Product Development - from Idea to Launch
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Transcript of Product Development - from Idea to Launch
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Charlie Gunningham(former coFounder & MD of aussiehome.com)
Product Development- from idea to launch
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MBA Graduation, March 1999
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7 months later… Dec 1999
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5 months later… May 2000
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10 years later… July 2010
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1. The Background
solving a problem is all
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2. The Idea
- quiet contemplation, keep a notepad close
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3. Testing your Idea
- talk it out, don’t hide it; - throw negatives
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4. Protecting your idea
- execution is your protection- NDA’s are fine – shows you’re serious
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5. Developing your Idea
- mentors, RnD, rivals, timing, opportunities, … iterative tweaking (“massaging”)
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6. Prototyping
- trial run through, proof of concept
… to show off to investors/clients
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7. Business Planning
- written or spoken or thought? - a process, and a selling
document
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8. Scenario Analysis
- realistic? -
aggressive?- what ifs?
- think.xls
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9. Raising Money / Signing first clients
- try to get a NO!
- if no, move on - if not,
interested
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10. Launch and beyond
- is the soft launch a cop out? - early weeks: love your clients, motivate staff… the best & worst of times!
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Product Development- from idea to launch
Charlie Gunningham
@ chazgunningham
charliegunningham.com