemma Whitehead

To relay important information across to a specific

audience.

Have an impact on the audience to make them buythe service/product.

The purpose of a corporate/promo video…

Usually seen by employees within a business

Such as a health and safety video for new employees ,which they have to watch and take notes on.

These videos help to demonstrate the types of queries or problems that may occur during their employment within the company and will help them resolve the issues.

Impact: the employees will be able to understand what to do in a real life situation.

Corporate videos

Mostly seen by the consumer of a product or service.

Promotional videos ‘promote’ a brand or a service or product to a specific target audience

What is the purpose and impact of promotional videos, why bother?

Well…

Promotional videos

The purpose is to sell the product/service to the

customer (and give the customer satisfaction)

Purpose:

promote Satisfy sell

Impact: the more promotion, the more customers

thus more sales = bigger profit

Impact:

More promotion

More sales

Bigger profit

BeeBeautiful Make Up Artistry

The client…

I propose to make a 4 minute

promotional video, promoting BeeBeautiful Make Up Artistry.

It will be a montage effect video that shows the make up artist at work in a photo shoot environment.

I will be capturing behind the scenes footage so customers know what service they can expect.

Proposal

My clients target audience is females aged 18 and

over there is no age limit.

BeeBeautiful believes that they want people to feel good about themselves no matter what age they are.

Target Audience

Pull focus (lots of use of manual focus)

Using the macro setting

Fresh feel (white balance)

Here is an example of the camera angles and techniques that I will be using within the video.

http://www.youtube.com/watch?v=f4POfvYWuKI

Visual style & techniques

The video will be displayed onto BeeBeautiful’s

website

http://amylouise056.wix.com/makeupandbeauty

It will also be accessible via YouTube as this enables the make up artist to display it as a YouTube video link on social networking sites such as Facebook and Twitter to further promote her service and ultimately gain more custom.

Distribution & Feedback

Thank you for taking the time to listen to my pitch.