WINSTAR PVT.LTD PPT

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    ORGANISATIONAL STUDY

    AT

    WINSTAR. Pvt Ltd

    Under the Guidance of Ravi.R Mrs. Shruti V.K

    Reg.No.09KXCMA062 MBA 3 rd Semester Surana College Bangalore

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    Overview

    Objective of the studyIndustry profile

    Company ProfileProduct ProfileOrganization chart

    Functional departmentsSWOT analysisFindings and suggestion

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    Objective of the StudyTo know the growth and present state of Indian textile Industry.

    To know the strength and weakness of WINSTAR Pvt Ltd.

    To know the operating, Manufacturing and Qualitymaintains of WINSTAR Pvt Ltd.

    To review the financial statement of WINSTAR Pvt Ltd

    To identify the problems if any, and to make suggestions.

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    Industry Profile

    The textile industry occupies a unique place in our country one of to come intoExistence in India. It accounts for 14% of the total industrial production

    contribution to nearly 30% of the export and is the second largest employmentgenerator after agriculture

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    COMPANY PROFILE

    NATURE OF INDUSTRY : Textile industryNAME OF THE COMPANY : Winstar Pvt. Ltd.,ESTABLISHED BY : Arvind ShahYEAR OF ESTABLISHMENT : May 1996LOCATION : 42/12 3 rd cross, SSI

    IndustryArea5 th Block RajajinagarBangalore 560080

    SOURCE OF FINANCE : Punjab National Bank EXPORTED TO : Sri Lank, South Africa,

    U.A,U.SOUTSOURCE PRODUCT : FabricsTOTAL EMPLOYEES : 400

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    Product rangeMENS

    JeansFormalsTwin flits

    SemiformalCasual

    Fleet frontCargo pantsZip up pants

    ShirtsFormalsShort sleevesFull sleevesShorts

    Product Profile

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    DEPARTMENTAL STUDY

    MERCHANDISING DEPARTMENTSTORES DEPARTMENT

    PURCHASE DEPARTMENT

    PRODUCTION DEPARTMENT

    HUMAN RESOURCE DEPARTMENT

    QUALITY CONTROL DEPARTMENT

    MARKETING DEPARTMENT

    FINANCE DEPARTMENT

    MAINTAINANCE EPARTMENT

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    SWOT Analysis

    STRENGTHS

    Strong marketing presence and distribution inselected region in Uk.The garments made are of world class quality.

    The brands which produce all types of womensgarments.The only brand which has full in-houseproduction capacity.Increasing in the quality of manufacturing.

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    WEAKNESS

    Depending upon only one buyer.

    Very weak publicity.Perceived as ladies garments.

    Perceived as middle class casual wears

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    OPPORTUNITIES

    The products has very much demand in US, butthe company is waiting for the removal quotasystem.

    Due to liberalization, the company is expandingday-by-day.Traditional belief that cotton has no side effectson the skin.Priced at wholesale rates directly to consumerwhen compared to other brands.

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    Threats

    Me Too competitors in garments like JohnPlayers, Allen Solly, Peter England, Levis, etc.,

    available at equal prices.Adopting at a premier pricing strategy morecompared to popular segment, one will easilyallow competition rising in pricing.

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    FINDINGSWinstar has a very strong marketing presence inselected regions in the US market.

    The products manufactured by them are of highquality and are renowned for there high quality.

    The capacity utilization is being monitored veryrigidly by the management.

    The company has a very poor publicity andmarketing, due to this it has not been able tomake it to the other markets.

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    SUGGESTIONSThe prevailing situation in the internationalmarket demands a fresh strategy to face thechallenges beyond 2010.

    Rapid changes are taking place in the global clothingtrade. With the abolition of quota restriction andemergence of trade blocks, the company shouldbe fully geared to compete on the basis of commercial factors like quality, prices, deliveryschedules and marketing skills.

    The company has to take initiative formodernization and innovation for improvingcompetitiveness.

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