Procure con Marketing 2013

3
Bespoke forum to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and optimisation of marketing and digital spend 120 of the best marketing procurement minds in Europe 35 expert speakers over15 hours of high level content 1 unique networking opportunity LONDON, UK Jumeirah Carlton Tower Hotel, 10 -11 June 2013 www.procurecon-marketing.com YOUR REASONS TO ATTEND • Attend the ONLY dedicated marketing procurement conference in Europe bringing together cross-industry marketing and procurement professionals in one room • In just two days, benchmark against the collaborative, marketing procurement strategies of Europe’s top marketing spenders Whether you are a marketing, procurement or agency/service provider professional, gain a better understanding of what’s on your partners’ “sheet” - what is it that each of you brings to the table, your requirements, your challenges and frustrations – in a neutral, collaborative environment Hear best practice to help you to manage your spend and optimise it to impact the top line Take part in knowledge sharing opportunities delivered through case studies, roundtable discussions and hands-on workshop formats led by industry experts to enhance your marketing procurement skill-set as well as allowing for ample interaction between all participants LEADING INDUSTRY SPEAKERS THE MARKETING PERSPECTIVE OUR PARTNERS: Discover more at www.procurecon-marketing.com SAVE £450! Book before 22nd March! ProcureCon MARKETING Supported by: Supported by: Kerry Aspinwall, Global Marketing Procurement Lead, GOOGLE Thomas Holzapfel, Global Category Leader Marketing, DEUTSCHE TELEKOM Jane Dormer, GB&I Head of Procurement, COCA COLA Benoit Dauchin, Group SCM Services Director, VODAFONE Aurélien Givert, Marketing Category Senior Manager, SONY Kathryn Derbyshire, Global ATL Procurement Manager, BACARDI MARTINI CORPORATION Philippa Snare, Chief Marketing Officer, MICROSOFT UK Dominic Grounsell, Marketing Director, MORE THAN

description

Bespoke forum to benchmark against best in class collaborative practices on strategy, execution, ROI and optimisation of marketing & digital spend

Transcript of Procure con Marketing 2013

Page 1: Procure con Marketing 2013

Bespoke forum to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and

optimisation of marketing and digital spend

120 of the best marketing procurement minds

in Europe

35 expert speakers

over15 hours of high level content

1 unique networking

opportunity

LONDON, UK Jumeirah Carlton Tower Hotel, 10 -11 June 2013 www.procurecon-marketing.com YOUR REASONS TO ATTEND

• Attend the ONLY dedicated marketing procurement conference in Europe bringing together cross-industry marketing and procurement professionals in one room

• In just two days, benchmark against the collaborative, marketing procurement strategies of Europe’s top marketing spenders

• Whether you are a marketing, procurement or agency/service provider professional, gain a better understanding of what’s on your partners’ “sheet” - what is it that each of you brings to the table, your requirements, your challenges and frustrations – in a neutral, collaborative environment

• Hear best practice to help you to manage your spend and optimise it to impact the top line

• Take part in knowledge sharing opportunities delivered through case studies, roundtable discussions and hands-on workshop formats led by industry experts to enhance your marketing procurement skill-set as well as allowing for ample interaction between all participants

LEADING INDUSTRY SPEAKERS

THE MARKETING PERSPECTIVE

OUR PARTNERS:

Discover more at www.procurecon-marketing.com

SAVE £450! Book before 22nd March!

Bespoke forum to benchmark against best-in-class,

ProcureConM A R K E T I N G

Supported by: Supported by:

Kerry Aspinwall, Global Marketing Procurement Lead, GOOGLE

Thomas Holzapfel, Global Category Leader Marketing, DEUTSCHE

TELEKOM

Jane Dormer, GB&I Head of Procurement, COCA COLA

Benoit Dauchin, Group SCM Services Director, VODAFONE

Aurélien Givert, Marketing Category Senior Manager, SONY

Kathryn Derbyshire, Global ATL Procurement Manager, BACARDI

MARTINI CORPORATION

Philippa Snare, Chief Marketing Offi cer, MICROSOFT UK

Dominic Grounsell, Marketing Director, MORE THAN

Price for Procurement Professionals

Early bird 2 Day Package

(valid before 22nd March)Standard Rate

Discount

Rate

Conference Days, 10th & 11th June 2013

£1,199£899

SAVE £300

Price for Marketing Agencies

Early bird 2 Day Package

(valid before 22nd March)Standard Rate

Discount

Rate

Conference Days, 10th & 11th June 2013

£1,899£1,449

SAVE £450

Prices for Vendors, Solution Providers & Consultants

Early bird 2 Day Package

(valid before 22nd March)Standard Rate

Discount

Rate

Conference Days, 10th & 11th June 2013

£2,399£1,999

SAVE £400

Delegate Rates - Book now to save up to £450!

Our Partners WHY ATTEND PROCURECON MARKETING 2013?

HOW TO BOOK YOUR TICKET

ProcureCon for Marketing and Digital Services is a bespoke forum bringing together over 120 senior level marketing procurement professionals to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and optimisation of digital and marketing spend.

It will be the ONLY event in Europe to approach the marketing category from the procurement point of view, bringing together cross-industry marketing and procurement professionals in one room. Get diverse perspectives from executive speakers representing a broad range of FTSE 250 companies – from FMCG, pharmaceutical, electronics, telecoms, fi nance, retail, energy, utilities, travel and hospitality sectors.

Bring yourself, as well as your marketing counterpart to maximise learnings and optimise your organisation’s collaboration!

Marketing Services Partner:Premium Partner:Strategic Partner:

EARLY BIRD DISCOUNTS

Rosalind Davies, Head of Marketing Procurement, The Royal Bank of Scotland

Steve Lightfoot, Global Communications Procurement Manager, World Federation of Advertisers

Tina Fegent, Director, Tina Fegent Procurement Consultancy

Benoit Dauchin, Group SCM Services Director, Vodafone

Debbie Morrison, Director of Consultancy and Best Practice, ISBA

Stephanie Harper-Jones, Director Sales and Marketing Sourcing, Nokia

Sophia Weir, Head of Media, Sainsbury’s

Content created and approved by our leading ProcureCon Marketing Advisory Board

If you can add value to this forum, please contactLizzie Fox +44 (0) 207368 9524 [email protected]

Book your place online atwww.procurecon-marketing.com

Call Saima Qureshi on44 (0)20 7368 9507

Email us [email protected]

Fax your completed booking form to +44 (0)20 7368 9401

Charterhouse is a family business formed in 1969. Since the mid-90’s we have been

independent of manufacturing, pioneering the development of the print management model in Europe and more recently evolving into a multi-facet marketing services production company. We specialise in the decoupled production of marketing communications

(printed and digital), employing 200 people. Over half of our employees work on site at our

clients premises, integrating with the brand and delivering innovation in the marketing

production process. In 2012 Charterhouse was acquired by Konica

Minolta Business Solutions Europe GmbH, becoming part of the Konica Minolta Business

Solutions Group; which is represented by subsidiaries and distributors in more than 50 countries in Europe, the Middle East

and Africa (EMEA), and has over 30,000 employees around the world.

Our core areas of expertise are print management, digital production, studio

services, data management, permanent POS and promotional merchandise.

Decideware provides the world’s leading Software-as-a-Service (SaaS) application or Marketing Procurement

professionals. Our clients, major advertisers with responsibility for

some of the world’s best-loved brands, demanded their key agency data be accessible anywhere, anytime via a

central platform of fast, secure, robust tools delivered across the Internet. Designed in consultation with our

clients, Decideware’s Marketing Agency Management Platform features a

wide array of solutions covering all key touch points between clients and their agencies. Specifi c modules include

Agency Evaluation, Scope of Work and Capability Manager.

Ebiquity provides brands with independent data-driven insights to improve corporate and brand performance. We work with

senior marketing and procurement professionals to identify ways of optimising

the effi ciency and effectiveness of their media and marketing investment. We are partners to over 1,000 clients across 60

markets including 85 of the top 100 global advertisers. This experience and our

unrivalled data pools enable us to uniquely assist clients in the following areas.

-Select, incentivise and remunerate their media agency

-Audit & benchmark their planning and buying performance

-Optimise the ROI from their media, digital, sponsorship and promotional activity-Provide greater transparency in the

advertiser/agency relationship and ensure contract compliance

Booking subject to 20% UK VAT

Administrator
Sticky Note
Trisha to update the ISBA logo
Page 2: Procure con Marketing 2013

AGENDA Day One: Monday 10th June 2013 Day Two: Tuesday 11th June 2013

For full speaker list and agenda visit: www.procurecon-marketing.com

07:45 Registration and coffee

08:30 Chair’s opening remarks

08:40 How marketers approach their role and collaborations with internal and external partners• How has the role of marketing evolved?• With fi rms under increased fi nancial scrutiny, what return do you expect from your marketing budget? How do you use data to drive strategic

marketing decisions?• Describe your relationship with procurement and with your external agencies. How do you collaborate with procurement?• Has the involvement of procurement increased strategic activities such as agency shortlisting, scoping of deliverables or assessing creative

and strategic capabilities of agencies?• How are you ensuring creativity and value of service from agencies is not eroded over time in the pursuit of effi ciency, simplicity and

integration of services?• Research shows that a majority of marketing executives still base their budgets according to historical spending levels rather than on ROI

measures. Do you fi nd that surprising in this day and age? What approaches can be taken to help guide marketers’ investment decisions?Philippa Snare, Chief Marketing Offi cer, MICROSOFT UKDominic Grounsell, Personal Marketing Director, MORE THANInterviewer: Debbie Morrison, Director of Consultancy and Best Practice, ISBA

09:20 Using constructive collaboration as a catalyst for meeting business goals, breaking through budget barriers, and creating new opportunities• How do you approach your role and how has the role of procurement evolved?• What characteristics do you look for in the marketing procurement professionals you want as leaders? • How do you fi nd, develop and retain the right marketing procurement professionals? • Describe your relationship with marketing and with your external agencies. How have you managed to change the perception of procurement

from a “cost cutter” to a “value builder”?• How is marketing procurement measured at your organisation?• Being able to quantify the value of marketing, especially the returns on new media, remains a challenge. Does your company have tools/

processes/best practices in place to help the marketing organisation measure the relative contribution of marketing mix elements?Thomas Holzapfel, Global Category Leader Marketing, DEUTSCHE TELEKOM

09:50 Progressive procurement and how procurement is structured at Interpublic• How do you centrally manage the global commercial and procurement services at Interpublic?• What sourcing and procurement tools, technologies and processes are used within the agency and partner companies?• What best practice can you share on client-agency relationship management practices as a party that has visibility into a lot of client-driven

performance measurement and SRM programsEliseo Rojas, Vice President, Chief Procurement Offi cer, INTERPUBLIC GROUP OF COMPANIES

10:20 WORKSHOP: Decoupling digital and marketing production servicesTraditionally, agencies work on a retainer and control all creative and production (‘magic’ & ‘logic’) elements of a campaign. In light of ‘doing more with less’, more and more advertisers are ‘decoupling’ the purchasing of marketing services and starting to buy and manage the production elements separately, allowing for closer control of cost, service levels, quality assurance and KPIs – and thus giving the advertiser more budget and process control – while allowing specialised teams to focus on what they do best. This session will specifi cally focus on:• Understanding decoupling opportunity and needs• Getting internal stakeholders to collaborate: crossing the internal silos to obtain stakeholder buy-in• Required in-house expertise and bandwidth to take on additional capabilities• Developing a transition roadmap• Ensuring good communication and collaboration between agencies in the portfolio through incentivesDavid Fincham, Business Development Director, CHARTERHOUSE

10:50 Morning coffee and networkingSpeaker’s cornerDuring the break, visit an area of the event dedicated to interaction with the previous session’s speakers and panellists. This is your opportunity to network and speak openly and candidly about any questions not covered during their session.

11:20 Measuring the marketing procurement maturity of the biggest advertisers worldwide• The state of the advertising and media sector and how the numerous facets of the media industry (advertising, television, digital, and fi lmed

entertainment) are intended to fare in various markets• How is the rising importance of the BRIC markets changing the ways in which marketing procurement is organised?• Different organisations subdivide their marketing budget amongst different spend buckets. How do differing marketing spend subcategories

compare in B2C, B2B, retail, fi nancial and other service organisations – as well as their strategic reasons and specifi c marketing requirements

• What are the key measures of performance for effective marketing procurement?• How do the biggest advertisers worldwide benchmark against best-in-class global sourcing teams?Steve Lightfoot, Global Communications Procurement Manager, WORLD FEDERATION OF ADVERTISERS

11:50 TECHNOLOGY SPOTLIGHT - Agency Lifecycle Management • Successful agency management encompasses the entire lifecycle of the client agency relationship. From the selection of the right agency,

based on their proven capabilities, to the development of the agencies Scope of Work, understanding the true cost and resource mix of the agency. It continues by ensuring that the briefi ng process provides the agency with the best information to produce the best work and a formal performance evaluation of the overall client agency relationship. Gain best practice and insights into what’s possible by implementing an enterprise wide Agency Lifecycle Management process.

Steven Wales, Business Development Director, DECIDEWARE

12:30 EXPERIENCE EXCHANGE DISCUSSIONS: (based on match-making survey)Hear how colleagues tackle problems similar to yours. In a small group and informal setting, these discussions provide a forum to share insight on current challenges. • How can procurement improve the effectiveness of the campaign if they don’t truly own the SOW, the budget or the relationship?• Agency search and evaluations• The cost/value equation• Creating effective marketing engagement RFPs

13.10 Lunch and networking and match-making meetings Attendees are invited to create a profi le on an online meeting scheduling tool and set up one-on-one meetings at the event during the fi nal three weeks leading up to the conference to enhance your ability to network with fellow attendees with whom you really wish to connect. More details will follow…

08:30 Registration and coffee

09:00 Chair’s opening remarks

09:10 CASE STUDY: The Vodafone strategy for employing agencies• What is your internal structure within procurement and marketing? • How are internal decisions made within your company on marketing spend? • How does interaction and engagement takes place between the two functions?• Who are the preferred suppliers? What methodology was used in selection?• Strategy, execution, ROI and optimisation of marketing spendBenoit Dauchin, Group SCM Services Director, VODAFONE

09:40 CASE STUDY: The Google strategy for employing agencies in a non-mandated environment, with a procurement team targeted on innovation• Managing internal stakeholder perception of procurement in a non mandated environment • Dealing with the challenges of a traditional pitching process when there is ambiguity and a need to scale quickly• Benefi ts of approaching supplier selection in a different wayKerry Aspinwall, Global Marketing Procurement Lead, GOOGLE

10:10 Working with agencies of the future - understanding the dynamics and landscape of agencies and establishing benchmarking data• With so many agencies with overlapping offerings in advertising, digital and media – how do you pick which one is right for you? • How do you ensure that your agencies deliver the best service and value? • With lots of agency consolidations also taking place, what effect will this have on the marketplace?Nick Manning, President, International, EBIQUITY

10:40 Morning coffee and networkingSpeaker’s cornerDuring the break, visit an area of the event dedicated to interaction with the previous session’s speakers and panellists. This is your opportunity to network and speak openly and candidly about any questions not covered during their session.

11:10 Sharing best practice on global agency compensation/remuneration methods and practices• This will be an open discussion to get perspective from all conference attendees on what’s working and what could work even better with

agency remuneration and incentive compensation.• What is your internal structure within procurement and marketing? • How are internal decisions made within your company on marketing spend? How does interaction and engagement take place between the

two functions?• What methods of remuneration are currently being used? Accountable compensation/ pay for performance/ just hours/FTE’s/costs – which

deliver effi ciency AND effectiveness? • How is value currently being measured – how do you put a price on an idea? Or assign that idea’s cost? Or assess the potential value?• Agency compensations models - how do they differ for creative, media and digital agencies Stephanie Harper-Jones, Director Sales and Marketing Sourcing, NOKIA Simon Soothill, Head of Marketing Sourcing, LLOYDS BANKING GROUP

11:50 WORKSHOP: Attracting procurement professionals into marketing sourcing and how to develop them and keep them motivated to retain talent• There is a steep learning curve for procurement professionals entering the marketing procurement space, so it’s extremely hard to fi nd the

right people. Having the right talent on your team is always a key success factor • Should you hire based on current skill-set or overall business acumen? • What skills should you look for? • Soft skills – what are they? Are they important?• Programmes for developing this talent to embed them in the company and retain them in this highly competitive spaceMichael Connett, Global Strategic Sourcing Manager, INTEL

12:30 Gaining visibility of marketing expenditure and creating brand consistency through the Pernod Ricard eMarket spend management platform• How the areas of spend management was decided upon and why the eMarket platform was chosen?• Progress to date on how the use of the software has led to staff across the group being steered to a pre-approved list of branded promotional

materials which is now supplied by just 20 per cent of the original point of sale (POS) supply base• Benefi ts to Pernod Ricard - multi-national brand protection and total spend visibility with forecasting and aggregation capabilities• Overcoming the challenges faced in user adoption and focus points for the next 12- months• Positive/ negative impacts on supplier relationships?Nicolas Meauze, Point of Sale category leader, PERNOD RICARD

13:00 EXPERIENCE EXCHANGE DISCUSSIONS: (based on match-making survey)Hear how colleagues tackle problems similar to yours. In a small group and informal setting, these discussions provide a forum to share insight on current challenges. • Mobile marketing• Decoupling marketing services• Customer loyalty programmes • Social media

13:30 Lunch and networking and match-making meetings Attendees are invited to create a profi le on an online meeting scheduling tool and set up one-on-one meetings at the event during the fi nal three weeks leading up to the conference to enhance your ability to network with fellow attendees with whom you really wish to connect. More details will follow…

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Stream A: Measurement of marketing spend Stream B: Internal stakeholder engagement

14:10 Stream Chair: Opening remarks Stream Chair: Opening remarks

14:20 CASE STUDY: Generating value for money rather than saving costs at Kellogg’sSinead Finnegan, Strategic Procurement Business Partner – Marketing, KELLOGG COMPANY

WORKSHOP: Mixing with marketing - building the necessary relationships between procurement and marketingClaire Alderson, Group Procurement Lead - Marketing & Advertising, BRITVIC SOFT DRINKS

14:50 Measuring and steering marketing initiatives towards tangible results – ROI

ROUNDTABLE SESSION: Creating a productive working relationship between marketing, procurement and agencies and ensuring compliance of processesPaula O’Reilly, Senior Procurement Manager, BT Retail Media and Marketing, BTKathryn Derbyshire, Global ATL Procurement Manager, BACARDI MARTINI CORPORATIONJane Dormer, GB&I Head of Procurement, COCA COLA

Stream A: B2B marketing procurement Stream B: B2C marketing procurement

14:30 Stream Chair: Opening remarks Stream Chair: Opening remarks

14:40 Meetings & Events – risk mitigation through strategic meetings management programsNearly 30% of most companies travel and entertainment expenditures is related to meetings and yet at most companies remains largely unmanaged. Learn through this case study presentation how one company is implementing a global meetings management program, centralising its global meetings data and gaining control.• Managing a meetings approval process and obtaining global

visibility• Leveraging spend with meetings and travel suppliers

PANEL DISCUSSION: The growth of digital marketing – how buyers can measure the impact and effectiveness of their spendKate Fryer, Procurement Category Specialist Lead – Marketing, NATIONWIDEJohn Chandy, Global Category Manager – Electronic Marketing, REED ELSEVIER

15:10 CASE STUDY: As a global player- how marketing spend is managed and optimised• What is your internal structure within procurement and

marketing? • How are internal decisions made within your company on

marketing spend? • How does interaction and engagement takes place between the

two functions?• Who are the preferred suppliers? What methodology was used in

selection?• Strategy, execution, ROI and optimisation of marketing spend

Performance monitoring/ Media audits - why audits were initiated, how organisational challenges were addressed, and the value received from the outputsHear insight from advertisers who have successfully conducted media audits. • Why the company decided to conduct media audits and how you

chose your auditor• What challenges and success factors were experienced in

bringing the practice of media auditing into the organisation • What results have you seen and the next stepsTom Lagan, Director of Marketing Services Procurement, BAYER HEALTHCARE U.S.

15:20 Afternoon tea and networking

15:50 Moving beyond marketing BPO to managing the life cycle of the category and providing insight into the performance and returns of different campaigns and programs• Using effective spend analytics to negotiate departmental budgets and have meaningful discussions • What front-end changes can be made without a complete overhaul of IT for spend analysis? • How to use the analysis from a single enterprise data management platform to identify, track and manage a range of supply chain, operational

and reputational risks to deliver greater bottom-line value than using traditional approaches to spend management• Once the technology is implemented – how to ensure adoption by making it a requirement for business users to leverage the solution and

conveying the business benefi ts that can be realised

16:20 ROUNDTABLE SESSION: Moving marketing procurement to a global purchasing model - challenges and opportunities• Companies with a global footprint are actively developing strategies to manage marketing agencies and media on a global level. The

rationalisation of procurement at a global level – consolidating marketing across business units and geographies for campaigns• Leveraging economies of scale is a trademark negotiation and savings technique of procurement executives. How can companies overcome

local hurdles, balance local with global requirements, and develop the processes, practices and culture allowing them to leverage multiple Business Units and geographies effectively?

• With BRIC economies exploding and brands wanting to increase sales in these regions – how to choose agencies that have the skills set for emerging markets, which are more complex, providing messages for a di fferent type of consumers

• With the digital space moving so fast – is it possible to have a global strategy for this space?Aurélien Givert, Marketing Category Senior Manager, SONY

16:5 0 Chair’s closing remarks, followed by welcome drinks reception and networkingThis is your chance to re-establish old contacts and make new ones – crucial for sharing ideas and experiences you gained throughout the day, discovering what’s working and what’s not, and relax with a glass of champagne

15:40 Afternoon tea and networking

16:10 OPEN DISCUSSION: Are agency trading desks a threat to transparency? Agency trading desks have been set up by all the major agency holding companies as well as some independents to purchase display and other types of advertising and act as intermediaries between clients/agencies and publishers (cutting out advertising networks). Agency margins are lower than ad networks and therefore clients should benefi t from lower costs as well as better targeting and richer insights but concerns have been raised around lack of transparency, confl icts of interest, double paying, and more. This open discussion session will:• Explore the threats and opportunities of agency trading desks• How can procurement help improve transparency in media buying? • How to improved transparency both in existing areas of media buying and also in the new digital tools and platforms being established?

16:40 Chair’s closing remarks and close of conference

HOW TO EMPLOY AGENCIES

Administrator
Sticky Note
Please delete Tom Lagan as a speaker
Administrator
Sticky Note
Please replace second bullet point with: · Progress to date on how the use of the software has led to staff across the group being steered to a pre-approved list of branded promotional materials which is now supplied by a lower share of the original supply base
Administrator
Sticky Note
Please replace third bullet point with: · Benefits to Pernod Ricard - multi-national brand protection and total spend visibility with possibilities of forecasting and aggregation capabilities
Administrator
Sticky Note
Please capitalise the 'C' and 'L' in category leader
Administrator
Sticky Note
please add the chairs name. Chair's opening remarks: Tina Fegent, Director, Tina Fegent Procurement Consultancy
Administrator
Sticky Note
please add the chairs name. Chair's opening remarks: Tina Fegent, Director, Tina Fegent Procurement Consultancy
Page 3: Procure con Marketing 2013

Bespoke forum to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and

optimisation of marketing and digital spend

120 of the best marketing procurement minds

in Europe

35 expert speakers

over15 hours of high level content

1 unique networking opportunity

LONDON, UK Jumeirah Carlton Tower Hotel, 10 -11 June 2013 www.procurecon-marketing.comYOUR REASONS TO ATTEND

• Attend the ONLY dedicated marketing procurement conference in Europe bringing together cross-industry marketing and procurement professionals in one room

• In just two days, benchmark against the collaborative, marketing procurement strategies of Europe’s top marketing spenders

• Whether you are a marketing, procurement or agency/service provider professional, gain a better understanding of what’s on your partners’ “sheet” - what is it that each of you brings to the table, your requirements, your challenges and frustrations – in a neutral, collaborative environment

• Hear best practice to help you to manage your spend and optimise it to impact the top line

• Take part in knowledge sharing opportunities delivered through case studies, roundtable discussions and hands-on workshop formats led by industry experts to enhance your marketing procurement skill-set as well as allowing for ample interaction between all participants

LEADING INDUSTRY SPEAKERS

THE MARKETING PERSPECTIVE

OUR PARTNERS:

Discover more at www.procurecon-marketing.com

SAVE £450! Book before 22nd March!

Bespoke forum to benchmark against best-in-class,

ProcureCon MARKETING

Supported by:Supported by:

Kerry Aspinwall, Global Marketing Procurement Lead, GOOGLE

Thomas Holzapfel, Global Category Leader Marketing, DEUTSCHE

TELEKOM

Jane Dormer, GB&I Head of Procurement, COCA COLA

Benoit Dauchin, Group SCM Services Director, VODAFONE

Aurélien Givert, Marketing Category Senior Manager, SONY

Kathryn Derbyshire, Global ATL Procurement Manager, BACARDI

MARTINI CORPORATION

Philippa Snare, Chief Marketing Offi cer, MICROSOFT UK

Dominic Grounsell, Marketing Director, MORE THAN

Price for Procurement Professionals

Early bird 2 Day Package

(valid before 22nd March)Standard Rate

Discount

Rate

Conference Days, 10th & 11th June 2013

£1,199£899

SAVE £300

Price for Marketing Agencies

Early bird 2 Day Package

(valid before 22nd March)Standard Rate

Discount

Rate

Conference Days, 10th & 11th June 2013

£1,899£1,449

SAVE £450

Prices for Vendors, Solution Providers & Consultants

Early bird 2 Day Package

(valid before 22nd March)Standard Rate

Discount

Rate

Conference Days, 10th & 11th June 2013

£2,399£1,999

SAVE £400

Delegate Rates - Book now to save up to £450!

Our PartnersWHY ATTEND PROCURECON MARKETING 2013?

HOW TO BOOK YOUR TICKET

ProcureCon for Marketing and Digital Services is a bespoke forum bringing together over 120 senior level marketing procurement professionals to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and optimisation of digital and marketing spend.

It will be the ONLY event in Europe to approach the marketing category from the procurement point of view, bringing together cross-industry marketing and procurement professionals in one room. Get diverse perspectives from executive speakers representing a broad range of FTSE 250 companies – from FMCG, pharmaceutical, electronics, telecoms, fi nance, retail, energy, utilities, travel and hospitality sectors.

Bring yourself, as well as your marketing counterpart to maximise learnings and optimise your organisation’s collaboration!

Marketing Services Partner: Premium Partner: Strategic Partner:

EARLY BIRD DISCOUNTS

Rosalind Davies, Head of Marketing Procurement, The Royal Bank of Scotland

Steve Lightfoot, Global Communications Procurement Manager, World Federation of Advertisers

Tina Fegent, Director, Tina Fegent Procurement Consultancy

Benoit Dauchin, Group SCM Services Director, Vodafone

Debbie Morrison, Director of Consultancy and Best Practice, ISBA

Stephanie Harper-Jones, Director Sales and Marketing Sourcing, Nokia

Sophia Weir, Head of Media, Sainsbury’s

Content created and approved by our leading ProcureCon Marketing Advisory Board

If you can add value to this forum, please contactLizzie Fox +44 (0) 207368 9524 [email protected]

Book your place online atwww.procurecon-marketing.com

Call Saima Qureshi on44 (0)20 7368 9507

Email us [email protected]

Fax your completed booking form to +44 (0)20 7368 9401

Charterhouse is a family business formed in 1969. Since the mid-90’s we have been

independent of manufacturing, pioneering the development of the print management model in Europe and more recently evolving into a multi-facet marketing services production company. We specialise in the decoupled production of marketing communications

(printed and digital), employing 200 people. Over half of our employees work on site at our

clients premises, integrating with the brand and delivering innovation in the marketing

production process. In 2012 Charterhouse was acquired by Konica

Minolta Business Solutions Europe GmbH, becoming part of the Konica Minolta Business

Solutions Group; which is represented by subsidiaries and distributors in more than 50 countries in Europe, the Middle East

and Africa (EMEA), and has over 30,000 employees around the world.

Our core areas of expertise are print management, digital production, studio

services, data management, permanent POS and promotional merchandise.

Decideware provides the world’s leading Software-as-a-Service (SaaS) application or Marketing Procurement

professionals. Our clients, major advertisers with responsibility for

some of the world’s best-loved brands, demanded their key agency data be accessible anywhere, anytime via a

central platform of fast, secure, robust tools delivered across the Internet. Designed in consultation with our

clients, Decideware’s Marketing Agency Management Platform features a

wide array of solutions covering all key touch points between clients and their agencies. Specifi c modules include

Agency Evaluation, Scope of Work and Capability Manager.

Ebiquity provides brands with independent data-driven insights to improve corporate and brand performance. We work with

senior marketing and procurement professionals to identify ways of optimising

the effi ciency and effectiveness of their media and marketing investment. We are partners to over 1,000 clients across 60

markets including 85 of the top 100 global advertisers. This experience and our

unrivalled data pools enable us to uniquely assist clients in the following areas.

-Select, incentivise and remunerate their media agency

-Audit & benchmark their planning and buying performance

-Optimise the ROI from their media, digital, sponsorship and promotional activity-Provide greater transparency in the

advertiser/agency relationship and ensure contract compliance

Booking subject to 20% UK VAT