Press Release Save Our Water- Save Our Trees1 · Title: Microsoft Word - Press Release Save Our...

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FOR IMMEDIATE RELEASE: JULY 21, 2015 MEDIA CONTACT: Jessica Jewell Email: [email protected] Cell: (949) 726"2533 Statewide Campaign Launched to “Save Our Water and Our Trees” in Drought TreePeople and other NGOs in partnership with SaveOurWater.org raise awareness to save urban canopy LOS ANGELES,CALIF. A consor(um of urban forest and other concerned urban groups across California are releasing a simple yet urgent message: Save Our Water and Our Trees. The campaign raises awareness for the poten&ally millions of urban trees at risk in our state, and focuses on the importance of keeping them alive in the drought. As Californians cut back on water use during this historic drought they may not realize the impact this will have on surrounding trees. Trees in irrigated landscapes become dependent on regular watering. When watering is reduced and especially when it’s stopped completely trees will die. Tree loss is a very costly problem: not only in expensive tree removal, but in the loss of all the benefits trees provide: cooling and cleaning the air and water, shading homes, walkways and recreation areas as well as human health impacts. “Now more than ever we need trees to protect communi4es from the effects of climate change. And as we see more and more die, we lose cri/cal tree canopy coveragecanopy our ci+es rely on for a resilient future in the face of rising heat,” said Andy Lipkis, TreePeople Founder and President. Trees in residents’ yards can and must be saved during the drought. What you can do: 1. Deeply and slowly water mature trees 1 " 2 times per month with a simple soaker hose or drip system toward the edge of the tree canopy to within 1 foot of the trunk NOT at the base of the tree. Use a Hose Faucet Timer (found at hardware stores) to prevent overwatering.

Transcript of Press Release Save Our Water- Save Our Trees1 · Title: Microsoft Word - Press Release Save Our...

Page 1: Press Release Save Our Water- Save Our Trees1 · Title: Microsoft Word - Press Release Save Our Water- Save Our Trees1.docx Created Date: 7/23/2015 6:44:16 PM

FOR$IMMEDIATE$RELEASE:$JULY$21,$2015!

MEDIA&CONTACT:&!

Jessica'Jewell!

Email:'[email protected]!

Cell:%(949)%726"2533!

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Statewide(Campaign(Launched(to(“Save(Our(Water(and(Our(Trees”(in(Drought!

TreePeople!and$other&NGOs&in#partnership#with#SaveOurWater.org#raise#awareness#to#save!urban&canopy!

LOS$ANGELES,"CALIF.!–!A"consor(um"of"urban"forest"and"other"concerned"urban"groups"across"California"are"releasing)a)simple)yet)urgent)message:)Save%Our%Water%and%Our%Trees."The$campaign$raises$awareness$for$the$poten&ally*millions*of*urban*trees*at*risk*in*our*state,*and*focuses*on*the*importance*of*keeping*them*alive*in*the*drought.!

As#Californians#cut#back#on#water#use#during#this#historic#drought#they#may#not#realize#the#impact#this#will#have#on#surrounding)trees.)Trees)in)irrigated)landscapes)become)dependent)on)regular)watering.)When)watering)is)reduced&–!and$especially$when$it’s$stopped'completely'–!trees%will%die.%Tree%loss%is%a%very%costly%problem:%not%only%in#expensive#tree#removal,#but#in#the#loss#of#all#the#benefits#trees#provide:#cooling#and#cleaning#the#air#and#water,#shading(homes,(walkways(and(recreation(areas(as(well(as(human&health&impacts.&!

“Now%more%than%ever%we%need%trees%to%protect%communi4es%from%the%effects%of%climate%change.%And%as%we%see%more%and%more%die,%we%lose%cri/cal%tree%canopy%coverage—canopy'our'ci+es'rely'on'for'a'resilient'future'in'the'face%of%rising"heat,”"said"Andy"Lipkis,"TreePeople"Founder"and"President."!

Trees!in#residents’#yards!can$and$must$be$saved$during$the$drought."What%you%can%do:!

1.!Deeply&and&slowly&water&mature&trees&1&"!2"times"per"month"with"a"simple"soaker"hose"or"drip"system"toward!the$edge$of$the$tree$canopy!to#within#1#foot#of#the#trunk!–!NOT$at$the$base$of$the$tree.$Use$a$Hose$Faucet$Timer&(found&at&hardware&stores)&to&prevent&overwatering.!

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2.!Young&trees&need&15"gallons"of"water"2""!4"times"per"week."Create"a"small"watering"basin"with"a"berm"of"dirt."!

3.!Shower'with'a'bucket'and'use'that'water'for'your'trees'long'as'it'is'free'of'!non"biodegradable*soaps*or*shampoos.!

4.!Do#not#over"prune&tree&during&drought.&Too&much&pruning%and%drought%both%stress%your%trees.!

5.!Mulch,'Mulch,'MULCH!%3"!4!inches'of'mulch'helps'retain'moisture,'reducing'water'needs'and'protecting'your'trees.&&Do#not#pile#the#mulch#against#the#trunk.!

The$message$to$governments$and$public$agencies$is$that$great&communi-es&protect&their&trees."Communi)es"with"ample&tree$cover$are$healthier$and$more$prosperous.$Some$of$our$ci5es’$larger,$heritage$trees$are$literally$irreplaceable,*due*to*encroaching*u2li2es*and*other*urban*infrastructure*that*limit*the*plan2ng*area*for*new*trees.!

Save%Our%Water%and!Our$Trees$is$being$hosted$on$the$Save%Our%Water!website'at'www.saveourwater.com/trees,"with%many%tips%for%both%residents%and%agencies%on%how%to%water%and%care%for%trees%so%that%they%not%only%survive%the%drought,)but)thrive)to!provide(shade,(beauty(and(habitat,(clean(the(air(and(water,(and(make(our(cities(and(towns(healthier(and(more(livable(for(decades(to(come.(!

About&TreePeople:!

TreePeople,"a"42"year"old$nonprofit$organiza.on,$thrives$in$its$mission$to$inspire,$engage,$and$support$the$people$of#Los#Angeles#to#take#responsibility#and#par4cipate#in#the#vision#of#a#safe,#healthy,#fun#and#sustainable#city.#!

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