NASSCOM Product Conclave 2011 - the must attend event for Product Startups

Forces @ Work

#NPC 1Organized by NEPG(NASSCOM EMERGE -Product Group) . The event is stage-managed by a group of volunteers who themselves are entrepreneurs.

Overall objectives • Networking platform for Indian product entrepreneurs• Sharing of knowledge by think-tanks, successful

entrepreneurs, CEOs• Highlight the emerging India story beyond IT services

Product Conclave 2011 is the 8th edition

NASSCOM PRODUCT CONCLAVE 2011 is an initiative by NEPG9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru www.nasscom.in/productconclave

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http://www.nasscom.in/productconclave

Overview L The event is an annual melee of product entrepreneurs, software startups, VCs, academicians, angel investors, CIOs, analysts, media and the blogger community.

What is the event about?– Indian Product Companies and Startups– MNC product companies– CIOs– SaaS / PaaS players– Outsourced Product Development Companies– System Integrators– Services companies with Product Aspirations– Investment Community – VCs, PE, Angels, seed funds– Incubators– Academic Institutes

Over 90% of the conclave attendees are entrepreneurs 90



Audience T• Product Startup CXOs (30%)

– From in-flight product startups with 20 employees or less– Come through Proto, PluggedIn, HeadStart, E50, TiE EAP

• Budding early stage entrepreneurs (20%)– Mostly mid-20s entrepreneurs– Coming from Incubators and SMM

• “Emerging Companies” employees (40%)– Rs 2-5cr revenue run-rate– Variety of segments – healthcare to education– Coming through EMERGE Community

• Teams in SIs /MNCs (10%)– Linked to non-linear growth drivers

• Incubation groups in MNC captives• Product Ecosystem Enablers: Investors, Advisors, Service Providers (legal,

staffing, etc.)

12K+Over 1200 attendees will be attending the conf



Speakers yGuy Kawasaki, Carol Bartz, Vivek Wadhwa and other leading lights have been speakers in the past..

Confirmed Speakers for 2011?

• Anand Rajaraman | Founder & Chairman, Kosmix• Brad Smith | President & CEO, Intuit• Jim Geisman | Founder and principal of Software Pricing Partners, Inc.• Sanjiv Sidhu | Founder and Chairman, O9 Solutions• Tarken Maner | President, CEO and Chief Customer Advocate, WYSE

Technologies• Robert M. Wright | MD, Firebrick Consulting

80+ speakers at the event 80



Volunteers A The Team 40+ which puts together the event 40+



Sponsors ‘Microsoft, Yahoo!, SAP, CA, Google, Ramco, were some of the leading sponsors last year

~20 sponsors at the event 20

These sponsorship packages represent valuable opportunities to promote your brand in front of an elite audience at the event where the software products industry defines its future:

Knowledge Partner, Platinum, Gold, Silver, Networking Lunch, Dinner Party, Delegate Badge and Lanyard, Delegate Bags, Community Partners, Speaker lounge, Technology Partners.

Enhance your brand, increase your exposure at #NPC



Past highlights and experiences

Some Highlights from 2010– Top keywords – Cloud, startup, customer validation, funding,

CIO, Product, startups and entrepreneurship

– Pickup was highest on Twitter (12000+ tweets/mentions on Nov 10 & 11th ), followed by main stream news, blogs and facebook mentions

– Among sessions Product Management, UID, Un conference and Opening keynote by Som and Sharad recorded highest mentions.

– Highest Check-ins on Foursquare for #nasscompc and top post on summify.

Over 50+ main stream media mentions

What was discussed online?

Cloud computing Azure Exports product

startups entrepreneurship Optimism wifi Angel Investors Som Mittal keynote

UID Sharad Lean startup Obama Plan B

Obopay Lunch Carol Bartz Rashmi CIO $1.64

Billion

Twitter showed a huge jump in product conclave mentions, topping during the keynotes, Product Management & UID, Media mentions were about growth in software industry exports

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7-Nov 8-Nov 9-Nov 10-Nov 11-Nov

Microblogs

Microblogs

Huge jump in product conclave mentions @ Twitter

Mentions were most positive for Keynote speech followed by UID session and Unconference, especially on Twitter, but on LinkedIn Bootstrapping & Angel investor session did well.

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Total number of mentions = 1028

Positive mentions for keynote, UID session and Unconference

Mentions by age show tremendous repeat mentions by <35 age demographic, followed by most unique mentions among 35-45

21%

57%

17%

5%

18-25 25-35 35-45 >45

Age group 25-35 most active

What attendees said?

From those who missed #nasscompc

Guy Kawasaki still loves #nasscompc

Awesomeness!

www.nasscom.in/productconclave

Will you be there...?

Follow us at @nasscom_emerge on twitter for live updates.

#NPC


NASSCOM Product Conclave 2011 - the must attend event for Product Startups

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