PROGRAMM 2016 - PPC Mastersppcmasters.de/wp-content/uploads/2016/02/PPCM16-Programm.pdfQuery power:...
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Really intelligent remarketing Steen Rasmussen, Mads Bøgh Ben Harper Instagram advertising – The power of being an early adopter Richard Fergie Better bidding through „partial pooling“ Lukasz Zelezny Effective visits like a sir Ian Miller Using alternative data sets to drive SEA success: Where advertisers can look to generate advanced insights Launch and advanced optimization of Google Shopping campaigns Florian Marlin Unique user behaviours across markets that need to be considered when doing international PPC Mark Burns Query power: Breaking down search queries to imrove our keywords Rod Richmond GROUND FLOOR from 06:30 pm Get together & networking 03:15 - 03:45 pm Coffee break 12:30 - 01:30 pm Lunch buffet 09:00 - 09:30 am Welcoming address | Andre Alpar Track 1 08:00 - 09:00 am Registration Track 2 | english-speaking Time am 09:45 - 10:30 am 10:45 - 11:30 pm 11:45 - 12:30 pm 01:30 - 02:15 pm 02:30 - 03:15 pm 03:45 - 04:30 pm 04:45 - 05:30 pm 05:45 - 06:30 Ground Floor Martin Loss Understanding and attributing the full value of mobile PPC Inhousing Mustafa Filiz Andreas Duscha Erfolgreicher Markenaufbau im Netz – Etablierung einer neuen Marke in der Suchmaschine Google Kerstin Müllejans Kampagnen besser bewerten und steuern mit Google Analytics und Tag Manager Matthias Fuchs Drive App Downloads and App Engagement in Google Search Kampagnenstruktur Konzepte – Warum wir unsere Kampagnen für Maschinen bauen sollten Tony Hrnek Google AdWords Strategien für die häufigsten Challenges Marc Rüsing, Jennifer Bölitz 20 AdWords Tricks in 40 Minuten Carlo Siebert ERDGESCHOSS ab 18:30 Get Together & Networking 15:15 - 15:45 Kaffeepause 12:30 - 13:30 Mittagsbuffet 09:00 - 09:30 Begrüßung | Andre Alpar 08:00 - 09:00 Registrierung Track 1 | deutschsprachig Zeit 09:45 - 10:30 10:45 - 11:30 11:45 - 12:30 13:30 - 14:15 14:30 - 15:15 15:45 - 16:30 16:45 - 17:30 17:45 - 18:30 1. OG PROGRAMM 2016 #PPCMasters16 | PPCMasters.de
Transcript of PROGRAMM 2016 - PPC Mastersppcmasters.de/wp-content/uploads/2016/02/PPCM16-Programm.pdfQuery power:...
Really intelligent remarketingSteen Rasmussen, Mads Bøgh
Ben Harper
Instagram advertising – The powerof being an early adopter
Richard Fergie
Better bidding through „partial pooling“
Lukasz Zelezny
Effective visits like a sir
Ian Miller
Using alternative data sets to drive SEA success: Whereadvertisers can look to generate advanced insights
Launch and advanced optimization ofGoogle Shopping campaignsFlorian Marlin
Unique user behaviours across markets that need to beconsidered when doing international PPCMark Burns
Query power: Breaking down search queriesto imrove our keywordsRod Richmond
GROUND FLOORfrom 06:30 pm Get together & networking
03:15 - 03:45 pm Coffee break
12:30 - 01:30 pm Lunch buffet
09:00 - 09:30 am Welcoming address | Andre Alpar Track 1
08:00 - 09:00 am Registration
Track 2 | english-speakingTime
am09:45- 10:30
am10:45- 11:30
pm11:45- 12:30
pm01:30- 02:15
pm02:30- 03:15
pm03:45- 04:30
pm04:45- 05:30
pm05:45- 06:30
GroundFloor
Martin Loss
Understanding and attributing the full value of mobile
PPC InhousingMustafa Filiz
Andreas Duscha
Erfolgreicher Markenaufbau im Netz – Etablierungeiner neuen Marke in der Suchmaschine Google
Kerstin Müllejans
Kampagnen besser bewerten und steuernmit Google Analytics und Tag Manager
Matthias Fuchs
Drive App Downloads and App Engagementin Google Search
Kampagnenstruktur Konzepte – Warum wirunsere Kampagnen für Maschinen bauen solltenTony Hrnek
Google AdWords Strategien für diehäufigsten ChallengesMarc Rüsing, Jennifer Bölitz
20 AdWords Tricks in 40 MinutenCarlo Siebert
ERDGESCHOSSab 18:30 Get Together & Networking
15:15 - 15:45 Kaffeepause
12:30 - 13:30 Mittagsbuffet
09:00 - 09:30 Begrüßung | Andre Alpar
08:00 - 09:00 Registrierung
Track 1 | deutschsprachigZeit
09:45- 10:30
10:45- 11:30
11:45- 12:30
13:30- 14:15
14:30- 15:15
15:45- 16:30
16:45- 17:30
17:45- 18:30
1. OG
PROGRAMM 2016#PPCMasters16 | PPCMasters.de
