1

2012

NAME: ROHAN NAIK

COLLEGE: PADMASHREE

DR. DY. PATIL UNIVERSITY

SUMMER: (MARKETING)

INTERNSHIP

PROJECT

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DECLARATION

I ROHAN NAIK herby declared that the summer project entitled to get information about

PRISERVE INFOTECH PVT LTD. Which is a software company submitted by me in partial

fulfillment under the guidance of MAM NISHA BHARTI of PRISERVE INFOTECH PVT LTD

COMPANY I am perusing my MBA in PADMASHREE DR. DY. PATIL UNIVESITY. This work has

not been submitted to any other university nor has been published ever before.

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ACKNOWLEDGEMENT

A compendium is never the work of one individual – more a combination of ideas, suggestion

and contribution involving many hands.

My debts are too numerous to be acknowledge individually. A large number of

individuals have contributed directly and indirectly in the completion of this project. I am

immersing thankful to MAM NISHA BHARTI of PRISERVE INFOTECH PVT LTD

It is pleasure to express MY gratitude for the assistance received from her. Hence I would

like to take this opportunity to thank her wholehearted for helping me in preparing this

project.

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Sr noIndex

ContentPg no

1 History 7

2 Executive Summary 8

3 Overview 11-12

4 Services 12-20

5 Board of Directors 21-24

7 Company Profile 40-42

8 Conclusion 55-56

TABLE

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Offshore engineering

6

Marine engineering

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History

This company is dealing with designing the software. And its name is PRISERVE INFOTECH PVT

LTD. This company has presence not only in India but also outside counties such as USA, South

Korea, Middle East, and China. It has great reputation all over the world. They plan to have a

strong Knowledge Base shared across multiple Geographies, Resource & People Availability,

Process Adherence, and Competency Development with Low Cost/High Quality delivery of

Services, Projects and Products to their customers, which means they want to give good quality

services at reasonable price. They want to satisfy their customer that’s main motto.

In India the branch is in New Delhi and Navi Mumbai. Navi Mumbai branch is the new branch.

The New Delhi branch got started in the year 2005. This company is a long-term benefit that

goes well beyond mere labor cost arbitrage, helping clients achieve world-class operational

excellence and competitive advantage. This company provides services according to

customer /client’s requirements. This client can be one person or it can be a company.

MR. Rajiv Gandhi hand plays an important role for bringing IT Industry in India. He had seen the

future of India. He has vision that every Indians should get educated. And he was successful in

this. Hence India got IT industry. Now the IT sector is one of the booming sectors of the India.

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EXECUTIVE SUMMARY

Customer satisfaction holds immense importance in today’s marketing scenario and company

should try to satisfy their customers. Satisfied customer once satisfied give mouth publicity

hence the company gets reputation in the market. Looking at the It Sector the growth of It

industry is tremendous various service try to be innovative is value added service to the

customer.

The PRISERVE INFOTECH PVT LTD is a diversified company with core competence in

Information Technology and Offshore and Marine Engineering. It provides a complete range of

services by leveraging the Domain, Business & Technical Expertise and Strategic alliances with

leading technology providers.

It has current presence in United States, India, South Korea, Middle East, and China. They plan

to have a strong Knowledge Base shared across multiple Geographies, Resource & People

Availability, Process Adherence, and Competency Development with Low Cost/High Quality

delivery of Services, Projects and Products to our customers.

PriServe delivers long-term benefits that go well beyond mere lab our cost arbitrage, helping

clients achieve world-class operational excellence and competitive advantage. They see

themselves as a 'Strategic Extension of Your Capacity' and hold ourselves accountable for the

results we commit to deliver.

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CONCEPT

Priserve deals in Technology Innovation and Implementation, Expertise in Business

Transformation Outsourcing. They facilitate Strategic Alliances with Leaders in several

Technology areas and provides ample opportunities for leaders in Infrastructure, Engineering,

IT, Telecom and Back-office Solutions & Services. They ensure well-managed Services and

strong Human Resources Practices. They have the path of Opportunities for individual growth

and development through on-going training and career management with help of a Proven and

Experienced Management Team.

It provides number of services such as Information technology, Engineering, Telecom, Back

office, Delivery model and Consulting.

Priserve Engineering specializes into the Engineering process platforms, oil & gas pipelines,

refineries, petrochemical plants and other energy disciplines with more than 25 specialist

(structural process and mechanical engineers, piping engineers and CAD operators.

In oil and gas energy sector onboard, they believe in state of art engineering process efficient

management of techniqual information and utilization of modern information technology.

Computer software or just software is a collection of computer programs and related data that

provides the instructions for telling a computer what to do and how to do it. Software refers to

one or more computer programs and data held in the storage of the computer for some

purposes. In other words, software is a set of programs, procedures, algorithms and its

documentation concerned with the operation of a data processing system. Program software

performs the function of the program it implements, either by directly providing instructions to

the computer hardware or by serving as input to another piece of software

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OBJECTIVES

Achieve Customer’s Delight and partner to support for the swift Growth,

Creating single Window Solution for Business & Technology.

Mission

Their motto of “Delivering value through service” aims at delivering high quality solutions to

our clients at the lowest total cost of ownership. They work towards helping enterprises and

government setups to boost their performance and operational efficiency through the optimal

use of information technology in their business endeavors. They deliver through a combination

of techno-managerial expertise and in-depth industry knowledge. The right tools,

methodologies, and templates to create functionally rich systems for meeting existing and

future business demands.

Vision

To acquire leveraged partnership in Relationship model and to develop business models for

Management/Ownership participation by ISV in India Unit. They also aim at contractual,

management and process commitment to IP protection. Our Strategic Focus is on leveraging

advantage of Global Delivery model, set up Captive Delivery centers for Growth and Medium

sized ISVs in India. We also aim at providing good APAC presence coupled with Servicing

capability which is an asset for Product distribution.

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They also target at investing in relationship – Comprehensive offering

including participation in knowledge transition cost, bench cost for

professional services and building the right team and no surprises pricing.

Our horizon should expand with faster Ramp-up, Skilled Manpower, In-depth

Domain Knowledge, Process and International Quality standards, targeted

Delivery, Technology Hub, Customer satisfaction, Value-add services.

OVERVIEW

They proven their ability to manage turnkey technology projects allows themes to rest assured

they'll get the results they need. Find out the benefits of turning to a trusted outside partner to

manage and complete whole projects and components of larger ones.

Their Successful Placement Process ensures client and technical professional satisfaction

throughout every phase of the engagement. Our industry expertise and capability of serving

clients means we know how to deliver what you need, when you need it. With offices in U.S.

and India, the Priserve Consulting advantage is rarely far away.

Priserve deals in Technology Innovation and Implementation, Expertise in Business

Transformation Outsourcing. We facilitate

Strategic Alliances with Leaders in several Technology areas and provides ample opportunities

for leaders in Infrastructure, Engineering, IT, Telecom and Back-office Solutions & Services. We

ensure well-managed Services and strong Human Resources Practices. We have the path of

Opportunities for individual growth and development through on-going training and career

management with help of a Proven and Experienced Management Team.

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They emphasize on customer Satisfaction & Long term relationship, Strong Financial Strength,

Focused Approach & Targeted quality delivery, Proactive solution for current and future. A

Initiative of PSI business house as per customers demand, Innovative, Best-in-class IT

Consulting, solutions and services Company with diversified offerings, Global Presence in UAE

and India, More than 1000 associates, Significant experience and success in Large & Small

project execution, Fast Ram-up capability and technical scalability, Broad and evolving service

offerings, High standards of quality and processes, Premier customer base, Enduring Long Term

Relationships, Proven Business Model Supporting Onsite, Offshore, Offsite, Blended Delivery

Model, Ensure ROI to Clients.

Services

The Priserve provides number of services such as Information Technology,

Engineering, Telecom, Back office.

Introduction to Information Technology

Priserve is leading company with core competency in IT providing efficient, optimized IT

solution. They serve their valuable customers with a diverse range of low-cost, high quality

delivery of services, projects, products and expertise in terms of application re-engineering and

re-invention in a dynamic global market across US, UK, Korea, UAE, India and China.

They work in a strategic and effective manner consulting experts to implements innovative business

solutions and high end technology services providing measurable result. They value their customers and

therefore have a precise management process which ensures the continuous growth of customer and

own market share. From crafting groundbreaking products or developing new technology service

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models to virtualization through Cloud and building out network backbone, they have the expertise to

make a dramatic difference in their business by translating business to technology and process. They

provides a broad, deep spectrum of technology services and industry-specific insights to help

organizations translate their strategic business agendas into IT initiatives and solutions that help you

derive maximum value from IT investments and achieve business outcomes with agility, speed and

certainty

Major Areas of IT

Application and System Integration and Turnkey Solutions

Customized Development and Packaged Implementation

IT Consulting and Resource Augmentation

Software Development

Remote Infrastructure Management

IT Consultancy Services

Application Re-engineering

Legacy Transformation

High-End Technology Support

Strategic Multi-level Training

Support and maintenance

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Priserve Domain

The Priserve has domain such as Health care and Education, E-Governance/Automation,

Security &Solutions, Digitization &Automation, Media & Broadcasting, Telecom& Infra.

Engineering

PriServe engineering is a leading offshore and marine design and engineering firm. Our

business is based on efficient management of technical information, state-of-the-art

engineering processes, and utilization of modern information technology. Priserve

engineering employs more than 35 specialists (Naval Architects, Mechanical Engineers and

Designers) in international offshore and shipbuilding projects.

Our expertise covers design of Jack-Up rigs, Semi-Submersible, Offshore Wind Turbine

Structures, Ships, FPSO, FSO and other marine Structures - from concepts, through

conversions and new-build design and engineering, up to contracting services. We have

successfully applied our design in Semi-submersible, Jack-Up Rigs and Offshore wind Turbine

Structures.

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Introduction to Telecom

 One of the major areas of Priserve is providing telecom services by developing and

implementing advanced Enterprise Mobile and Business Support applications for smart phones

and tablets on the following platforms on device side:

Android 2.x

Symbian (S40 series or S60 Series or higher levels)

Windows 7 Mango

Meego -- Tizen

iPhone (iOS)

Black Berry

Tablets

BSP,RIL,Telephony and connectivity

App Stores

LTE,NFC

GPS,CDMA,GSM,WCDMA,HSPA

Drivers

Protocol

Media Framework

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Flash Integration

Framework & Middleware

Blue Tooth

Wi-Fi / Wimax

Mobile Consulting

Application Development

Application and Device Validation

Support Services

Mobility Services

Priserve extends strong knowledge base and work experience on Operators side and at Data

center / NoC like BSS, OSS, VAS, IP-Switching and management, Billing systems and Mediations

for Voice, Data and Video streaming. Priserve also develops various application from Board

Bring-up, Middleware, Network and Connectivity, on Air connecting to Web-Widget and

Browsers like IE, BREW, Firefox, Chrome etc., all types of applications and connectivity with new

advanced feature implementations and automating online business support and transactions.

Building and incorporating Networking apps, Emails, ERPs’ CRMs’SCM’ Warehouse and

Inventory, Sales.Strong incorporation of RFID, RIL, Wifi, BT, NFC and LTE integration to

existing and new upcoming platforms. Have development and Implemented customized

business automation to customers and operator variants. Have development various

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application from Board Bring-up, Middleware, Network and Connectivity, on Air connecting

to Web-Widget and Browsers like IE, BREW, Firefox, Chrome etc., all types of applications

and connectivity with new advance feature implementations and automating online business

support and transactions.

Building and incorporating Networking apps, Emails, ERPs’ CRMs’SCM’ Warehouse and

Inventory, Sales.

Strong incorporation of RFID, RIL, Wi-Fi, BT, NFC and LTE integration to existing and new

upcoming platforms. Have development and Implemented customized business automation

to customers and operator variants.

24X 7 Managed Service

Apps Store Solution Support

Business Support

Voice & Data Support

User Level Technical and Business Supportive

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Commercial Apps installation.

The Priserve App Store provides:

Branded Retail environment on the device

Broadest device support with on-device client and Web/WAP/ Other Apps & browser

support

Device resident catalogue encourages discovery of content and purchase

Promotional sections in client for promoting new applications and services.

Integrate all services in one place - applications, services, premium SMS, web

applications and Mobile device applications etc.

Content catalogues can be easily refreshed OTA

New content areas can be added at any time and deployed over-the-air

Allows delivery of ‘teasers’ to increase data services uptake

Allows customer segmentation for data services

Non-intrusive integration with networks

Leverages and extends investment in content management and product catalogue systems –

proven to drive additional traffic to the online catalogues

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DIAGRAM OF

APPLICATION STORE

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Back Office

The Back Office services supported by Priserve are as follows:

System Administration and Operating System Management

Database Management

Application Server Management

Enterprise Network monitoring and management

Remote Infrastructure monitoring and management

Link Management and optimization

IT Infrastructure Services

Business Process Outsourcing

Security and control

Support at user and transactional level

KPO and RPO support

High-end Hardware support

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PRISERVE INFOTECH PVT LTD

Clients:

The preserve Infotech pvt ltd has many clients such as Reliance, Rosetta, centuriant,

headstrong, sapient, Fiserv , ness , ozone media , inter globe and etc.

The engineering clients are CIMC RAFFLES, SBM off shore, RUBICON, SAGE, Shaw, jasper,

DEEP WATER, FLOA TEC, WORLEY PERSONS and etc,

Board of Directors

The board of members of the company has an optimum mix of Executive and None Executive

directors. Which consist of three Executives and 15 Non Executive Directors.

The chairman and managing director and the number of Independent directors is determined

on the basis that such director does not have any material pecuniary relationship with

company, It promotes or it managements, which may affect the Independence of judgments of

Director.

The Board Members possess requisite skills, experience and expertise required to take

decisions which are in the best interest of the company. The Composition of the Board is as

under:

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Members of the PRISERVE INFOTECH PVT LTD:

1. Dr. Aishwarya Lakshmi (president)

Dr. Aishwarya Lakshmi is an active board member and President of PriServe Consulting Inc,

USA. Apart from Strategic Planning at Global level for PriServe, she manages HR and

Administration for PriServe USA. Dr. Lakshmi earned a Ph.D. from the University of Chicago

and a Masters from Purdue University. She has published articles in the Feminist Review,

Economic and Political Weekly, and Biblio. She has followed a teaching career before joining

Priserve and continues to pursue her academic interests alongside work with them.

2. Saumen Prasad (Director – Business Development)

Saumen heads global business development and Strategic Planning at PriServe. Prior to

founding PriServe, Saumen had over 7 years of experience in IT and management consulting in

Technical and Managerial functions in India and Europe. Saumen has a B.S in Chemical

Engineering from B.I.T Sindri (India) and a Masters in International Business from Euromed-

Marseille, France.

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3. Prashant Tripathy (Director – IT, Telecom & Enterprise Business )

Mr. Prashant Tripathy, is a Bachelor of Engineering, MBA ©, a seasoned person having approx

18+ years of extensive experience in IT ⁄ ITES ⁄ Telecom industry. Have vast exposure and

experience at multiple levels in MNCs and have added distinct values to the organizational

growth. Have played lead role from Strategies, processes, Technology, Operations, Delivery,

Center of excellence, quality, Business fronts and Groomed People to next levels to building

Maturity to organization. Have taken challenges to set the mission and vision of the company

and build business units with successful implementation of competencies and domains. He has

worked in multi-culture and environments leading organization in India, Asia Pacific, Europe,

USA, and Australia and has travelled across the globe for business set-up. Have worked in

companies like iBilt Technologies, Birla-GE, NIIT Technologies, Network Programs, Digital Hub,

Symphony Technology Group- Teleca etc.

4. Jitendras Prasad (Chief Mentor and Advisor)

JP (as he is fondly referred to) is an internationally acclaimed personality in the Oil & Gas sector

and has held several senior management positions including Vice President (Engineering) at

Noble Drilling in a career spanning over 35 years. He participates in strategic planning at the

board level and is the technical mentor for PriServe’s Engineering Services practice. JP has a

B.Tech in Naval Architecture and Marine Engineering from IIT, Kharagpur and an MS in Ocean

Engineering from UC, Berkeley.

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5. K. Kumar ( Director – Finance )

Mr. K. Kumar, an Indian resident , is a graduate /ex-banker is an entrepreneur, successful

business personal and owning multiple companies in India in different business domains like

Export, Manufacturing, Trading, Construction etc. He is also actively involved in social activities

and have trusts and NGOs operating from Mumbai covering India and overseas. He has been

awarded many times from Government of India for his innovative and excellent work for

society and business. He is very well connected in Business and Corporate segment and officials

in Mumbai.

6. Umer Sheikh ( Director - Gulf Business )

Mr. Umer Sheikh is a commerce graduate, an Indian Resident. He is an entrepreneur from India

as exporter and established himself in UK and Gulf. He has been associated with corporate and

Royal Family Business in Gulf and has spent his entire carrier in the same, he is also business

advisor for many organization in Gulf and in India.

So these are the people who give their hard work for their company that is PRISERVE INFOTECH

PVT LTD. And because of their effort their company has reputation all over their word. They

believe in honesty and sincerity in their service. Their main aim is to good quality services at

reasonable prices.

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Market

The term marketing may be considered as convenient meeting place where buyers and sellers

gather together for the exchange of goods and services. Market means a group of people

having unmet wants, purchasing power to make their demand effective and the will to spend

their income to fulfill those wants. Today a market is equated with total demand.

The American marketing association defines a market.’ as the aggregate demand of potential

buyers for a product or service.’

Under keen competition, a marketer wants to create or capture and retain the market i.e.

customer demand through an appropriate marketing mix offered to a target market. The

market offering .e supply must meet fully customer demands, which are unmet needs and

desires.

Marketing

Marketing is a comprehensive term and it includes all resources and set of activities necessary

to direct facilitate the flow of goods and services form the producer to consumer in the process

of distribution. Businessman regards marketing as a Management function to plan promote and

deliver products to the clients or customers. Human efforts and management constitute the

primary resources in marketing

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Marketing Mix

A Marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in

target markets.

The elements or variable that make a marketing mix are four:

1. Decisions on product or service.

2. Decisions on promotion.

3. Decisions on price.

4. Decisions on distribution.

The four ingredients are closely Intereated Under the systems approach the decision in

one area affects action in the other. Marketing mix

Decisions constitute a large part of marketing management. According to Philip Khotler

the term marketing mix is, ‘the set of controllable variables that the firm can use to

influence the buyers response.’ In the simplest manner, the basic marketing mix is the

blending of four inputs or sub mixes, which form the core of the marketing system.

Let take an examples of cakes.

The concept is simple. Think about another common mix- A cake mix. All cakes contain

milk flavor and sugar. However you can alter final cake by altering the amount of fix

elements contained in it. It is the same with the marketing mix. The offer you make to

your customer can be altered by varying the mix elements.

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Service Marketing Mix

The service marketing mix is also known as an extended marketing mix and is an integral part of

a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s

of a product marketing mix. Simply said, the service marketing mix assumes the service as a

product itself. However it adds 3 more P’s which are required for optimum service delivery.

This company is a software making company and provides services to the

customers. There is word of mouth publicity. If on clients or customers like their

services then he will advertise to other people so the company doesn’t need to give

advertise. By with the help of mouth publicity the company getting goodwill and

reputation.

7ps of MARKETING MIX

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The product marketing mix consists of the 4 P’s which are Product, Pricing, Promotions and Placement. These are discussed in my article on product marketing mix – the 4 P’s.

The extended service marketing mix places 3 further P’s which include People, Process and Physical evidence. All of these factors are necessary for optimum service delivery. Let us discuss the same in further detail. This company is an IT software company and providing service to their clients.

1. Product

Its decision refers to decisions on product variety, quality, design, features, brand image,

packaging, sizes, services, warranties and returns. The product in service marketing mix is

intangible in nature. Like physical products such as soap or a detergent, service

products cannot be measured. Tourism industry or the education industry can be an

excellent example. At the same time service products are heterogeneous,

perishable and cannot be owned. The service product thus has to be designed with

care. Generally service blue printing is done to define the service product. For

example – a restaurant blue print will be prepared before establishing a restaurant

business. This service blue print defines exactly how the product (in this case the

restaurant) is going to be. In this company they provide service to their clients. It

can be individual or in group. There is a language such as “c++, .net. Java” are

there depends on the requirements of their clients

2. Price

The decision refers to decisions on product list price, discounts, allowances, payment period

and credit term available.

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Pricing in case of services is rather more difficult than in case of products. If you were a

restaurant owner, you can price people only for the food you are serving. But then who will pay

for the nice ambience you have built up for your customers? Who will pay for the band you

have for music? Thus these elements have to be taken into consideration while costing.

Generally service pricing involves taking into consideration labor, material cost and overhead

costs. By adding a profit mark up you get your final service pricing. You can also read about

pricing strategies.

3. Place

The decision refers to decision on channels, coverage, assortments, locations, inventory and

transport of the market offering.

Place in case of services determine where is the service product going to be located. The best

place to open up a petrol pump is on the highway or in the city. A place where there is

minimum traffic is a wrong location to start a petrol pump. Similarly a software company will be

better placed in a business hub with a lot of companies nearby rather than being placed in a

town or rural area.

4. Promotion

The decisions refer to decisions on the product advertising, sales promotions, sales force,

public relation, direct marketing.

Promotions have become a critical factor in the service marketing mix. Services are easy to be

duplicated and hence it is generally the brand which sets a service apart from its counterpart.

You will find a lot of banks and telecom companies promoting themselves rigorously. Why is

that? It is because competition in this service sector is generally high and promotions is

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necessary to survive. Thus banks, IT companies, and dotcoms place themselves above the rest

by advertising or promotions.

5. People

People is one of the elements of service marketing mix. People define a service. If you have an

IT company, your software engineers define you. If you have a restaurant, your chef and service

staff defines you. If you are into banking, employees in your branch and their behavior towards

customers defines you. In case of service marketing, people can make or break an organization.

Thus many companies nowadays are involved into specially getting their staff trained in

interpersonal skills and customer service with a focus towards customer satisfaction. In fact

many companies have to undergo accreditation to show that their staff is better than the rest.

Definitely a USP in case of services.

6. Process

Service process is the way in which a service is delivered to the end customer. Lets take the

example of two very good companies – Mcdonalds and Fedex. Both the companies thrive on

their quick service and the reason they can do that is their confidence on their processes. On

top of it, the demand of these services is such that they have to deliver optimally without a loss

in quality. Thus the process of a service company in delivering its product is of utmost

importance. It is also a critical component in the service blueprint, wherein before establishing

the service, the company defines exactly what should be the process of the service product

reaching the end customer.

7. Physical Evidence

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The last element in the service marketing mix is a very important element. As said before,

services are intangible in nature. However, to create a better customer experience tangible

elements are also delivered with the service. Take an example of a restaurant which has only

chairs and tables and good food, or a restaurant which has ambient lighting, nice music along

with good seating arrangement and this also serves good food. Which one will you prefer? The

one with the nice ambience. That’s physical evidence. Several times, physical evidence is used

as a differentiator in service marketing. Imagine a private hospital and a government hospital. A

private hospital will have plush offices and well dressed staff. Same cannot be said for a

government hospital. Thus physical evidence acts as a differentiator.

This is the service marketing mix (7p) which is also known as the extended marketing mix.

Market planning

A marketing plan lays downs in writing the marketing objectives, programs and policies to be

adopted to achieve the set marketing objectives. Even before an Integrated marketing plan is

prepared the company shall prepare functional plan for each component of marketing mix. To

have sound marketing plan, every operation is to be examined and the problems are to be

identified. The overall marketing plan should be linked to the distribution channel of the

company has effective marketing operations.

The marketing planning covers the preparation of functional plans, Integrated of this pan and

the preparation of master marketing plan to serve the objective the organization. Marketing

planning is bound to get better hold environmental factor.

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Marketing Research

Marketing research is a systematic gathering, recording and analyzing of the data about

problems connected to the marketing of goods and services. I.e. problems relating to product,

price, promotion and distribution of the 4ps of marketing mix.

Marketing research is concerned with all those factors, which have a direct impact upon the

marketing of product and services. Marketing research has grown along with the expanded role

of marketing as the focus for the business decision making.

Need of marketing research

Marketing research is conducted for different purposes. They are:

1. To estimate the potential market for a new product.

2. To know the reaction of a consumers to a product already existing in the market.

3. To find out general marketing condition and tendencies.

4. To know the types of consumers buying and their buying motives.

5. To know the reaction of failure of a product already in the market.

6. To assess the strength and weakness of competitors

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Software Model Checking

Software model checking is the algorithmic analysis of programs to prove properties of their

executions.

It traces its roots to logic and theorem providing; both to provide the conceptual frame work in

which to formalize the fundamental questions and to provide algorithmic procedures for the

analysis of logical questions. The undecidability theorem. Ruled out the the possibility of the

sound and complete algorithmic solutions for any sufficient powerful programming model, and

even under restrictions (such as finite states spaces), the correctness problems remained

computationally intractable. However, just because a problem is hard does not mean it never

appears in practice.

As the complexity of software systems grew, so did the need for some reasoning Mechanism

about correct behavior. (While we focus here on analyzing the behavior ofProgram relative to

given correctness specifications, the development of specification mechanism happened in

parallel, in parallel.)

Initially, the focus of program verification research was on manual reasoning, and the

development of axiomatic semantics and logics for reasoning about programs provided a

means to Treat programs as logical objects [Floyd 1967; Hoare 1969; Dijkstra 1976; Apt and

Older 1991].

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As the size of software systems grew, the burden of providing entire manual proofs became

too cumbersome, and brought into questions whether long and laborious proofs of

correctness could themselves be trusted [Millo et al. 1979].

This marked a trend toward automating the more mundane parts, leaving the human parts,

leaving the human To provide guidance to an automatic tool (for example, through loop

invariants and function.

Pre- and post-conditions [Dijkstra 1976]). This trend has continued since: the goal of software

model checking research is to expand the scope of Automated techniques for program, both in

the scale of programs handled and in the richness of properties that can be checked, reducing

the burden on the expert human programmer. More recently, software model checking has

been influenced by three parallel but somewhat distinct Developments.

First, development of program logics and associated decision procedures [Nelson 1981; Nelson

and Open 1980; Shostak 1984] provided a framework and basic algorithmic Tools to reason

about infinite state spaces . Second, automatic model checking techniques [Clarke and Emerson

1981; Queille and Sifakis 1981; Verdi and Wolper 1994] for temporal logics [Pnueli 1977;

Emerson 1990] provided basic algorithmic tools for state-space exploration. Third, compiler

analysis, formalized by abstract interpretation provided connections between the logical world

of infinite state spaces and the algorithmic world of finite infinite state spaces and the

algorithmic representations.

WRITING GOOD SOFTWARE RESEARCH PAPER

ABSTRACT

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Software engineering researchers solves the problems of different kinds. To do so they produce

several different kinds of result, and they should develop appropriate evidence to validate

these results. They often report their research in conference papers. I analyzed the abstract of

research papers submitted and in order to identify the types of research reported in the

submitted and accepted papers, and I observe the program

Committee discussions about which paper to accept. This report presents the research

paradigms committee and statistics on success rates. This inform should help researcher design

better research project and write papers that present their result to best advantages.

KEYWORDS

Research design, Research paradigms , validation, software profession and techniqual writing.

So these are the keywords.

INTRODUCTION

In software research engineer paper are customary vehicles for reporting result to the research

community. In the research paper the author explained to an interested reader what he or she

accomplished, and how author accomplished it, and why the reader should care. A good

research paper should answer the number of questions

2.1 Definition of Research

The word "research" is used to describe a number of similar and often overlapping activities

involving a search for information. For example, each of the following activities involves such a

search; but the differences are significant and worth examining.

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Such as fallows

What precisely where your contributions?

What questions did you answer?

Why should the reader care?

What is your new result?

How is your result different from any better than prior work.

QUESTIONS AND ANSWERS OF REASEARCH PAPER OF SOFTWARE

1. What precisely was your contribution?

Before report what did you explain what problem did you set out to answer and why this is

important

2. What kinds of questions do software engineers investigate?

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Generally speaking software engineers researcher seek better way develop and evaluate

software. Development include all systematic activities that involves creating and modifying

the software.

3.Why should reader should believe in your result?

Show evidence that your result is valid that it actually helps to solve the problem you set out

to solve.

4. What kind of result do software engineers produce?

The tangible contribution of soft ware engineering research may be procedures or techniques

for development or analysis they may be models

That generalize from specific examples, or they may be specific tools or solutions, or result

about particular systems.

5.What is your new result?

Explain precisely what you have contributed to the store of software Engineering knowledge

and how this is useful behind your own project.

Consumer Behavior

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The Term consumer behavior can be defined as “the behavior that the consumer display in

searching for, purchasing, using and evaluating products, services and ideas, which they expect

will satisfy their needs.’ The study of consumer behavior enables marketers to understand and

predict consumer behavior in the market place. It also promotes understanding of the role that

consumption plays in the lives of individuals.

Consumer behavior refers to all psychological social and physical behavior potential consumers

as they became aware of, evaluate, purchase and consume and tell others about product and

services. It is the pattern of response of buyers to marketing offer of firm. It refers to the

process as how consumers make their purchase decisions. It is concerned with what, why, how

much, when and from whom buyers make their purchases of goods and services.

Market Segmentation

This prIserve InfoTech pvt ltd is giving service according to their customer requirements. Like

there can be one person or a company. Their main objective is helping their clients. In this

company they also design the ship. They provide service to Information technology,

Engineering Telecom, Back office.

Their mission is to give best service at reasonable price. They have branch not only in India, but

also in United States, Middle-East, and South-Korea. Priserve has good reputation all over the

world.

Why the PRISERVE IS NEEDED?

Meeting the Recruiting Challenges with fast Ramp-ups

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They understand the importance of providing flexible, short-term, as well as permanent

long-term solutions. Priserve specializes in providing high-level and ON-DEMAND

candidates for technical and professional positions to its Clients at onsite and also at

offshore.

Interface of Client And Candidates

Their mission is to make them successful through having the best possible key managers

and keeps the search focused on their needs; they reinforce the value of their services

by proactively facilitating the recruitment process throughout its full lifecycle from first

to last call.

Leadership Consulting

A successfully completed search is only the beginning. In order to succeed in today’s

competitive business environment, companies must aggressively manage their talent to

ensure the right people are in the right place at the right time. Their Leadership

consulting help clients manage their leadership assets beyond the acquisition of talent

through an entire recruiting cycle.

Cost Efficiency

Their service is reasonable and competitive. Considering the results of having the right

person on the right job, their services are definitely cost efficient. Their commitment to

excellence can ensure the broadest possible range of qualified candidates. They

assist their client by partially evaluating internal as well as external

candidates to ensure that the best person walks inside the gate.

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Strategy and Implementation Summary

Priserve believes in quality. They give good quality service to their clients at reasonable prices.

Priserve offer rich experience in developing enterprise applications solution to their clients

worldwide. Their consultants design, deploy, and operate these products, Construct custom

solution and building and manage business intelligence and strategic enterprise management

solutions around enterprise applications. Their consultants efficiently migrate, maintain, and

integrate globally distributed Enterprise Applications across your business - round the clock and

round the year.

COMPANY PROFILE

This PRISERVE ltd Company known for designing the software. Their main objectives are to

provide good quality services at reasonable prices. It is a diversified company with core

competencies in Information Technology and Offshore and Marine Engineering. It provides a

complete range of services by leveraging the Domain, Business & Technical Expertise and

Strategic alliances with leading technology providers. It provides a complete range of services

by leveraging the Domain, Business & Technical Expertise and Strategic alliances with leading

technology providers.

Priserve has headquarters in US and focal points in each of the Regional Offices, working

together, exchanging information, coordinating and implementing activities and planning for

the future across the globe.

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It has current presence in United States, India, South Korea, Middle East, and China. They plan

to have a strong Knowledge Base shared across multiple Geographies, Resource & People

Availability, Process Adherence, Competency Development with Low Cost/High Quality delivery

of Services, Projects and Products to our customers. Their motto of “Delivering value through

service” aims at delivering high quality solutions to our clients at the lowest total cost of

ownership. They work towards helping enterprises and government setups to boost their

performance and operational efficiency through the optimal use of information technology in

their business endeavors. They deliver through a combination of techno-managerial expertise

and in-depth industry knowledge. The right tools, methodologies, and templates to create

functionally rich systems for meeting existing and future business demands.

Preserve delivers long-term benefits that go well beyond mere labor cost arbitrage, helping

clients achieve world-class operational excellence and competitive advantage. They see

themselves as a 'Strategic Extension of Your Capacity' and hold ourselves accountable for the

results we commit to deliver.

Their main objective is creating single Window Solution for Business & Technology.

They emphasize on customer Satisfaction & Long term relationship, Strong Financial Strength,

Focused Approach & Targeted quality delivery, Proactive solution for current and future. A

Initiative of PSI business house as per customers demand, Innovative, Best-in-class IT

Consulting, solutions and services Company with diversified offerings, Global Presence in UAE

And India, More than 1000 associates, Significant experience and success in Large & Small

project execution, Fast Ram-up capability and technical scalability, Broad and evolving service

offerings, High standards of quality and processes, Premier customer base, Enduring Long Term

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Relationships, Proven Business Model Supporting Onsite, Offshore, Offsite, Blended Delivery

Model, Ensure ROI to Clients.

This company has two branch one in Delhi and other in navi Mumbai. The company which is in

navi Mumbai is very new. It is a new branch which took only 6-7 months.

Global Team Structure

PRISERVE has headquarters in US and focal points in each of the Regional Offices, working

together, exchanging information, coordinating and implementing activities and planning for

the future across the globe.

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Conti………..

The Global team structure consists of a Global Program Officer who supervises all the Local

Program Officers who are situated across different Local Program Offices in different

continents. Each Local Program Officer would delegate the project to the Program or Project

Manger. The Program or Project Manager would co-ordinate with his team of Software

Requirements Engineer, Configuration Manager, Software Architect, Quality Assurance

Engineer, Software Development Team Leader, Software Integration Team Leader, Software

Test Team Leader.

The Quality Assurance Engineer would then report to the Quality Manager who would in turn

report to the Global Quality Manager. The Software Development Team Leader would manage

his team of Software Developer Engineers. The Software Integration Team Leader would

manage his team of Software Software Integration. The Software Test Team Leader would

manage his team of Software Test Team Engineers

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Project management

It is the discipline of planning, organizing, securing, and managing resources to achieve specific goals. A

project is a temporary endeavor with a defined beginning and end (usually time-constrained, and often

constrained by funding or deliverables), undertaken to meet unique goals and objectives, typically to

bring about beneficial change or added value. The temporary nature of projects stands in contrast with

business as usual (or operations), which are repetitive, permanent, or semi-permanent functional

activities to produce products or services.

In practice, the management of these two systems is often quite different, and as such requires

the development of distinct technical skills and management strategies.

The primary challenge of project management is to achieve all of the project goals and

objectives while honoring the preconceived constraints. Typical constraints are scope, time, and

budget. The secondary—and more ambitious—challenge is to optimize the allocation of

necessary inputs and integrate them to meet pre-defined objectives.

Their main objectives in project management is the subordinates have to give result within

proper span of time and it makes works faster and give result. Time plays a very crucial role in

project management.

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Major Projects

1. IT PROJECTS

2. ENGINEERING PROJECTS

1. IT PROJECTS

1.Smartphone on mobile platform using U8500 chip

Project:

The project is to develop software for Smartphone on mobile platform using U8500 chip which

consists of dual core Cortex –A9 CPU for Application processor and dual ARM-Cortex-R4 CPU for

Nokia wireless modem software. This chip also consists of Smart Audio accelerator for decoding

and encoding of various audio formats, Smart video accelerator for decoding and encoding of

various formats such as (H.264,Mpeg4 SP/SH,Jpeg ,WMV) etc, Multi channel display controller

which supports(DSI/DPI/DSI/HDMI),B2R2(2-D blitter engine),MALI(3-D gfx GPU from ARM)

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Debugger: Lauterbach

Kernel: Linux 2.6.29/2.6.34

Framework: Android,QT/X11

Shared Memory IPC driver for Host-modem driver interface (Nokia Wireless Modem) Involved

in the design and development of shared memory IPC driver for host-modem communication

interface.

1. Reducing the interrupt overhead for the protocol communication.

2. Reusing the memory used by modem .

Power management:-

MCDE driver:

B2R2 driver:

1. Proposed shared memory mechanism for graphics performance optimization in QT/X11.

Benchmarking of Mali performance on U8500

2 platforms

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Wi-Fi based Mobile Device System ECU having two-way wireless

communication with the Control Server

Project:

Wi-Fi based Mobile Device System is ECU has two-way wireless communication with the

Control

Server, which means no expensive cabling, is necessary to install the system. Depending on the

system configuration, the communication will be via Wi-Fi, RIL.

The INNGAUGE system’s multiple input capabilities provide the ability to gather and relay any

data necessary to make sound energy management decisions. For example occupancy can be

monitored with motion sensors and the system can be capable of communicating with

compatible digital thermostats. The INNGAUGE system can be configured via the built in

software in the Control Server using browser-based screens for data entry. When the system is

configured, each managed load is labeled with its location and what appliance etc. it is

managing. System users can also be set up with levels of authority so that ability to modify the

system is restricted.

The INNGAUGE software stores historical data and useful reports are presented to analyze costs

and data to make better management decisions. The data can be exported in a universally

compatible format for analysis in third party software such as accounting systems. System users

can relay commands back to the ECU to reduce energy consumption. For example a room air

conditioner can be switched off because the room is vacant. The INNGAUGE software has been

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developed to allow system users to create a highly customized system to fit their particular

circumstances and need for automation.

Platform: Linux, UCLinux, Lintronix MatchPort (802.11 b/g)

Scope: Middleware Development, Kernel-Drivers Development and Board Bring Up (BSP)

(Lintronix MatchPort (802.11 b/g)

Mobile Eye

Project:

It’s an embedded system application through which user can look into his house from a remote

location using his WAP cell-phone. This product is designed on four layer module suite, MMI

layer, Logical Layer, Mobile Eye Engine and WAP Server. The Mobile – Eye Engine creates WML

(Wireless Markup Language) pages while capturing images through Web-Cam and converting it

into different image formats (bitmap, JPEG, gif). WAP-Phones can display images on their

screens. It can transmit the image and can decide the time of permanence of the image on the

screen. If the time between images is sufficiently low, it may have a cinema effect.

Platform: Windows

Environment: C

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Boot loader Development for Firmware upgrade of modular UPS

Project:

Boot loader Development for Firmware upgrade of modular UPS

USB Boot loader

Description : The scope is towards porting and re-engineering activities of a USB boot loader

that is developed for field upgradability of UPS firmware.

1. Porting of USB Boot loader from STR7 to STR9 platform

2. Timer ISR for handling USB timeouts, boot bank SW Remapping & switch routines

3. This boot loader makes use of USB library supplied by ST

4. Used the startup code from ST, modified it to change boot sequence from Bank1

5. Created functions in Kernel download module for driving flash

Tools: RIDE7, Resonance RLink debugger, STR912FAW46 Platform. This is the scope that

towards porting and re-engineering activities of a USB boot loader that is how it is developed.

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CAN Open Boot loader

Description: The scope is towards porting and re-engineering and involved customization of

the Boot loader to STR9 platform existing on STR7 in an older product.

Porting of CAN Open Boot loader from STR7 to STR9 platform

Boot bank SW Remapping & switch routines

Customization of the CAN open boot loader from PORT in the area of SDO

upload/download

2. ENGINEERING PROJECTS

Major Projects Undertaken:

Up gradation of cable Laying vessel into Multi support Vessel

The basic design and the subsequent detail engineering for the up gradation of the vessel was

done by PriServe engineering, which includes the design for the creation of Moon pool,

installation of a well intervention platform with skidding system and installation of a crane on

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the main deck. The major tasks included stability Analysis, motion Analysis, Global and Local

Analysis of the vessel and preparation of structural drawings for Class approval and the detail

Engineering for the fabrication support. We are also positioned to provide onsite yard support

for the same.

Design of a 3 Column Semi-Submersible

Priserve engineering has developed a unique concept of a 3 Column semi-submersible, which

will be used as Floating production and storage unit. We have developed the design from

concept level to basic level design. The main work involves the preparation of technical

specification, General Arrangement, structural drawings for pontoon, column and deck box,

stability analysis, Motion Analysis, Fatigue Analysis, Helideck design and analysis, Crane

Pedestal design and analysis, Fairlead Support structures etc. On a turnkey basis, at PriServe,

we are doing the detail engineering of the rig and would be providing the onsite fabrication

support to the yard too.

Design of Jack-up Barge for Offshore and Wind Turbine Installation

PriServe engineering is developing a novel design of a floating barge to support the

installation of offshore wind energy turbines. It is a jack-up barge, which carries the high

capacity (5 MW) wind turbines and installs the turbines through self propelled skidding rail

system on the offshore jacket.

On a turnkey basis PriServe has to do the detail engineering as well as to provide fabrication

support too to the yard.

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With the successful design of the offshore wind turbine installation barge, PriServe is to

harness the huge potentiality of offshore wind energy. As an offshore engineering company, we

are trying to rope in the turbine companies to begin the era of offshore wind energy particularly

in India.

Design of a unique Fake Leg

PriServe engineering is working on a unique concept of a fake leg, which would work as

temporary support for the jack-up Rig. This will be used for the repair of the spudcan and

saves the dry-docking charges of the jack-up rigs when it comes to shipyard for repair work.

Load Out Engineering

PriServe Engineering has been working to provide engineering support for the load out of a

newly built Jack Up.

Concept Design of a Single Caisson (ICE Class) Drill Rig

PriServe is working on the basic as well as the detail engineering for the conversion of slot type

JU to cantilever type JU.

Concept Design of Green Barge (Patent Pending) for Offshore wind

transportation and Installation

This would be available for licensing globally in few months time. This is the concept

that is design of green barge for offshore wind transportation and installation.

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Feasibility Study of Pipe Laying Vessel for South Asia Gas Enterprise Ltd,

the consortium responsible to build the US$ 3 Billion India-Oman gas

pipeline.

This will most probably result in the basic design and detailed engineering of the entire vessel

in few months time . In this they go through with detail and evaluate the thing. So this is how it

is done.

Raw Water Tower (RWT) for Jack-UP ABAN-V (ABS class vessel)

PriServe Engineering has been contracted to do the Design & Analysis of RWT as per the

Design conditions supplied by ABAN. The RWT is analyzed for structural weight and

environmental Wind & Wave loads. Different load cases & combinations are evaluated for the

structural design. SACS is used for structural analysis and code checking. The preserve is a

software company which is very diversified and globally famous all over the world. It has

presence not only in India but also in overseas such as USA, MIDDLE EAST, SOUTH

KORIA and etc.

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Web Plan Summary

PRISERVE INFOTECH LTD develops a website that will be used as both a marketing and sales

tool. On the site interested parties can receive more information regarding the company and the

current product list. Once the beta version of the software is ready interested customers can

download a trial version of the software for their evaluation. The website will also provide

people with company contact information to allow them to ask any questions that they may have.

Online sales will be contracted to one of the third party Internet sales businesses, such as Yahoo!

Shopping. The site will provide customers with a download only purchase option

Website Marketing Strategy

The website will be marketed using simple yet effective means. The first method is inclusion of

the URL address in all promotional activities. This will be especially important because it will

allow all interested parties to view screen shots of the software and download a trial version of

the product. The second marketing tool for the website will be comprehension search engine

submission. This will be accomplished when an interested party searches on "autism software"

or some other set of keywords. The search engine will then list a number of "hits" that

correspond to the search terms.

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CONCLUSION

The PRISERVE is a diversified company with core competence in Information Technology and

Offshore and Marine Engineering. This company name is PRISERVE INFOTECH PVT LTD.

Customer satisfaction holds immense importance in today’s marketing scenario and company

should try to satisfy their customers. Satisfied customer once satisfied give mouth publicity

hence the company gets reputation in the market. Looking at the It Sector the growth of It

industry is tremendous various service try to be innovative is value added service to the

customer.

PRISERVE has headquarters in US and focal points in each of the Regional Offices, working

together, exchanging information, coordinating and implementing activities and planning for

the future across the globe.

This company is a long-term benefit that goes well beyond mere labor cost arbitrage, helping

clients achieve world-class operational excellence and competitive advantage. This company

provides services according to customer /clients requirements. These clients can be one person

or it can be a company.

They emphasize on customer Satisfaction & Long term relationship, Strong Financial Strength,

Focused Approach & Targeted quality delivery, Proactive solution for current and future.

A Initiative of business house as per customers demand, Innovative, Best-in-class IT Consulting,

solutions and services Company with diversified offerings, Global Presence in UAE and India,

More than 1000 associates, Significant experience and success in Large & Small project

execution, Fast Ram-up capability and technical scalability, Broad and evolving service offerings,

High standards of quality and processes, Premier customer base, Enduring Long Term

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Relationships, Proven Business Model Supporting Onsite, Offshore, Offsite, Blended Delivery

Model, Ensure ROI to Clients.

The main objectives of PRISERVE Company are to create goodwill in the market. They want to

make customer satisfaction and make software to the world. They want to help them.

Thus PRISERVE INFOTECH PVT LTD is one of the leading software in the market. Their main aim

is to provide good quality services at reasonable price.