Building Products Users LoveA Perspective for Engineers

Alexander CastroMarch 10, 2016Startup GDL Mexico

A little about me

Places I’ve worked:

Developer Product Manager

Entrepreneur

Successful Products

Engineering

Market Fit

Business Execution

User Experience

What is User Experience (UX)?“User experience” encompasses all aspects of the end-user's interaction with the company, its services, and its products. – Don Norman

Industrial design, graphic/visual design, user interface, the physical interaction, and the manual

Examples of Bad User Experience

Engineering + User Experience Everyone's job Developers play a key role Similarities

Architecture, Scalability, APIs, etc.

UX Scalability Example

User Centered Design

Process for defining User Experience

User at the center of processHighly contextual

Elements of User Experience

Strategy Phase

GoalsUser ResearchUser NeedsPersonasBusiness NeedsMarket

Strategy: Personas

Strategy: Personas

Strategy: Context, Personas

Strategy: Personas, Context, & Scenario

Strategy: Personas, Context, Needs

Scope Phase

ScenariosCommunicating ScenariosPrioritized Feature ListFeature GroupsFunctional RequirementsTechnical Requirements

Structure Phase

Workflow DiagramsInformation ArchitectureSite MapsConceptual ModelLanguageConventions

Structure: Workflow Diagram

Structure: Concept Map Example

Structure: Concept Map Example

Structure: Language Example

Technical Architecture

Skeleton Phase

Skeleton Phase

WireframesNavigationInterface DesignInformation Design

Low Fidelity Wireframes

High Fidelity Wireframes

Surface Phase

Visual DesignBrandConsistencyDesign Mock-Ups (Comps)Final Layout

Agile & User Centered Design

Agile

Mars

Venus

User Centered Design

Things to Remember

Decisions with iteration in mind Mindset Performance, scalability, reliability Incorporate into schedule Instrumentation as a priority

alex.castro@gmail.com@alex_Castro_

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