STEP BY STEP FOR FACEBOOK ADMINSUsing Border Union Show as an example

For Festivals and Events Training

Scottish Borders Council – December 2012

FACEBOOK ADMINISTRATORS

EDIT FACEBOOK PROFILE

EDIT FACEBOOK PROFILE (2)

EDIT FACEBOOK PROFILE (3)

POST AN UPDATE TO FACEBOOK

FACEBOOK UPDATES

Think about types of updates and vary the content Questions Statements News ‘Behind the scenes’ Sharing content from partners/ local interest Mentioning other events which are on in the area

FEATURE A POST ON FACEBOOK

SCHEDULE A FUTURE POST

Posts can be scheduled for a future date Or backdated to feature events in your

history

POST AN UPDATE WITH A LINK

To share a news item found elsewhere on the web, copy the web address (URL) and then paste it into your status update.

Images from the post will feature, unless you ‘remove thumbnail’

VIDEO CONTENT FROM YOUTUBE

If you, or others, create useful content on YouTube, it can be shared on your Facebook Timeline which will allow your followers to watch the video within your timeline

PHOTOGRAPHS ON FACEBOOK

Facebook interaction is enhanced with photographs, so use them often, or share photographs which others have taken (remember to credit them)

PHOTOGRAPHS ON FACEBOOK (2)

PHOTOGRAPH ON FACEBOOK (3) ALBUMS

PHOTOGRAPHS ON FACEBOOK (4)

PHOTOGRAPHS ON FACEBOOK (5)

You can ‘tag’ friends or pages by typing @ and then starting to type their name – select the name from the list presented

Tagging means your friend/ page will be notified that you have tagged them and can approve this tag so that others may see it

Use the spaces provided to add more information about photographs, and particularly links

Seek out good photographs for your header image and change it periodically to add interest to the page (e.g. seasonal, monthly, to feature an event)

HOW TO ‘LIKE’ ANOTHER PAGE

IMPACT OF ‘LIKING’ A PAGE (1)

LIKED PAGES SHOW ON YOUR PAGE

TAGGING PAGES FROM YOUR PAGE

SHARING CONTENT ON YOUR PAGE

MANAGING POSTS BY OTHERS

You do want followers of your page to share content with you.

Occasionally however this can be a nuisance, or inappropriate for your page

You can remove posts which are abusive, or against the aims of the page

You can also block persistent offenders Remember, this is your page!

MANAGING POSTS BY OTHERS (2)

HOW FREQUENTLY TO POST?

Think about how often you would like to receive an update from a page you are following

Think about when those who follow you are likely to be on Facebook

Aim for once a day to start with – remember to schedule a post for the weekend days too

Vary content Check what is working Check when your most popular posts are,

and what type Experiment, and adapt to suit your audience

SET UP AN “EVENT”

EVENTS (2)

Remember to include details of how to buy tickets, entrance prices, times etc

EVENTS (3)

INVITING FRIENDS TO YOUR PAGE

PROMOTING YOUR PAGE

In the early days of running a FB page, promoting it ‘offline’ is going to be important

Tell people you have a page Email – include your FB link in your email

signature http://facebook.com/BorderUnion Letters – next time you have them printed, add

the FB logo and link Posters Billboards Think Facebook!

BorderUnion

PROMOTE ON YOUR WEBSITE

CHECKING LIKES ON YOUR PAGE

CHECKING LIKES (2)

CHECKING LIKES – BY PEOPLE (3)

CHECKING LIKES – BY PAGES (4)

PAGE INSIGHTS

Facebook statistics help you to find out more about how your page is doing

At present, we simply want to know what is proving popular when we update, and times which work best

PAGE INSIGHTS (2)

HELP WITH SOCIAL MEDIA

This training package prepared by Susan McNaughton (http://www.susanmcnaughton.com)

Contact: 07742 418388 Email: susan@susanmcnaughton.com• Twitter https://twitter.com/#!/SusanMcNaughton

• Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media

• LinkedIn: http://www.linkedin.com/in/SusanMcNaughton