Windows 8: Enabling Flexible WorkstylesDavid Rodger, Windows Commercial Business

work-lifeblur

more mobile

techsavvy

multiple devices

digital generatio

n

fastpaced

Windows Strategy for BusinessEnabling flexible workstyles

Enterprise-Grade Solutions

Devices and Experiences Users Love

Windows 7 Momentum• 580 Million Licenses Sold since Oct 2009• On April 8, 2014 Windows XP SP3 will reach the end

of support lifecycle and will no longer be supported

• Migration to Windows 7 – reduce risk & lower cost• New applications may not be supported by XP• Majority of new OEM hardware will not support XP• Increased costs of custom XP support and ISV application

support • Unsupported software = risks of security breaches and

potential losses

Windows reimaginedBuilt on a solid foundationThe new Start screenTouch, keyboard and mouseFamiliar Windows desktopAll the apps you wantWindows StoreCloud-connectedWide range of hardware

Amazing new hardware choicesTouch, keyboard and mouseThinner, lighter, fasterLonger battery lifeAdvanced securitySensors and extensibilityCertified to high standardsTablets & convertiblesNotebooks, desktops & all-in-ones

Business Tablets

New Possibilities in Mobile Productivity

Enhanced End-to-End Security

Management and Virtualization

Windows 8 for Business

Devices & Experiences People Want

Enterprise-GradeSolutions

Enterprise-Grade Solutions Organizations Need

Devices & Experiences People Love

* x86 Tablets

Remote Desktop (Host)Offline FilesWindows To GoDirectAccessMobile Broadband

Touch-optimizedKeyboard & mouseApps from the Windows StoreProductivity & LOB Desktop appsClient Hyper-VLocation Aware Printing

Trusted Boot, BitLockerVirtual smartcardsDynamic Access Control

Domain joinGroup PolicyHigh Fidelity User ExperienceCost-effective storageResilient File System

Simplify Virtual Desktops

Productivity with Tablets

Windows 8 Enterprise Apps

Work On Your Own Device

Windows 8 Enterprise Scenarios

Help Secure YourEnvironment

Your PortableWorkspace

EmbraceBYOD scenarios

Support Mobile Workforce

Your Data and Apps On Any Windows-based Device**

Help Secure YourDevices & Data

Work Anywhere*

*Internet access required

Productivity with Windows 8 TabletTablet for all your business tasks

Data Servers

Full Mouse and Keyboard support

Windows Store, Windows Live, O365

SharePointExchange

Pen & Handwriting support

FIREWALL

Touch FirstBENEFITS• Touch-first UI for new work

styles• Always on and always

connected to keep you always up to date

• New interface provides at a glance access to critical data

• Keyboard, mouse & pen support

• Access to your corporate infrastructure and cloud apps

Windows RTHardware and software innovation

Runs Windows Store apps and new Windows LOB apps

Integrated desktop apps only

Includes Office Home andStudent 2013 RT Preview

Connected and very secure by design

Managed via cloud-based tools

Devices & Experiences Users Want

Enterprise-GradeSolutionsMobile Device

Management

PC Management

And Security

Inventory hardware andsoftware

Proactive monitoring andalerts

Monitor and Track licenses

Provide remoteassistance

Protect PCsfrom malware

Manage updates

Set securitypolicies

Softwaredistribution

Windows Intune

Mobile devicemanagement

Self service portal

March 2011 October 2011 June 2012

Enabling People’s Flexible Workstyles

Unique Access to

Windows 8 Enterprise

Virtualize, Manage,

Restore with MDOP

Work From Windows

Device with Flexible

Licensing

Software Assurance for Windows

People’s Expectations Work from multiple devices

Work from anywhere

Use personal devices for work

Get access to apps and data from anywhere and any device

Recommendations

IT Professionals:

Plan now for your Upgrade from Windows XP/Vista

Evaluate Windows 8 scenarios for your business. If in the process of Windows 7 deployment, carry on Start adopting Windows 8 side by side with Windows 7

Developers:

Develop and Pilot Windows 8 business apps

microsoft.com/workstylemicrosoft.com/springboarddev.windows.com

More Resources:

The partner opportunity with Windows 8

Devices

Services

Apps

375M PCs will ship this year11% annual PC Growth between 2013-2015

New tablet opportunityNew form factors with new capabilities

#2 priority for CIOs is mobilityOver 200 million PCs still on Windows XP

$40 Billion services opportunity

18% of companies building custom tablet apps85 billion mobile apps downloaded in 2012

1/3rd of all IT costs in 2011 Custom application dev. 37.4B in 2011

Hardware refreshOffice / Office 365

Device managementDeployment

Volume licensingWindows Server

App development & support

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

* Other names and brands may be claimed as the property of others.

Intel ConfidentialFor Internal Use Only

A Better Computing Experience for Businesses and UsersWith Intel® Processor-based Platforms and Windows* 8

Tal ElgarIntel Corporation

Intel & Microsoft 30 Year Relationship

Intel & Microsoft

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Investment protection and business continuity with compatibility of critical LOB applications

Peripherals and drivers retain their value Compatible with existing IT management

infrastructures Aligned with existing IT processes and

knowledge bases Compatibility with virtualized IT services

For Internal Use Only * Other names and brands may be claimed as the property of others.

Intel Confidential

• Stylish, highly mobile, and connected devices with extended battery life have become a reflection of a user’s lifestyle.

• Online app stores bring instant access to apps, music, and media.

• Explosive growth in social media keeps users engaging, communicating, and collaborating.

The last 10 years has seen explosive

growth in consumer-driven devices, app

stores, and social media.

Android*-based Phones:>55 Million U.S. Users

iPhone*: >33 Million U.S. Users

iPad*: >16 Million U.S. Users

iTunes*: >25 Billion Downloads

Google* Play: >20 Billion Downloads

FaceBook*: >900 Million Users

Twitter*: >140 Million Users

A New Generation of Technically Sophisticated Employees

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For Internal Use Only * Other names and brands may be claimed as the property of others.

Intel Confidential

Consumerization Defined

Employees behaving like consumers on corporate devices

Employees using personal computers for corporate

business

Employees bringing in and using

mobile/touch devices with non-standard OSs

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How the technology we use in our personal lives impacts the technology experiences we expect at work.

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For Internal Use Only * Other names and brands may be claimed as the property of others.

Intel Confidential

Consumerization is more than just BYO

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1. Companion Devices

•BYOD•Exec•Knowledge worker•Tech savvy•Personal productivity•Collaboration

2. Presentation & Basic Input

•Sales environments•Line busting,retail..• Image/presentation•Simple input eg. order taking

3. Digital Workflow

•Replacing paper•“Digital clipboard”•Ruggedized/Industrial• Job sheets, engineers, specialists ...

4. Context Aware

•FUTURES•Augmented reality•Eg. Surveying•Location, image, movement

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Intel Confidential

Intel® Platforms Deliver a Choice of Form Factors – running the same OS

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Processor scalability from performance optimized Intel Core based platforms to power optimized Intel Atom based devices

Supports form factor diversification

Power Optimised Performance Optimised

TabletConvertible

Ultrabook™All-In-One

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Intel Confidential

Experiences Business Users Will Love with Windows* 8 IA-based devices

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Devic

eE

xp

eri

en

ce

Diverse Form Factor Choice

Instant On Responsiveness Modern Security and Management

Long Battery Life

Great Experience Across Hardware

New Possibilities in Mobile Productivity

Touch and Traditional Interfaces

Ubiquitous Connectivity

Compatibility with Existing x86 Applications

and Peripherals

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* Other names and brands may be claimed as the property of others.Intel Confidential – Internal Use Only

Compatibility and Flexibility With Intel® Architecture… It All Just Works

23

All your peripherals with complete functionality…

All your software…

Multiple device types…

Your in house appsDesktop apps Windows Store apps

Broad and Strong Base to Evolve for New Experiences and Business Usages

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Driver Compatibility

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Intel Confidential

Intel® Hardware-Enabled Platform Security

Anti-Malware

Malware finds nowhere

to run or hide.

Intel

• HW root of trust• TPM support• Intel® OS Guard• Secure Graphics• McAfee DeepSAFE*

Windows* 8

• Early launch of anti-malware (ELAM)

• Windows* Defender

• Windows* SmartScreen

Data Protection

Data and assets stay where they

belong.

Intel

• Intel® Secure Key• Intel® AES-NI• Intel® Anti-Theft

Technology

Windows* 8

• Increased usability for BitLocker for whole disk encryption

• Encrypting File System (EFS) for directory/file-level encryption

Identity Protection

Your identity is safeand trusted.

Intel

• Intel® OTP• Intel® IPT PKI• Intel® PTD

Windows* 8

• Virtual Smart Card• Platform

attestation with Measured Boot

Recovery

You are back in action, even after attack by

malware

Intel

• Intel® AMT• Independent FW

Update• McAfee Deep

Command*

Windows* 8

• Firmware update using Windows* API

• Windows* 8 reset and refresh

24* Other names and brands may be claimed as the property of others

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Intel Confidential

Security & Manageability AdvantageWorks with existing security & manageability infrastructure

25

fTPM

Recovery and Enhanced Patching

Prevention of Malware

Securing Media,Data, and Assets

Identity Protection& Fraud Deterrence

Execute Disable

Intel® AES, OS key storage

N / A

Baseline Intel® IPT

Intel® OS Guard, VT-x,

Deep Defender

Baseline Intel® AT,

Intel® AES-NI, Secure Key,

N / A

Intel® IPT with PKI

Intel® VT-d, TXT

Intel® AT with S3 resume

protection

Intel® vPro™

Platform

Utilizing the Existing Infrastructure

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For Internal Use Only * Other names and brands may be claimed as the property of others.

Intel Confidential

Protect your assets with more secure

systems.

Keep the computing environment healthy

and running smoothly.

Simplify integration into IT environments.

Give users what they want without making

IT compromises.

Enable great performance AND great battery life.

Leverage infrastructure

investments in apps and peripherals.

Summary

Embrace Consumerization with Intel® Architecture and Windows* 8

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The clear choice for business: Intel® Architecture and Windows* 8

* Other names and brands may be claimed as the property of others