Press + Blogging
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Transcript of Press + Blogging
What´s this ppt about?
Maitetxu Larraecheamaite@startupchile@TechuLarraechea / @startupchile
- Social Media- Blogging opportunities- Press
Can´t miss:
@startupchile
meetup.com/startupchile
Social Media
Instant FAME!(only for those ready)
What is this?- We use the tribe to make noise when something HUGE happens in the family
How does it work?-You´ll get an email with instructions for INSTANT action.
BLUE BUTTON
startupchile.org/blog
-Whats going on with the program: application process, landings, demo days. SUPlife.
-Special events and meetups
-Press appearances
-“The Experience” + Personal and professional blogging
-This just in: you can blog, too! Get access!
BLOG!
Do it yourself (but we´ll teach you how!)
- Story, timing- Where- Contact lists- Press releases, visuals
GO!
-10 days in advance-Learn when and how to follow up -Plan to have free time!
I need your data
HOW do I make them CARE?
Why did you come to Chile?
How does/will your project impact Chile?
What were you doing before you arrived to participate in Start-Up Chile?
How are you spending the money?
How long do you plan to stay in Chile?
How can Chileans participate?
What to expect?
Press: How to RespondRefer to: opportunities, sacrifices, inspirations
Tone: positive, natural, inspiring. NO COMPLAINERS!
Avoid:Talking about partying and tourismSaying that you weren’t doing anything before you arrived to ChileSaying that you came to Chile because you had nothing else to do
Keep in mind:Nothing is 100% off the recordDo not volunteer information: be strategic
TAKE CARE OF THE BRAND!
Questions?