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    CORPORATEPUBLIC RELATION:AN OVERVIEW

    WITH RINL/ VSP

    BY:SHEETAL SARAF

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    WHAT IS CPR

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    Liberalization,Globalization, andPoliticization has made itmandatory for anyorganization to maintain its

    relations with the society &the publics associated withit.

    CPR

    PR is nothing but, a way toestablish an understandingbetween entities(Corporate or Organization)and the society. He furthersaid that information must beCorrect. It must becommunicated well, it must bepersuaded. Channel of communicationmust be clear andunderstandable by both .----- -Edward Bernays

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    Corporate Public Relations iscomparatively new andgrowing subject. It deals withmany tangibles and needswho respond to the changingphases of the societydevelopment. It can nottherefore, be static because ithas to take into considerationthe dynamic interactionbetween the organization &the society.

    CPR IS ASR- Race,A-ActionC-communicationE-Evaluation

    CPR

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    Employees

    Community

    Consumers

    Suppliers

    Stake holders

    Pressure Group

    Government

    Distributors

    OrganizationShare holders

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    SCOPE OF CPR

    CPR A)Prevent Conflict

    CPR

    CPR

    b)Improve Corporate Image

    c)Promote Mutual Trust & CredibilityCPR

    d)Promote goodwill with Press & Publishers.

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    FUNCTIONS AND OBJECTIVE OF CPR

    1)Prestige and favourable image.

    2)Promotion of products & services.

    3)Detecting and dealing with issue andopportunities.

    4)Prevention and solution of labour problems.

    5)Fostering the goodwill of community inwhich the organization has unit.

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    6)Goodwill of the stockholders ,employees,suppliers ,Government ,customers .

    7)Overcoming the misconception andprejudice.

    8)Investigation of the attitude of various group.

    9)Ability to attract the best of personal

    10)Formulation and guidance of policing.

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    BASIC ELEMENT OF PR:-

    Information

    Communication

    Persuasion

    Mutuality andinterest of

    Co.and the public

    Public

    acceptance

    Integration of all the above

    activity

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    BUZZ WORDFORCORPORATE

    WORLD

    BuildingImage

    Creating Image

    Favorable image

    Organization over theworld, are caring to have

    good image and huge sumof money is being spent onthis exercise. Image can notbe built. It can not bemade- it can not bepolished. Image has to beearned. There is a generaltendency to believe that so-called image makingexercise is a panacea andcure all of all problems. It isimage evolve, it is primarilybased on performance. It

    has to be nurtured ,acquired, and developedwith sustained effort.Corporate image can beearned with properplanning and its effectiveimplementation.

    CORPORATE IMAGE

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    CORPORATEIMAGE

    CORPORATEIDENTITY

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    Identity

    Knowledge

    Experience

    How the organization isperceived? E.g. Its BrandPersonalities

    Corporate Image

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    Typephase

    Colour

    Trade character

    Slogan

    Logotype

    CORPORATE IDENTITY

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    IMAGE

    CORPORATEIDENTITY

    ENDORSED

    IDENTITY

    BRANDEDIDENTITY

    CORPORATE

    IMAGE

    MIRRORIMAGE

    CURRENTIMAGE

    PRODUCTIMAGE

    WISHIMAGE

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    ispat

    http://images.google.co.in/imgres?imgurl=http://www.gpiltextile.com/gpilenglish/images/bg_final.jpg&imgrefurl=http://www.gpiltextile.com/gpilenglish/ispatgroup.htm&h=320&w=142&sz=14&hl=en&sig2=aGv94c3CW26unaZ9gZzf1Q&start=15&tbnid=_Xih4d8mY4jjFM:&tbnh=118&tbnw=52&ei=k9IERoytE4KYqgPeqdCfAw&prev=/images?q=ispat+group&gbv=2&svnum=10&hl=en&sa=Ghttp://images.google.co.in/imgres?imgurl=http://www.gpiltextile.com/gpilenglish/images/bg_final.jpg&imgrefurl=http://www.gpiltextile.com/gpilenglish/ispatgroup.htm&h=320&w=142&sz=14&hl=en&sig2=aGv94c3CW26unaZ9gZzf1Q&start=15&tbnid=_Xih4d8mY4jjFM:&tbnh=118&tbnw=52&ei=k9IERoytE4KYqgPeqdCfAw&prev=/images?q=ispat+group&gbv=2&svnum=10&hl=en&sa=Ghttp://images.google.co.in/imgres?imgurl=http://media.monsterindia.com/company/xessarinx/logo.jpg&imgrefurl=http://company.monsterindia.com/essarin/essar_shipping.html&h=180&w=152&sz=8&hl=en&sig2=X3dTTm0ZOhjOZpWL0UTYtA&start=3&tbnid=jQQ3Gyu3HQePrM:&tbnh=101&tbnw=85&ei=DNIERpK5HJGKqwOixIigAg&prev=/images?q=essar+group&gbv=2&svnum=10&hl=en&sa=G
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    18

    Industry players already using ERP

    ispat

    http://images.google.co.in/imgres?imgurl=http://www.gpiltextile.com/gpilenglish/images/bg_final.jpg&imgrefurl=http://www.gpiltextile.com/gpilenglish/ispatgroup.htm&h=320&w=142&sz=14&hl=en&sig2=aGv94c3CW26unaZ9gZzf1Q&start=15&tbnid=_Xih4d8mY4jjFM:&tbnh=118&tbnw=52&ei=k9IERoytE4KYqgPeqdCfAw&prev=/images?q=ispat+group&gbv=2&svnum=10&hl=en&sa=Ghttp://images.google.co.in/imgres?imgurl=http://www.gpiltextile.com/gpilenglish/images/bg_final.jpg&imgrefurl=http://www.gpiltextile.com/gpilenglish/ispatgroup.htm&h=320&w=142&sz=14&hl=en&sig2=aGv94c3CW26unaZ9gZzf1Q&start=15&tbnid=_Xih4d8mY4jjFM:&tbnh=118&tbnw=52&ei=k9IERoytE4KYqgPeqdCfAw&prev=/images?q=ispat+group&gbv=2&svnum=10&hl=en&sa=Ghttp://images.google.co.in/imgres?imgurl=http://media.monsterindia.com/company/xessarinx/logo.jpg&imgrefurl=http://company.monsterindia.com/essarin/essar_shipping.html&h=180&w=152&sz=8&hl=en&sig2=X3dTTm0ZOhjOZpWL0UTYtA&start=3&tbnid=jQQ3Gyu3HQePrM:&tbnh=101&tbnw=85&ei=DNIERpK5HJGKqwOixIigAg&prev=/images?q=essar+group&gbv=2&svnum=10&hl=en&sa=Ghttp://www.shwe.org/pics/gail%20-%201.GIFhttp://www.ssmp.co.th/ssmp/default.asphttp://www.comalco.com.au/08_photo/05_img_l01.htmhttp://www.aso.it/index.htmhttp://www.posco.co.kr/en/index.html
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    Suggestion for Developing CorporateImage

    So, to earn a good image an organization 1 st need to change itself to change its image.

    Initially some PR practice may be found costly but cost should be borne in mind tofight a greater loss in future.

    The successful organization with good public image are those companies who areready to adopt their policies and procedures.And change their attitude and respond

    according to the need of the public.

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    EMPLOYER EMPLOYEE

    RELATIONS PR like charity should begin at home.

    Employees are the internal publics therefore shouldbe given top-priority and due respect.

    They should be made most important target audiencebefore earning the confidence of other publics.

    Employees are the striking asset of the Co. and help inbuilding the reputation of the Co.

    Employer-Employee relation is primarily and basicallyHuman Relation.

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    Technological improvements has been able to harness thematerial forces. But has not yet been successful to regulateand control human.

    People, People and People and not the Plant and Machinerythat create the difference in quality .

    An enthusiastic and vibrant employer employeerelationship is instrumental to establish theunderstanding and create confidence to achievecorporate goal .

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    People Management

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    HOW TO DEVELOPE A BETTEREMPLOYER-EMPLOYEE RELATIONS

    Fair Treatment

    Scope of advancement and self development.

    Recognition for achievement

    Qualities of work to ensure job satisfaction.

    Congenial working environment /atmosphere.

    Scientific approach for appraisal of performance.

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    CONTD.

    Effective communication and Motivation

    Job content and job context

    Participation in management.

    HRD- Training.

    Willingness to listen to employees.

    Recruitment process.

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    COMPANY CARESFOR ITS

    EMPLOYEES IS THE

    MANTRA OF VSP

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    WELFARE MEASURES IN VSP

    STATUTORYWELFAREMEASURES

    NON-STATUTORY

    WELFAREMEASURES

    SOCIALSECURITY

    MEASURES

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    1)Canteen facilities. 2)Baby

    Crche, 3)First AidFacilities,4)Water coolers, 5)Leave,6)Maternity Leave,7)Factories Act,8)Gratuity,9)Workmenscompensation,10)Contract LabourWelfare

    STATUTORYWELFAREMEASURES

    1)Employees family benefitscheme2)RINL Employees

    Superannuation Benefit Fund3)Group savings linked

    insurance scheme4)Group Personal Accident

    Insurance Scheme5)Contribution from incentive

    Earnings6)Traveling/Transport Expenses7)Medical Insurance Policy for

    Retired Employees.

    SOCIAL SECURITYMEASURES

    1)Facilities for Education,2) Scholarships, 3)Medical

    Facilities,4)Housing Facility, 5)WorKdress,6)Vehicle Advance forEmployees,7)House Building Advance, 8)Motivational Schemes:9)Facilities for Recreations:10)Cultural & TrekkingActivities,11)Co-operatives,:a)Employees Consumers co -operative Stores,b)Employees Consumers Co-operative Thrift & CreditSociety.

    NON-STATUTORYWELFAREMEASURES

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    COMMUNICATION

    Company besides adopting various administrative and political policies, they have also launchedcommunication strategies.

    Corporate communication is a process that translates corporate image and it can be doneeffectively by communicating both with its internal and external publics. The fundamental ideabehind the CC programme is that in a developing country like India communication of govt

    programme achievement & expectations are , no doubt , important but equally important iscommunication from & to the economic sector. The public sector has however made asignificant contribution to the birth, nurturing, growth & professionalism in public relations.PSU like HMT, BHEL, SAIL followed by NTPC, IOCL, VSNL, NHPC have played a notable role inprofessionalization of PR discipline.

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    CORPORATECOMMUNICATION

    RINADS

    MEDIA & PRESSRELATIONS

    ADVERTISEMENT& PUBLICITY

    PHOTOGRAPHY

    AND VIDEOCOVERAGE

    INTERNALCOMMUNICATION

    COMPONENTS OF CC IN VSP

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    RINADS: AN OVERVIEW

    Before the formation of RINADS i.e. in the firsthalf of 2006-07 , only Rs23 lacs earned asdiscount (3.4 %) againstRs 89 Lacs earned asdiscount (13.5 %). Afterthe formation it clearly

    jumped by 10%

    If RINADS wasnot formed andcontinued theearlier practice,VSP would haveearned Rs 1.7Crores againstthe presentearning of Rs9.13 Crores

    It is an in-houseadvertisementagencysetup in 2006.

    In the year 2007-08 earningas discount is Rs 2.93 crores(16.2%).In the year 2008-09earning as discount is Rs

    crores (19.5%) and the in the1st half of the current year isRs 1.9 Crores(23.9%)

    In the last 3 yearVSP has savedan amount Rs9.13 Crores on

    account of discountsagainst totalexpenditure of Rs 50.18 Crores.

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    InternalCommunications

    A Bimonthly Journalpublished for VSP internalcommunications is calledUkkuvani. The Practice ofhouse journal was startedway back in 1984. Itscirculation is 18,000 with areadership of about 1Lac.Inthis views are expressedunder various headings likeHealth is Wealth, YoungAchievers by not only VSPemployee's but by theirdependents also. It alsohighlights the CSR activitiesundertaken. Special focus ison VMS, Sports & Culture,WIPS(Women in PublicSector) and Vizag SteelTownship.

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    Publicity:- This section isresponsible for carrying out

    product promotion andcorporate image building

    activities.

    Advertisements:- As part of thebudgeting process, a portion of the publicity budget is further

    allocated to the marketingdepartment to carry out its

    advertising activities. This budgetis apportioned between variousregional and branch offices on

    the basis of sales . Branch Levelcommittees are formed for

    finalizing the contracts pertainingto publicity activities in the

    branches.

    Photo and Video Coverage:- Thissection is responsible forproviding Photo & Video

    coverage for various functions/events held in or related to theCompany. The photos and the

    CDs are then delivered torespective departments and anacknowledgement is obtainedfrom them on the register of

    orders. The budget is centrallyallocated and managed by the

    photo film section.

    AN OVERVIEW OF OTHER ACTIVITY

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    Printing:- Thisdepartment isresponsible for printingand supply of specialstationery and creative

    publications such as in-house magazines,company brochures,calendars, greetingcards, visiting cards,letter heads for eligibleexecutives (on a needbasis).

    Media Relations:- Ithandles all mediarelated activities suchas conducting PressMeets, issuing Pressreleases, Press clippingservice etc

    Release of GoodwillAdvertisements:- Thegoodwilladvertisementssection handlescommunity relationsactivities such asproviding financialsupport to varioussocial, cultural,educational, sportsinstitutions and media.Requests foradvertisements /financial assistance are

    received by fromvarious bodies.

    Publishing of TenderAdvertisements innews papers RINADS: Anindependent profitmaking company,RINADS, has beenformed to handle thepublishing of tenderadvertisementsDepartments likeWorks Contracts,Projects Contracts,Marketing, andMaterialManagement willobtain approvals asper the DoP for

    publishing the tenderadvertisements in thenews papers.

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    Social Audit

    Today's buzz word CSR is a part of Social audit which is a systematic

    study of an organization socialperformance as distinguished from

    economic performance.

    It is as old as human civilization.The concept has existed in one

    form or the other. There areUmpteen e.g. of its varied form,

    content and end use. From Arabiantales to the epic Ramayana.

    Even the pages of historywitnessed its existence from therule of Ashoka-Harsha Vardhana-

    Mughal Rule followed by theEnglishmen proved that the rulerstried to put forth that they wereworking for the people and the

    people should co-operate in theircontinuance.

    5/5/2013 xidas 36

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    COMMUNITY RELATIONS

    PR Begins at door steps by virtue of philanthropy is a traditional value systemwhich was followed by kings & zamnidars.This tradition is even continued by even

    many industrialist by building roads, parks,tube wells, , medical units etc.

    No industries want to take risk i.e. strike byemployees, student, local peoples, partyleaders etc.It is a Survival strategy not a

    preference.

    WHY THIS CHANGE IN ATTITUDE?

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    WHY COMMUNITY RELATIONS

    1.TO IMPROVE THEBUSSINESS CLIMATE

    2. TO ESTABLISH THECOMPANY REPUTATIONAND LOCAL IDENTITY

    3. TO DISPEL MISTRUSTAND MISCONCEPTIONS

    4. TO EARN TRUST ANDCONFIDENCE

    5. TO ENSURE COMPANYINVOLVEMENT WITH THESOCIETY

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    MODERN MEANING OF CSR

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    Focus onnation

    building

    Socio-economic

    development

    Ruraldevelopment

    EmploymentEducation

    Health care

    Community

    40

    CSR in a Developing Country( India)

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    Benefits

    It aids the attraction and retention of staff

    It attracts green and ethical investment

    It attracts ethically conscious customers

    It can lead to a reduction in costs through re-cycling

    It differentiates the firm from its competitor and canbe a source of competitive advantage

    It can lead to increased profitability in the long run

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    RINL- CSR Policy

    RINL CSR Policy approved by Board in November 2006.

    2% of the Net profit to be the Budget for CSR.

    A separate Dept formed in Feb-07 to take up CSR works.

    RINL-CSR Foundation registered in May 2007 and Exemption obtained under IT Act

    Scope envisages activities towards : Environmental care Community Health care People care Education

    Culture Peripheral Development Activities as a responsible Corporate Citizen

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    Integrating business strategywith CSR

    Business goal SR

    Community needs

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    The Process

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    Prioritize Requirements:

    Conceptualise the

    requirement by preparing

    Projects in order of preference of Budget;

    Social Value;etc.

    Identify stakeholders interests/ requirements: Gather information by surveys; Consult Unions / Associations Relate activities with Local Bodies / Local

    Peoples Representatives Consider requests of Local Bodies/ District

    Administration / State Govt Obtain support of Institutions like NIRD

    Approach Apex Committee for approvals up to Rs.20 Lakhs incase of NGOs / Direct constn. up toRs.50 Lakhs or Board for value > Rs. 20/50 Lakhs

    Approved Projects taken upFor implementation

    Thru: NGOs

    Direct construction or thru CPWD

    44

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    Community care

    Health care

    Education

    Empowerment

    Welfare, Sports & Cultural efflorescence

    MAJOR FOCUS AREAS

    45

    ACTIVITIES YEAR AMOUNT IN LACS BENEFECIARIES

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    PERIPHEREAL DEVELOPMENT 2006-07 41.17 12,200 2007-08 30.9 1380 2008-09 786.12 1,35,746

    ACTIVITIES YEAR AMOUNT IN LACS BENEFECIARIESEDUCATION 2006-07 32.6 18,036

    2007-08 144.61 1,15,241 2008-09 805.14 40,769

    ACTIVITIES YEAR AMOUNT IN LACS BENEFECIARIESHEALTH CARE 2006-07 11.37 23,140

    2007-08 340 1,16,902 2008-09 315.21 10,18,078

    ACTIVITIES YEAR AMOUNT IN LACS BENEFECIARIESPEOPLE CARE 2006-07 12.6 24,882

    2007-08 137.71 3,09,104 2008-09 326.36 87,149

    ACTIVITIES YEAR AMOUNT IN LACS BENEFECIARIESCULTURAL EFFLORENCES 2006-07 10 10,000

    2007-08 10.6 9500 2008-09 45.9 10,052,000

    ACTIVITIES YEAR AMOUNT IN LACS BENEFECIARIESRESPONSIBLE CORPORATE CITIZEN 2007-08 213.04 204035

    2008-09 199.3 1,75,000

    ACTIVITIES YEAR AMOUNT IN LACS BENEFECIARIES

    NATURAL CALAMITY N/A 700 10,00,000 ENVIRONMENTAL CARE N/A 18 500

    VITALSTATISTICAL

    FIGUREAT A

    GLANCE

    PERIPHERAL VILLAGES CONSIDERED

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    PERIPHERAL VILLAGES CONSIDEREDFOR DEVELOPMENT

    CSR Initiatives: Community Development & asset creation

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    Construction of School Buildings, Libraries, Compoundwalls, Parks & Play-Equipment, Market-yards, Roads &Drains, Bus Shelters, Toilet Blocks, De-fluoridation Plant,Bore wells costing Rs. 395 Lakhs

    Children's Traffic awareness Park in VUDA PARK costingRs. 32 Lakhs.

    Support to Visakha Music & Dance Academy costing Rs.20Lakhs

    48

    Community Development at a Glance

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    Market Yarddevelopment

    Construction of Compound wall& providing Gates, roads.

    Community Development at a Glance

    49

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    Support to MandalVikalangula Seva

    Sangham forconstruction of

    dormitory block forPhysically-challengedchildren costing Rs.21

    Lakhs

    Jaladhara .. EarthGravity Water schemein Araku & Chintapalli

    Tribal areas at a cost of Rs. 29 Lakhs.

    Support forconstruction of 2nos.

    SC/ST Girls Hostels and150nos. Community

    hall-cum-Librarybuildings in Guntur &

    Ongole districts costingRs. 180 Lakhs.

    Support to 21stCentury Gurukulam atAndhra University for

    rural education,

    benefiting 250students per yearcosting Rs 100 Lakhs

    Community Development & asset creation: (..contd.)

    50

    MODEL STEEL VILLAGE at Maddivanipalem

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    MODEL STEEL VILLAGE at Maddivanipalem

    Value : Rs.37 LakhsAmenities : School building -1 no.

    Panchayat Hall-1no.Rural houses -9nos.

    Bus shelters-3nos

    51

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    Support to95th Indian

    ScienceCongress of AUcostingRs.100

    Lakhs

    Flood Relief for

    the State of BIHAR Rs.200/700 Lakhs

    Support to RedCross Society

    for Blood Bankrelated project Rs.280 Lakhs

    Laying balanceroad between

    Gamharia &Phulthora ghatin Bihar Rs.

    98 Lakhs

    Partnershipwith NIRD,VMS, Lions

    Club, BharatVikasParishad,SaiSevaSamithi

    etc. for CSRactivities.

    MOU withCPWD for allCSR relatedconstruction

    works.

    Community Development & asset creation: (..contd.)

    52

    Addressing water problems in Tribal area thru Jaladhara Scheme

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    CSR Initiatives Health care

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    Help to Differentially abled persons (Tricycles, calipers, Hearing Aids) (Rs.24Lakhs) 990nos.

    Eye care including cataract operations to the people in the peripheral areas thruSankar Foundation 1000 per year

    Cancer Screening Camps through Indo-American Society (3nos. - Rs.2.50 Lakhs) 1000beneficiaries

    Medical Camps 13nos.(Rs.5.62 Lakhs) .. 2700 beneficiaries

    400 Street Plays for awareness on HIV/ AIDS .. 128400 beneficiaries (Rs.9.0 Lakhs)

    De-addiction Camps (3 nos.) (Rs. 0.50 Lakhs) .. 101 beneficiaries

    Support to Lifeline Express- Hospital on Wheels at Vizianagara (Rs. 6 Lakhs).. 6000 beneficiaries

    Distribution of Key chains with Condoms for truck drivers (Rs 1 Lakh)

    .. 8000 Nos. 54

    Sankar Foundation Hospital

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    p

    55

    Cancer Detection Camp At Model Steel villages

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    Cancer Detection Camp At Model Steel villages

    56With the help of Indo American Cancer Institute & Research Centre, Hyderabad

    CSR Initiatives Education

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    Scholarshipto Girl

    Children 153 per year

    in 17 ZPSchools at a

    cost of Rs.2.4 Lakhs

    per year

    32 PersonalComputers

    to ZPSchools

    Rs. 12 Lakhs

    57

    Children Play Equipment

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    58

    y q p

    CSR Initiatives (..contd.)

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    Providing Play equipment to 76 schools inRH colonies & peripheral villages of VSP -Rs.23 Lakhs

    Providing school furniture- 1645 Desk-cum-

    benches, Teacher tables, Library tables etc.,through Govt. ITI, Gajuwaka - Rs. 45 Lakhs

    59

    CSR Initiatives: Empowerment and Employability

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    Vocational training andLivelihood Programmesthrough JanSikshanSamsthan (LMV)Driving, Teachers Training,Dress Making,Embroidery, DTP, MS

    Office etc) --401beneficiaries

    Skill ImprovementProgrammethrough I.T.I.--250beneficiaries

    EntrepreneurshipAwarenessProgrammesthrough

    NationalInstitute forMicro, Small &MediumEnterprises(NIMSME) --450beneficiaries

    60

    Partnering for progresswith JSS, VMS, SSS, BVP

    Advancing the dignity of youth

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    Advancing the dignity of youth

    Empowerment & employability 401 Beneficiaries 61

    CSR Initiatives Welfare Sports and Cultural

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    CSR Initiatives Welfare, Sports and CulturalActivities

    Spread of Culture thru Society for Promotion of Indian ClassicalMusic And Culture Among Youth (SPICMACAY) Programmes in

    Schools and RH colonies

    Supported 2 lions at Zoo, under Animal Adoptionscheme

    Support to Sports persons, Events &Academies

    Support for District Sportsfor Children of RH Colonies

    Grigg Sports at VisakhaVimala Vidyalayam

    Sports for Specialchildren

    62

    CSR Initiatives

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    Welfare, Sports and Cultural Activities:

    SPICMACAY concert at Delhi Public School ,Ukkunagaram

    63

    W lf S t d C lt l A ti iti ( td )

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    Organizing School ChildrenTournaments in peripheral

    villages.

    Summer Sports CoachingCamps for school children of

    peripheral villages

    Organizing Yoga classes forhouse wives, men & wards

    on regular basis in peripheralvillages

    Providinginfrastructure/equipment to

    NGOs

    Cooperation to the Dist. StateAssociations, Federations,

    Clubs by providing qualifiedUmpires, Coaches, Team

    Managers, Volunteers, Sr.Players in the Major

    Championships.

    Honoring the wards &Employees for achievementsin Sporting events of State,

    National, International, SGFI,CBSE

    64

    Welfare, Sports and Cultural Activities (..contd.)

    In support of Sports ..

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    pp p

    Taekwondo(Martial Art)

    65

    Sports for specialchildren

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    AREAS IDENTIFIEDFOR IMPROVEMENT

    1. ERP IS THE BUZZ WORD AND SHOULD BE IMPLEMENTED AT THE EARLIEST TO MAINTAINTHE TRUST OF THE STAKEHOLDERS IN THE COMPANY

    2. MONITORING OF THE FUNDS GIVEN FOR CSR ACTIVITY SHOULD BE DONE TO ENSUREEFFICIENT USE OF FUNDS.

    3. INTRA & INTER DEPARTMENT ACTIVITIES SHOULD BE ENCOURAGED.4. REGULAR COUNSELLING OF THE EMPLOYEES SHOULD TAKE PLACE.

    5. MOTIVATED SLOGAN AND WALL POSTERS SHOULD BE PLACED IN EACH DEPARTMENT TOKEEP UP THE EMPLOYEE MORALE.6. OTHER THAN SPORTS,DANCE &MUSIC CLASSES SHOULD BE ARRANGED FOR

    PHYSCOLOGICAL BENEFIT OF EMPLOYEES.7. THE RECRUITMENT POLICY CAN BE MODIFIED AND A SUITABLE % CAN BE RESERVED FOR

    WOMENS.(UPTO 33% ATLEAST)8. EMPLOYEES SHOULD BE PLACED BASED ON THEIR EDUCATION BACKGROUND AND NOT

    RANDOMLY.IT HELPS IN ENSURING QUALITY WORK.9. AN INTEGRATION OF THE ALL THE ABOVE SUGGESTION WILL HELP THE ORGANIZATION TO

    CREATE A REPUTED IMAGE & THE EMPLOYEES CAN FEEL THE SENSE OF BELONGINGNESSWITH THE ORGANIZATION AND ACT AS A GODWILL AMBASSADOR AND CAN SELL THECOMPANY IMAGE 24*7

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    Thank You

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