Press + Blogging

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Transcript of Press + Blogging

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What´s this ppt about?

Maitetxu Larraecheamaite@startupchile@TechuLarraechea / @startupchile

- Social Media- Blogging opportunities- Press

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Can´t miss:

@startupchile

meetup.com/startupchile

Social Media

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Instant FAME!(only for those ready)

What is this?- We use the tribe to make noise when something HUGE happens in the family

How does it work?-You´ll get an email with instructions for INSTANT action.

[email protected]

BLUE BUTTON

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startupchile.org/blog

-Whats going on with the program: application process, landings, demo days. SUPlife.

-Special events and meetups

-Press appearances

-“The Experience” + Personal and professional blogging

-This just in: you can blog, too! Get access!

BLOG!

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Do it yourself (but we´ll teach you how!)

- Story, timing- Where- Contact lists- Press releases, visuals

GO!

-10 days in advance-Learn when and how to follow up -Plan to have free time!

I need your data

HOW do I make them CARE?

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Why did you come to Chile?

How does/will your project impact Chile?

What were you doing before you arrived to participate in Start-Up Chile?

How are you spending the money?

How long do you plan to stay in Chile?

How can Chileans participate?

What to expect?

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Press: How to RespondRefer to: opportunities, sacrifices, inspirations

Tone: positive, natural, inspiring. NO COMPLAINERS!

Avoid:Talking about partying and tourismSaying that you weren’t doing anything before you arrived to ChileSaying that you came to Chile because you had nothing else to do

Keep in mind:Nothing is 100% off the recordDo not volunteer information: be strategic

TAKE CARE OF THE BRAND!

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Questions?