Pro Football Tailgating Capabilities | Fan Engagement | Fan Experience
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Transcript of Pro Football Tailgating Capabilities | Fan Engagement | Fan Experience
This document contains proprietary information. Use of this information or reproduction of this document, in whole or part, is not allowed without the written consent of TGSM
The Ultimate Tailgating Experience
2 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Agenda
• What is TGSM?• How it Works• Return on Investment• Revenue Generators• Interactive and Immersive Fan Tailgating Experience• Capture Key Analytics• Fan Engagement Dashboard/Metrics• Case Study• TGSM Innovation: Taking it to the Next Level• Next Steps
3 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
What is TGSM?
• The Only Luxury Restroom Trailers that Deliver a Premium Digital Interactive Experience to Engage Fans
• Enables lead capture by connecting to your fans through Wi-Fi, Digital Screens and Games
• Delivers a captive audience for an average of 8 minutes for premium sponsor activation
• Watch the video overview
4 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
How it Works
We drive revenue by amplifying fan engagement: •Creating the ultimate fan experience •Increasing overall ticket sales and purchases •Sponsors/advertisers benefiting from 89% retention rate, 7x more focused viewership per use!
5 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Return on Investment
• Generate $34K - $168K net per trailer (6 hour event) (as low as $6 per 30 second branded video and gaming to Sponsors/Advertisers)
Revenue with Multiple Trailers
100% of the Activation Fees are Covered by Sponsor/Advertising Income
Earning Potential Per Trailer up to $168,000
6 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Revenue Generators
Stadium Revenue Generators•Drive sponsor activation through ads, games, and video pre-events, resulting in a new stream of income
•Stack value and charge more to your sponsors/advertisers
Facial detection targeted marketing
Verifiable analytics dashboard
Captured lead generation
Sponsor Revenue Generators•Drive traffic through real time social media with fan testimonials and experiences
•Captured lead generation - instantly upload fan’s mobile ID and create push notifications for coupons and in stadium offers
•Wifi sniffers, sonar technology and Bluetooth captures traffic flow, and behavior of fans
7 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Interactive and Immersive Fan Tailgating Experience
• 22 Monitors with interactive gaming/messaging• 70” Vanishing TV mirrors • 80” Outdoor TV with live event coverage• 10 Media player video sources• 2 DirecTV feeds• Concert sound system inside & out• Mobile App (Coming Soon)• Wi-Fi & 4G hotspot service• Interactive urinal gaming• Inner stall video gaming• 23 Tracking sensors• Innovative tracking metrics software• Zoned heating & air conditioning
8 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Capture Key Analytics
We Drive on Premium Brand Influence & Consumer MetricsOur beacon technology captures foot traffic and dwell times at each & every touch point:
•How long is the consumer viewing your ad?
•Which ad captured the most viewing time?
•Which touch points deliver the most influence?
9 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Fan Engagement Metrics
Women’s StallsAverage occupancy time of 7.37 minutes (i.e., watching a 30 second commercial 14.73 times)
Women’s Vanity OccupancyAverage time of 22 seconds
Men’s UrinalsAverage occupancy time of 36 seconds
Men’s StallsAverage occupancy time of 9.3 minutes
Men’s Vanity OccupancyAverage time of 16.5 seconds
Data & Analytics from Washington 2015-16 Season
Dashboard
This is real time data on occupancy per gender at the Washington games
10 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Washington Case Study
increase in women attendance between the first 4 events and second
4 events
Participation increased with the upgraded Fan
Zone over 220% overall from 2015-2016
TGSM has worked relentlessly to obtain industry metrics and validation
Hard costs were reduced: the number of porta potties
were cut down from approximately 40 to only 5
Social media was nonexistent for the Fan Zone prior to the 2015 season. With TGSM, constant posts, selfies, and testimonials flooded the venue on
Facebook, Twitter, and Instagram with comments such as,
“This is the only reason I come and tailgate.”
*Data Source provided from Beacon Technology Dashboard Reports from Washington 2015-2016 Season
11 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
TGSM Innovation: Taking it to the Next Level
Next Generation of TGSM fan engagement Trailers
• An interactive video billboard providing augmented interactions with fans
• Facial detection software to target messaging relevant to the generation and gender
• Reality gaming – custom urinal and video branded gaming.
12 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Next Steps Determine quantity: •How many TGSM trailers are needed to leverage your top tailgating lots and VIP areas?Decide what fits your needs best: • Turnkey rental activations for the season • Custom TGSM trailer purchase
13 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Thank You. Contact Us:
[email protected] (888) 995-2285 Ext. #5
www.tailgatingsportsmarketing.com
14 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Market Snapshot
People Tailgate Every Year
of tailgaters actually attend the in-stadium game
That is 80% of the US population
64% are between the ages of 25 – 54
61% tailgate 5 or more times a season
Tailgaters spend $35 Billion in food and beverages
Retention Rate
Restroom Ads Have An
Of The Time
Restroom Ads Are Read
Favorable Reaction
Have A
TGSM has worked relentlessly to obtain industry metrics and validation!