Program Guide for NASSCOM Product Conclave

2 | NASSCOM Product Conclave 2011 http://www.productconclave.in/ | 3

India Product Conclave2011November 9 - 10

Bangalore | India

India Product

Conclave

2012November 7 - 8

Bangalore | India

Will you be there?Forces@Work

@cantordustDESIGNED BY :


Welcome

Usage GuidelinesSchedule OverviewContent Filtering

Session Details

Speaker Biographies

VolunteersPartnersExhibitorsSponsors

3

7

23

37

51

Contents


Welcome !

There is a product side and a business side of a successful company. This year’s Conclave focuses on bringing to you the world’s best ideas, practices and speakers on the forces@work on the business side of this equation. We think you’ll walk away not just with actionable takeaways for growing your business but with a whole new mindset.

Do dive deep into the breakout sessions. We have five tracks this time (up from three last year) so that our sessions and workshops are smaller and more intimate. Each one of them has been carefully curated. Whether you sell to consumers, small businesses or big enterprises, you’ll find lots to consume here.

For our plenary sessions, we have assembled a cast of marquee speak-ers that have never come together in one place for any other event in India. They’ll inspire, provoke and challenge you to think big. And to ful-fill your potential. This time, we have new ways for mediated access to speakers. Take advantage of our structured networking opportunities as well. Do make it a point to visit the expo. You’ll discover some awesome products and startups there.

This is your Conclave. It is entirely organized by volunteers - people like you. Pulling together the most delegate-centered conference in the product industry is what drives the Volunteer team. So there is a lot on offer. And this guide will help you plan your time at the Conclave effectively.

Enjoy the Conclave! And don’t forget to provide feedback along the way.

Co-host NPC 2011Co-host NPC 2011Sharad Sharma

Sharad Sharma

M R Rangaswami

M R Rangaswami

India is entering the software product era – that’s why YOU are here! We will remember this decade for moving beyond cost-arbitrage business models to software products. We will see many product companies come into prominence and cross the billion dollar valuation threshold. Some of them maybe at this Conclave. One of them may be yours.

• 50+ well-curated sessions, 80+ world-class speakers, 50+ expo participants

• Workshops by global gurus on product pricing, positioning, product management and sales excellence

• CIO Connect sessions to interact with top-notch CIOs

• Show and Tell Product Success Stories from the best in Silicon Valley and India

• Challenge grant to reshape the future of middle India through new products

that make this year’s Product Conclave special:

5 Features


NPC 01 | 2004

NPC 02 | 2005

NPC 03 | 2006

NPC 04 | 2007

NPC 05 | 2008

NPC 06 | 2009

NPC 07 | 2010

NPC 08 | 2011

YOU ARE HERE

The Indian Product Landscape is on the tip of the proverbial

iceberg.The future is exciting

Imagine it. Build it.Right here

#nasscompc

• Flipkart: E-Commerce poster child• Opened up middle India to e-comm• Cash-on-delivery pioneer• $1 Billion soon

• FusionCharts: 100 Billion charts • Customers in 110 countries• Introduced RIA charting category• Customers: 400,000 free. 20,000 paid

• Tally: 30 years of leadership • 8 million SMB users• Democratized accounting software• Unique pan India partnerships

• Zoho: 5 million users online• From online docs to social CRM• $40 million/year revenue in 2010• Global recognition, global reach


This section will help you navigate the wealth of content featured in

the conclave. If you want to know the full details for a given session

you can head over to Page 23

FINDING THE RIGHT SESSION Usage GuidelinesSchedule OverviewContent Filtering

3

723

37

51


HOW TO USE THIS CONFERENCE GUIDE

W02

K02

KEYNOTE / AURA HALLWhat gets Vinod Khosla excited even after 30 extraordinary years Speaker: Vinod KhoslaHOST: M.R. Rangaswami | MANAGER: Bala ParthasarthiWhat are the trends that will shape the technology industry in the next decade? And what does it mean to India? As an extraordinary player at the epicenter of innovation for the last 30 years, Vinod Khosla will share his views.

NOV 09

9:15- 10:00

Session ID K02

ENTERPRISE

CONSUMER

ENTREPRENEURSHIP

SMB INVESTMENTS

INNOVATION

K1

K2

N1

L1

T

P1T1 T2

W1

Aura 1 Aura 2 Aura 3 Aura Hall

09:00

10:00

11:00

12:00

K1

K2

N1

T

T1 T2

W1

Aura 1 Aura Hall

09:00

12:00

This guide not only has all the information of the various conclave sessions and the speakers, it is also designed to help you navigate and make sense of this exciting content. You can get a sense of the conference from various levels – a bird’s eye view as well as close-up and filter the content across multiple vectors

the 80+ hours of conclave programming has been broken up into multiple types of session format. Each format type has its own unique color code, as shown below

The Classic Row and Column story. Easily read the timing and location of a given session

When you see a circle next to a session that says W02, it essentially means that the session is a workshop. And W02 is the unique ID of that particular workshop.

K02 similarly means a keynote panel

Bird’s Eye View in a SpaceTime Grid

Full Content Drill Down

Sorting by Sorting byby Theme by Personas

Color Coded Session Formats

Each Session with an ID

A Awards

D Demo Pitches

N NPC Talk

K Plenary Keynote

L Plenary NPC Talk

P Power Panel

T Track Panel

U Unconference

WorkshopW

the session marked P1 here therefore happens in Aura 3 and starts at 11:30

The full details of a given session including a brief overview of the topic

Turn to page 24 to know more about these themes and which session falls under them

the 4 persona’s don’t capture all the session content - but they give you a sense of how you can map the sessions to your unique needs

Time Axis

Location Axis

Schedule Overview: Nov 09

U01

S01

K02

K01

P05

P02P01

K03

N01

L01

A01

D01

T06 T05 T19 W02 W03

T07

T01 T02 W01

T08 T04

T03

L02

Agenda Aura 1 Aura 2 Aura 3 Aura Hall Foyer Harmony Strategy

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00


07:30 - 09:00 Foyer / registrations

09:00 - 09:15aura Hall / Welcome / s01 / Pg 24 SPEAKER: Sharad Sharma | M R Rangaswami | Rajendra S Pawar

09:15 - 10:00aura Hall / Plenary - Keynote / K02 / Pg 24 What gets Vinod Khosla excited even after 30 extraordinary years SPEAKER: Vinod Khosla

10:00 - 10:15 aura Hall / Plenary - nPctalK / l02 / Pg 24 Looking beyond Social media - What are the next big opportunities for Indian entrepreneurs? SPEAKER: Vivek Wadhwa

10:15 - 11:00aura Hall / Plenary - Keynote / K01 / Pg 24Leading Innovation and Growth in a Rapidly Changing WorldSPEAKER: Brad Smith

11:00 - 11:30 netWorKing BreaK: tea/coFFee

11:30 - 13:30 agenda / PoWer Panel / P05 / Pg 24Startup Showcase for Vinod Khosla: By Invite Only

11:30 - 12:30Harmony / WorKsHoP / W02 / Pg 24 Exploring Africa The untapped market SPEAKERS: Ankur Lal | Gurmeet Chopra

11:30 - 13:30 aura - 3 / tracK Panel / t19 / Pg 25 Selling to Big Businesses SPEAKERS: Sangeeta Patni | Ashim Bose | Vishnu R. Dusad | Hanu-man Tripathi | Shekhar Dasgupta | Anuj Kumar

11:30 - 13:30 strategy / WorKsHoP / W03 / Pg 25 How to build a high performance lead generation engine with telesalesSPEAKERS: Mukund Mohan | Vinita Ananth

11:30 - 12:30aura - 1 / tracK Panel / t06 / Pg 25 Personalizing Customer Experience at the Worldís largest Retailer SPEAKERS: Anand Rajaraman | Sharad Sharma

11:30 - 12:30 aura - 2 / tracK Panel / t05 / Pg 25$100 Product idea validation Spend big, or experiment on the fly? SPEAKERS: Pallav Nadhani | Amit Ranjan | Amit Somani | Paras Chopra

12:30 - 13:30aura - 2 / tracK Panel / t03 / Pg 25Scaling Enterprise business through Pivoting--Going beyond the 1st set of customersSPEAKERS: Manav Garg | Sunil Singh | Abhishek Sinha | Vijay Shekhar Sharma

12:30 - 13:30 aura - 1 / tracK Panel / t07 / Pg 26 Will the 800 million mobile user base create local hardware brandsand ecosystem?SPEAKERS: Vishal Sehgal | Ashish Aggarwal | Dinesh Prasad | MohanKumar

13:30 - 14:30 Foyer / netWorKing luncH

14:30 - 15:30aura - 1 / tracK Panel / t01 / Pg 26India MSME Opportunity - Last Mile Challenges SPEAKER: Suresh Ramani | Shailesh Patil | Gulshan Haresh Bakh-tiani | Kumar Vembu

14:30 - 15:30 aura - 3 / WorKsHoP / W01 / Pg 26 Making a good business pitch - Are you doing it right?SPEAKER: Shel Israel

14:30 - 16:00Harmony / PoWer Panel / P01 / Pg 26 Formal Debate: Innovation is happening more outside Silicon Valley than inside SPEAKER: Linda Bernardi | Mahesh Murthy | Bala R Girisaballa | Pari Natarajan

14:30 - 15:30aura - 2 / tracK Panel / t02 / Pg 26The character of successful entrepreneurs-ordeals and choices before the glorySPEAKER: Vinod Khosla | Bala Parthasarathy

14:30 - 16:30strategy / PoWer Panel / P02 / Pg 27 Crack the code to partner with Gorilla - workshop on System Inte-grator - Product Startup Partnership SPEAKER: Kishore Mandyam | Suresh Sambandam

15:30 - 16:30 aura - 2 / tracK Panel / t08 / Pg 27What did Great Companies do to Scale - India Internet Story SPEAKER: Sachin Bansal | Alok Mittal | Phanindra Sama

15:30 - 16:30strategy / (un)conFerence / u01 / Pg 27 Structured Peer Reviews StrategySPEAKER: Mukund Mohan | Dorai Thodla

15:30 - 16:30 aura - 3 / tracK Panel / t04 / Pg 27Decision Sciences: Current Trends and Vision for 2015 SPEAKER: Werner Vogels | Dhiraj C Rajaram

16:30 - 17:00tea/coFFee Foyer | netWorKing BreaK

17:00 - 17:30aura Hall / Plenary - Keynote / K03 / Pg 27 Role of Data In Todayís Changing World Of CommerceSPEAKER: Anand Rajaraman | Ankur Lal

17:30 - 17:45aura Hall / nPc talK / n01 / Pg 28 15 Minutes, 15 New Rules For Startups SPEAKER: Mahesh Murthy | Avinash Raghav

17:45 - 18:15aura Hall / Plenary - nPctalK / l01 / Pg 28data WitHout limits SPEAKER: Dr. Werner Vogels

18:15 - 18:45 aura Hall / aWards / a01 / Pg 28 EMERGE 50 League of Ten Awards Ceremony

18:45 - 19:30aura Hall / demo PitcHes / d01 / Pg 28 Showcase: The Starting Up Showdown SPEAKER: Naveen Jain | Vivek Wadhwa | Sudhir Syal

19:30 - 22:00dinner/cocKtail | Foyer

Awards

Demo Pitches

NPC Talk

Plenary Keynote

Plenary NPC Talk

Power Panel

Track Panel

Unconference

Workshop

Opening / Closing

Lunch/Dinner

A K

L

PN

D

T S

U

W

S02

P03

K04

T11 T12

T13 W05 T14

T16

T18 T17

U04 T15

U02

P04 D02

K05

L04

S03

T10 T09 W04

W06

P06

L03

N02

U03

Agenda Aura 1 Aura 2 Aura 3 Aura Hall Foyer Harmony Strategy

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00


07:45 - 08:45 agenda / unconFerence / u03 / Pg 28 What does the Product fraternity expect from NASSCOMSPEAKERS: Kishore Mandyam | Suresh Sambandam | Krishnakumar Natarajan

09:00 - 09:05 Aura / Opening / S02 / Pg 28

09:05 - 10:00 aura / PoWer Panel / P03 / Pg 29 The 4Ps of Marketing SPEAKERS: Jim Geisman | Bob Wright | Harry Gould | M R Rangas-wami

10:00 - 10:30 aura / Plenary - Keynote / K04 / Pg 29 Leading IT mega tends for the future ñ Differentiate and lead via smart planning, innovation and execution in India and beyond! SPEAKER: Tarkan Maner

10:30 - 10:45 aura / Plenary - nPc talK / l03 / Pg 29 My journey through management, entrepreneurship & venture capitalSPEAKER: Vivek Paul

10:45 - 11:00 aura / nPc talK / n02 / Pg 29 Entrepreneurship is an Endurance Sport! SPEAKER: Manjula Sridhar

11:00 - 11:30 Foyer / Tea | Coffee

11:30 - 12:30 aura 3 / tracK Panel / t09 / Pg 29 Leveraging payment tech in India--A practitioner’s perspective SPEAKER: Peter Amalraj | Bipin Preet Singh | Vaibhav Gupta

11:30 - 12:30 aura 2 / tracK Panel / t10 / Pg 30 Listening to the market--Is it time to Quit or Pivot? SPEAKER: Ashish Aggarwal | Vivek Ravishankar | Sameer Mehta

11:30 - 12:30 agenda / tracK Panel / t11 / Pg 30 Pitch to Angel Investors SPEAKER: Angel Investors

11:30 - 13:30 strategy / WorKsHoP / W04 / Pg 30 Secrets from Silicon Valley--How the Most Successful Technology Companies Create Breakaway Positioning Strategies that Work SPEAKER: Bob Wright

11:30 - 12:30 aura 1 / tracK Panel / t12 / Pg 30 Stand out from the crowd: UX strategies for product Startups SPEAKERS: Shalin Jain | Aloke Bajpai | Anila Andrade

11:30 - 13:30 Harmony / PoWer Panel / P06 / Pg 30 CIO Roundtable - By Invite Only SPEAKERS: Vivek Paul | MR Rangaswamy

12:30 - 13:30 aura 1 / tracK Panel / t13 / Pg 30 Building a billion dollar company by selling to Indian SMEs--Is it possible? SPEAKERS: Vinay Gupta | Shoaib Ahmed

12:30 - 13:30 aura 3 / tracK Panel / t14 / Pg 31 Winning the Long HaulóGear up to succeed in complex sales cycles SPEAKERS: Ranjan Roy | Anal Jain

12:30 - 13:30 aura 2 / WorKsHoP / W05 / Pg 31 What the Indian customer really wants SPEAKERS: Devdutt Pattanaik

13:30 - 14:30 Foyer / Lunch

14:30 - 15:30 aura 2 / PoWer Panel / P04 / Pg 31 Fireside chat: Sridhar Vembu with Prasanto K Roy SPEAKERS: Bharat Goenka | Sridhar Vembu

14:30 - 16:30 aura 3 / demo PitcHes / d02 / Pg 31 CIO Connect: Showcase of 6 Product Startups Speakers: Startups will be presenting

14:30 - 15:30 Harmony / tracK Panel / t15 / Pg 31 Bridge the Startup-Media gap: Turn your product into a story SPEAKERS: Shel Israel | Nikhil Pahwa | Archana Rai

14:30 - 15:30 aura 1 / tracK Panel / t16 / Pg 32 Vivek Wadhwa in conversation with Naveen Jain SPEAKERS: Vivek Wadhwa | Naveen Jain

14:30 - 16:30 Strategy / Workshop / W06 / Pg 32 How to do pricing for Enterprise Sales SPEAKERS: Jim Geisman

14:30 - 16:00 agenda / unconFerence / u04 / Pg 32 (Un)Conference: Lessons from lean startups Speakers: Vijay Rayapati | Dorai Thodla | Ramesh Loganathan

15:30 - 16:30 aura 2 / tracK Panel / t17 / Pg 32 De-mystifying Enterprise 2.0: Discover what’s in it for youSPEAKERS: Vivek Paul | Gautam Ghosh | Vijay Doddavaram

15:30 - 16:30 aura 1 / tracK Panel / t18 / Pg 32 Primer on Angel Investments: The Entrepreneurs’ Cut SPEAKERS: Hemand Kanakia | Mukund Mohan

15:30 - 16:30 Harmony / unconFerence / u02 / Pg 33 Be Small, Act Large SPEAKERS: Pallav Nadani | Suresh Narasimha | Sunil Maheshwari | Krishna Mehra

16:30 - 17:00 Foyer / Tea | Coffee

17:00 - 17:30 aura / Plenary - Keynote / K05 / Pg 33 What the Customer really wantsSPEAKERS: Devdutt Patnaik

17:30 - 18:00 aura / Plenary - nPc talK / l04 / Pg 33 Innovation and Entrepreneurship: It’s a mindset that disrupts cur-rent industries and provides solution to grand challenges SPEAKERS: Naveen Jain

18:00 - 18:15aura / closing / s03 / Pg 33 Closing Address SPEAKERS: Sharad Sharma

Schedule Overview: Nov 10

Awards

Demo Pitches

NPC Talk

Plenary Keynote

Plenary NPC Talk

Power Panel

Track Panel

Unconference

Workshop

Opening / Closing

Lunch/Dinner

A K

L

PN

D

T S

U

W


Building a billion dollar company by selling to Indian SMEs: Is it possible?

Size doesn't matter: Productive interactions between small and large companies

Selling to Big Businesses

How the Most Successful Technology Companies Create Breakaway Positioning Strategies and Messages that Work

Winning the Long Haul: Gear up to succeed in complex sales cycles

Looking beyond Social media: What are the next big opportunities for Indian entrepreneurs? Wondering where to begin?

We have some suggestions. In the following pages we have filtered the conference content across two vectors

By 6 Content Themes

YES! SHOW ME THE FILTERS !

Such Amazing Content!

01

By 4 Delegate Personas02

ENTERPRISE CONSUMERENTREPRENEURSHIP

SMB INVESTMENTS INNOVATION


Enterprise

INDEX

Consumer

SMB Entrepreneurship

Innovation Investments

SMB

ENTERPRISE

Instead of trying to define it exhaustively, the following keywords will help you map the themes to the larger ideas it points to. As noted earlier the colored circles refer to the Session ID for a given session. The Key is reproduced again below for your convenience

What are these 6 Content Themes ?

• Enterprise applications• Big Data• Consumerization of IT• Software-as-Service

• Consumer Internet• E-commerce• Mobile Apps• New Media

• India Market• Customer Adoption• ROI of IT• Partnerships

• New Markets• Disruptive Strategies• Personal Insights• Valley mindset

• Globalization• Business models• Customer Engagement• Marketing

• Fund Raising• Venture Capital• Angel Investments• Pitching

N

A

D

Awards

Demo Pitches

NPC Talk P

L

KPlenary Keynote

Plenary NPC Talk

Power Panel

U

TTrack Panel

Unconference

Workshop W

How to build a high performance lead generation engine with tele sales Pg 25

Scaling Enterprise business through Pivoting--Going beyond the 1st set of customers | Pg 25

Decision Sciences - Current trends and vision for 2015 | Pg 27

Winning the Long Haul Gear up to succeed in complex sales cycles | Pg 31

De-mystifying Enterprise 2.0 Discover what's in it for you | Pg 32

Listening to the market: Is it time to Quit or Pivot? | 30

Selling to Big Businesses | pg 25

Crack the code to partner with Gorillas - workshop on SI-ISV partner-ships Pg 27

The 4Ps of Marketing | Pg 29

How to do Pricing for Enterprise SalesPg 26

CIO Connect: Showcase of 6 Product Startups | Pg 31

Data without limits | Pg 28

India MSME Opportunity - Last Mile ChallengesPg 26

Building a billion dollar company by selling to Indian SMEs: Is it possible?Pg 30

01 : THEME BASED CONTENT FILTER

P02

Power Panels

Track Panels

Workshops

P03

D02

Demo Pitches Plenary NPC Talk

L01

T01

Track Panels

T13

T03 T04

T14 T17

T10

T19

W03 W06


CONSUMER ENTREPRENEURSHIP

INVESTMENTSINNOVATION

Looking beyond Social media What are the next big opportunities for Indian entrepreneurs? | Pg 24

Role of Data In Today’s Changing World Of Commerce | Pg 27

Entrepreneurship is an endurance sport Pg 29

What gets Vinod Khosla excited even after 30 extraordi-nary years | Pg 24

Leading IT mega tends of today and tomorrow “ How to really di�erentiate and lead via smart planning, innovation and execution in India and beyond! Pg 29

15 Minutes, 15 New Rules For Startups Pg 28

Leading Innovation and Growth in a Rapidly Changing World | Pg 24

Innovation and Entrepreneurship It’s a mindset that disrupts current industries and provides solution to grand challenges | Pg 33

Stand out from the crowd: UX strategies for product Startups | Pg 30

What the Customer really wants | Pg 33

Innovation is happening more outside Silicon Valley than insidePg 26

Startup Track: Bridge the Startup-Media gap Turn your product into a story | Pg 31

Vivek Wadhwa In Conversation with Naveen Jain | Pg 32

The character of successful entrepre-neurs - ordeals and choices before glory Pg 26

Be Small, Act Large Pg 33

Structured Peer Reviews | Pg 27

Secrets from Silicon Valley: How the Most Successful Technology Companies Create Breakaway Positioning Strategies and Messages that Work | Pg 30

Exploring Africa The untapped market | Pg 24

$100 Product idea validation Spend big, or experiment on the fly? | Pg 25

Personalizing Customer Experience at the World’s largest Retailer| Pg 25

What did Great Companies do di�erently to Scale India Internet Story | Pg 27

Leveraging payment technol-ogy in India A practioner’s perspective | Pg 29

Will the 800 million mobile user base create local hardware brands and ecosystem? | Pg 26

My journey through management entrepre-neurship and venture capital | Pg 29

Showcase: The Starting Up Showdown | Pg 28

Pitch to Angel Investors | Pg 30

Primer on Angel Investments: The Entrepreneurs’ Cut | Pg 32

Making a good business pitch ”Are you doing it right? | Pg 26

What the Indian customer really wants | Pg 31

L02K03

Plenary Keynote Plenary NPC TalkPlenary NPC Talk

N02N01

Plenary NPC Talk

Plenary NPC Talk Plenary Keynote

K01L04

Track Panels

T12K05

Power PanelsPlenary Keynote

P01

K02

K04

Plenary Keynote

Track Panels

Unconference

Workshop

T15T02 T16

U02U01

W04W02

Track Panels

Workshops

T05 T06

L03D01

Demo Pitches Plenary NPC Talk

Track Panels

T11 T18

T08 T09

T07

W05

Workshops

W01


YOU ARE :

YOU COULD ATTEND :

An early-stage Internet entrepreneur serving urban Indian consumers

YOU WANT TO HEAR ABOUT :bootstrapping, funding, and scaling audience & revenue

YOU COULD ATTEND :

An experienced serial entrepreneur looking for the next big opportunity

YOU WANT TO HEAR ABOUT :building global scale and shaping the future

YOU ARE :

YOU ARE :

YOU COULD ATTEND :

An Enterprise entrepreneur with a product footprint in Indian enterprises

YOU WANT TO HEAR ABOUT :selling globally, pivoting, and the real story of Data

YOU COULD ATTEND :

A senior large company executive looking for innovative products & startups

YOU WANT TO HEAR ABOUT :new products that can support your business needs

YOU ARE :

CONSUMERLooking beyond Social media—What are the next big opportunities for Indian entrepre-neurs? | Pg 24

CONSUMERPersonalizing Customer Experience at the World’s largest Retailer | Pg 25

ENTREPRENEURSHIPBe Small, Act Large | Pg 33

CONSUMER$100 Product idea validation—Spend big, or experiment on the fly? | Pg 25

ENTREPRENEURSHIP15 Minutes, 15 New Rules For Startups Pg 28

ENTREPRENEURSHIPVivek Wadhwa In Conversation with Naveen Jain | Pg 32

ENTREPRENEURSHIPExploring Africa—The untapped marketPg 24

ENTREPRENEURSHIPWhat gets Vinod Khosla excited even after 30 extraordinary years | Pg 24

ENTERPRISEData without limits | Pg 28

ENTERPRISEDe-mystifying Enterprise 2.0—Discover what's in it for you | Pg 32

ENTERPRISEHow to do Pricing for Enterprise Sales | Pg 32

ENTERPRISEListening to the market—Is it time to Quit or Pivot? | Pg 30

ENTREPRENEURSHIPCIO Connect: Showcase of 6 Product Startups | Pg 31

SMBIndia MSME Opportu-nity - Last Mile Challenges | Pg 26

ENTERPRISEDe-mystifying Enterprise 2.0—Discover what's in it for you | Pg 32

ENTERPRISECrack the code to partner with Gorillas | Pg 27

02 : PERSONA BASED CONTENT FILTER

L02

T06 U02

T05

N01

T16 W02

K02

L01

T17 W06

T10

D02

T01 T17

P02


Session Details

3

7

2337

51

In previous pages you might have noticed page numbers mentioned

next to session names. As indicated in the Usage Guidelines on page 9,

they refer to the Session Details pages that follow

CROSS LINKED PAGE NUMBERS


DAY 01 | November 09WELCOME / AURA HALLSpeaker: Sharad Sharma | M R Rangaswami | Rajendra S Pawar PLENARY KEYNOTE / AURA HALLWhat gets Vinod Khosla excited even after 30 extraordinary yearsSpeaker: Vinod KhoslaHOST: M.R Rangaswami | MANAGER: Bala ParthasarthyWhat are the trends that will shape the technology industry in the next decade? And what does it mean to India? As an extraordinary player at the epicenter of innovation for the last 30 years, Vinod Khosla will share his views.

PLENARY NPC TALK / AURA HALLLooking beyond Social media—What are the next big opportunities for Indian entrepreneurs?Speaker: Vivek WadhwaHOST: M R Rangaswami | MANAGER: Indus Khaitan Drawing from his vast experience and insights as an entrepreneur and an academic, Vivek Wadhwa will tell us what he sees as the next big opportunities for Indian entrepre-neurs. Whether you are looking to do a startup or already run a startup, you really can’t miss this session.

PLENARY KEYNOTE / AURA HALL Leading Innovation and Growth in a Rapidly Changing World Speaker: Brad Smith HOST: M R Rangaswami | MANAGER:Sharad Sharma How can companies of all sizes best develop growth strategies in today’s business envi-ronment of emerging markets and revolutionary technology? Brad Smith, CEO of Intuit, will showcase how focusing on customer insight, building a culture of innovation and balancing key resources can fuel sustained growth in a changing world.

POWER PANEL / AGENDA Startup Showcase For Vinod Khosla - By Invite Only Speaker: Vinod Khosla HOST: Shradha Sharma | MANAGER: Bala Parthasarthy This is a Private Session in which Vinod Khosla will interact with a select set of entre-preneurs and startups which represent innovations across the Indian software product industry.

WORKSHOP / HARMONY Exploring Africa—The untapped market Speaker: Gurmeet Chopra, Sanjiv Mital HOST: Ranjan Roy | MANAGER: Ankur Lal Africa is one of the fastest growing ICT markets and can be a key market for Indian IT.

The African IT market has huge opportunities in Mobile, BFSI, eGovernance, Education, Healthcare. The session will provide a sneak preview into an dynamic marketplace.

WORKSHOP / AURA 3 Selling to Big Businesses Speakers: Harry Gould, Vishnu R, Dusad, Hanuman Tripathi, Shekhar Dasgupta HOST: Ashim Bose | MANAGER: Sangeeta Patni Selling to Big Businesses involves lengthy sales cycles, multiple decision makers and significant investment in show-and-tells. In this session successful industry practition-ers discuss ways of how young startups can sell to Big Businesses by building credibility, co-branding, alliance based selling and dealing with big-brand competition.

WORKSHOP / STRATEGY How to build a high performance lead generation engine with tele sales Speakers: Mukund Mohan, Vanita Ananth HOST: Mukund Mohan | MANAGER: Mukund Mohan This workshop will focus on building a strong inside sales org which helps businesses reach customers with minimal field presence. Topics include creating the right elevator pitch to get people’s attention, customer & prospect research and better conversions.

TRACK PANEL / AURA 1 Personalizing Customer Experience at the World’s largest Retailer Speaker: Anand RajaramanHOST: Arvind Jha | MANAGER : Sharad Sharma For retailers, it is no longer about simply stocking up products in shelves, but about facilitating easier, simpler personalized experiences for the consumer. How does Walmart leverage technology and convergence of Social, Local and Mobile? How are shoppers us-ing technology to make the right shopping decisions? Peer into the future of shopping.

TRACK PANEL / AURA 2 $100 Product idea validation—Spend big, or experiment on the fly? Speaker: Pallav Nadhani, Paras Chopra, Amit Somani HOST: Amit Ranjan | MANAGER: Amit Ranjan How do you decide to launch a feature, product or company? How do you validate an idea - splurge $10000 on research and focus groups? Or go the corner ATM, draw 100$, build and see if they come? Learn tools and tips and on-ground insights from entrepreneurs.

TRACK PANEL / AURA 2 Scaling Enterprise business through Pivoting - Going beyond the 1st set of customers Speakers: Sunil Singh, Abhishek Sinha, Vijay Shekhar Sharma, Anuj Kumar HOST: Manav Garg | MANAGER: Manav Garg Startups rarely go as planned and need to orient to new facts and adapt business mod-

9:00 – 9:1511:30 – 13:30

11:30 – 13:30

11:30 – 12:30

11:30 – 12:30

12:30 – 13:30

NOV 09 NOV 09

NOV 09

NOV 09

NOV 09

NOV 09

9:15 – 10:00NOV 09

10:00 – 10:15

10:15 – 11:00

11:30 – 13:30

11:30 – 12:30

NOV 09

NOV 09

NOV 09

NOV 09

K01

K02

S01

L02

P05

W02

T19

W03

T06

T05

T03


els. Pivots can be key to start up success. Pivots can be about pricing, changing feature sets or sales channels, moving to the cloud, or repackaging monolith products into a product family. Hear from seasoned entrepreneurs how Pivots helped them scale.

TRACK PANEL / AURA 1 Will the 800 million mobile user base create local hardware brands and ecosystem? Speakers: Vishal Sehgal, Ashish Aggarwal, Dinesh Prasad, Mohan Kumar HOST: Mohan Kumar | MANAGER: Arvind Jha This session will discuss the current state & challenges in hardware design, ecosystem approach taken by players and the emerging ecosystem for mobile/smartphone/tablet brands. Learn about the hardware ecosystem especially around mobility, opportunities for VAS players and how cloud/mobility players can partner with device OEMs.

TRACK PANEL / AURA 1 India MSME Opportunity - Last Mile Challenges Speakers: Suresh Ramani, Shailesh Patil, Gulshan Haresh Bakhtiani HOST: Kumar Vembu | MANAGER: Kumar Vembu Hear about the business environment of medium and small enterprises - challenges, un-fulfilled needs, resultant missed opportunities and how those can be addressed by new startups. Learn how MSMEs and software vendors can partner in win-win engagements.

WORKSHOP / AURA 3 Making a good business pitch—Are you doing it right? Speakers: Shel Israel HOST: Ramesh Loganathan | MANAGER: Vijay Anand Just what is your business? What boxes do you fit into? What makes you different and why should, investors, customers, media, partners and future employees care? This workshop will discuss pitching essentials and live ‘pitches’ with Shel Israel.

POWER PANEL / HARMONY Formal Debate: Innovation is happening more outside Silicon Valley than inside Speakers: Mahesh Murthy, Bala R Girisaballa, Pari Natarajan, Manjula Sridhar, Hemant Kanakia, Hugh Molotsi, Samir Kumar, Kartheepan Madasamy HOST: Linda Bernardi | MANAGER: Amarinder Singh For a long time Silicon Valley has been the nucleus of technology innovation. Is this trend slowing? Hear two teams of investors, entrepreneurs and technologists debate where the innovation needle lies in the global speedometer. Win Linda Bernardi’s new book!

TRACK PANEL / AURA 2 The character of successful entrepreneurs—ordeals & choices before the glory Speakers: Vinod Khosla HOST: Bala Parthasarthy | MANAGER: Bala Parthasarthy While we applaud successful companies and scramble to distill their winning formulae,

not enough is said about the tough choices people behind the scenes have to make. Sooner or later, it boils down to character, decisions, ethics. Come listen to Vinod, who’s had a ringside view to spectacular successes as well as failures over the last 30 years.

POWER PANEL / STRATEGY Crack the code to partner with Gorillas - workshop on System Integrator - Product Startup (SI - ISV) Partnership Speakers: Stan Iyer, Pritam Parvatkar, Vinay Nathan, Ravi R, Yogish Narasimha Murthy, Bhagath Reddy, Jayarama Krishnan (JRK), Sandeepan Basu HOST: Suresh Sambandam, Kishore Mandyam | MANAGER: Suresh Sambandam Product companies have a desire to partner with Enterprise System Integrators who have access to Global 2000 customers. Given cultural and structural differences between startups and large SIs, this partnership is often difficult. This workshop brings these groups in an intimate setting to talk about partnering challenges and opportunities.

TRACK PANEL / AURA 2 What did Great Companies do differently to Scale—India Internet Story Speakers: Sachin Bansal, Phanindra Sama, B G Mahesh HOST: Alok Mittal | MANAGER: B.G.Mahesh Today a venture is declared successful only if it has scaled - in reach and/or monetiza-tion.Panelists will cover challenges and learnings on key aspects of scale: Reach or scale first? offline or online first? Angel or VC funding? WAP or Mobile app? Metro or Tier 2?

UNCONFERENCE / AGENDA (Un)Conference: Structured Peer Reviews Speakers: Dorai Thodla, Ramesh LoganathanHOST: Vijay Rayapati | MANAGER: Vijay Rayapati Do you want to give a product pitch and have your peers review it ? Mingle with your peers and learn from their experiences. Give your pitch to a group of friendly fellow en-trepreneurs and get some feedback from them.

TRACK PANEL / AURA 3 Decision Sciences – Current Trends and Vision for 2015 Speakers: Dr. Werner Vogels, Dr. Vijay Chandru, V T Bharadwaj HOST: Dhiraj C.Rajaram | MANAGER: Dhiraj C. Rajaram More and more businesses are focusing on analytics driven decision support. Decision Sciences is a combination of Math + Business + Technology + Behavioral Science to help make data driven decisions. This session will outline Decision Science opportunities, trends, Big Data, High Performance Computing, Information Visualization

PLENARY - KEYNOTE / AURA HALL Role of Data In Today’s Changing World Of Commerce Speakers: Anand Rajaraman HOST: Ankur Lal | MANAGER: Ankur Lal From India to Stanford, from starting companies to selling them to Amazon and

12:30 – 13:30 14:30 – 16:30

15:30 – 16:30

15:30 – 16:30

15:30 – 16:30

17:00 – 17:30

14:30 – 15:30

14:30 – 15:30

14:30 – 15:30

14:30 – 16:00

NOV 09 NOV 09

NOV 09

NOV 09

NOV 09

NOV 09

NOV 09

NOV 09

NOV 09

NOV 09

T07

T01

W01

P01

T02

P02

T08

U01

T04

K03


Walmart, Anand has played a key role in changing the world of commerce using data. In this talk, Anand will share his insights and his outlook on commerce in India and how the world of data can change Indian e-commerce radically

NPC TALK / AURA HALL 15 Minutes, 15 New Rules For Startups Speakers: Mahesh Murthy HOST: M.R.Rangaswamy | MANAGER: Avinash Raghava Hear from one of India’s leading investors, entrepreneurs and a digital marketing and communications veteran on the changing nature of the Indian product startup land-scape. Learn 15 new rules that you can apply immediately to grow your startup.

PLENARY - NPC TALK / AURA HALL Data Without Limits Speaker: Dr. Werner Vogels Host: M.R.Rangaswamy | MANAGER: Avinash Raghava The new data centricity is driving a necessary rethink how we collect, store, manage, analyze and share data. This talk will focus on the unique challenges of big-data, the changes in infrastructure required to support the new world and how innovations in crowd sourcing and cloud computing are removing barriers to global scale.

AWARDS / AURA HALL EMERGE 50 League of Ten Awards Ceremony

DEMO PITCHES / AURA HALL Showcase: The Starting Up Showdown Speakers: Vivek Wadhwa, Naveen Jain HOST: Sudhir Syal | MANAGER: Avinash Raghava 3 disruptive product start-ups gain an opportunity to make a pitch to 2 Silicon Valley Legends. Watch them demo their products, face a rebuttal from the judges and compete in an event which will be televised on ‘Starting Up’, India’s most watched start-up show which airs on ET NOW every Saturday @ 9 PM and Sunday @ 10 AM.

DAY 02 | November 10UNCONFERENCE / AGENDA What does the Product fraternity expect from NASSCOM Speaker: Kishore Mandyam, Suresh Sambandam, Krishnakumar Natarajan HOST: Sharad Sharma | MANAGER: Avinash Raghava Open up and speak your mind about what needs to be done to grow the product industry in this unconference session. We look forward to a no holds barred discussion.

OPENING / AURA HALL Sharad Sharma(Chair - NPC) & M R Rangaswami (Co-host, NPC) Speakers: Sharad Sharma, M.R.Rangaswami

POWER PANEL / AURA HALL The 4Ps of Marketing Speakers: Jim Geisman, Bob Wright, Harry Gould HOST: M.R.Rangaswamy | MANAGER: M.R.Rangaswamy When you combine one of the best pricing guru, positioning guru and sales guru in a panel discussion, magic happens. MR will draw out key insights from the three gurus. This is a must attend session. It sets the stage for the deep-dive workshops and ses-sions on these topics later in the day.

PLENARY - KEYNOTE / AURA HALL Leading IT mega trends of today and tomorrow – How to really differentiate and lead via smart planning, innovation and execution in India and beyond! Speakers: Tarkan Maner HOST: M.R.Rangaswamy | MANAGER: M.R.Rangaswamy Our world is changing faster than ever before and IT is right in the core of this seismic shift. Innovation in cloud, big data, social media and consumerization of IT is creating tremendous opportunities and risks for businesses and governments and citizens. The talk will share perspectives about an industry in the middle of a global transformation.

PLENARY - NPC TALK / AURA HALL My journey through management, entrepreneurship and venture capital Speakers: Vivek Paul HOST: M.R.Rangaswami | MANAGER: Abhishek Sinha Vivek is in his third professional avatar. He has been successful with every change he has made. This talk offers a rare personal insight on Vivek’s journey and lessons learnt.

NPC TALK / AURA HALL Entrepreneurship is an Endurance Sport! Speaker: Manjula Sridhar HOST: M.R.Rangaswami | MANAGER: Sharad Sharma This talk draws parallels between Manjula’s experience of completing an Ironman event and dabbling in entrepreneurship. She sees the same psychological traits driving and sustaining both undertakings. This talk is an insightful look at entrepreneurship as a lifestyle just like endurance athletics is.

TRACK PANEL / AURA 3 Leveraging payment technology in India—A practioner’s perspective Speakers: Peter Amalraj, Bipin Preet Singh, Vaibhav Gupta HOST: Amit Somani | MANAGER: Amit Somani Payment technology is a critical business decision for e-commerce startups including decisions on credit v/s debit, net banking v/s Cash-on-delivery, multi-currency, post-paid mobile operator billing, in-app payment, credits on social networking sites, etc. This ses-sion has tips, techniques and experiences on how to make payments work in India.

17:30 – 17:45

17:45 – 18:15

18:15 – 18:45

18:45 – 19:30

07:45 – 08:45

09:05 – 10:00

10:00 – 10:30

10:30 – 10:45

10:45 – 11:00

11:30 – 12:30

09:00 – 09:05

NOV 09

NOV 09

NOV 09

NOV 09

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

N01

L01

A01

D01

U03

S02

P03

K04

L03

N02

T09


TRACK PANEL / AURA 2 Listening to the market — Is it time to Quit or Pivot? Speaker: Ashish Aggarwal, Vivek Ravishankar,Sameer Mehta HOST: Vijay Anand | MANAGER: Vijay Anand How do you know the difference between market rejection versus a slow uptake for your newly launched product? Is the market taking its own time to adopt your product? Learn about reading markets, the role of Pivots, Pivoting tools, and repositioning.

TRACK PANEL / AGENDA Pitch to Angel Investors Speakers: Angel Investors HOST: Padmaja Ruparel | MANAGER: Rajesh Rai Entrepreneurs will pitch to product oriented angel investors in this invite-only session. Only selected entrepreneurs are invited. If you missed the call for applications two weeks back, try your luck at the desk outside the Agenda hall during this session.

WORKSHOP / STRATEGY Secrets from Silicon Valley—How Successful Tech Companies Create Breakaway Positioning Strategies that Work Speaker: Bob Wright HOST: Sanjay Jain | MANAGER: Sanjay Jain Very few tech companies are effectively able to translate product IP into a message that resonates with buyers and captures the imagination of the market. This workshop has 12 new rules for high-impact positioning, the ‘Pain’ principle, and getting sales conversions.

TRACK PANEL / AURA 1 Stand out from the crowd: UX strategies for product Startups Speakers: Shalin Jain, Aloke Bajpai, Anila Andrade HOST: Amit Pande | MANAGER: Amit Pande User Experience Design is becoming a key differentiator in software. However, many tech startups struggle with setting up UX for success. This panel will present diverse UX per-spectives including on Founder-Designer partnership, hiring designers, lean design tools.

POWER PANEL / HARMONY ClO Roundtable - By Invite Only Speakers: Vivek Paul, M.R. Rangaswami HOST: Sumeet Anand | MANAGER: Sangeeta Patni Enterprise IT faces enormous change with changing user expectations, SaaS/PaaS based software delivery models, mobile devices, big data and enterprise 2.0. This workshop will help CIOs and IT Leaders imagine future Enterprise IT and its unique opportunities. TRACK PANEL / AURA 1 Building a billion dollar company by selling to Indian SMEs - is it possible? Speakers: Vinay Gupta, Shoaib Ahmed

HOST: Kishore Mandyam | MANAGER: Kishore Mandyam This session has 4 panelists and two 18-minute sessions. In the first, the panel takes the position of “No way”; in the second, “Of course”. Topics include: Real market size, do SMEs really have money to buy, is tech really required, and what are investors thinking. The Audience does a final Vote.

TRACK PANEL / AURA 3 Winning the Long Haul—Gear up to succeed in complex sales cycles Speakers: Anal Jain, Ranjan Roy HOST: Shankar Roddam | MANAGER: Shankar Roddam Complex sales opportunities are high-value, long sales cycles, complex decision making process, and multiple competitors. This session will discuss how product companies can get better at complex sales including through Account Coverage, Opportunity Qualifica-tion, Political coverage, Leveraging the Partner eco-system, and Building a sales team.

WORKSHOP / AURA 2 What the Indian customer really wants Speaker: Devdutt Patnaik HOST: Kishore Mandyam | MANAGER: Kishore Mandyam How is it that companies that do well with European and American clients are not so suc-cessful in India, and vice versa. Is the Indian customer truly different? How so? Delve into the myth of the Indian customer with Devdutt Pattanaik.

POWER PANEL / AURA 2 Fireside chat: Sridhar Vembu in discussion with Prashanto Roy Speakers: Bharat Goenka, Sridhar Vembu HOST: Prasanto K Roy | MANAGER: Kishore Mandyam In this reflective dialogue hear Sridhar Vembu, Founder & CEO of Zoho talk about how the market has changed since he last came to NPC and including new market opportuni-ties and challenges for startups

DEMO PITCHES / AURA 3 CIO Connect: Showcase of 6 Product Startups Speakers: Startups will be presenting HOST: Sangeeta Patni | MANAGER: Sumeet Anand Come, hear iWeb Technology, Blue Tree Consultancy, Quadra Software, SOAMatrix Soft-ware, Vimagino and Waybeo Technology Solution - 6 companies handpicked by a CIO Jury tell the story of the business impact made by their technology on their customers.

TRACK PANEL / HARMONY Startup Track: Bridge the Startup-Media gap—Turn your product into a story Speakers: Shel Israel, Nikhil Pahwa, Archana Rai HOST: Indus Khaitan | MANAGER: Vijay Anand What should startups keep in mind when pitching a story to the Media. In this session,

11:30 – 12:30

11:30 – 12:30

11:30 – 13:30

11:30 – 12:30

11:30 – 13:30

12:30 – 13:30

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

12:30 – 13:30

12:30 – 13:30

14:30 – 15:30

14:30 – 16:30

14:30 – 15:30

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

T10

T11

W04

P06

T12

T13

T14

W05

P04

D02

T15


we are aiming to bridge expectations between startups and the Media in terms of what makes a worthwhile story. From the perspective of Startups, what are the things that one needs to ensure is there before approaching the media?

TRACK PANEL / AURA 1 Vivek Wadhwa In Conversation with Naveen Jain Speakers: Vivek Wadhwa, Naveen Jain HOST: Vivek Wadhwa | MANAGER: Indus Khaitan As an entrepreneur, Naveen Jain has been there and done that. And now, he is aiming for the moon, literally! Catch Naveen Jain in an interactive conversation with Vivek Wadhwa to learn from his entrepreneurial journey and get inspired.

WORKSHOP / STRATEGY How to do Pricing for Enterprise Sales Speakers: Jim Geisman HOST: Mukund Mohan | MANAGER: Mukund Mohan This workshop will help delegates use pricing effectively, learn what pricing really is (more than the number), how to come up with “the number”, and dealing with price sensitive markets. It will discuss robust pricing models, licensing, packaging, and setting the right price levels so your well crated product has a well crafted pricing strategy.

UNCONFERENCE / AGENDA (Un)Conference: Lessons from lean startups Speakers: Vijay Rayapati, Dorai Thodla, Ramesh Loganathan HOST: Dorai Thodia | MANAGER: Vijay Rayapati This Unconference will have 3 sessions of 30 minutes each on the following topics (a) How to do a Customer Development Process? (b) Tools/techniques to find your market niche and (c) Freemium models for internet products - what works?

TRACK PANEL / AURA 2 De-mystifying Enterprise 2.0—Discover what’s in it for you Speakers: Vivek Paul, Gautam Ghosh, Vijay Doddavaram HOST: Vivek Paul | MANAGER: Sumeet Anand Enterprise 2.0 is the new buzz word and among the top priorities of CIOs. Almost all large software players have extended their offerings for this new space and there are many new startups too. In this panel discussion we will demystify the E2.0 space and discuss the what, why, and how of E2.0

TRACK PANEL / AURA 1 Primer on Angel Investments: The Entrepreneurs’ Cut Speakers: Hemant Kanakia, Mukund MohanHOST: Sandeep Farias | MANAGER: Vijay Anand India is still evolving as an ecosystem in terms of Angels. Finding the right Angel partner makes all the difference because it is the first ‘sale’ process to someone who will be tagged till the process is complete. This session will cover valuations, termsheets, valua-tions, Angel expectations, Do’s and Do-Not’s, how to engage Angels.

UNCONFERENCE / HARMONY Be Small, Act Large Speakers: Pallav Nadhani, Suresh Narasimha, Sunil Maheshwari, Krishna Mehra HOST: Amit Singh | MANAGER: Amit Singh This session has 2-3 segments of 20-30 min each. Each session has a case study of one successful expansion of a small company in the global market including around suc-cessful differentiation strategies (Think FusionCharts), successful brand building (Think Telibrahma), and successful sales of an ISV product selling to an end-customer through a System Integrator.

PLENARY - KEYNOTE / AURA HALL What the customer really wantsSpeakers: Devdutt Patnaik HOST: M.R.Rangaswami | MANAGER: Kishore Mandyam Is the customer looking for the best deal or is he looking for something else? Is the best deal actually a symbol of something deeper? Delve into the myth of the customer with Devdutt Pattanaik

PLENARY - NPC TALK / AURA HALL Innovation and Entrepreneurship—It’s a mindset that disrupts current industries and provides solution to grand challenges Speaker: Naveen Jain HOST: M.R.Rangaswami | MANAGER: Indus KhaitanWhat Will Your Billion Dollar Business Be? Naveen lays out his vision of grand challenges. He shows how opportunities are hiding in plain sight. To get you outside your comfort zone, he announces, in partnership with NEPG, the biggest and the best prize!

CLOSING / AURA HALL Closing Address Speaker: Sharad Sharma

14:30 – 15:30

14:30 – 16:30

14:30 – 16:00

15:30 – 16:30

15:30 – 16:30

15:30 – 16:30

17:00 – 17:30

17:30 – 18:00

18:00 – 18:15

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

NOV 10

T16

W06

U04

T17

T18

U02

K05

L04

S03


what will you do to transform your cirrostratus cloud app into a cumulonimbus one, laden with subscribers?

WHAT IS YOUR SAAS IDEA ?


• Dedicated speaker lounge with mediated access to speakers

• Request the session managers to connect you to speakers

• Contact details shared on: http://productconclave.in

• Twitter handles shared in the speaker biographies

• Tweet ups with select speakers

• Lunch & tea/coffee space optimized for interaction

there are multiple ways to connect with your

favorite speaker in this year’s conclave

SPEAKER CONNECT

Speaker Biographies

3

7

23

3751


Speakers on Multiple Conference SessionsAmit SomaniAmit is Chief Products Officer for MakeMyTrip and has worked with Google and IBM, holding 7 patents & several awards. Amit studied at the University of Wisconsin and IT-BHU. SESSIONS:• $100 Product idea validation—Spend big, or experiment on the fly?• Leveraging payment technology in India—A practioner’s perspective

Anand RajaramanAnand is SVP at Walmart and focuses on the intersection of social, mobile, and retail. Anand co-founded Kosmix & Junglee. He is Founding Partner of Cambrian Ventures and teaches at Stanford.SESSIONS:• Personalizing Customer Experience at the World’s largest Retailer• Role of Data In Today’s Changing World Of Commerce

Ankur LalAnkur is CEO & Founder of Infozech with over 20 years in IT, Telecom and Mobile solutions. An active evangelist with NEPG he has also founded several Toastmaster clubs, Ankur is also a prolific writer.SESSIONS: • Exploring Africa—The untapped market• Role of Data In Today’s Changing World Of Commerce

Ashish AggarwalAshish is Co-Founder & CEO of Violet3D. He has worked with Harman Interna-tional where he pioneered new audio algorithims and technologies. Ashish has a PhD from the University of California, Santa Barbara.SESSIONS: • Will the 800 million mobile user base create local hardware brands and ecosystem?• Listening to the market—Is it time to Quit or Pivot?

Bob WrightBob is MD at Firebrick with over 20 years in the high tech industry and special-izes in the creation of break-away strategies and unblocking critical problems to build substantial market value.SESSIONS:• The 4Ps of Marketing • Secrets from Silicon Valley—How the Most Successful Technology Companies Create Breaka-way Positioning Strategies and Messages that Work

Devdutt PattanaikDevdutt is Chief Belief Officer of the Future Group. He is a TED India speaker, mythologist, author, columnist, doctor and leadership coach. He has written extensively on the relevance of Indian and other mythologies.SESSIONS: • What the Indian consumer really wants• What the Customer really wants

Harry GouldHarry is SVP of Worldwide Alliances at Informatica. Mr. He has 20 years of leadership experience building global sales and alliance strategy. Prior to Infor-matica, he grew business at Mercury Interactive (now HP)SESSIONS:• Selling to Big Businesses• The 4Ps of Marketing

Jim GeismanJim is a Consultant to executive management of hardware and software companies. An acknowledged expert in software pricing, Jim founded Software Pricing Partners in 1982. Jim is an MBA from Harvard Business School.SESSIONS:• The 4Ps of Marketing • How to do Pricing for Enterprise Sales

Kishore MandyamKishore is CEO of Impel CRM, a pioneer of new software development ap-proaches. Kishore has over 24 years in the software industry. He also co-found-ed Ampersand and has worked at Infosys.SESSIONS:• What the Indian consumer really wants• Building a billion dollar company by selling to Indian SMEs--Is it possible?

Mahesh MurthyMahesh runs Seedfund, an early stage VC fund and is Founder of Pinstorm. He is a prominent columnist and speaker and has led innovation at Grey India, Ogilvy Hong Kong, USWeb/ CKS, and Channel V.SESSIONS:• 15 minutes, 15 new rules for startups• Formal Debate: Innovation is happening more outside Silicon Valley than inside

Mukund MohanMukund is Founder & CEO of Jivity. He founded BuzzGain, which was purchased by Meltwater. Mukund has over 15 years experience in sales, marketing, and product management including at Cisco and HP.SESSIONS:• How to build a high performance lead generation engine with tele sales• (Un)Conference: Structured Peer Reviews• How to do Pricing for Enterprise Sales• Primer on Angel Investments: The Entrepreneurs’ Cut

Naveen JainNaveen is a entrepreneur, technology pioneer and a philanthropist. He is founder of Moon Express, Intelius and InfoSpace, and is a Trustee of the Board at X PRIZE Foundation and Singularity University.SESSIONS:• Showcase: The Starting Up Showdown• Innovation and Entrepreneurship—It’s a mindset that disrupts current industries and provides solution to grand challenges• Vivek Wadhwa In Conversation with Naveen Jain

@amitsomani

@walmartlabs

@swpricing

@nmandyam

@maheshmurthy

@mukund

@naveen_jain_ceo

@ankurlal

@devduttmyth


Sangeeta PatniSangeeta is co-founder of Extensio. She has over 25 years of experience in building, selling and deploying enterprise software. Sangeeta has been CIO of Eicher Motors and is passionate about Made in India products.SESSIONS:• Selling to Big Businesses• CIO Connect: Showcase of 6 Product Startups

Sharad SharmaSharad’s personal mantra is to lead companies through orbit change. A tech industry leader, Sharad was CEO of Yahoo! India R&D, led Veritas India and co-founded Teltier Technologies (acquired by Cisco). Sharad chairs the NASSCOM Product Forum.SESSIONS:• Welcome Day 01 and Day 02• Closing Day 01 and Day 02

Shel IsraelShel is CEO of SI Associates and co-author of Naked Conversations with Robert Scoble. A veteran business consultant and expert on social media for startups, Shel has written for BusinessWeek, Fast Company, and Dow Jones. SESSIONS:• Making a good business pitch—Are you doing it right?• Startup Track: Bridge the Startup-Media gap—Turn your product into a story

Vinod KhoslaVinod is Managing General Partner & Founder of Khosla Ventures and an Af-filiated Partner at KPCB. He co-founded Sun Microsystems and Daisy Systems. His greatest passion is being a mentor to entrepreneurs, helping them build technology-based businesses.SESSIONS:• What gets Vinod Khosla excited even after 30 extraordinary years• The character of successful entrepreneurs—ordeals & choices before the glory

Vivek PaulVivek is founder of Akansa Capital, an India-focused Private Equity Fund. Vivek is also Consulting Professor of Radiology at Stanford. Prior to Akansa, Paul was partner at TPG Capital and earlier Vice Chairman at Wipro.SESSIONS:• My journey through management, entrepreneurship & venture capital• De-mystifying Enterprise 2.0—Discover what’s in it for you

Vivek WadhwaVivek is an academic and researcher with top global universities including Harvard, UC-Berkeley and Duke University. A writer, entrepreneur and thought leader, Vivek advises Boards and startups. He writes for the Washington Post & Businessweek.SESSIONS:• Looking beyond Social media—What are the next big opportunities for Indian entrepreneurs?• Showcase: The Starting Up Showdown• Vivek Wadhwa In Conversation with Naveen Jain

Werner VogelsWerner is CTO and Vice President at Amazon.com. He has been Research Scientist at Cornell University. He has published extensively on distributed technologies and enterprise computing systems.SESSIONS• Data without limits• Decision Sciences – Current Trends and Vision for 2015

Speakers on Single SessionsAbhishek SinhaAbhishek is Co-founder & CEO of Eko. Eko has partnered with 1500 retail stores bringing low cost mobile based ‘Human ATM’ banking services to over a million next-door grocers.

Alok MittalAlok is MD for Canaan Partners and Founding Member, India Angel Network. Alok was also co-founder of JobsAhead.com, which was acquired by Monster.com.

Aloke BajpaiAloke founded IxiGO.com in 2007 and is a pioneer of online travel metasearch in India. Aloke has worked with Amadeus, Europe and studied at INSEAD & IIT Kanpur.

Amit PandeAmit is Director, User Experience at HP. He was VP, Marketing at Spire and led UX & product teams at Yahoo!, Oracle. Amit studied at the University of Min-nesota & NIT, Allahabad.

Amit RanjanAmit is Cofounder & COO of SlideShare. An engineer turned marketer turned entrepreneur, Amit heads SlideShare’s Delhi office and has worked with Pep-siCo & Asian Paints.

Amit Singh Amit is Founder at Wow Designs & Co-Founder, HeadStart. At Headstarts he works on partnerships, funding, media, PR, content and technology. He also runs Startup Saturdays across India.

Anal JainAnal is an industry veteran with over 25 years in executive leadership positions including at Wipro Marketing, IBM India, and Sun Microsystems. Anal is active with various NGOs and in micro-finance.

Anila AndradeAnila is Associate Producer at 99Games. She is an avid gamer with a special interest in word and social games. Prior to 99Games, Anila worked on gaming projects at the parent company Robosoft.

@spatni_extensio

@canaanpartners

@alokebajpai

@amit_pande

@amitranjan

@abeoye

@anilaandrade

@sharads

@shelisrael

@vkhosla

@wadhwa

@werner


Anuj KumarAnuj is MD for the Indian Sub Continent at Red Hat. A multi-disciplinary sales and operations exec with 18 years experience across North America, EMEA and APAC, Anuj is an Open Source expert.

Archana RaiA seasoned business journalist, Archana is Editor, Emerging Business for Eco-nomic Times where she covers entrepreneurial news and trends in ‘India Emerg-ing’ every Friday, including private equity, VCs and start-ups.

Arvind JhaA multipreneur, Arvind is Co-Founder & Director of Movico & Pariksha Labs. Arvind has 22+ years of entrepreneurial and management experience, was part of the founding team at Adobe India and led development of PageMaker 7.0.

Ashim BoseAshim is Founding Partner at the Aktion Group. Formerly Director of Global Alli-ances at EMC where he led alliances with global System Integrators, Ashim has also worked at Oracle in various strategic roles.

Bala ParthasarthyBala is currently volunteering with UIDAI and social entrepreneurship. With 3 successful and 1 failed startup behind him, Bala started Snapfish and sold it to HP in 2005. Bala is an avid traveler and trekker.

B G MaheshMr Mahesh is Founder & MD of Greynium which owns India’s largest language portal http://oneindia.in & horizontal classified site http://click.in. He also founded Indiainfo.com.

Bala GirisaballaBala is Director, Yahoo! Entrepreneur Network and ex-cofounder of nineMotion. Bala has global experience in software product strategy, business strategy, mar-keting & innovation leadership in software, e-commerce and web products.

Bipinpreet SinghBipinpreet is Founder & CEO at MobiKwik. a web/mobile platform for mobile us-ers in India. He has been a mobile & hardware architect and engineer including at Intel, NVIDIA, and Freescale Semiconductor.

Brad SmithBrad is Intuit’s President & CEO. He was formerly SVP & GM of Intuit’s Small Business Division which included QuickBooks, Quicken and Payroll products. Brad has held general management positions at ADP and Pepsi.

Dhiraj RajaramDhiraj is Founder & CEO of Mu Sigma. Before Mu Sigma, he advised senior executives across verticals as a Strategy Consultant at Booz Allen Hamilton and PricewaterhouseCoopers.

Dinesh Prasad

Dinesh is Senior Director of Sales and Business Development at Qualcomm India. Prior to Qualcomm, he led Business Development efforts at Ericsson, BPL Mobile and VSNL and has contributed towards the CDMA ecosystem since 1995.

Dorai ThodlaDorai is a serial entrepreneur, advisor, and teacher who has founded 4 compa-nies across US/India. Passionate about technology, innovation and entrepre-neurshio, Dorai is also a mentor to various startups and research labs.

Gautam GhoshGautam is India Marketing Lead for BraveNewTalent. He specializes in HR, Organization Development and Social Media for Organizations. He has formerly been with 2020 Social, Deloitte, Dell, and HP.

Gulshan BakhtianiGulshan is Owner at Pinnacle Biomed and Director at Wellness Forever Medicare and Lilac Insights. He has 26 years of experience in pharmaceutical and surgical device retailing and distribution.

Hanuman TripathiHanuman Tripathi is Founder and Group MD of Infrasoft Technologies. A global entrepreneur and conference speaker on banking & finance, Hanuman has shaped the banking software and telecom industry for 28+ years.

Hareesh RamanaHareesh is MD of BORQS Software Solutions, an Android based platform. He has been Sr. Director with Motorola leading teams across Asia. Hareesh also worked in Indian defense industry for 8 years.

Hemant KanakiaHemant is President of Kanakia Ventures. An entrepreneur, VC, and angel in-vestor, Hemant founded Torrent Networking Systems, acquired by Ericsson for $450M. He co-founded Gemplexis and Photuris and has worked with Bell Labs/AT&T.

Indus KhaitanIndus is Vice President, Blitzer Mobile. An Internet geek, investor and entrepre-neur, Indus ran The Morpheus, an early-stage venture accelerator and invested/advised in 15+ startups.

M R RangaswamiMR co-founded Sandhill Group LLC and is a strategic advisor to fast-growing companies. MR has held leadership positions at Baan and Oracle. M.R. was in Forbes’ “Midas 100 List” of 100 most influential investors in technology.

Linda BernandiLinda is Founder & CEO of StraTerra Partners. A technology provocateur, entre-preneur & investor, Linda is author of disruptive innovation books, creator of the Bernandi Leadership Institute and India Angel Network member

Manav GargManav is CEO & Founder of Eka Software, a leader in Commodity Trade and Risk

@theanujkumar

@dorait

@gautamghosh

@gbakhtiani

@curiousham

@1ndus

@mrsandhill

@linda_bernandi

@manav_garg

@arvindjha

@balap

@bgirisaballa

@bipinsigh


Management. An entrepreneur and former commodity trader, Manav has an MBA from IIFT, New Delhi.

Manjula SridharManjula is Head of Sales at Arcot and was was co-founder and CTO of Aujas Networks. She has been Entrepreneur-in-Residence at IDG Ventures India and is an avid outdoor entusiast and endurance athlete.

Mohan KumarMohan is Executive Director at Norwest Venture Partners and advises on investments in next-gen technologies, Healthcare, and Education. He has been Corporate VP at Motorola and is an angel investor and startup mentor.

Nikhil PahwaNikhil is Founder of MediaNama and was Editor of contentSutra (now owned by Guardian Media Group). Nikhil brings a pan-media perspective to digital media reportage and covers the business of digital media in India.

Pallav NadaniPallav is co-founder and CEO of FusionCharts, and an angel investor. He started FusionCharts at 17. Today, FusionCharts has over 18,000 customers and 400,000 users in over 110 countries.

Paras ChopraParas is CEO of Wingify, the company behind Visual Website Optimizer. In less than 1 year, Paras has acquired 10,000+ users and customers like Microsoft, Groupon, and AMD.

Pari NatarajanPari is Co-founder of Zinnov Consulting. He is a thought leader in R&D globali-zation, emerging market entry, and technology adoption in SMBs and consum-ers in emerging markets.

Peter AmalrajPeter is Head of Product Strategy & Financial Innovations at EBay/Paypal. Peter has formerly worked with Metavante, Cyberbills, Schlumberber, and Visa Corporation in Product Management/Strategy, design and other areas.

Phanindra SamaPhanindra is Founder & CEO of RedBus.in. He was was recently selected by Endeavor as a high impact entrepreneur and voted by BusinessWorld as one of the top 5 most promising Indian entrepreneurs.

Ramesh LoganathanRamesh is Center Head (& Vice President- Products) at Progress Software in Hyderabad. He has held executive engineering positions at Progress Software and Pramati Technologies. He is a regular seminar and workshop speaker.Ranjan RoyRanjan is CTO of Offshore Operations at Fi-Tek. Ranjan was VP of Oracle Finan-cial Services and has worked with Birla Software and British Oxygen. He has a Masters in Statistics and an MBA from IIM-Calcutta.

Sachin Bansal Sachin is co-founder of Flipkart.com. Sachin graduated from IIT-Delhi with a degree in Computer Engineering and worked with Amazon.com prior to starting Flipkart. Sachin is also an avid gaming enthusiast.

Sameer Mehta Sameer is CEO of Everonn Medical Education and has extensive management consulting, operations and entrepreneurial experience. He has worked with Dr. Mehta Hospitals, Shell, BP, ICI, Exxon and graduated from the Kellogg School of Management.

Samir KumarSamir is a Partner at Inventus. He has held executive positions at Acer Technol-ogy Ventures, PlanetAsia, and Wipro. At Inventus, Samir is a Board Director at Telibrahma, Insta Health & Sokrati.

Sandeep Farias Sandeep is Founder and Managing Director of Elevar, a leading equity investor in markets defined by the poor. He serves as Director of Madura Microfinance, Glocal Healthcare, Shubham Housing Finance, Vistaar Livelihood Finance.

Shailesh PatilShailesh is Owner at Kesari Tours. Shailesh built most of the software applica-tions used at Kesari himself. He has extensive experience in the travel & touring business.

Shalin JainShalin is Founder & CEO at Tenmiles Corporation. Shalin has been an entrepre-neur since September 2000 and has a core focus in product development for desktop and web applications.

Shankar RoddamShankar works as Head of Sales, EMEA & APAC and Head of Global Alliances & Partnerships for Subex. Shankar has worked in other leadership roles at Subex and at Bharti.

Shekhar DasguptaShekhar is MD of GreenField Software India. Prior to GreenField he has been President and COO of Solix Technologies, Managing Director for Oracle India, and an economist for CII.

Shoib AhmedShoaib is VP of Sales at Tally. He was Founder-Director of Vedha Automations which merged with Tally. An entrepreneur and investor, Shoaib has studied at IIM Calcutta and St. Joseph’s College.

Sridhar VembuSridhar is CEO of Zoho Corporation (formerly AdventNet Inc). Prior to Advent-Net, Sridhar worked with Qualcomm. Sridhar has an Electrical Engineering Ph.D from Princeton.

@nixxin

@pallavn

@paraschopra

@samir_kmr

@sandeepfarias

@shalin10

@svembu

@parinatarajan


Stan IyerStan is Director at Cognizant Technologies and has worked as SBU Head at NeST Technologies. He has studied at Carnegie Mellon University and IIT Chennai.

Sudhir SyalSudhir is Editor and Co-Anchor of Starting Up at ET Now and Chief Organizer at Proto.in. He was Manager, Alliances at Sulekha.com and has worked at ABN AMRO.

Sumeet AnandSumeet is Founder & CEO of Kreeo, an Enterprise 2.0 platform technology com-pany. He is an evangelist and entrepreneur in “Collective Intelligence” with over a decade in technology and consulting.

Sunil MaheshwariSunil is CEO & Co-Founder at Mango Technologies Pvt. He has worked in product and technology roles including in mobility and media software. Sunil is a regular startup event speaker.

Sunil SinghSunil is GlobalLogic’s MD and responsible for India operations. Sunil has over 17 years leadership experience including at Informance International, Mokume and AppNet. He also invests in startups through his Venture fund, Citadel Ventures.

Suresh NarasimhaSuresh is co-founder and CEO of Telibrahma. Suresh has 12 years in the IT product industryand has worked in different roles at Siemens, Wipro, eCapital, eVector and Realsoft.

Suresh RamaniSuresh is Principal Consultant at TCS. He was Founder & CEO of ESolutions, an SME focused software company and Director at Retailor Technologies.

Suresh SambandamSuresh is the Founder and CEO of OrangeScape a global top 10 Platform as a Service Company. He has been Engineering Director at Selectica

Tarkan ManerTarkan is the President and CEO at Wyse Technology. Tarkan has worked in ex-ecutive positions at Computer Associates, IBM, and Sterling Commerce. Group. He is a frequent speaker and commentator on IT and global issues.

Uday SawantUday is Head of the IP Program at L&T Infotech. He has worked for the past 18 years at L&T Infotech and has expertise in software development, project & account Management.

V T BharadwajVT is a Managing Director with Sequoia Capital where he focuses on Consumer, Retail, Healthcare and Energy sectors and has led investments in Genesis Colors, Vasan, Celon Labs and Ind-Barath. VT has worked with McKinsey.

Vaibhav GuptaVaibhav is VP of Products at Flipkart.com. He has formerly been an Engagement Manager with Mckinsey and has an MBA from the University of Virginia Darden School of Business.

Vijay AnandVijay calls himself the Startup Guy. He is an entrepreneur, speaker and founder of The Startup Centre.He is a Columnist for Dare & Entrepreneur Magazine and a vo-cal proponent of Indian startups.

Vijay DoddavaramVijay is GM at Texas Instruments and has responsibilities across Asian Design cent-ers. He has previously worked in management positions at Microsoft and Unisys.

Vijay Shekhar SharmaVijay is currently the Chairman and MD of One97 Communications Ltd. He is also the founder and promoter of One97 and has founded other startups.

Vinay GuptaVinay is Founder of Via (formerly FlightRaja). A professional turned entrepreneur, Vinay has held senior management positions including consulting in risk manage-ment with Credit Suisse First Boston, Citibank, Merrill Lynch and BMW.

Vinay NathanVinay is VP, Sales and GM India Business at Persistent Systems. He has been co-chair of a Software & Services SIG at TiE Boston and has led engineering, product management, marketing and sales teams.

Vinita AnanthVinita is the CEO and founder of Vangal Software and Services. Previously she was the Director of HP SaaS and Delivery in Asia Pacific and Japan.

Vishal SehgalVishal is Owner at Lava International. He has over 18 years of business manage-ment experience in Telecom & FMCG including at Marico, Coca-Cola, Pepsi and as a CEO at Bharti Airtel.

Vishnu R DusadVishnu is one of the founders of Nucleus Software. and has served as a Director since the inception of Nucleus. Vishnu has associated with the development of India’s software industry since 1983 as an entrepreneur.

Vivek RavishankarVivek is one of the founders of Interviewstreet, a marketplace of the best hackers and a Y-Combinator funded company. He has worked in Amazon.com on the Kindle.

@anandsumeet

@sunilmaheshwari

@vijayanads

@vijayshekhar

@vinaynathan

@vinithaananth

@sureshsambandam

@tarkanmaner

@vtbharadwaj

@sudhirsyal


How will mobiles mash up your wallet, heartbeats and social data? What new platforms will emerge?

WHAT IS YOUR MOBILE IDEA ?


The India Product Conclave wouldn’t have happened with out the

support of all of you.

THANK YOU! VolunteersPartnersExhibitorsSponsors

3

7

23

37

51


How will Web X.0 transform Work and Play? How will the web evolve Human identity? Will we all become ‘media’?’

And how will we monetize it?

WHAT IS YOUR INTERNET IDEA ?


2Months

1Months

6Months

4Months

Question: What does the product ecosystem need?

Program team formation

Marketing activities: Mailers, PR

Sessions finalization

Speakers review sessions

Marketing activities: Mailers, Social Media

Session managers identified

Speakers, panelists, session hosts identified

Sessions review & iteration #1

Volunteers for Marketing, Sponsorship Enroll Subject Matter

experts for sessions

Early agendaGrey Shirts enrolled

Future gazing - Theme formulation for 2011

Consolidating Core Black shirts team

The volunteers are at the heart of the curation engine. Come and contribute to the NPC momentum. Talk to us [email protected]

NPC CURATION ENGINE


NPC 2011VOLUNTEERSBLACKSHIRTS

WHITESHIRTS

GRAYSHIRTS

AND ALSOWe would also like to thank these volunteers: Pawan Goel | Girish Joshi | Sachin Kelkar | Sushanto Mitra | Sudeesh Yezhuvath

Ankur Lal Arvind Jha Indus Khaitan Kishore Mandyam

Krishnakumar Venkatraman

MR Rangaswami

Peter Yorke Prakash Rane Sangeeta Patni Sharad Sharma Suresh Sambandam

Vijay Rayapati Amarinder Singh Amit Pande

Bala Parthasarathy

Mukund Mohan Nikhil Kulkarni Preetham V V Thiyagarajan. M Sumeet Anand Vijay Anand Anal Jain

Aloke Bajpai Amal Tiwari Amit Somani Amit Singh Ankit Kumar Arpit Agarwal Ashim Bose B G Mahesh Dorai Thodla Kumar Vembu

Kunal Singh Pallav Nadhani Ponni Gopalakrishnan

Ramesh Loganathan

Ruchika Gupta Sanjay Jain Devanand B Dhiraj Rajaram Subrata Majumdar

Uday Shankar

Uttam Jaggu Venkat Raju Vibhav Nuwal Vinita Ananth Vishwas Mahajan

Shankar Roddam

Shashank Deshpande

PARTNERS SPONSORS


R

C h e n n a i

EXHIBITORS EXHIBITORS


TM

FusionCharts

NOLYSTINNOVATION CATALYST

TM

rightwayS o l u t i o n

INDU SFACETM


Learn about Indian startup companies, their products and the people who are making them happen.

An Initiative by NASSCOM-Zinnov. Supported by Impetus Technologies

Add your own.

ENROLL NOW!

The database of Indian technology companies.

Program Guide for NASSCOM Product Conclave

Documents

Transcript of Program Guide for NASSCOM Product Conclave