Promoting your Facebook page for festivals and events
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Transcript of Promoting your Facebook page for festivals and events
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PROMOTING YOUR FACEBOOK PAGEPresentation forScottish Borders Council – December 2012
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OFF-LINE WAYS TO PROMOTE YOUR FACEBOOK PAGE Put your Facebook Page details on all printed
materials Include a link to your Facebook Page on
Letterhead paper Include details in your Press Releases Print signs and have them visible at your
event
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PRINTED MATERIALS
Make it easy for people to find out more – include the web address for your Facebook page on your leaflets and posters
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MAKE SOME BIG SIGNS!
Facebook.com/YourEventName
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ON-LINE WAYS TO PROMOTE YOUR FACEBOOK PAGE Put a link to your Facebook page on your
emails Link to your Facebook page from your
Website Include a ‘like’ box on your page Post links to your Facebook page on Twitter Visit other pages and post helpful comments
on their discussions, acting ‘As Your Page’ Ask your friends!
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LINK FROM YOUR WEBSITE
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FACEBOOK LIKE BOX ON YOUR WEBSITE
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RUNNING COMPETITIONS Beware! Facebook guidelines are strict
around running competitions (Facebook Page Guidelines)
You will need to use a competition app such as Wildfire
Or you could run the competition on your website, but promote it via Facebook links
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HELP WITH SOCIAL MEDIA This training package prepared by Susan
McNaughton (http://www.susanmcnaughton.com)
Contact: 07742 418388 Email: [email protected]• Twitter https://twitter.com/#!/SusanMcNaughton• Facebook:
https://www.facebook.com/Susan.McNaughton.Social.Media
• LinkedIn: http://www.linkedin.com/in/SusanMcNaughton