ILSOLE24ORE.COMMarch 2019

THE DNA OF THE GROUP

24ORE SYSTEM

The 24ORE Group is the leading Italian publishing group specializing in economics, finance and professional publications.Born around the newspaper, the Group is today a point of reference at European level for the Italian productive sector.Its products and services are fundamental tools for information and updating for entrepreneurs, managers and professionals.

24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers, both in the Italian and international markets. The quality and the authoritativeness of 24ORE System media portfolio, together with the ability to offer exclusive supports, projects and creativity are the strengths of an innovative and constantly evolving communication offer.

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beautifully designed. FORMATI ADV

IL SOLE24ORE.COM

IlSole24Ore.com is the 24Ore Group's digital access channel to the economic and financial content

and services designed to meet the needs of a variety of stakeholders: from professionals to savers,

from individuals to companies, thanks to its exclusive publishing offer .

The information offer is articulated and distributed in the Desktop and Mobile versions of the site -

the latter released last November - as well as through a completely new App in graphics and content.

An editorial system integrally complete cross-device in line with the most important Italian and

international market trends.

It presents features typical of the App environments;

It is the first product on the Italian market to guarantee coexistence between the site browsing

area and the Pdf paper sheet browser.

App

It is the version of the site optimized for Smartphone. Totally renewed in November 2018

it allows the use in mobilityof the contents of the site.

Smartphone

All the contents of the Sole24Ore constantly updated and always available, including the Pdf

version of the newspaper.

Desktop and Tablet Page Views on total

83%

10,6 Mln.Monthly Visits

180,000New downloads

since the release of the new version.

Sources: Publisher and Webtrekk Fbruary 2019.

DEVICE

TRUST PROJECT

Joining the Trust Project is the result of a review process that has touched manyaspects of the editorial work: ethical reflections, changes in the way in which wepresent and organize news, graphic interventions that go in the name of clarityand transparency and more.

TRUST CREDIBILITY TRANSPARENCY

Il Sole 24 Ore has chosen to join the Trust Project - a projectborn at the University of Santa Clara and wanted by a group ofinternational publishers - which aims to enhance the journalismthat can be trusted in the digital ecosystem. The common beliefis that through the adoption of ethical rules and editorialguidelines, the level of trust of users with respect to digitalinformation can be increased.

Created by award-winning journalist Sally

Lehrman, the Trust Project is hosted by the

Santa Clara University Markkula Center for

Applied Ethics.

Sources: Webtrekk February 2019 – Audiweb Media View January 2019

PAGE VIEWS: 102 mio

VISITS: 26 mio

VISIT AVERAGE LENGTH : 09:27

UNIQUE AUDIENCE: 9.5 mio

ACTIVE REACH: 22.68%

VIEWS MEDIA: 6.8 mio

DIGITAL UNIVERSE REACH: 19.96%

THE FEATURES

(dati di traffic and audience features are expressed in thousand 000)

IL SOLE24ORE.COM IS LEADER IN

AUDIWEB MEDIA VIEWIN THE SUB CATEGORY

FINANCE NEWS & INFORMATION

Source: home feature and Audiweb Media View

THE TARGETBy choosing our brand, users embrace the values of credibility, reliability and authoritativeness, as well as settling down in a context of reading and information in which they are positively involved. A well-known and award-winning magazine that guarantees, by its very nature, total strangeness from the world of "fake news".

A product that is aimed at its historical audience made up of professionals, entrepreneurs and managers without renouncing new vertical and specific targets stimulated and involved by a complete editorial offer not only "finance oriented".

The profile of Ilsole24ore.com users has always had a privileged position, characterized by high income concentrations, high instructions and recognized professional status. The audience is predominantly male - although with a not negligible presence of women - and is concentrated in the 25 to 54 age group.

/ 60% men 121 C.I.

/ Laurea 173 C.I.

THE AUDIWEB PROFILE

/ 25-34 years 156 C.I./ 35-44 years 147 C.I./ 45-54 years 140 C.I.

/ Manager 217 C.I./ Professional 201 C.I./ Clerk 187 C.I.

/ from 3.251 to 3.850 > 144 C.I./ from 3.851 to 5.000 > 129 C.I./ superior to 5.000 > 121 C.I.

OVERVIEW

OCCUPATION

NET (€) MONHTLY INCOME

Il sole24ore is leader in Audiweb Media ViewIn the sub category finance news & information

Source: Audiweb Media View January 2019.

CONSUMPTION ATTITUDES

Survey: TSSP SNT 2018B (May 2017 - April 2018)Elaboration on target over 35 with high and medium high income.

FINANCIAL ATTITUDES

OVERVIEW

OTHER ATTITUDES

/ I am a person who spends rather than saving 128 C.I./ He has one or more houses of property 305 C.I./ High scale of attention to advertising 188 C.I./ Main touch points: Internet advertising utilities 218 C.I.

/ In the financial field I feel rather competent 196 C.I./ I read the financial pages of my daily 241 C.I./ I buy and sell online financial products 302 C.I./ Others often ask me for opinions about financial products to be subscribed 255 C.I.

/ I spend a lot on clothing 106 C.I./ I give advice to others for the purchase of cars / motorcycle 144 C.I./ I would spend more on the purchase of cars with ecological characteristics 131 C.I./ I give advice to others for the purchase of travel / vacation 302 C.I/ In my house, we spend a lot on food 145 C.I.

EDITORIAL SECTIONS IN DEPTH

The editorial offer of sole24ore.com presents focus and insights both on issues of an economic, financial, and tributary nature that has always been the "core" of the 24Ore world, and vertical insights on variegated themes, treated and deepened according to exclusive and typical reading keys of the editorial staff.

FINANZA & MERCATIILSOLE24ORE.COM

Finanza & Mercati is one of the most visited sections of the site that allows users to stay up-to-date in real time on the performance of stock and bond markets, but not only, also proposing a selection of the most significant trends taking place on the same markets.

News, in-depth analysis, analysis, interviews and surveys offer an overview of everything that is relevant to a readership that ranges from professionals to savers. With regard to Italy, with a fixed space for international finance, regulatory issues and the raw materials market.

A series of thematic insights makes it possible to further explore some particularly significant strands for readersof the Sole24Ore.

RISPARMIOILSOLE24ORE.COM

A real savings portal that was created to meet the needs of savers. A tool for the public of Sole24Ore that adds to the usual weekly coverage of Plus24.

Several sub-sections and vertical insights through which contents are organized and presented; from investments - advice and insights as well as news on pir, investment in art, individual savings accounts, bots, btp, cct, and how investments for small savers work - to mortgages and subsidized loans for young people, mortgages and personal loans, the convenience between mortgage and loan.

In addition, for example, the policy as an investment: which health policy to choose, the policy for the children, the policy against occupational risks, how the supplementary or supplementary social security works. An authoritative, simple, rigorous and independent guide to financial education to help make informed decisions in the areas of personal and

family finance, insurance and social security.

ECONOMIAILSOLE24ORE.COM

The section “Economia” is dedicated to the real economy and to all sectors of activity, with particular regard to its protagonists:

- Business stories- Transformations and evolutions of the productive sectors- Innovation- Work and training

A story of numbers and conjunctures through which you can read and interpret the new economic trends of the country.

Rapporti24 Industria contribute to enrich the section. They are targeted analyzes and journalistic inquiries on the industrial world, which tell the evolution of the most strategic sectors of the Italian economy, the trends and strategies of the companies that are part of it, the challenges and the news of the market. Rapporti24 Territori instead, constitute a wide and in-depth analysis of the territories and tell the challenges, the markets and the characters of our economy.

NORME & TRIBUTIILSOLE24ORE.COM

Norme e Tributi focuses on the evolution of Italian and European laws on taxation, labor, justice, public administration and economic law, without neglecting the condominium, the house, the school and incentives. All looking at the new laws but also the administrative circulars and sentences.

The main recipients of the section are professionals but not only:The in-depth examination of Norme e Tributi also looks at entrepreneurs, lawyers working for companies, public administration officials and all those who work with regulatory interpretation.

TECNOLOGIAILSOLE24ORE.COM

Tecnologia is the editorial section of Ilsole24ore.com dedicated to the world of innovation and technology that introduces information in the technological field addressing both the company and the consumer.

Authoritative reference point for reviews of new products, overview of the world of APP and mobile, but also focus on the world of startups and technological innovations that simplify the "doing business". With a very practical and descriptive approach we also examine the news and solutions that can change the life of the company, of managers and employees, especially of the IT sector.

Telling innovation in research, technology and creativity, looking at technological innovation that can be useful immediately to companies and citizens, is one of the focal points of the section.

LIFESTYLE ILSOLE24ORE.COM

A reference point with the Sole24Ore label. A magnifying lens on

specific sectors of our country with in-depth surveys, surveys, interviews, news and reports on trends and changes also on a global level, without forgetting the industrial dimension of a «sector» that is increasingly paying attention to our system.

The Lifestyle repository approaches the themes of good living: from the experiences of living, to design and architecture, passing through Fashion, Travel, Food and Motors. Lifestyle is also Sport and Health.

Get a modern PowerPoint Presentation that is

beautifully designed. FEATURES

MOBILE WORLD

L'-MSITE records over 12 million monthly visits

More than 180k new downloads since the release of the new version of

the App,

which monthly records over 65k visits.

THE APP

iOS and Android technology for both Tablet and Smartphone.First App on the Italian market with single access to all contents of thesite and folio in pdf of daily newspaper, inserts and periodicals.

Main features:

- Customizable homepage- Archiving of cross device content- Push notifications- Offline content management

Advertising is available both in tablet and in the website browsing, with particular attention to the User Experience.

More than 180,000 new downloads since the

release of the new version.

Over 700,000 total downloads of the App.

L’M-SITE

10.6 mio Monthly visits

(Source: Webtrekk February 2019)

The new M-SITE of Il Sole 24 Ore has been designed to host and make all the contents of the site more usable, thanks above all to a homepage with a great editorial opening.

Among the main news a “page” Article full of all the elements with Video in Article, Related section, Downloadable documents (example: PDF), embedded Photogallery.

Finanza & Mercati section enriched with data area and advanced graphics totally incorporated in the layout.

Get a modern PowerPoint Presentation that is

beautifully designed.

ADV FORMATS

COMMUNICATION OPPORTUNITIES

EASY PLANNING

A complete offer thanks to the main formats available on the market and which can be planned at the site also in rich media mode, all totally compliant with the sector guidelines.

Display and Video AdvProduction of original content thanks to

our media factory through which to narrate and represent the brand values, consistently with a high quality editorial

context.

Branded Content

Possibility to plan through DB profiles both through DEM 100% advertising, and through the sponsorship of daily or weekly editorial newsletter.

E-Mail Marketing

We meet the different planning needs with respect to the required supply KPIs based on logic

geo-targeting and device targeting.

Geotarget and Cross-Device planning

DISPLAY ADV

Ilsole24ore.com

Example of DOMINATION IN HOMEPAGE

Main available formats:

SkinMasthead 990x250Leaderboard 728x90MaxTicker 990x90Ticker 990x30Mpu 300x250Half Page 300x600Text Box 300x100

VIDEO ADV

Ilsole24ore.com

Example PREROLL and POST ROLL (can be planned cross device)

Other available formats:

Masthead VideoMpu VideoHalf Page Video

OUTSTREAM

FORMAT

Ilsole24ore.com

Example INREAD (can be planned cross device)

Other available formats:

Interscroller

PRESTITIAL

Ilsole24ore.com

PRESTITIAL (can be planned cross device)

DESKTOPImage: jpg / gifDimensions: 980x630px

TABLETImage: jpg / gifDimensions: landscape: 980x630px;portrait: 630x980px

SMARTPHONEImagine: jpg / gifDimensions: landscape: 480x320pxportrait: 320x480px

E-MAIL MARKETING

Ilsole24ore.com

DEM Every Thursday: about 500,000 subscribers.

“DAILY 24” NEWSLETTERS Every day: about 450,000 contacts (target not available)

LIFESTYLE NEWSLETTEREvery Saturday: about 450,000 contacts (target not available)

The newsletters can be sponsored through the 540x135 advertising box and

with the client logo at the side of the head ("sponsored by").

It is not possible to plan two customers simultaneously through the two formats.

RICH MEDIA FORMATS

Get a modern PowerPoint Presentation that is

beautifully designed. OVERVIEWThe portfolio of rich formats of 24 Ore System is periodically enriched with new opportunities, most of which you can also plan on Sole24ore.com, in accordance with what are the market guidelines of the coalition for better ads.

For further information on rich formats, you can consult our dedicated minisite: http://s1.adform.net/Banners/Elements/Files/101420/2834069/Websystem24.html

RICH MEDIA EXAMPLES

Ilsole24ore.com

EXPANDING COMPANION

Tech support by

SPONSORED CONTENT

BRANDED CONTENT made by default by the customer. It is not a journalistic product but a totally ADVERTORIALS product and therefore it will be identified with the prefixed wording and pushed with advertising formats.

CREATED FOR

BRANDED CONTENT realized by the publisher Media Factory that creates the advertorial by mixing contents provided by the client with editorial contents. It is packaged outside the editorial office, but the content meets the quality standards of the editorial head.

SPONSORED BY

Product realized by the publisher who is interested in dealing with a particular topic of interest with full freedom of development of the content. The published articles respect the rigorous standards of the editorial staff and are not reviewed before publication. The sponsor is present through the monographic sponsorship of the Adv formats on page.Example: SPECIAL EDITORIALS or REPORTS.

Original content through which to tell and represent the values of the brand in accordance with the editorial context in which they are hosted.

The content marketing proposed by24Ore System is the native evolutionof the advertising offer that wants to respond with agility and effectiveness to the changes underway in the market, thanks also to "amplification" strategies for the distribution of content through social platforms.

BRANDEDCONTENT