Projeto de criacao e prod digital 2013
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Transcript of Projeto de criacao e prod digital 2013
PROJETOde
DIGITAL
Criação eProdução
2012/22013
Saturday, March 9, 2013
01.design thinking
02. love dados
03. gamification
PROJETOde
DIGITAL
Criação eProdução
2012/2
Saturday, March 9, 2013
DESIGNThinking
estrutura de projeto e
processo criativo
}Saturday, March 9, 2013
LOVE } curadoria, infografia e
redes sociais
Saturday, March 9, 2013
{interação e storytelling
GAMITIONFICA
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start
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DESIGNThinking
Saturday, March 9, 2013
DESIGNThinkingMETODOLOGIA INOVAÇÃO
Saturday, March 9, 2013
DESIGNThinking
Saturday, March 9, 2013
empatia colaboração experimentação
DESIGNThinkingPILARES
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DESIGNThinking
Saturday, March 9, 2013
DESIGNThinking
1. DEFINA O DESAFIO2. PREPARE A PESQUISA3. OBTENHA A INSPIRAÇÃO
4. CONTE HISTÓRIA5. PROCURE SIGNIFICADO6. OPORTUNIDADES
7. GERE IDEIAS8. REFINE IDEIAS
9. CONSTRUA PROTÓTIPOS10. FEEDBACK
11. AVALIE APRENDIZADOS12. CONSTRUA EXPERIÊNCIAS
{{{{{
Saturday, March 9, 2013
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DESIGNThinking
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Saturday, March 9, 2013
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causaAdotemuma
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O AMATRIZ
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O AMATRIZ
INDIVIDUAL
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O AMATRIZ
DOGRUPO
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DESIGNThinkingVISUALIZAÇÃO CONCRETIZAÇÃO
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let’s do it
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